Home / Industry Update / Men’s Health, The UK’s Best-Selling Men’s Magazine, Expands Its Vitamins Product Portfolio With The Support Of UK Media Campaign

Men’s Health, The UK’s Best-Selling Men’s Magazine, Expands Its Vitamins Product Portfolio With The Support Of UK Media Campaign

On July 2015, the UK’s best-selling men’s magazine, Men’s Health has launched wide range of vitamins supported by a USD 1.06 million UK media campaign. The vitamin range named Men’s Health Lab is developed with the OTC Company in Europe named Omega Pharma.  Men’s Health Lab vitamins range is now available at Barrett, Holland and on ecommerce portal Amazon. The products will then reach supermarkets, chemists in October 2015, before expanding its key territories across Europe in 2016/17. This range will be launched with USD 1.06 million media campaign, digital and press and featuring brand ambassadors.

The Men’s health lab has eight different products, categorized into three core categories – energy, wellbeing and performance. The range is comprised of Cardio Health, Body Defence, Mental Focus, Active Recovery, Multi-Fit Energy Release, Joint Endurance and Vitamin D3 Max, each of which has a unique benefit vs. other products available in the market. For instance the Vitamin D3 Max product needs to be taken once a week only.

Analyst View:
The company partnership with Omega Pharma is the perfect opportunity to deliver more and a wider range of vitamins to health conscious men. This will also help the company to establish their products among the leading brands of vitamins in Europe. At present the men’s vitamins sector offers only limited range and few products targeted specifically to men. This will provide the company to enter the untapped market where there are strong growths potential ahead. This leading and trusted global brand will be able to drive in growth and will increase the usage of vitamins among men.

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