On May 2015, Pfizer Consumer Healthcare, the producers of U.S clinically studied and most preferred multivitamin brand, Centrum, has announced the launch of its new product Centrum MultiGummies, easy-to-take multivitamin, a great-tasting, and precisely designed with key nutrients to help support metabolism, immunity and energy.
In America nine out of 10 Americans are not getting enough of vital vitamins such as Vitamin E & D According to the nutritional health data. This multivitamin formula allows consumers to get enough of essential nutrients such as minerals and vitamins which are very important for the growth of nutritional health. Multivitamins are considered as one of the way were consumers can help meet the requirements of the nutritional gaps in the diet. Many studies states that many people in the U.S. are not meet the requirement of key nutrients from food itself.
Analyst View:
This product will help the company to meet the varying preferences and needs of the consumers. Moreover, today’s consumers demand for a more enjoyable product to meet the requirements of the key nutrients. The company new addition of Centrum MultiGummies to its product portfolio will help the consumer to get the key nutrients in an enjoyable way in the form of gummy. Centrum multivitamins offers most comprehensive lines of product forms such as liquid form, tablet, chewable and now in the form gummies. This helps the company to increase its customer base ranging from adults to children. Centrums are available in wide range of natural colors and flavors. Moreover it will meet the requirements of the key nutrients such as vitamins B12, E and D and also does not contain any artificial sweeteners.
