Tea Market

Tea Market By Type (Black, Green, Oolong, Herbal); By Distribution Channel (Hypermarket & Supermarkets, Convenience Store, Specialty Stores, Others); By Geography – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Summary
Table Of Content

REPORT ATTRIBUTE	DETAILS
Historical Period	2019-2022
Base Year	2023
Forecast Period	2024-2032
Global Tea Market Size 2023	USD 121,349.57 million
Global Tea Market, CAGR	5.50%
Global Tea Market Size 2032	USD 196,476.39 million

Market Overview

The Global Tea Market is projected to grow from USD 121,349.57 million in 2023 to USD 196,476.39 million by 2032, reflecting a compound annual growth rate (CAGR) of 5.50%.

The Global Tea Market is driven by increasing consumer awareness of the health benefits associated with tea consumption, such as antioxidant properties and potential disease prevention. The rising popularity of specialty and premium teas, including green, herbal, and organic varieties, is also fueling market growth. Additionally, the growing trend towards wellness and natural beverages is boosting demand for tea as a healthier alternative to sugary drinks. Innovations in tea flavors, blends, and ready-to-drink formats, along with expanding distribution channels, are further contributing to the market’s steady expansion across various regions.

The Global Tea Market exhibits significant geographical variation, with Asia-Pacific leading due to its deep-rooted tea culture and the presence of major tea-producing countries like China, India, and Sri Lanka. Europe and North America are also prominent markets, driven by growing consumer interest in specialty and premium teas. Key players in the market, including Tata Global Beverages, Unilever, and Associated British Foods Plc., dominate through extensive product portfolios and strong distribution networks. These companies leverage their global reach and brand recognition to cater to diverse consumer preferences, ensuring sustained growth across various regions.

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Market Drivers

Economic Growth and Rising Disposable Income

Economic growth and rising disposable incomes are playing a crucial role in the expansion of the Global Tea Market. As disposable incomes increase, particularly in emerging economies, consumers are more inclined to spend on premium tea products and related accessories. For instance, in China, the world’s largest tea market, per capita tea consumption has increased from 0.5 kg in 2000 to 1.2 kg in 2018, correlating with the country’s economic growth. This increase in spending power is not only boosting sales of high-end teas but also expanding the market into new regions where rising incomes are creating fresh opportunities for growth. Emerging economies, with their expanding middle classes, are becoming significant contributors to the global tea market, offering new avenues for industry players to explore and capitalize on.

Changing Consumer Preferences

The tea market is also experiencing shifts driven by changing consumer preferences. There’s a growing demand for diverse and exciting flavors, leading to innovation in the market as brands introduce new blends and varieties to cater to adventurous palates. For example, peach flavor launches surpassed lemon in 2023, owning 11.7% of total launches. Convenience is another key factor, with ready-to-drink (RTD) tea and tea bags gaining popularity among busy consumers who seek quick and easy options. Additionally, the trend towards premiumization is evident, as more consumers are willing to invest in high-quality, specialty teas. This shift towards premium products is driving growth in the higher-end segments of the tea market, as consumers seek unique experiences and superior taste.

Health and Wellness Focus

The Global Tea Market is significantly driven by a growing consumer focus on health and wellness. Tea is widely recognized for its rich antioxidant content, which helps combat free radicals and supports overall well-being. This health-conscious appeal is further amplified by the belief that tea aids in weight management, making it a popular choice among those looking to maintain a healthy lifestyle. Moreover, research linking regular tea consumption to a reduced risk of chronic diseases such as heart disease and cancer has bolstered demand, as more consumers turn to tea as a preventative measure in their daily routines. This emphasis on health benefits continues to propel the market, making tea a staple in health-conscious diets worldwide.

Global Awareness and Cultural Influence

Global awareness and cultural influences are further shaping the tea market. The popularity of traditional tea ceremonies in cultures like Japan and China has sparked global interest in tea, promoting it as more than just a beverage but a lifestyle experience. Social media platforms have amplified this trend, with influencers and consumers alike sharing their tea experiences, thus elevating tea to a symbol of a refined and health-conscious lifestyle. Additionally, the demand for sustainability and ethical consumption is growing, with consumers increasingly seeking organic and sustainably produced tea. Fair trade practices are also gaining importance, as ethical sourcing becomes a priority for both consumers and producers, reflecting a broader trend towards responsible consumption in the tea industry.

Market Trends

Health and Wellness Focus Intensifies and Innovation in Flavors and Formats

The Global Tea Market is witnessing an intensified focus on health and wellness, driving demand for functional teas that cater to specific health concerns. For instance, 73% of respondents in a recent survey found health-related product claims acceptable, highlighting the importance of effectively targeting health-oriented consumers. Consumers are increasingly seeking teas infused with ingredients like turmeric, ginger, and ginseng, known for their therapeutic properties, to address issues such as inflammation, digestion, and overall well-being. The trend towards immune-boosting teas has gained significant traction, particularly during health crises, as consumers look for natural ways to strengthen their immune systems. This shift towards health-oriented products is not only expanding the range of offerings but also solidifying tea’s position as a key player in the wellness industry.

Sustainability and Ethical Sourcing Alongside Premiumization and Experiential Consumption

Sustainability and ethical sourcing have become critical drivers in the Global Tea Market, with consumers increasingly demanding transparency and responsibility from brands. Traceability throughout the supply chain is now a key expectation, as consumers want to know the origins of their tea and the ethical practices involved in its production. To meet these demands, tea brands are emphasizing fair trade and organic certifications, which not only appeal to ethically-minded consumers but also enhance brand credibility. Moreover, there is a growing emphasis on sustainable packaging, with companies seeking to reduce plastic waste and adopt eco-friendly materials, reflecting the broader shift towards environmental responsibility in the food and beverage industry.

Market Challenges Analysis

Supply Chain Disruptions and Competition from Other Beverages

The Global Tea Market is facing significant challenges related to supply chain disruptions, primarily driven by climate change, labor shortages, and logistical issues. For instance, more than 80% of the 50 million spindles and 842,000 rotors in the textile industry were affected by supply chain disruptions during the pandemic. Climate change is increasingly affecting tea production regions, leading to unpredictable weather patterns that impact both the yield and quality of tea crops. These fluctuations can disrupt the supply chain, causing inconsistencies in product availability and potential increases in costs. Additionally, labor shortages in key tea-producing regions are creating challenges for efficient production, as the availability of skilled workers diminishes. This shortage not only affects the speed and cost of production but also the ability to maintain the quality of the tea. Compounding these issues, global supply chain disruptions exacerbated by logistical challenges such as transportation delays and rising shipping costs can hinder the timely delivery of tea products to market, further complicating the operational landscape for tea companies.

Rising Input Costs and Health Concerns, Alongside Regulatory and Sustainability Challenges

The Global Tea Market is also grappling with rising input costs, health concerns, and regulatory challenges, all of which are exerting pressure on profitability and market dynamics. Inflationary pressures are driving up the costs of raw materials, labor, and transportation, directly impacting profit margins for tea producers and distributors. As costs rise, consumers may become more price-sensitive, leading to downward pressure on prices and squeezing margins further. This economic strain is compounded by health concerns and misconceptions about tea, particularly regarding its caffeine content and other components. Misunderstandings about the potential health effects of tea can hinder consumption, while the presence of counterfeit and adulterated tea products in the market threatens the industry’s reputation, undermining consumer trust and brand integrity.

Market Segmentation Analysis:

By Type:

The Global Tea Market is segmented by type into Black, Green, Oolong, and Herbal teas. Black tea dominates the market, largely due to its widespread popularity and strong consumer base, especially in regions like Asia and Europe. Green tea is also gaining significant traction, driven by its perceived health benefits and its rising popularity among health-conscious consumers. Oolong tea, although occupying a smaller market share, appeals to niche markets, particularly in regions with a strong tea culture like China and Taiwan. Herbal teas, which include a wide range of non-caffeinated options such as chamomile and peppermint, are growing in demand due to their association with relaxation and wellness. Each type of tea caters to different consumer preferences, contributing to the overall diversity and expansion of the global tea market.

By Distribution Channel:

The Global Tea Market is categorized into Hypermarket & Supermarkets, Convenience Stores, Specialty Stores, and Others. Hypermarkets and supermarkets hold a significant share of the market, offering a wide variety of teas at competitive prices, making them a convenient choice for many consumers. Convenience stores are also crucial in the distribution of tea, particularly for ready-to-drink (RTD) options and single-serve products, catering to on-the-go consumers. Specialty stores, which focus on premium and artisanal teas, are gaining popularity among tea enthusiasts who seek unique flavors and high-quality products. The “Others” category, which includes online sales and direct-to-consumer channels, is rapidly expanding, driven by the growing e-commerce trend and the increasing preference for purchasing tea products online. These distribution channels collectively support the global reach and accessibility of tea, catering to diverse consumer needs across different regions.

Segments:

Based on Type:

Black
Green
Oolong
Herbal

Based on Distribution Channel:

Hypermarket & Supermarkets
Convenience Store
Specialty Stores
Others

Based on the Geography:

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa

Regional Analysis

Asia-Pacific

Asia-Pacific dominates the market with a substantial 55% share, reflecting the region’s deep-rooted tea culture and its position as the world’s largest tea producer and consumer. China and India, the two largest tea-producing countries globally, significantly contribute to this market share. For instance, a survey by the Tea Board of India found that 88% of households in India consume tea regularly, with an average per capita consumption of 786 grams annually. The Asia-Pacific tea market is characterized by a diverse range of tea types, including traditional green, black, and oolong teas, as well as emerging varieties like bubble tea and cheese tea that appeal to younger consumers. For instance, according to the Food and Agriculture Organization (FAO), China remains by far the largest tea producer, accounting for 47% of global output, reaching 3.1 million tonnes in 2021. The region’s rapid economic growth and increasing health consciousness have further fueled the demand for premium and specialty teas, including organic and functional varieties enriched with herbs and spices. Moreover, the tea industry in this region is witnessing significant technological advancements in cultivation, processing, and packaging, enhancing product quality and expanding export opportunities.

Europe

Europe holds the second-largest market share at 20%, with a tea market that blends traditional consumption patterns with growing interest in exotic and health-oriented tea products. The United Kingdom, with its historic tea-drinking culture, remains a key player in the European market, while countries like Germany and France are seeing increased demand for green and herbal teas. European consumers are showing a growing preference for organic, fair trade, and sustainably sourced teas, reflecting broader trends in ethical consumerism. The region’s tea market is also experiencing a premiumization trend, with consumers willing to pay more for high-quality, artisanal teas and unique blends. Tea shops and specialty stores are gaining popularity, offering curated selections and education about tea origins and brewing methods.

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Key Player Analysis

Tata Global Beverages
Unilever
Associated British Foods Plc.
TAETEA
Nestlé S.A.
Barry’s Tea
Apeejay Surrendra Group
Bettys & Taylors Group Ltd.
McLeod Russel
ITO EN Inc.
Mighty Leaf Tea Company
Numi Organic Tea
The Republic of Tea
Tazo Tea Company
Teavana; Celestial Seasonings, Inc.
Fukujuen; Harney and Sons
Kazi Tea
M. Ispahani Limited
DavidsTea
Tim Hortons
Godrej Group

Competitive Analysis

The Global Tea Market is highly competitive, with key players like Tata Global Beverages, Unilever, and Associated British Foods Plc. leading the industry. Tata Global Beverages, known for brands like Tetley and Tata Tea, leverages its strong presence in both domestic and international markets, focusing on innovation and sustainability. Unilever, with its iconic Lipton brand, capitalizes on its extensive distribution network and brand recognition to maintain a dominant position, particularly in the mass-market segment. Associated British Foods Plc., through its Twinings brand, caters to the premium tea segment, emphasizing quality and heritage. These companies are continuously expanding their product portfolios to include specialty teas, organic options, and ready-to-drink variants to meet evolving consumer preferences. Additionally, they are investing in sustainable sourcing practices and ethical certifications to appeal to increasingly conscious consumers. The intense competition among these leading players drives innovation, product differentiation, and strategic marketing, ensuring their stronghold in the global market.

Recent Developments

In March 2023, Tata Consumer Products launched Tata Tea Premium Street Chais of India, a range of teas inspired by unique flavors from different regions of India.

Market Concentration & Characteristics

The Global Tea Market is characterized by moderate to high market concentration, with a few dominant players holding significant market shares. Companies like Tata Global Beverages, Unilever, and Associated British Foods Plc. lead the market, leveraging their extensive product portfolios, established brands, and global distribution networks. These key players drive market dynamics through continuous innovation, introducing new flavors, formats, and health-focused teas to cater to diverse consumer preferences. The market also exhibits a mix of large multinational corporations and smaller regional players, each contributing to the overall diversity of offerings. While the leading companies dominate with well-known brands, the market remains competitive due to the presence of niche players focusing on organic, specialty, and artisanal teas. The growing emphasis on sustainability, ethical sourcing, and premiumization further shapes the market, as consumers increasingly seek quality products that align with their values. This competitive landscape encourages ongoing product differentiation and strategic positioning within the global tea market.

Report Coverage

The research report offers an in-depth analysis based on Type, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

The global tea market is expected to experience steady growth, driven by rising health consciousness among consumers.
Increasing demand for specialty and premium teas will continue to shape the market, particularly in developed regions.
Emerging markets, especially in Asia-Pacific, will see significant expansion due to growing disposable incomes and cultural preferences.
Sustainable and ethically sourced teas will gain more importance as consumer awareness of environmental issues rises.
Innovation in flavors, formats, and functional ingredients will drive product diversification and attract new consumers.
The ready-to-drink (RTD) tea segment will expand rapidly, catering to the demand for convenience and on-the-go consumption.
E-commerce and digital marketing will play a crucial role in reaching a broader audience and driving sales growth.
Companies will increasingly invest in sustainable packaging solutions to meet consumer expectations for environmentally friendly products.
Competition from other beverages, such as coffee and energy drinks, will require tea brands to focus on differentiation and innovation.
Technological advancements in production and processing will enhance product quality and efficiency, further boosting market growth.

CHAPTER NO. 1 : INTRODUCTION 19

1.1.1. Report Description 19

Purpose of the Report 19

USP & Key Offerings 19

1.1.2. Key Benefits for Stakeholders 19

1.1.3. Target Audience 20

1.1.4. Report Scope 20

1.1.5. Regional Scope 21

CHAPTER NO. 2 : EXECUTIVE SUMMARY 22

2.1. Tea Market Snapshot 22

2.1.1. Global Tea Market, 2018 – 2032 (Kilogram) (USD Million) 24

2.2. Insights from Primary Respondents 24

CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 25

3.1. Russia-Ukraine and Israel-Palestine War Impacts 25

CHAPTER NO. 4 : TEA MARKET – INDUSTRY ANALYSIS 26

4.1. Introduction 26

4.2. Market Drivers 27

4.2.1. Driving Factor 1 Analysis 27

4.2.2. Driving Factor 2 Analysis 28

4.3. Market Restraints 29

4.3.1. Restraining Factor Analysis 29

4.4. Market Opportunities 30

4.4.1. Market Opportunity Analysis 30

4.5. Porter’s Five Forces Analysis 31

CHAPTER NO. 5 : ANALYSIS COMPETITIVE LANDSCAPE 32

5.1. Company Market Share Analysis – 2023 32

5.1.1. Global Tea Market: Company Market Share, by Volume, 2023 32

5.1.2. Global Tea Market: Company Market Share, by Revenue, 2023 33

5.1.3. Global Tea Market: Top 6 Company Market Share, by Revenue, 2023 33

5.1.4. Global Tea Market: Top 3 Company Market Share, by Revenue, 2023 33

5.2. Global Tea Market Company Volume Market Share, 2023 35

5.3. Company Assessment Metrics, 2023 36

5.3.1. Stars 36

5.3.2. Emerging Leaders 36

5.3.3. Pervasive Players 36

5.3.4. Participants 36

5.4. Start-ups /SMEs Assessment Metrics, 2023 36

5.4.1. Progressive Companies 36

5.4.2. Responsive Companies 36

5.4.3. Dynamic Companies 36

5.4.4. Starting Blocks 36

5.5. Strategic Developments 37

5.5.1. Acquisitions & Mergers 37

New Product Launch 37

Regional Expansion 37

5.6. Key Players Product Matrix 38

CHAPTER NO. 6 : PESTEL & ADJACENT MARKET ANALYSIS 39

6.1. PESTEL 39

6.1.1. Political Factors 39

6.1.2. Economic Factors 39

6.1.3. Social Factors 39

6.1.4. Technological Factors 39

6.1.5. Environmental Factors 39

6.1.6. Legal Factors 39

6.2. Adjacent Market Analysis 39

CHAPTER NO. 7 : TEA MARKET – BY TYPE SEGMENT ANALYSIS 40

7.1. Tea Market Overview, by Type Segment 40

7.1.1. Tea Market Volume Share, By Type, 2023 & 2032 41

7.1.2. Tea Market Revenue Share, By Type, 2023 & 2032 41

7.1.3. Tea Market Attractiveness Analysis, By Type 42

7.1.4. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 42

7.1.5. Tea Market Revenue, By Type, 2018, 2023, 2027 & 2032 43

7.2. Black 44

7.2.1. Global Black Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 45

7.2.2. Global Black-Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 45

7.3. Green 46

7.3.1. Global Green Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 47

7.3.2. Global Green Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 47

7.4. Oolong 48

7.5. Global Oolong Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 49

7.6. Global Oolong Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 49

7.7. Herbal 50

7.7.1. Global Herbal Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 51

7.7.2. Global Herbal Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 51

CHAPTER NO. 8 : TEA MARKET – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 52

8.1. Tea Market Overview, by Distribution Channel Segment 52

8.1.1. Tea Market Volume Share, By Distribution Channel, 2023 & 2032 53

8.1.2. Tea Market Revenue Share, By Distribution Channel, 2023 & 2032 53

8.1.3. Tea Market Attractiveness Analysis, By Distribution Channel 54

8.1.4. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 54

8.1.5. Tea Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 55

8.2. Hypermarket & supermarkets 56

8.2.1. Global Hypermarket & supermarkets Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 57

8.2.2. Global Hypermarket & supermarkets Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 58

8.3. Convenience Store 59

8.4. Global Convenience Store Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 60

8.5. Global Convenience Store Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 61

8.6. Specialty stores 62

8.6.1. Global Specialty stores Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 63

8.6.2. Global Specialty stores Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 64

8.7. Others 65

8.7.1. Global Others Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 66

8.7.2. Global Others Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 67

CHAPTER NO. 9 : TEA MARKET – REGIONAL ANALYSIS 68

9.1. Tea Market Overview, by Regional Segments 68

9.2. Region 69

9.2.1. Global Tea Market Volume Share, By Region, 2023 & 2032 69

9.2.2. Global Tea Market Revenue Share, By Region, 2023 & 2032 69

9.2.3. Tea Market Attractiveness Analysis, By Region 70

9.2.4. Incremental Revenue Growth Opportunity, by Region, 2024 – 2032 70

9.2.5. Tea Market Revenue, By Region, 2018, 2023, 2027 & 2032 71

9.2.6. Global Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 72

9.2.7. Global Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 72

9.3. Type 73

9.3.1. Global Tea Market Volume & Revenue, By Type, 2018 – 2023 (Kilogram) (USD Million) 73

9.3.2. Global Tea Market Volume & Revenue, By Type, 2024 – 2032 (Kilogram) (USD Million) 73

9.4. Distribution Channel 74

9.4.1. Global Tea Market Volume & Revenue, By Distribution Channel, 2018 – 2023 (Kilogram) (USD Million) 74

9.4.2. Global Tea Market Volume & Revenue, By Distribution Channel, 2024 – 2032 (Kilogram) (USD Million) 74

CHAPTER NO. 10 : TEA MARKET – NORTH AMERICA 75

10.1. North America 75

10.1.1. Key Highlights 75

10.1.2. North America Tea Market Volume, By Country, 2018 – 2032 (Kilogram) 76

10.1.3. North America Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 77

10.1.4. North America Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 78

10.1.5. North America Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 79

10.1.6. North America Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 80

10.1.7. North America Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 81

10.2. U.S. 82

10.3. Canada 82

10.4. Mexico 82

CHAPTER NO. 11 : TEA MARKET – EUROPE 83

11.1. Europe 83

11.1.1. Key Highlights 83

11.1.2. Europe Tea Market Volume, By Country, 2018 – 2032 (Kilogram) 84

11.1.3. Europe Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 85

11.1.4. Europe Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 86

11.1.5. Europe Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 87

11.1.6. Europe Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 88

11.1.7. Europe Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 89

11.2. UK 90

11.3. France 90

11.4. Germany 90

11.5. Italy 90

11.6. Spain 90

11.7. Russia 90

11.8. Belgium 90

11.9. Netherland 90

11.10. Austria 90

11.11. Sweden 90

11.12. Poland 90

11.13. Denmark 90

11.14. Switzerland 90

11.15. Rest of Europe 90

CHAPTER NO. 12 : TEA MARKET – ASIA PACIFIC 91

12.1. Asia Pacific 91

12.1.1. Key Highlights 91

12.1.2. Asia Pacific Tea Market Volume, By Country, 2018 – 2032 (Kilogram) 92

12.1.3. Asia Pacific Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 93

12.1.4. Asia Pacific Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 94

12.1.5. Asia Pacific Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 95

12.1.6. Asia Pacific Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 96

12.1.7. Asia Pacific Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 97

12.2. China 98

12.3. Japan 98

12.4. South Korea 98

12.5. India 98

12.6. Australia 98

12.7. Thailand 98

12.8. Indonesia 98

12.9. Vietnam 98

12.10. Malaysia 98

12.11. Philippines 98

12.12. Taiwan 98

12.13. Rest of Asia Pacific 98

CHAPTER NO. 13 : TEA MARKET – LATIN AMERICA 99

13.1. Latin America 99

13.1.1. Key Highlights 99

13.1.2. Latin America Tea Market Volume, By Country, 2018 – 2032 (Kilogram) 100

13.1.3. Latin America Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 101

13.1.4. Latin America Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 102

13.1.5. Latin America Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 103

13.1.6. Latin America Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 104

13.1.7. Latin America Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 105

13.2. Brazil 106

13.3. Argentina 106

13.4. Peru 106

13.5. Chile 106

13.6. Colombia 106

13.7. Rest of Latin America 106

CHAPTER NO. 14 : TEA MARKET – MIDDLE EAST 107

14.1. Middle East 107

14.1.1. Key Highlights 107

14.1.2. Middle East Tea Market Volume, By Country, 2018 – 2032 (Kilogram) 108

14.1.3. Middle East Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 109

14.1.4. Middle East Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 110

14.1.5. Middle East Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 111

14.1.6. Middle East Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 112

14.1.7. Middle East Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 113

14.2. UAE 114

14.3. KSA 114

14.4. Israel 114

14.5. Turkey 114

14.6. Iran 114

14.7. Rest of Middle East 114

CHAPTER NO. 15 : TEA MARKET – AFRICA 115

15.1. Africa 115

15.1.1. Key Highlights 115

15.1.2. Africa Tea Market Volume, By Country, 2018 – 2032 (Kilogram) 116

15.1.3. Africa Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 117

15.1.4. Africa Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 118

15.1.5. Africa Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 119

15.1.6. Africa Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 120

15.1.7. Africa Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 121

15.2. Egypt 122

15.3. Nigeria 122

15.4. Algeria 122

15.5. Morocco 122

15.6. Rest of Africa 122

CHAPTER NO. 16 : COMPANY PROFILES 123

16.1. Tata Global Beverages 123

16.1.1. Company Overview 123

16.1.2. Product Portfolio 123

16.1.3. Swot Analysis 123

16.1.4. Business Strategy 123

16.1.5. Financial Overview 124

16.2. Unilever 125

16.3. Associated British Foods Plc. 125

16.4. TAETEA 125

16.5. Nestlé S.A. 125

16.6. Barry’s Tea 125

16.7. Apeejay Surrendra Group 125

16.8. Bettys & Taylors Group Ltd. 125

16.9. McLeod Russel 125

16.10. ITO EN Inc. 125

16.11. Mighty Leaf Tea Company 125

16.12. Numi Organic Tea 125

16.13. The Republic of Tea 125

16.14. Tazo Tea Company 125

16.15. Teavana; Celestial Seasonings, Inc. 125

16.16. Fukujuen; Harney and Sons 125

16.17. Kazi Tea 125

16.18. M. M. Ispahani Limited 125

16.19. DavidsTea 125

16.20. Tim Hortons 125

16.21. Godrej Group 125

CHAPTER NO. 17 : RESEARCH METHODOLOGY 126

17.1. Research Methodology 126

17.1.1. Phase I – Secondary Research 127

17.1.2. Phase II – Data Modeling 127

Company Share Analysis Model 128

Revenue Based Modeling 128

17.1.3. Phase III – Primary Research 129

17.1.4. Research Limitations 130

Assumptions 130

List of Figures

FIG NO. 1. Global Tea Market Volume & Revenue, 2018 – 2032 (Kilogram) (USD Million) 26

FIG NO. 2. Porter’s Five Forces Analysis for Global Tea Market 33

FIG NO. 3. Company Share Analysis, 2023 34

FIG NO. 4. Company Share Analysis, 2023 35

FIG NO. 5. Company Share Analysis, 2023 35

FIG NO. 6. Company Share Analysis, 2023 35

FIG NO. 7. Tea Market – Company Volume Market Share, 2023 37

FIG NO. 8. Tea Market Volume Share, By Type, 2023 & 2032 43

FIG NO. 9. Tea Market Revenue Share, By Type, 2023 & 2032 43

FIG NO. 10. Market Attractiveness Analysis, By Type 44

FIG NO. 11. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 44

FIG NO. 12. Tea Market Revenue, By Type, 2018, 2023, 2027 & 2032 45

FIG NO. 13. Global Tea Market for Black, Volume & Revenue (Kilogram) (USD Million) 2018 – 2032 46

FIG NO. 14. Global Tea Market for Green, Volume & Revenue (Kilogram) (USD Million) 2018 – 2032 48

FIG NO. 15. Global Tea Market for Oolong, Volume & Revenue (Kilogram) (USD Million) 2018 – 2032 50

FIG NO. 16. Global Tea Market for Herbal, Volume & Revenue (Kilogram) (USD Million) 2018 – 2032 52

FIG NO. 17. Tea Market Volume Share, By Distribution Channel, 2023 & 2032 55

FIG NO. 18. Tea Market Revenue Share, By Distribution Channel, 2023 & 2032 55

FIG NO. 19. Market Attractiveness Analysis, By Distribution Channel 56

FIG NO. 20. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 56

FIG NO. 21. Tea Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 57

FIG NO. 22. Global Tea Market for Hypermarket & supermarkets, Volume & Revenue (Kilogram) (USD Million) 2018 – 2032 58

FIG NO. 23. Global Tea Market for Convenience Store, Volume & Revenue (Kilogram) (USD Million) 2018 – 2032 61

FIG NO. 24. Global Tea Market for Specialty stores, Volume & Revenue (Kilogram) (USD Million) 2018 – 2032 64

FIG NO. 25. Global Tea Market for Others, Volume & Revenue (Kilogram) (USD Million) 2018 – 2032 67

FIG NO. 26. Global Tea Market Volume Share, By Region, 2023 & 2032 71

FIG NO. 27. Global Tea Market Revenue Share, By Region, 2023 & 2032 71

FIG NO. 28. Market Attractiveness Analysis, By Region 72

FIG NO. 29. Incremental Revenue Growth Opportunity by Region, 2024 – 2032 72

FIG NO. 30. Tea Market Revenue, By Region, 2018, 2023, 2027 & 2032 73

FIG NO. 31. North America Tea Market Volume & Revenue, 2018 – 2032 (Kilogram) (USD Million) 77

FIG NO. 32. Europe Tea Market Volume & Revenue, 2018 – 2032 (Kilogram) (USD Million) 85

FIG NO. 33. Asia Pacific Tea Market Volume & Revenue, 2018 – 2032 (Kilogram) (USD Million) 93

FIG NO. 34. Latin America Tea Market Volume & Revenue, 2018 – 2032 (Kilogram) (USD Million) 101

FIG NO. 35. Middle East Tea Market Volume & Revenue, 2018 – 2032 (Kilogram) (USD Million) 109

FIG NO. 36. Africa Tea Market Volume & Revenue, 2018 – 2032 (Kilogram) (USD Million) 117

FIG NO. 37. Research Methodology – Detailed View 128

FIG NO. 38. Research Methodology 129

List of Tables

TABLE NO. 1. : Global Tea Market: Snapshot 24

TABLE NO. 2. : Drivers for the Tea Market: Impact Analysis 29

TABLE NO. 3. : Restraints for the Tea Market: Impact Analysis 31

TABLE NO. 4. : Global Black-Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 47

TABLE NO. 5. : Global Black-Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 47

TABLE NO. 6. : Global Green Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 49

TABLE NO. 7. : Global Green Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 49

TABLE NO. 8. : Global Oolong Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 51

TABLE NO. 9. : Global Oolong Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 51

TABLE NO. 10. : Global Herbal Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 53

TABLE NO. 11. : Global Herbal Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 53

TABLE NO. 12. : Global Hypermarket & supermarkets Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 59

TABLE NO. 13. : Global Hypermarket & supermarkets Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 60

TABLE NO. 14. : Global Convenience Store Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 62

TABLE NO. 15. : Global Convenience Store Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 63

TABLE NO. 16. : Global Specialty stores Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 65

TABLE NO. 17. : Global Specialty stores Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 66

TABLE NO. 18. : Global Others Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 68

TABLE NO. 19. : Global Others Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 69

TABLE NO. 20. : Global Tea Market Volume & Revenue, By Region, 2018 – 2023 (Kilogram) (USD Million) 74

TABLE NO. 21. : Global Tea Market Volume & Revenue, By Region, 2024 – 2032 (Kilogram) (USD Million) 74

TABLE NO. 22. : Global Tea Market Volume & Revenue, By Type, 2018 – 2023 (Kilogram) (USD Million) 75

TABLE NO. 23. : Global Tea Market Volume & Revenue, By Type, 2024 – 2032 (Kilogram) (USD Million) 75

TABLE NO. 24. : Global Tea Market Volume & Revenue, By Distribution Channel, 2018 – 2023 (Kilogram) (USD Million) 76

TABLE NO. 25. : Global Tea Market Volume & Revenue, By Distribution Channel, 2024 – 2032 (Kilogram) (USD Million) 76

TABLE NO. 26. : North America Tea Market Volume, By Country, 2018 – 2023 (Kilogram) 78

TABLE NO. 27. : North America Tea Market Volume, By Country, 2024 – 2032 (Kilogram) 78

TABLE NO. 28. : North America Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 79

TABLE NO. 29. : North America Tea Market Revenue, By Country, 2024 – 2032 (USD Million) 79

TABLE NO. 30. : North America Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 80

TABLE NO. 31. : North America Tea Market Volume, By Type, 2024 – 2032 (Kilogram) 80

TABLE NO. 32. : North America Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 81

TABLE NO. 33. : North America Tea Market Revenue, By Type, 2024 – 2032 (USD Million) 81

TABLE NO. 34. : North America Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 82

TABLE NO. 35. : North America Tea Market Volume, By Distribution Channel, 2024 – 2032 (Kilogram) 82

TABLE NO. 36. : North America Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 83

TABLE NO. 37. : North America Tea Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 83

TABLE NO. 38. : Europe Tea Market Volume, By Country, 2018 – 2023 (Kilogram) 86

TABLE NO. 39. : Europe Tea Market Volume, By Country, 2024 – 2032 (Kilogram) 86

TABLE NO. 40. : Europe Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 87

TABLE NO. 41. : Europe Tea Market Revenue, By Country, 2024 – 2032 (USD Million) 87

TABLE NO. 42. : Europe Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 88

TABLE NO. 43. : Europe Tea Market Volume, By Type, 2024 – 2032 (Kilogram) 88

TABLE NO. 44. : Europe Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 89

TABLE NO. 45. : Europe Tea Market Revenue, By Type, 2024 – 2032 (USD Million) 89

TABLE NO. 46. : Europe Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 90

TABLE NO. 47. : Europe Tea Market Volume, By Distribution Channel, 2024 – 2032 (Kilogram) 90

TABLE NO. 48. : Europe Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 91

TABLE NO. 49. : Europe Tea Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 91

TABLE NO. 50. : Asia Pacific Tea Market Volume, By Country, 2018 – 2023 (Kilogram) 94

TABLE NO. 51. : Asia Pacific Tea Market Volume, By Country, 2024 – 2032 (Kilogram) 94

TABLE NO. 52. : Asia Pacific Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 95

TABLE NO. 53. : Asia Pacific Tea Market Revenue, By Country, 2024 – 2032 (USD Million) 95

TABLE NO. 54. : Asia Pacific Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 96

TABLE NO. 55. : Asia Pacific Tea Market Volume, By Type, 2024 – 2032 (Kilogram) 96

TABLE NO. 56. : Asia Pacific Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 97

TABLE NO. 57. : Asia Pacific Tea Market Revenue, By Type, 2024 – 2032 (USD Million) 97

TABLE NO. 58. : Asia Pacific Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 98

TABLE NO. 59. : Asia Pacific Tea Market Volume, By Distribution Channel, 2024 – 2032 (Kilogram) 98

TABLE NO. 60. : Asia Pacific Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 99

TABLE NO. 61. : Asia Pacific Tea Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 99

TABLE NO. 62. : Latin America Tea Market Volume, By Country, 2018 – 2023 (Kilogram) 102

TABLE NO. 63. : Latin America Tea Market Volume, By Country, 2024 – 2032 (Kilogram) 102

TABLE NO. 64. : Latin America Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 103

TABLE NO. 65. : Latin America Tea Market Revenue, By Country, 2024 – 2032 (USD Million) 103

TABLE NO. 66. : Latin America Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 104

TABLE NO. 67. : Latin America Tea Market Volume, By Type, 2024 – 2032 (Kilogram) 104

TABLE NO. 68. : Latin America Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 105

TABLE NO. 69. : Latin America Tea Market Revenue, By Type, 2024 – 2032 (USD Million) 105

TABLE NO. 70. : Latin America Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 106

TABLE NO. 71. : Latin America Tea Market Volume, By Distribution Channel, 2024 – 2032 (Kilogram) 106

TABLE NO. 72. : Latin America Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 107

TABLE NO. 73. : Latin America Tea Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 107

TABLE NO. 74. : Middle East Tea Market Volume, By Country, 2018 – 2023 (Kilogram) 110

TABLE NO. 75. : Middle East Tea Market Volume, By Country, 2024 – 2032 (Kilogram) 110

TABLE NO. 76. : Middle East Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 111

TABLE NO. 77. : Middle East Tea Market Revenue, By Country, 2024 – 2032 (USD Million) 111

TABLE NO. 78. : Middle East Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 112

TABLE NO. 79. : Middle East Tea Market Volume, By Type, 2024 – 2032 (Kilogram) 112

TABLE NO. 80. : Middle East Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 113

TABLE NO. 81. : Middle East Tea Market Revenue, By Type, 2024 – 2032 (USD Million) 113

TABLE NO. 82. : Middle East Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 114

TABLE NO. 83. : Middle East Tea Market Volume, By Distribution Channel, 2024 – 2032 (Kilogram) 114

TABLE NO. 84. : Middle East Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 115

TABLE NO. 85. : Middle East Tea Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 115

TABLE NO. 86. : Africa Tea Market Volume, By Country, 2018 – 2023 (Kilogram) 118

TABLE NO. 87. : Africa Tea Market Volume, By Country, 2024 – 2032 (Kilogram) 118

TABLE NO. 88. : Africa Tea Market Revenue, By Country, 2018 – 2023 (USD Million) 119

TABLE NO. 89. : Africa Tea Market Revenue, By Country, 2024 – 2032 (USD Million) 119

TABLE NO. 90. : Africa Tea Market Volume, By Type, 2018 – 2023 (Kilogram) 120

TABLE NO. 91. : Africa Tea Market Volume, By Type, 2024 – 2032 (Kilogram) 120

TABLE NO. 92. : Africa Tea Market Revenue, By Type, 2018 – 2023 (USD Million) 121

TABLE NO. 93. : Africa Tea Market Revenue, By Type, 2024 – 2032 (USD Million) 121

TABLE NO. 94. : Africa Tea Market Volume, By Distribution Channel, 2018 – 2023 (Kilogram) 122

TABLE NO. 95. : Africa Tea Market Volume, By Distribution Channel, 2024 – 2032 (Kilogram) 122

TABLE NO. 96. : Africa Tea Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 123

TABLE NO. 97. : Africa Tea Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 123

Frequently Asked Questions:

What is the current size of the Global Tea Market?

The Global Tea Market is projected to grow from USD 121,349.57 million in
2023 to USD 196,476.39 million by 2032, reflecting a compound annual growth
rate (CAGR) of 5.50%.

What factors are driving the growth of the Global Tea Market?

The Global Tea Market is driven by increasing consumer awareness of the
health benefits associated with tea, the rising popularity of specialty and
premium teas, and the growing trend towards wellness and natural beverages.
Innovations in flavors, blends, and ready-to-drink formats are also
contributing to market expansion.

What are the key segments within the Global Tea Market?

The key segments within the Global Tea Market are based on type,
including Black, Green, Oolong, and Herbal teas, and distribution channels,
which include Hypermarkets & Supermarkets, Convenience Stores, Specialty
Stores, and Others

What are some challenges faced by the Global Tea Market?

Challenges faced by the Global Tea Market include supply chain
disruptions due to climate change, labor shortages, and logistical issues, as
well as rising input costs, competition from other beverages, and the need for
compliance with sustainability and ethical sourcing practices.

Who are the major players in the Global Tea Market?

The major players in the Global Tea Market include Tata Global Beverages,
Unilever, Associated British Foods Plc., TAETEA, Nestlé S.A., and Barry’s Tea,
among others. These companies lead the market through innovation, strong
distribution networks, and a focus on sustainability.

Rajdeep Kumar Deb

Lead Analyst – Consumer & Finance

Rajdeep brings a decade of consumer goods and financial services insight to strategic market analysis.

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