Overview:
Non-Alcoholic energy drinks comes under the category of functional drinks such as nutraceutical and sports drinks and other related drinks. Over the past few years, it has been transformed from being a very niche product to one of the most popular and rapidly growing product categories in total worldwide drinks market. It consists of significant amount of sugar, caffeine, and other energy ingredients.
The global non-alcoholic energy drinks market is at nascent stage and is anticipated to observe robust growth over the next seven years till 2023. Rising health consciousness and rising popularity especially among young generation is anticipated to foster the growth of non-alcoholic energy drinks over the forecast period. Besides this, growth in professionalism (corporate culture), growing disposable income and economic growth in developing economies is anticipated to intensify the growth of non-alcoholic energy drinks market till 2023.
At present, North America captured the maximum share in revenue of non-alcoholic energy drinks market and is anticipated to dominate over the forecast period. With rising market potential and increasing preferences for such drinks by consumers, the market is expected to achieve considerable growth over the period 2016-2023. Emerging markets such as India, China and Indonesia provides substantial opportunities in energy drinks segment. This is expected to drive the growth of Asia Pacific non-alcoholic energy drinks market till 2023.
The global non-alcoholic energy drinks market is mainly concentrated in North America. Major players are adopting different market strategies to enter and enhance their market position and distribution network.
Global Non-Alcoholic Energy Drinks market is segmented on the following bases:
- By Demography
- By Distribution Channel
- Convenience Stores
- Hypermarket/Supermarket
- Online Stores
- Others
- By Ingredients
- Taurine
- B Vitamins
- Sugars
- Antioxidants
- Guarana
- Others
- By Geography
- North America
- Europe
- U.K.
- France
- Germany
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australasia
- Rest of APAC
- Rest of World
- Latin America
- Brazil
- Rest of Latin America
- Middle-East & Africa
- Africa
Key Players Identified Across the Value Chain in the Non-Alcoholic Energy Drinks Market include but are not limited to:
Redbull, The Coca-Cola Company, Pepsico, Abbott Nutrition, Dr.Pepper Snapple Group, Britvic Plc., NOS, Monster, Gatorade, Rockstar Inc., and others.
This report offers:
- An overview of the global Non-Alcoholic Energy Drinks market
- Market trends assessment for the period 2016-2023, with historical information for 2013 & 2014, and projections through 2023, with respective CAGRs during 2016-2023 and 2015 as the base year
- Qualitative assessment tools such as market drivers, challenges and future prospects, and competitive analysis: market positioning of key market players
- Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
- A general overview of the industry structure
- Company profiles highlighting key information about the major players operating in the global Non-Alcoholic Energy Drinks market
- This report includes estimation of market sizes for value. Both, top-down and bottom-up approaches have been used to estimate and validate the size of the Non-Alcoholic Energy Drinks market
