Home / Food & Beverage / Natural Alternative Sweeteners Market By Type (Stevia, Coconut Sugar, Raw Honey, Blackstrap Molasses, Monk Fruit, Maple Syrup, Date Sugar, Xylitol and Others), By End-Use Industry (Food and Beverage, Pharmaceutical, Personal Care and Others) - Growth, Future Prospects and Competitive Analysis, 2017 – 2025

Natural Alternative Sweeteners Market By Type (Stevia, Coconut Sugar, Raw Honey, Blackstrap Molasses, Monk Fruit, Maple Syrup, Date Sugar, Xylitol and Others), By End-Use Industry (Food and Beverage, Pharmaceutical, Personal Care and Others) - Growth, Future Prospects and Competitive Analysis, 2017 – 2025

Published: Nov 2017 | Report Code: 58839-11-17

Natural alternative sweeteners, also known as sugar substitutes are chemicals which are added to some food products to make them taste sweet with presence of little or no calories. The over consumption of sugary foods leads to weight gain, resistance to insulin, type 2 diabetes and fatty liver. Therefore, in a bid to satisfy consumer’s sweet tooth without compromising with the health has led scientists and nutrition professionals to develop healthier natural alternatives to sugar. This has further led to the development of alternative sweeteners. Now-a days these sweeteners are gaining wider demand owing to their nutrient content and positive health effects.

The demand for alternative sweeteners is gaining traction owing to rise in health concerns due to over consumption of sugar in regular diet patterns. Growing instances of diabetes and obesity is further motivating people to switch to low or zero calories substitutes. This acts as a key factor in the development of non- nutritive sweeteners such as stevia, monk fruit, agave nectar and coconut sugar. In addition to it, growing inclination of consumers towards “all natural” and “clean label” food and beverage products also contributes to the market growth. Increase in adoption of alternative sweeteners in multiple applications such as dairy, confectionery and breakfast cereals is also stimulating the market growth. Rise in consumer spending ability for purchase of convenience foods, ready to drink beverages has further raised the production of low calorie based products by end-use industries. However, high costs associated with the manufacturing of these sweeteners is poised to deter the market demand. Additionally, disliking of licorice taste of certain sweeteners such as Stevia is expected to impact the market negatively.

Natural Alternative Sweeteners Market 

On the basis of type, the global natural alternative sweeteners market is categorized into stevia, coconut sugar, raw honey, blackstrap molasses, monk fruit, maple syrup, date sugar, xylitol and others. Others include balsamic glaze, banana puree, lo han, real fruit jam and brown rice syrup. On the basis of end-use industry the market is categorized into food and beverage, pharmaceuticals, personal care and others. Stevia has captured major market due to its growing consumption as a dietary supplement. The low calories and zero glycemic impact has further made stevia favorable among diabetic patients which is one of the key reasons for spurt in market growth.  On the other hand, the remedial advantages of honey has proved it benefits for flavor enhancements and other food products such as cookies or biscuits.

The global natural alternative sweeteners market is segmented on the basis of geography into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. In 2016, North America, dominated the market growth due to massive production and consumption of diet carbonated soft drinks. Moreover, stringent taxation and regulations pertaining to consumption of high calorie foods in Europe and North America is further driving the adoption of sweeteners in these regions.

Some of the key players operating in the market include Cargill Incorporated, GLG Life Tech Corp, Zydus Wellness, Archer Daniels Midland Company, Merisant Worldwide, Hermes Sweeteners, Imperial Sugar Company, Herbevodia and Stevia Corporation, Naturex and Pure Circle.

Chapter 1. Preface
1.1. Report Scope and Description
1.1.1. Research Methodology
1.1.1.1. Phase I-Secondary Research
1.1.1.2. Phase II-Primary Research
1.1.1.3. Phase III-Expert Panel Review
1.1.1.4. Assumptions
1.2. Approach Adopted

Chapter 2. Executive Summary
2.1. Global Natural Alternative Sweeteners Market
2.1.1. Global Natural Alternative Sweeteners Market, by Type, (Kilotons, US$ Mn) 2016
2.1.2. Global Natural Alternative Sweeteners Market, by End-User Industry (Kilotons, US$ Mn) 2016
2.1.3. Global Natural Alternative Sweeteners Market, by Geography, (Kilotons, US$ Mn) 2016

Chapter 3. Natural Alternative Sweeteners Market: Market Dynamics and Future Outlook
3.1. Market Overview
3.2. Value Chain Analysis
3.3. Drivers
3.4. Challenges
3.5. Opportunities
3.6. Attractive Investment Proposition, by Geography

Chapter 4. Global Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons, US$ Mn)
4.1. Overview
4.2. Attractive Investment Proposition: By Type
4.3. Stevia
4.4. Coconut Sugar
4.5. Raw Honey
4.6. Blackstrap Molasses
4.7. Monk Fruit
4.8. Maple Syrup
4.9. Date Sugar
4.10. Xylitol
4.11. Others ((Balsamic Glaze, Banana Puree , LO Han, Real Fruit Jam and Brown Rice Syrup)

Chapter 5. Global Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (Kilotons, US$ Mn)
5.1. Overview
5.2. Attractive Investment Proposition: By Application
5.3. Food and Beverage
5.4. Pharmaceutical
5.5. Personal Care
5.6. Others

Chapter 6. Global Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (Kilotons, US$ Mn)
6.1. Overview
6.2. North America Natural Alternative Sweeteners Market Analysis, 2015 – 2025
6.2.1. North America Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
6.2.2. North America Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
6.2.3. North America Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (Kilotons)
6.2.4. North America Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (US $Mn)
6.2.5. North America Natural Alternative Sweeteners Market, by Country, 2015 – 2025 (Kilotons)
6.2.5.1. U.S.
6.2.5.2. Canada
6.2.6. North America Natural Alternative Sweeteners Market, by Country, 2015 – 2025 (US$ Mn)
6.2.6.1. U.S.
6.2.6.2. Canada
6.3. Europe Natural Alternative Sweeteners Market Analysis, 2015 – 2025
6.3.1. Europe Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
6.3.2. Europe Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
6.3.3. Europe Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (Kilotons)
6.3.4. Europe Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (US$ Mn)
6.3.5. Europe Natural Alternative Sweeteners Market, by Country, 2015 – 2025 (Kilotons)
6.3.5.1. Germany
6.3.5.2. Spain
6.3.5.3. France
6.3.5.4. UK
6.3.5.5. Rest of Europe
6.3.6. Europe Natural Alternative Sweeteners Market, by Country, 2015 – 2025 (US $Mn)
6.3.6.1. Germany
6.3.6.2. Spain
6.3.6.3. France
6.3.6.4. UK
6.3.6.5. Rest of Europe
6.4. Asia Pacific Natural Alternative Sweeteners Market Analysis, 2015 – 2025
6.4.1. Asia-Pacific Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
6.4.2. Asia-Pacific Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
6.4.3. Asia-Pacific Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (Kilotons)
6.4.4. Asia-Pacific Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (US$ Mn)
6.4.5. Asia-Pacific Natural Alternative Sweeteners Market, by Country, 2015 – 2025 (Kilotons)
6.4.5.1. Japan
6.4.5.2. China
6.4.5.3. India
6.4.5.4. Rest of APAC
6.4.6. Asia-Pacific Natural Alternative Sweeteners Market, by Country, 2015 – 2025 (US$ Mn)
6.4.6.1. Japan
6.4.6.2. China
6.4.6.3. India
6.4.6.4. Rest of APAC
6.5. Latin America Natural Alternative Sweeteners Market Analysis, 2015 – 2025
6.5.1. Latin America Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons )
6.5.2. Latin America Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
6.5.3. Latin America Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (Kilotons)
6.5.4. Latin America Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (US$ Mn)
6.5.5. Latin America Natural Alternative Sweeteners Market, by Country, 2015 – 2025 (Kilotons)
6.5.5.1. Brazil
6.5.5.2. Mexico
6.5.5.3. Rest of Latin America
6.5.6. Latin America Natural Alternative Sweeteners Market, by Country, 2015 – 2025 (US$ Mn)
6.5.6.1. Brazil
6.5.6.2. Mexico
6.5.6.3. Rest of Latin America
6.6. Middle East & Africa (MEA) Natural Alternative Sweeteners Market Analysis, 2015 – 2025
6.6.1. Middle East and Africa Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
6.6.2. Middle East and Africa Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
6.6.3. Middle East and Africa Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (Kilotons)
6.6.4. Middle East and Africa Natural Alternative Sweeteners Market, by End-User Industry, 2015 – 2025 (US$ Mn)
6.6.5. Middle East and Africa Natural Alternative Sweeteners Market, by Region, 2015 – 2025 (Kilotons)
6.6.5.1. GCC
6.6.5.2. Rest of MEA
6.6.6. Middle East and Africa Natural Alternative Sweeteners Market, by Region, 2015 – 2025 (US$ Mn)
6.6.6.1. GCC
6.6.6.2. Rest of MEA

Chapter 7. Company Profiles
7.1. Stevia Corporation
7.1.1. Business Description
7.1.2. Financial Information (Subject to data availability)
7.1.3. Product Portfolio
7.1.4. Key Developments
7.2. Cargill Incorporated
7.2.1. Business Description
7.2.2. Financial Information (Subject to data availability)
7.2.3. Product Portfolio
7.2.4. Key Developments
7.3. GLG Life Tech Corp
7.3.1. Business Description
7.3.2. Financial Information (Subject to data availability)
7.3.3. Product Portfolio
7.3.4. Key Developments
7.4. Zydus Wellness
7.4.1. Business Description
7.4.2. Financial Information (Subject to data availability)
7.4.3. Product Portfolio
7.4.4. Key Developments
7.5. Archer Daniels Midland Company
7.5.1. Business Description
7.5.2. Financial Information (Subject to data availability)
7.5.3. Product Portfolio
7.5.4. Key Developments
7.6. Merisant Worldwide
7.6.1. Business Description
7.6.2. Financial Information (Subject to data availability)
7.6.3. Product Portfolio
7.6.4. Key Developments
7.7. Hermes Sweeteners
7.7.1. Business Description
7.7.2. Financial Information (Subject to data availability)
7.7.3. Product Portfolio
7.7.4. Key Developments
7.8. Imperial Sugar Company
7.8.1. Business Description
7.8.2. Financial Information (Subject to data availability)
7.8.3. Product Portfolio
7.8.4. Key Developments
7.9. Herbevodia
7.9.1. Business Description
7.9.2. Financial Information (Subject to data availability)
7.9.3. Product Portfolio
7.9.4. Key Developments
7.10. Naturex
7.10.1. Business Description
7.10.2. Financial Information (Subject to data availability)
7.10.3. Product Portfolio
7.10.4. Key Developments
7.10.5.
7.11. PureCircle
7.11.1. Business Description
7.11.2. Financial Information (Subject to data availability)
7.11.3. Product Portfolio
7.11.4. Key Developments

List of Tables

TABLE 1 Global Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
TABLE 2 Global Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 3 Global Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (Kilotons)
TABLE 4 Global Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (US$ Mn)
TABLE 5 Global Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (Kilotons)
TABLE 6 Global Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (US$ Mn)
TABLE 7 North America Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
TABLE 8 North America Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 9 North America Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (Kilotons)
TABLE 10 North America Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (US$ Mn)
TABLE 11 North America Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (Kilotons)
TABLE 12 North America Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (US$ Mn)
TABLE 13 Europe Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
TABLE 14 Europe Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 15 Europe Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (Kilotons)
TABLE 16 Europe Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (US$ Mn)
TABLE 17 Europe Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (Kilotons)
TABLE 18 Europe Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (US$ Mn)
TABLE 19 Asia-Pacific Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
TABLE 20 Asia-Pacific Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 21 Asia-Pacific Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (Kilotons)
TABLE 22 Asia-Pacific Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (US$ Mn)
TABLE 23 Asia-Pacific Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (Kilotons)
TABLE 24 Asia-Pacific Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (US$ Mn)
TABLE 25 Latin America Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
TABLE 26 Latin America Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 27 Latin America Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (Kilotons)
TABLE 28 Latin America Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (US$ Mn)
TABLE 29 Latin America Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (Kilotons)
TABLE 30 Latin America Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (US$ Mn)
TABLE 31 Middle East and Africa Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (Kilotons)
TABLE 32 Middle East and Africa Natural Alternative Sweeteners Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 33 Middle East and Africa Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (Kilotons)
TABLE 34 Middle East and Africa Natural Alternative Sweeteners Market, by End-Use Industry, 2015 – 2025 (US$ Mn)
TABLE 35 Middle East and Africa Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (Kilotons)
TABLE 36 Middle East and Africa Natural Alternative Sweeteners Market, by Geography, 2015 – 2025 (US$ Mn)
TABLE 37 Stevia Corporation: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 38 Cargill Incorporated: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 39 GLG Life Tech Corp: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 40 Zydus Wellness: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 41 Archer Daniels Midland Company: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 42 Merisant Worldwide: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 43 Hermes Sweeteners: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 44 Imperial Sugar Company: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 45 Herbevodia: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 46 Naturex: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)
TABLE 47 Pure Circle: Company Snapshot (Business Description; Financial Information; Product Portfolio; News Coverage)

List of Figures

FIG. 1 Natural Alternative Sweeteners: Market Segmentation
FIG. 2 Attractive Investment Proposition, by Geography
FIG. 3 Global Natural Alternative Sweeteners Market Value, by Type, 2016 (Share, %)
FIG. 4 Global Stevia Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 5 Global Coconut Sugar Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 6 Global Raw Honey Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 7 Global Blackstrap Molasses Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 8 Global Monk Fruit Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 9 Global Maple Syrup Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 10 Global Date Sugar Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 11 Global Xylitol Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 12 Global Others Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 13 Global Natural Alternative Sweeteners Market Value, by End-User Industry, 2016 vs. 2025 (Share, %)
FIG. 14 Global Natural Alternative Sweeteners in Food and Beverage Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 15 Global Natural Alternative Sweeteners in Pharmaceutical Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 16 Global Natural Alternative Sweeteners in Personal Care Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 17 Global Natural Alternative Sweeteners in Others Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 18 Global Natural Alternative Sweeteners Market Value, by Geography, 2016 (Share, %)
FIG. 19 U.S. Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 20 Canada Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 21 U.K. Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 22 Germany Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 23 Spain Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 24 France Natural Alternative Sweeteners Market, 2015-2025 (Kilotons, US$ Mn)
FIG. 25 UK Natural Alternative Sweeteners Market, 2015-2025 (Kilotons, US$ Mn)
FIG. 26 Rest of Europe Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 27 Japan Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 28 China Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 29 India Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 30 Rest of Asia Pacific Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 31 Brazil Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 32 Mexico Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 33 Rest of Latin America Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 34 GCC Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn)
FIG. 35 Rest of Middle East and Africa Natural Alternative Sweeteners Market, 2015 – 2025 (Kilotons, US$ Mn) 

On the basis of its type, the global natural alternative sweeteners market is categorized into following segments:

  • Stevia
  • Coconut Sugar
  • Raw Honey
  • Blackstrap Molasses
  • Monk Fruit
  • Maple Syrup
  • Date Sugar
  • Xylitol
  • Others (Balsamic Glaze, Banana Puree , LO Han, Real Fruit Jam and Brown Rice Syrup)

 

Natural Alternative Sweeteners Market

Stevia also known as sweet leaf/ honey leaf is a famous zero calorie sweetener which is extracted from stevia rebaudiana plant which is native to South American region. Stevia is 200 times sweet than sugar. In 2016, this segment accounted for maximum share of the market and is expected to gain prominence in the forecast years due to the presence of glycosides which are not easily metabolized in human body. Therefore, stevia does not release calories into human metabolism and this is projected to be the major factor for market demand.  Industry players have heavily relied on stevia for meeting the public demand for low-calorie foods. As per WHO, number of obese people across the world has reached approximately 600 million. This has alarmed consumers to redefine their lifestyle and dietary patterns which has further led to market expansion. Moreover, industry players have incorporated consumer-centric strategy of introducing variety of beverages containing zero or no calorie. For instance, Coco-Cola have launched “Taste the Feeling” campaign which included beverages for different occasions containing stevia as a sweetener as it has a property of reducing sweetness content by 37%. Coconut sugar segment is projected to witness significant growth over the forecast period owing to its increasing utilization as a substitute for brown sugar in food products. Moreover, its lower glycemic content offer multitude of opportunities for key stakeholders in the near future.

On the basis of end-use industry, the global natural alternative sweeteners market is categorized into following segments:

  • Food and Beverage
  • Pharmaceutical
  • Personal Care
  • Others

Natural Alternative Sweeteners Market

In 2016, food and beverage segment dominated the market and is expected to maintain its dominance during the forecast period. World Health Organization (WHO) also recommends cutting sugar intake to less than 10% of calories. This regulation was formulated so as to promote consumers towards healthy alternatives to sugar. Now-a-days sweeteners are playing a pivotal role in the food and beverage industry owing to its quality and consistency. Natural sweeteners have found increased demand in beverage concentrates and mixes, topping mixes, filling mixes, breakfast cereals and bakery products.  Natural sweeteners are also gaining traction as consumer friendly products with potential of replacing 20-30% of sugars without compromising with taste of food. Regulatory agencies such as European Commission, Food and Drug Administration (FDA) and Food Safety and Standards Authority of India (FSSAI) have approved the use of Stevia Glycosides in food products. Moreover, FSSAI has further approved the incorporation of Stevia in soft drink concentrates, carbonated water and chewing gums. Apart from this, natural sweeteners such as honey and agave are also being adopted owing to growing focus for clean label food products. These are often used in combination with sugar, stevia and/or other sweeteners such as erythritol. This acts as a prime factor fueling the market growth.

Pharmaceutical application is poised to be the fastest growing segment due to added advantages of sugar substitutes in dental care and assistance in weight loss end-use industry. Alternative sweeteners being tooth friendly are unaffected from the fermentation of dental plaque. For instance, Xylitol prevents bacteria adhesion to the surface of tooth, thus, preventing tooth decay. Furthermore, sugar alternatives also help to control blood sugar level in diabetic patients. Collectively, the aforementioned factors are driving the market growth in the years to come.

Based on geographical distribution, the global natural alternative sweeteners market is segmented into following regions and countries:-

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • Spain
    • France
    • UK
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Rest of Middle East & Africa

Natural Alternative Sweeteners Market

In 2016, North America was the largest market as U.S. is the largest consumer and producer of natural alternative sweeteners owing to higher diet conscious people. Rapidly changing life style, consciousness over increase in calories and growing instances of diabetes has alarmed consumers globally to reduce their sugar intake or focus towards zero or less calories sweeteners. The market is witnessing average growth in Middle East & African nations.  However, Latin American region is expected to grow in near future owing to stringent taxation policies in certain countries. For instance, the governments of Mexico have started to impose taxes on sugary drinks as a strategy to lower the consumption of sugar and prevent chronic health diseases. Food and beverages manufacturing companies are striving hard to develop and commercialize low calorie and sugar free products to cater to consumers demand in developed nations. Asia-Pacific region is growing at a rapid pace owing to increasing awareness regarding the health benefits associated with natural alternative sweeteners, change in diet patterns along with rise in disposable income. Furthermore increasing application scope of natural alternative sweeteners in products such as flavored sauces, pastes, breakfast cereals and chocolates is another factor driving the market growth. Growing count of obese patients in this region has therefore, led to decline of soft drinks consumption which is in turn driven the demand for diet drinks consisting of natural sweeteners.

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