Home / Technology & Media / Over-the-Top (OTT) Market By Product (Mobile Devices & Desktops, Smart Television & Set-top Boxes, Gaming Consoles), By End User (Commercial Enterprises, Residential, Government & BFSI, Healthcare, Edication) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023

Over-the-Top (OTT) Market By Product (Mobile Devices & Desktops, Smart Television & Set-top Boxes, Gaming Consoles), By End User (Commercial Enterprises, Residential, Government & BFSI, Healthcare, Edication) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023

Published: Jul 2016 | Report Code: 58018-07-16

With the rising number of internet users worldwide, the demand for OTT content has risen substantially in the past few years. According to the International Telecommunication Union (ITU), the number of internet users accounted for over 16% of the global population in 2005 and has risen to over 40%, as of 2014. Due to rising advancement and penetration of smart mobile devices such as smartphones, tablets and consumer electronics such as smart televisions, the OTT market has flourished significantly in the recent years. With the further increase in internet users, the OTT market is set to only rise during the forecast period.

OTT refers to content (voice/video/other media) delivered to consumers over the internet. The most significant factor fueling the market growth is the convenience to the consumers offered by OTT content delivery service. Consumers can access the content anytime, anywhere as per their convenience through their mobile devices as well as desktops or smart televisions.

Improving internet infrastructure is another major factor bolstering the market growth. Due to advancement in the smart mobile devices, the OTT content has become highly popular over the period of time. Thus, the OTT market is estimated to register strong growth worldwide during the forecast period. Nevertheless, increasing government regulations related to the operating license may significantly hamper the market growth in the coming years.

 

Over-the-top (OTT) Market


The report titled “Global Over-the-Top (OTT) Market- Growth, Share, Opportunities and Competitive Analysis, 2016 – 2023” offers strategic insights into the global OTT market along with the market size and estimates for the duration 2013 to 2023. The said research study covers in-depth analysis of multiple market segments based on content type, end-user types and cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for the years 2015 & 2023. The report also provides a prolific view on market dynamics such as market drivers, restraints & opportunities and section focusing on the consumer behavior analysis.

In order to help strategic decision makers, the report also includes competitive profiling of the leading OTT service vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments. Some of the major players profiled in the report are Apple, Inc., Netflix, Akamai Technologies, Inc., Microsoft Corporation, Google, Inc., Nimbuzz, Facebook, Inc., Yahoo, Inc. (Verizon Communications, Inc.) and Limelight Networks, Inc. among others. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the OTT industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 3-Year market size data (2013 – 2015)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global OTT market, offering market size and estimates for the period from 2016 to 2023, keeping in mind the above mentioned factors.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global OTT Market
2.2 Global OTT Market, By Content
2.3 Global OTT Market, By Platform
2.4 Global OTT Market, By End-user
2.5 Global OTT Market, By Geography

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global OTT Market Revenue, 2013 – 2023, (US$ Bn)
3.2 Key Market Trends and Future Outlook
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 Market Opportunities
3.6 See-Saw Analysis
3.6.1 Impact Analysis of Drivers and Restraints
3.7 Consumer Behavior Analysis
3.8 Competitive Analysis
3.8.1 Market Positioning of Key Vendors
3.8.2 Major Strategies Adopted by the Leading Players

Chapter 4 Global OTT Market Analysis, By Content
4.1 Market Analysis
4.2 VoIP & Audio
4.3 Text & Image
4.4 Video

Chapter 5 Global OTT Market Analysis, By End-user
5.1 Market Analysis
5.2 Commercial Enterprises
5.3 Residential
5.4 Government & BFSI
5.5 Healthcare
5.6 Education

Chapter 6 Global OTT Market Analysis, By Platform
6.1 Market Analysis
6.2 Commercial Enterprises
6.3 Smart Television & Set-top Boxes
6.4 Gaming Consoles

Chapter 7 North America OTT Market Analysis
7.1 Overview
7.2 North America OTT Market Analysis, By Content, 2013 – 2023
7.2.1 Market Analysis
7.3 North America OTT Market Analysis, By End-user, 2013 – 2023
7.3.1 Market Analysis
7.4 North America OTT Market Analysis, By Platform, 2013 – 2023
7.4.1 Market Analysis
7.5 North America OTT Market Analysis, By Region, 2013 – 2023
7.5.1 U.S.
7.5.1.1 U.S. OTT Market Analysis, By Content, 2013 – 2023
7.5.1.2 U.S. OTT Market Analysis, By End-user, 2013 – 2023
7.5.1.3 U.S. OTT Market Analysis, By Platform, 2013 – 2023
7.5.2 Canada
7.5.2.1 Canada OTT Market Analysis, By Content, 2013 – 2023
7.5.2.2 Canada OTT Market Analysis, By End-user, 2013 – 2023
7.5.2.3 Canada OTT Market Analysis, By Platform, 2013 – 2023

Chapter 8 Europe OTT Market Analysis
8.1 Overview
8.2 Europe OTT Market Analysis, By Content, 2013 – 2023
8.2.1 Market Analysis
8.3 Europe OTT Market Analysis, By End-user, 2013 – 2023
8.3.1 Market Analysis
8.4 Europe OTT Market Analysis, By Platform, 2013 – 2023
8.4.1 Market Analysis
8.5 Europe OTT Market Analysis, By Region, 2013 – 2023
8.5.1 U.K.
8.5.1.1 U.K. OTT Market Analysis, By Content, 2013 – 2023
8.5.1.2 U.K. OTT Market Analysis, By End-user, 2013 – 2023
8.5.1.3 U.K. OTT Market Analysis, By Platform, 2013 – 2023
8.5.2 Germany
8.5.2.1 Germany OTT Market Analysis, By Content, 2013 – 2023
8.5.2.2 Germany OTT Market Analysis, By End-user, 2013 – 2023
8.5.2.3 Germany OTT Market Analysis, By Platform, 2013 – 2023
8.5.3 CIS
8.5.3.1 CIS OTT Market Analysis, By Content, 2013 – 2023
8.5.3.2 CIS OTT Market Analysis, By End-user, 2013 – 2023
8.5.3.3 CIS OTT Market Analysis, By Platform, 2013 – 2023
8.5.4 Rest of Europe
8.5.4.1 Rest of Europe OTT Market Analysis, By Content, 2013 – 2023
8.5.4.2 Rest of Europe OTT Market Analysis, By End-user, 2013 – 2023
8.5.4.3 Rest of Europe OTT Market Analysis, By Platform, 2013 – 2023

Chapter 9 Asia Pacific OTT Market Analysis
9.1 Overview
9.2 Asia Pacific OTT Market Analysis, By Content, 2013 – 2023
9.2.1 Market Analysis
9.3 Asia Pacific OTT Market Analysis, By End-user, 2013 – 2023
9.3.1 Market Analysis
9.4 Asia Pacific OTT Market Analysis, By Content, 2013 – 2023
9.4.1 Market Analysis
9.5 Asia Pacific OTT Market Analysis, By Region, 2013 – 2023
9.5.1 China
9.5.1.1 China OTT Market Analysis, By Content, 2013 – 2023
9.5.1.2 China OTT Market Analysis, By End-user, 2013 – 2023
9.5.1.3 China OTT Market Analysis, By Content, 2013 – 2023
9.5.2 Japan
9.5.2.1 Japan OTT Market Analysis, By Content, 2013 – 2023
9.5.2.2 Japan OTT Market Analysis, By End-user, 2013 – 2023
9.5.2.3 Japan OTT Market Analysis, By Content, 2013 – 2023
9.5.3 South Asia
9.5.3.1 South Asia OTT Market Analysis, By Content, 2013 – 2023
9.5.3.2 South Asia OTT Market Analysis, By End-user, 2013 – 2023
9.5.3.3 South Asia OTT Market Analysis, By Platform, 2013 – 2023
9.5.4 Australasia
9.5.4.1 Australasia OTT Market Analysis, By Content, 2013 – 2023
9.5.4.2 Australasia OTT Market Analysis, By End-user, 2013 – 2023
9.5.4.3 Australasia OTT Market Analysis, By Platform, 2013 – 2023
9.5.5 Rest of Asia Pacific
9.5.5.1 Rest of Asia Pacific OTT Market Analysis, By Content, 2013 – 2023
9.5.5.2 Rest of Asia Pacific OTT Market Analysis, By End-user, 2013 – 2023
9.5.5.1 Rest of Asia Pacific OTT Market Analysis, By Platform, 2013 – 2023

Chapter 10 Middle East & Africa (MEA) OTT Market Analysis
10.1 Overview
10.2 MEA OTT Market Analysis, By Content, 2013 – 2023
10.2.1 Market Analysis
10.3 MEA OTT Market Analysis, By End-user, 2013 – 2023
10.3.1 Market Analysis
10.4 MEA OTT Market Analysis, By Platform, 2013 – 2023
10.4.1 Market Analysis
10.5 MEA OTT Market Analysis, By Region, 2013 – 2023
10.5.1 GCC countries
10.5.1.1 GCC countries OTT Market Analysis, By Content, 2013 – 2023
10.5.1.2 GCC countries OTT Market Analysis, By End-user, 2013 – 2023
10.5.1.3 GCC countries OTT Market Analysis, By Platform, 2013 – 2023
10.5.2 North Africa
10.5.2.1 North Africa OTT Market Analysis, By Content, 2013 – 2023
10.5.2.2 North Africa OTT Market Analysis, By End-user, 2013 – 2023
10.5.2.3 North Africa OTT Market Analysis, By Platform, 2013 – 2023
10.5.3 South Africa
10.5.3.1 South Africa OTT Market Analysis, By Content, 2013 – 2023
10.5.3.2 South Africa OTT Market Analysis, By End-user, 2013 – 2023
10.5.3.3 South Africa OTT Market Analysis, By Platform, 2013 – 2023
10.5.4 Rest of MEA
10.5.4.1 Rest of MEA OTT Market Analysis, By Content, 2013 – 2023
10.5.4.2 Rest of MEA OTT Market Analysis, By End-user, 2013 – 2023
10.5.4.3 Rest of MEA OTT Market Analysis, By Platform, 2013 – 2023

Chapter 11 Latin America OTT Market Analysis
11.1 Overview
11.2 Latin America OTT Market Analysis, By Content, 2013 – 2023
11.2.1 Market Analysis
11.3 Latin America OTT Market Analysis, By End-user, 2013 – 2023
11.3.1 Market Analysis
11.4 Latin America OTT Market Analysis, By Platform, 2013 – 2023
11.4.1 Market Analysis
11.5 Latin America OTT Market Analysis, By Region, 2013 – 2023
11.5.1 Brazil
11.5.1.1 Brazil OTT Market Analysis, By Content, 2013 – 2023
11.5.1.2 Brazil OTT Market Analysis, By End-user, 2013 – 2023
11.5.1.3 Brazil OTT Market Analysis, By Platform, 2013 – 2023
11.5.2 Mexico
11.5.2.1 Mexico OTT Market Analysis, By Content, 2013 – 2023
11.5.2.2 Mexico OTT Market Analysis, By End-user, 2013 – 2023
11.5.2.3 Mexico OTT Market Analysis, By Platform, 2013 – 2023
11.5.3 Rest of Latin America
11.5.3.1 Rest of Latin America OTT Market Analysis, By Content, 2013 – 2023
11.5.3.2 Rest of Latin America OTT Market Analysis, By End-user, 2013 – 2023
11.5.3.3 Rest of Latin America OTT Market Analysis, By Platform, 2013 – 2023

Chapter 12 Company Profiles
12.1 Apple, Inc.
12.1.1 Apple, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.2 Netflix
12.2.1 Netflix: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.3 Microsoft Corporation
12.3.1 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.4 Google, Inc.
12.4.1 Google, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.5 Facebook, Inc.
12.5.1 Facebook, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.6 Tencent Holdings Ltd.
12.6.1 Tencent Holdings Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.7 Nimbuzz
12.7.1 Nimbuzz: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.8 Akamai Technologies, Inc.
12.8.1 Akamai Technologies, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.9 Yahoo, Inc. (Verizon Communications)
12.9.1 Yahoo, Inc. (Verizon Communications): Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.10 Limelight Networks, Inc.
12.10.1 Limelight Networks, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)

List of Figures

FIG. 1 Global OTT: Market Segmentation
FIG. 2 Global OTT Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global OTT Market, By Content, 2015 (US$ Bn)
FIG. 5 Global OTT Market, By Platform, 2015 (US$ Bn)
FIG. 6 Global OTT Market, By End-user, 2015 (US$ Bn)
FIG. 7 Global OTT Market, By Geography, 2015 (US$ Bn)
FIG. 8 Global OTT Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 9 See-Saw Analysis : Global OTT Market
FIG. 10 Market Positioning of Key OTT Providers, 2015
FIG. 11 Global OTT Market Revenue Contribution, By Content, 2015 & 2023 (Value %)
FIG. 12 Global OTT VoIP & Audio Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 13 Global OTT Text & Image Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 14 Global OTT Video Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 15 Global OTT Market Revenue Contribution, By End-user, 2015 & 2023 (Value %)
FIG. 16 Global OTT Market Revenue for Commercial Enterprises, 2013 – 2023, (US$ Bn)
FIG. 17 Global OTT Market Revenue for Residential, 2013 – 2023, (US$ Bn)
FIG. 18 Global OTT Market Revenue for Government & BFSI, 2013 – 2023, (US$ Bn)
FIG. 19 Global OTT Market Revenue for Healthcare, 2013 – 2023, (US$ Bn)
FIG. 20 Global OTT Market Revenue for Education, 2013 – 2023, (US$ Bn)
FIG. 21 Global OTT Market Revenue Contribution, By Platform, 2015 & 2023 (Value %)
FIG. 22 Global OTT Market Revenue from Mobile Devices & Desktops, 2013 – 2023, (US$ Bn)
FIG. 23 Global OTT Market Revenue from Smart Television & Set-top Boxes, 2013 – 2023, (US$ Bn)
FIG. 24 Global OTT Market Revenue from Gaming Consoles, 2013 – 2023, (US$ Bn)
FIG. 25 North America OTT Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 26 U.S. OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 27 Canada OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 28 Europe OTT Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 29 U.K. OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 30 Germany OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 31 CIS OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 32 Rest of Europe OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 33 Asia Pacific OTT Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 34 China OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 35 Japan OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 36 South Asia OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 37 Australasia OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 38 Rest of Asia Pacific OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 39 MEA OTT Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 40 GCC countries OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 41 North Africa OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 42 South Africa OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 43 Rest of MEA OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 44 Latin America OTT Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 45 Brazil OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 46 Mexico OTT Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 47 Rest of Latin America OTT Market Analysis, 2013 – 2023, (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global OTT Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global OTT Market Revenue for Commercial Enterprises, By Type, 2013 – 2023 (US$ Bn)
TABLE 5 Global OTT Market Revenue from Mobile Devices & Dektops, By Type, 2013 – 2023 (US$ Bn)
TABLE 6 North America OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 7 North America OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 8 North America OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 9 U.S. OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 10 U.S. OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 11 U.S. OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 12 Canada OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 13 Canada OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 14 Canada OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 15 Europe OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 16 Europe OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 17 Europe OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 18 U.K. OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 19 U.K. OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 20 U.K. OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 21 Germany OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 22 Germany OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 23 Germany OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 24 CIS OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 25 CIS OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 26 CIS OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 27 Rest of Europe OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 28 Rest of Europe OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 29 Rest of Europe OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 30 Asia Pacific OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 31 Asia Pacific OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 32 Asia Pacific OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 33 China OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 34 China OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 35 China OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 36 Japan OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 37 Japan OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 38 Japan OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 39 South Asia OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 40 South Asia OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 41 South Asia OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 42 Australasia OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 43 Australasia OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 44 Australasia OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 45 Rest of Asia Pacific OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 46 Rest of Asia Pacific OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 47 Rest of Asia Pacific OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 48 MEA OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 49 MEA OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 50 MEA OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 51 GCC countries OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 52 GCC countries OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 53 GCC countries OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 54 North Africa OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 55 North Africa OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 56 North Africa OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 57 South Africa OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 58 South Africa OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 59 South Africa OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 60 Rest of MEA OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 61 Rest of MEA OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 62 Rest of MEA OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 63 Latin America OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 64 Latin America OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 65 Latin America OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 66 Brazil OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 67 Brazil OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 68 Brazil OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 69 Mexico OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 70 Mexico OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 71 Mexico OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 72 Rest of Latin America OTT Market Revenue, By Content, 2013 – 2023 (US$ Bn)
TABLE 73 Rest of Latin America OTT Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 74 Rest of Latin America OTT Market Revenue, By Platform, 2013 – 2023 (US$ Bn)
TABLE 75 Apple, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 76 Netflix: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 77 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 78 Google, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 79 Facebook, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 80 Tencent Holdings Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 81 Nimbuzz: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 82 Akamai Technologies, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 83 Yahoo, Inc. (Verizon Communications): Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 84 Limelight Networks, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)

Profiles of specific players, if required, shall be added to the report upon request

The global over-the-top (OTT) market is segmented, based on platforms, into following categories

  • Mobile Devices & Desktops
    • Smartphones
    • Tablets
    • Laptops & Desktops
  • Smart Television & Set-top Boxes
  • Gaming Consoles

Over-the-top (OTT) Market

The overall OTT market is dominated by the mobile devices & desktops segment contributing to more than fifty percent of the total revenue generated worldwide. The segment growth is majorly governed by the high penetration of mobile devices such as smartphones, laptops and tablets across the world. With the further advancement in mobile devices, the segment is estimated to retain its dominant position in the market throughout the forecast period.

Smart television and set-top boxes segment is projected to witness significant growth in the coming years. Similarly, gaming consoles segment too is estimated to register strong growth in the market during the forecast period. The growth of these segments is majorly attributed to increasing penetration of smart television and gaming consoles worldwide.

The global over-the-top (OTT) market is segmented, based on its end-users, into following categories

  • Commercial Enterprises
    • Media & Entertainment
    • IT, ITeS & Telecommunication
    • Retail
    • Others
  • Residential
  • Government & BFSI
  • Healthcare
  • Education

Over-the-top (OTT) Market
 

As of 2015, the overall OTT market is led by the commercial enterprises segment accounting for more than one third of the global market revenue. The segment comprises media & entertainment, IT & telecommunication enterprises and retail among others. The segment growth is majorly backed by the media & entertainment segment, majorly due to prolonged adoption of OTT content service in the segment. The commercial enterprises segment is estimated to retain its dominant position in the market throughout the forecast period.

The residential segment is projected to witness the highest growth in the overall OTT market during the forecast period. The segment growth can be directly related to the number of internet users worldwide. Due to ongoing efforts by the market players towards enhancement of OTT content and service, many people are adopting OTT content for voice, video and other media. In addition, due to improving internet infrastructure coupled with the proliferation of smart mobile devices, the segment is predicted to register high growth during the forecast period.

On the basis of geography, the global over-the-top (OTT) market is segmented as per following regions and countries.

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • South Asia
    • Australasia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC countries
    • North Africa
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Over-the-top (OTT) Market

North America, currently, account for the largest share, in terms of revenue and adoption, of the global OTT market. The region contributed to over 30% of the total revenue generated worldwide, as of 2015. The high revenue share of North America is due to high penetration of internet services across the U.S. and Canada. Consequently, the region is estimated to hold strong position in the market throughout the forecast period.

Asia Pacific is estimated to register the highest growth in the OTT market in the coming years. The market here is majorly driven by the large consumer base across India, China, Japan, South Korea and some of the Southeast Asia countries. Internet infrastructure in countries such as China and India is undergoing substantial transformation thereby supporting the OTT market growth. This may result in Asia Pacific surpassing the North America OTT market over the period of time.

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