On Sep 2015, Beauty brand Intelligent Nutrients has announced the launch of PureServe, a new three step regimen for colour treated hair that boosts color and shine, while protecting it from environmental pollutants. The product lines contains: PureServe Color Saving Shampoo, is made of plant-based and sulphate-free formula which act very gently to the scalp and kind on hair color without causing any harm to natural oils or hair of color;. The cost of this product is USD 33.8.
PureServe Color Saving Conditioner is rich in proteins and polysaccharides. The conditioners are also lightweight lotion and keep the bounce though still leaving hair feeling healthy soft and smooth. Costing USD 22 and PureServe Color Shield, is a lightweight multi-use serum that boosts shine, helps protect from environmental pollutants and locks in moisture that can oxidise color and attack hair health and vitality. Some of the main ingredients used in the range include certified organic tilia extract, sustainable brown algae, and certified organic quinoa. The cost of the serum is USD 30. The entire collection of Intelligent Nutrients, PureServe product line is available online at its website from October 2015, intelligentnutrients.co.uk.
Analyst View:
This expansion will help Intelligent Nutrients to meeting growing demand for organic hair products. This move will not enhances it product portfolio but increase its brand value. Another strategic move of the company by introducing the entire product line through its website will create more customer base and complements its existing products. Direct online marketing is also one of the popular distribution channels being used by companies. This will strengthen their distribution to increase their market penetration.
