On February 2016, Algatechnologies Ltd. announced the verification of its AstaPure Astaxanthin by the Non-GMO Project. In Jnauary 2016 the company received the compliance certification with the NGP seal. This verification by Non GMO project ensures that production of natural astaxanthin AstaPure meets the standard requirement set by the Non-GMO project, which includes continuing testing of high-risk ingredients.
Cultivated at “Algatech’s” Arava desert facility, AstaPure astaxanthin is obtained from the microalgae named Haematococcus pluvialis. It is cultivated utilizing natural sunlight twelve months a year in a closed tubular naturally secure system. Astaxanthin is obtained from the microalgae biomass via CO2 technology, without any solvents. This process ensures the complete traceability and process guarantees the highest quality of natural bioactive ingredients.
Astaxanthin belongs to the carotenoid family and is a dark red functional pigment. This carotenoid is mainly found in algae, the food source for fish and crustaceans. Astaxanthin acts as an extremely potent antioxidant, which is more than 400 times stronger than tocopherol, and consider more effective than compared to other carotenoids such as lycopene, β-carotene and lutein.
Due to rising awareness about the effects and consequences of synthetic ingredients consumer preference is shifting towards natural ingredients. The manufactures are also seeking new ways to reformulate their products to meet the rising demand of natural ingredients. Algatechnologies Ltd. has improved its efficiency to meet the rising demand of the market. This provides a perfect solution to the increasing problems of adulteration within the dietary supplements industry. Thus, this step of the company will not only increase its customer loyalty in the market but also will increase new market opportunities and also bring in rich gains.