About Credence Research

Market intelligence & growth consulting

We help leaders and investors decide where to grow, with evidence they can defend.

Credence Research is an international market intelligence and consulting firm and a trusted part of the due diligence process. Our analysts size markets, map competitors and test growth options, so boards, investors and strategy teams can act with confidence and manage risk.

Published market reports
22,000+Published market reports
Industries covered
20+Industries covered
Research consultants
15+Research consultants
Research and information professionals
~100Research and information professionals

Who we are

A global research team built around client impact

Credence Research delivers deep, decision-grade research: market sizing, forecasts, competitive landscapes and opportunity assessments that leaders and investors use to make informed decisions and mitigate risk.

We work as one integrated global research organisation. Consultants, analysts and data specialists share frameworks, data models and sector knowledge, so every engagement benefits from the whole team.

Where our clients are

Share of clients by region

  • 45%Europe
  • 30%Americas
  • 13%Asia Pacific
  • 12%Middle East & Africa

What we do

Five service lines, one goal: profitable growth

The B2B economy has seen around $25 trillion of new revenue streams replace existing ones this decade. We partner with clients to find, size and win that new revenue.

  1. 01Go-to-market strategy to executionFrom target segments and pricing to channel plans, and support through launch.
  2. 02Market share gainsCompetitive benchmarking and win-loss insight that show where share can be taken.
  3. 03Total addressable market expansionAdjacent markets, new geographies and use cases sized with bottom-up models.
  4. 04Thought leadership marketingData-led content and studies that position your brand as the authority in your space.
  5. 05Customer supportOngoing analyst support that helps your teams put the research to work.

How we research

  • Primary and secondary researchExpert and industry interviews combined with data-acquisition agreements and published sources.
  • Quantitative forecastingBottom-up and top-down market models, triangulated and checked against KPIs.
  • Strategic frameworksPESTLE and Porter's Five Forces analysis in every study, so risks and opportunities are clear.
  • Built to orderStudies that often exceed 300 pages, made to order from the latest datasets available.

What makes us different

Intelligence that turns into growth, not just reading

  1. 1Programmatic growth plansWe turn revenue intelligence into growth plans with clear, programmatic execution.
  2. 230,000 micro-marketsReal-time visibility into more than 30,000 micro-markets.
  3. 3Emerging opportunities, demystifiedA focus on emerging and fast-growing business opportunities before they become crowded.
  4. 4Customer growthWe identify existing and potential growth opportunities for your customers, not only for you.
  5. 5Bigger addressable marketWe show where interconnected ecosystems can significantly expand your total addressable market.
  6. 6A stronger demand engineThought leadership marketing that makes demand generation more effective.
  7. 7Competitive intelligence in real timeTracking competitor activity to steer go-to-market strategy and market action.

Our delivery model

Three connected services, one engagement

Each part feeds the next, so research, strategy and execution stay connected from the first question to the final decision.

  1. 1Syndicated researchB2B research that quantifies 30,000 high-growth emerging opportunities and threats.
  2. 2Triangular growth engagementAn engagement model for end-to-end customer problem solving, from question to action.
  3. 3Market intelligenceIntegrates our research for connected analysis, with access for every customer-facing employee.

Our leadership

Led by researchers and consultants

View all key profiles
Sejal Singh

Sejal Singh

CEO & Founder

As the CEO & Founder of Credence Research Inc., established in 2015, Sejal Singh brings over 13 years of extensive experience in the dynamic market research industry. Since 2012, Sejal has been at the forefront of providing insightful market intelligence and strategic consulting to a diverse global clientele. Her vision in founding Credence Research Inc. was to create a firm dedicated to delivering accurate, actionable, and impactful research that empowers businesses to navigate complex market landscapes and achieve their most ambitious goals. Sejal's leadership has fostered a culture of innovation and excellence, ensuring Credence Research Inc. remains a trusted partner for data-driven decision-making across various sectors.

Gunakesh Parmar

Gunakesh Parmar

Research Consultant

With over 15 years of dedicated experience in the market research industry since 2009, Gunakesh Parmar is a seasoned professional passionate about uncovering actionable insights from data. His career is built on a robust understanding of consumer behavior, market trends, and competitive landscapes. He excels at designing comprehensive research methodologies, executing projects with precision, and translating complex data into clear, strategic recommendations. Gunakesh is adept at employing various qualitative and quantitative research techniques to offer clients a profound understanding of their target markets and inform critical business decisions. His commitment lies in delivering high-quality, impactful research that drives growth and success.

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Tell us the decision you are facing and we will suggest the right research or engagement.

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