On May 2015, India’s No.1 unisex hair and beauty salon, Naturals, which has 400+ salons across the sub-continent, announced its exclusive alliance with ‘Keune’, a premium company from Netherlands to launch its 100% organic hair care range named SO PURE Natural Balance in Chennai in its three retail outlets.
This is first of a kind offering that has first been introduced in the city, the SO PURE NATURAL BALANCE line consists of conditioners, essential oils, shampoos, and elixirs. This unique organic product line has been developed with more than 30 rich essential oils and plant extracts which will create healthy and shiny hair through a well-functioning scalp. Moreover, in this product line SO PURE NATURAL BALANCE the organic essential oils used are harvested and grown using organic agriculture that endures quality of the oils and the health of our environment. The product fragrance is from 100% natural essential oils. All SO PURE NATURAL BALANCE products are enriched with certified organic Argan oil. This product line offers a complete range of styling products for all hair styles and types.
Analyst View:
This alliance will help the company to meet the growing demand of organic hair products. The entire line will help to meet the various demands and needs of all the customers. As this product is chemically free it will not cause any harm to hair. It will also help the company to create its monopoly as this product would be able in Chennai and in Naturals salons only. If the products receive positive response from the customers the company can plan to expand its geographical reach. This tie up can prove to provide quality yet affordable services to the consumers.
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