On Feb 2015, An American retailer, Target Corporation, expand its product portfolio with the inclusion of four new natural hair care brands. These products are made of nutrient rich, free from harmful chemicals, plant based ingredients and restorative. With the inclusion of these four exclusive products Renpure, SoCozy, SoapBox and ATTITUDE the company offers its customer more than 25 new ways to get healthy and gorgeous hair.
Targets new products:
Renpure gain momentum due to its luxurious formulas and nourishing natural ingredients such as coconut and Argan oil. In this, Minnesota-based line Target Corporation is the exclusive mass retailer providing its customers access to salon-quality hair care for just USD 6.99 and under.
The Canadian line, ATTITUDE’s features a wide range of hair care products for kids and adults, all formulated with good-for-hair ingredients such as wheat protein and shea butter. This brand is already an international sensation; and now entering the U.S. market at Target – with each product checking out at just USD 9.99.
SoapBox is launching its collection of eight conditioners and shampoos exclusively at Target just for USD 4.99 each. With the use of SoapBox products, you get to look beautiful and do good at the same time. With the purchase of each product, the brand will donate a month’s supply of clean water to a community in need around the world.
Cozy Friedman, founder of hair salon Cozy’s Cuts for Kids and its house line, SoCozy in New York. This “no nasties” collection contains gentle ingredients such as keratin, soy protein, aloe, making it a huge success among parents and kids. Prices for this products range from USD 11 to USD 15.
Analyst View:
With this expansion Target will not only expands its product portfolio but also increase its customer base. These brands will get retail shelf space which will create demand for the products. Moreover, brands can expand its geographical reach and can create loyal customer base. This will also help to meet the rising demand for organic and chemical free products.
