Home / Technology & Media / Pay TV Market By Type (Cable Television, Satellite TV, Internet Protocol Television (IPTV)) - Growth, Future Prospects And Competitive Analysis, 2017 - 2025

Pay TV Market By Type (Cable Television, Satellite TV, Internet Protocol Television (IPTV)) - Growth, Future Prospects And Competitive Analysis, 2017 - 2025

Published: Sep 2017 | Report Code: 58708-09-17

Pay television (TV) refers to a television broadcasting service based on consumer subscriptions. The pay TV service may be received through cable TV, satellite TV or using an internet protocol TV (IPTV). The most prominent factor fueling the pay TV market is the consistently rising number of households worldwide along with growing discretionary income of the people. With the continually growing technological advancement in the television sector, people now opt for high quality devices. This is another prominent factor supporting the pay TV industry growth. Additionally, substantial rise in the number of television channels has encouraged the consumers to opt for pay TV service. As of 2016, the number of receivable channels across the world has increased more than 40% as compared to that in 2008.

Another prominent factor bolstering the market growth is the ongoing digital television transition across different regions. In emerging economies across Asia Pacific, Latin America and the Middle East & Africa (MEA), digital switchover is yet to be fully accomplished. As a part of digitization, majority of the consumers prefer installing satellite TV in the lieu of their immense benefits. Similarly, rising internet penetration worldwide too has untied new avenues for pay TV industry. In regions such as North America, Europe and parts of Asia Pacific, the penetration of IPTV has witnessed profound growth over the period of time. This would further spur the pay TV market growth. Nevertheless, growing penetration of internet services has also led to increase in related services such as over-the-top (OTT) content. This poses a significant threat to the overall pay TV industry.

Pay TV Market

The report titled “Global Pay TV Market – Growth, Future Prospects and Competitive Analysis, 2017 – 2025” offers strategic insights into the global pay TV market along with the market size and estimates (in terms of revenue and number of subscribers) for the duration 2015 to 2025. The said research study covers in-depth analysis of market segments based on type and cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for the years 2016 & 2025. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities. In addition, the report includes a section providing insights on the key trends followed in the market.

In order to help strategic decision makers, the report also includes competitive profiling of the leading pay TV vendors, their business strategy analysis, market positioning and key developments. Some of the major players profiled in the report are AT&T, Inc. (DirecTV), Comcast Corporation, DISH Network Corporation, British Sky Broadcasting Group Plc., Oriental Cable Network, Dish TV India Ltd., Shenzhen Topway Video Communication Co., Ltd., Wasu Digital TV Media Group Co., Ltd., Fetch TV Pty Ltd., Tata Sky Ltd., Foxtel Group, Rostelecom PJSC, Videocon d2h Ltd., MediaCom Communications Corporation, Airtel Digital TV Ltd. and several others. Apart from the company profiles, the report includes a section covering the competitive landscape wherein the market positioning of the companies has been discussed. The section also provides a view of key business strategies adopted by the leading market players. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the pay TV industry
  • Comparative analysis for different segments for the years 2016 & 2025
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis including the positioning of market players and their business strategy analysis
  • Trailing 2-Year market size data (2015 – 2016)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global pay TV market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above mentioned factors.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Pay Television (TV) Market
2.2 Global Pay TV Market, By Type
2.3 Global Pay TV Market, By Geography

Chapter 3 Market Dynamics
3.1 Introduction
3.1.1 Global Pay TV Market Revenue and Growth, 2015 – 2025, (US$ Bn) (%)
3.2 Market Drivers
3.3 Market Growth Inhibitors
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends
3.5 Attractive Investment Proposition
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies adopted by the Leading Players

Chapter 4 Global Pay TV Market Analysis, by Type
4.1 Overview
4.2 Cable Television
4.3 Satellite TV
4.4 Internet Protocol Television (IPTV)

Chapter 5 North America Pay TV Market Analysis
5.1 Overview
5.2 North America Pay TV Market Analysis, By Type, 2015 – 2025
5.2.1 Comparative Analysis
5.3 North America Pay TV Market Analysis, By Region, 2015 – 2025
5.3.1 U.S.
5.3.1.1 U.S. Pay TV Market Analysis, By Type, 2015 – 2025
5.3.2 Canada
5.3.2.1 Canada Pay TV Market Analysis, By Type, 2015 – 2025

Chapter 6 Europe Pay TV Market Analysis
6.1 Overview
6.2 Europe Pay TV Market Analysis, By Type, 2015 – 2025
6.2.1 Comparative Analysis
6.3 Europe Pay TV Market Revenue, By Region, 2015 – 2025
6.3.1 U.K.
6.3.1.1 U.K. Pay TV Market Analysis, By Type, 2015 – 2025
6.3.2 Germany
6.3.2.1 Germany Pay TV Market Analysis, By Type, 2015 – 2025
6.3.3 France
6.3.3.1 France Pay TV Market Analysis, By Type, 2015 – 2025
6.3.4 Russia
6.3.4.1 Russia Pay TV Market Analysis, By Type, 2015 – 2025
6.3.5 Rest of Europe
6.3.5.1 Rest of Europe Pay TV Market Analysis, By Type, 2015 – 2025

Chapter 7 Asia Pacific Pay TV Market Analysis
7.1 Overview
7.2 Asia Pacific Pay TV Market Analysis, By Type, 2015 – 2025
7.2.1 Comparative Analysis
7.3 Asia Pacific Pay TV Market Revenue, By Region, 2015 – 2025
7.3.1 China
7.3.1.1 China Pay TV Market Analysis, By Type, 2015 – 2025
7.3.2 Japan
7.3.2.1 Japan Pay TV Market Analysis, By Type, 2015 – 2025
7.3.3 India
7.3.3.1 India Pay TV Market Analysis, By Type, 2015 – 2025
7.3.4 Rest of Asia Pacific
7.3.4.1 Rest of Asia Pacific Pay TV Market Analysis, By Type, 2015 – 2025

Chapter 8 Rest of the World (RoW) Pay TV Market Analysis
8.1 Overview
8.2 RoW Pay TV Market Analysis, By Type, 2015 – 2025
8.2.1 Comparative Analysis
8.3 RoW Pay TV Market Revenue, By Region, 2015 – 2025
8.3.1 Middle East & Africa (MEA)
8.3.1.1 MEA Pay TV Market Analysis, By Type, 2015 – 2025
8.3.2 Latin America
8.3.2.1 Latin America Pay TV Market Analysis, By Type, 2015 – 2025

Chapter 9 Company Profiles
9.1 Airtel Digital TV Ltd.
9.2 AT&T, Inc. (DirecTV)
9.3 British Sky Broadcasting Group Plc.
9.4 Comcast Corporation
9.5 Dish TV India Ltd.
9.6 DISH Network Corporation
9.7 Fetch TV Pty Ltd.
9.8 Foxtel Group
9.9 MediaCom Communications Corporation
9.10 Oriental Cable Network
9.11 Rostelecom PJSC
9.12 Shenzhen Topway Video Communication Co., Ltd.
9.13 Tata Sky Ltd.
9.14 Videocon d2h Ltd.
9.15 Wasu Digital TV Media Group Co., Ltd.

Note : Profiles of specific players, if required, shall be added to the report upon request

List of Tables :

TABLE 1 Market Snapshot: Global Pay TV Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 5 North America Pay TV Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 6 U.S. Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 7 U.S. Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 8 Canada Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 9 Canada Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 10 Europe Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 11 Europe Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 12 U.K. Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 13 U.K. Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 14 Germany Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 15 Germany Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 16 France Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 17 France Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 18 Russia Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 19 Russia Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 20 Rest of Europe Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 21 Rest of Europe Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 22 Asia Pacific Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 23 Asia Pacific Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 24 China Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 25 China Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 26 Japan Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 27 Japan Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 28 India Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 29 India Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 30 Rest of Asia Pacific Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 31 Rest of Asia Pacific Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 32 RoW Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 33 RoW Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 34 MEA Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 35 MEA Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 36 Latin America Pay TV Market Revenue, By Type, 2015 – 2025 (US$ Bn)
TABLE 37 Latin America Pay TV Market Subscribers, By Type, 2015 – 2025 (Mn)
TABLE 38 Airtel Digital TV Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 39 AT&T, Inc. (DirecTV): Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 40 British Sky Broadcasting Group Plc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 41 Comcast Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 42 Dish TV India Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 43 DISH Network Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 44 Fetch TV Pty Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 45 Foxtel Group: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 46 MediaCom Communications Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 47 Oriental Cable Network: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 48 Rostelecom PJSC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 49 Shenzhen Topway Video Communication Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 50 Tata Sky Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 51 Videocon d2h Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 52 Wasu Digital TV Media Group Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

List of Figures :

FIG. 1 Global Pay TV: Market Segmentation
FIG. 2 Global Pay TV Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Pay TV Market, By Type, 2016 (US$ Bn)
FIG. 5 Global Pay TV Market, By Geography, 2016 (US$ Bn)
FIG. 6 Global Pay TV Market Revenue and Growth, 2015 – 2025, (US$ Bn) (%)
FIG. 7 Attractive Investment Proposition
FIG. 8 Market Positioning of Key Pay TV Vendors, 2016
FIG. 9 Global Pay TV Market Revenue Contribution, By Type, 2016 & 2025 (%)
FIG. 10 Global Cable TV Market Revenue and Subscribers, 2015 – 2025, (US$ Bn) (Mn)
FIG. 11 Global Satellite TV Market Revenue and Subscribers, 2015 – 2025, (US$ Bn) (Mn)
FIG. 12 Global IPTV Market Revenue and Subscribers, 2015 – 2025, (US$ Bn) (Mn)
FIG. 13 North America Pay TV Market Revenue and Subscribers, 2015 – 2025, (US$ Bn) (Mn)
FIG. 14 Europe Pay TV Market Revenue and Subscribers, 2015 – 2025, (US$ Bn) (Mn)
FIG. 15 Asia Pacific Pay TV Market Revenue and Subscribers, 2015 – 2025, (US$ Bn) (Mn)
FIG. 16 RoW Pay TV Market Revenue and Subscribers, 2015 – 2025, (US$ Bn) (Mn)

On the basis of type, the global pay TV market is segmented into following categories:

  • Cable Television
  • Satellite Television
  • Internet Protocol Television (IPTV)

Their contribution to the global pay TV market in 2016 is as shown in the figure below:

Pay TV Market

As of 2016, the global pay TV market is led by the satellite television segment. In 2016, the segment contributed to more than 40% of the overall revenue generated by the pay TV market. Satellite television segment comprises satellite-dish based television services. Due to rapidly growing television digitization across different geographies, the segment is expected to continue retaining its dominant position in the market throughout the forecast period. The demand is majorly backed countries such as India and China having huge consumer base.

The IPTV segment is expected to register the highest growth in the coming years. The penetration of internet-based services has risen substantially in the past few years. This is has led to emergence of various internet-based services such as video on-demand, IPTV and others. With the growing enhancement in internet infrastructure, several consumers worldwide are now shifting towards internet-based services. As a result, the IPTV segment is set to demonstrate the highest growth in the following years. The IPTV segment growth is primarily governed by the North America and Western Europe regions.

On the basis of geographical regions, the global pay TV market is segmented as per following regions and countries.

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Rest of Asia Pacific
  • Rest of the World
    • Middle East and Africa
    • Latin America

Pay TV Market

As of 2016, the global pay TV market is led by the Asia Pacific contributing to a market share of more than one third of the total market revenue. The pay TV industry is largely governed by India and China having presence of huge consumer base. The two countries are currently in the phase of switching to digital television. In order to meet the specified deadlines, pay TV (predominantly satellite TV) has witnessed immense growth across the countries since the past few years. The trend is estimated to continue for the next few years, leading to high demand for pay TV service.

Another prominent factor fueling the pay TV market in the region is rising discretionary income of people coupled with availability of high quality television service and high-end television sets. Resultantly, Asia Pacific is projected to retain its leading position in the market throughout the forecast period. North America and Europe are mature markets for pay TV services. This is attributed to early accomplishment of digital television switchover in most of the countries across the regions.

Choose License Type
Connect With Us
+1-800-361-8290
24/7 Research Support

Credence Webinars

Join Credence analysts to explore the latest IT Trends

view upcoming webinars

Our Clients