Home / Consumer Goods / Custom T-shirt Printing Market By Printing Technology Type (Screen Printing, Digital Printing And Plot Printing), By Design (Artwork And Graphics) - Growth, Share, Opportunities & Competitive Analysis, 2019 -2027

Custom T-shirt Printing Market By Printing Technology Type (Screen Printing, Digital Printing And Plot Printing), By Design (Artwork And Graphics) - Growth, Share, Opportunities & Competitive Analysis, 2019 -2027

Published: Feb 2020 | Report Code: 58020-02-20

Key Market Insights

“Rising preference for customized products worldwide will enhance market growth”

The global custom t-shirt printing market is rising significantly, expected to expand at CAGR of 6.30% throughout the forecast period from 2019 to 2027, starting from US$ 6.93 Bn in 2018.

The t-shirt design and printing industry has evolved, driving fashion trends in form of personalized t-shirts, graphic t-shirts, vintage t-shirt designs, and long sleeve custom t-shirts. With leading fashion brands across the globe embracing t-shirt printing, the future outlook appears positive. Custom-print shirts are specifically targeted towards the young population segment. One of the main reasons behind the popularity among youth is that customized t-shirts strike chord with the creativity hidden inside each teenager. Teenagers have the flexibility to choose every element of their custom shirt including color, design, garment, logo etc., which allows their creativity to take over as they design a t-shirt matching their personality, style, and attitude.  Thus, every savvy retailer today knows that consumers buy products that are all about their sense of style, humor, and individuality.

“Increasing demand from Europe and Asia Pacific will enhance market growth”

While demand for custom print t-shirts in developed economies like North America and Europe is expected to rebound post economic recovery, these regions are expected to witness sluggish growth, making them comparatively lesser attractive markets. Nonetheless, multitude of investments in development of printing technologies is expected to offer the necessary push to market growth in these regions. Asia Pacific is slated to remain the most attractive business destination for custom t-shirt printing vendors. There lie healthy growth and investment opportunities in emerging markets like India and China. The anticipated growth opportunity is reflective of the proliferation of e-commerce and evolving fashion awareness among consumers in these countries.

Market Synopsis

Custom T-shirt Printing Market

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Technology Analysis

“Advancement in equipment to spur the segment growth”

Screen printing is a standard technique for t-shirt printing and accounted for the more than half of the revenue share in the custom t-shirt printing market by printing technology in 2018. Rising awareness about benefits of screen printing technique such as better print quality and versatility are expected to support the growth of this market through the forecast period 2019 - 2027.

Screen printing is most popular and common technique for t-shirt printing. The screen printing industry is continuously growing with advancement in equipment and printing techniques. Introduction of advanced machinery and inks has resulted into improved printing efficiency and quality. Rising awareness about benefits of screen printing technique such as better print quality and versatility are expected to support the growth of this market through the forecast period. Digital t-shirt printing is gaining more popularity as it is less labor intensive process and enables to produce variety of designs in small batches.

Custom T-shirt Printing Market

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Regional Analysis

“Rising customization trend is projected to enhance the North America growth”

In 2018, Asia Pacific accounts for the largest market share worldwide, in terms of revenue, in the overall custom T-shirt printing market. The market here is principally governed by the huge consumer base in the region. Asia Pacific is the largest market for apparels and related accessories. Thus, the region becomes highly potential market for stylish and trendy accessories and apparels, such as printed T-shirts. With the increase in discretionary income of people here, spending on fashion clothing and accessories has risen substantially over the period of time. Several start-ups manufacturing printed T-shirts and trendy accessories have emerged in countries such as China, India, Japan and Southeast Asia. Thus, these countries have become trend-setters for the overall custom T-shirt printing market in Asia Pacific. Rising competition in these countries significantly compliments the market growth here and is estimated continue the trend during the forecast period.  

Custom T-shirt Printing Market

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Key Industry Developments:

  • In October 2019, Printful announced that it will open its second fulfillment center in Barcelona, Spain. The opening of second fulfillment center is expected to enhance their geographic presence in Europe.
  • In October 2018, San-fransisco based Snapfish acquired Cafepress, Inc. With the acquisition Snapfish will enhanced its product portfolio and increase their market share in the industry.

List of Companies Covered:

  • CustomInk, LLC
  • Vista Group
  • Threadbird
  • Printful
  • Printaholic
  • InkGarden
  • Snapfish
  • International Screen Printing and Embroidery
  • Touch and Print Pte. Ltd
  • Butter Prints
  • Thai T-shirt Factory
  • The Private Way
  • TMaker
  • Gecko
  • Transfer it
  • JollyPrints
  • CustomThreads
  • EL Print Pte Ltd.

Custom T-shirt Printing Market

Historical & Forecast Period

This study report represents analysis for each segment from 2017 to 2027 considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027.

Market Segmentation 

ATTRIBUTE DETAILS
Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Billion
Segmentation

 By Technology
 • Screen Printing
 • Digital Printing
 • Plot Printing

 By Design
 • Graphics
 • Artwork

 Geography (2017–2027; US$ Bn)
 • North America (U.S., Canada, Mexico)
 • Europe (U.K., Germany, France, Rest of Europe)
 • Asia Pacific (China, Japan, India, Philippines, Indonesia, Malaysia,       Thailand, Vietnam, Rest of Asia Pacific)
 • Rest of the World (Latin America, Middle East & Africa

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints and opportunities that give a better market understanding of the overall custom t-shirt printing market. Additionally, the global report also comprises graphical representation of competitive landscape based on their market initiatives and strategies, product portfolio and business strengths.

Key questions answered in this report

  • What are the current market trends and dynamics in the custom t-shirt printing market and valuable opportunities for emerging players?
  • Which segment accounts for the fastest CAGR during the forecast period?
  • What are the drivers of the custom t-shirt printing market?
  • Notable developments going on in the custom t-shirt printing market.
  • What is the market trend and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

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