Plus Size Women’s Clothing Market By Product Type (Tops, Tees & Shirts, Dresses & Jumpsuits, Innerwear, Trousers & Jeans, Others), By Age Group (Below 15 Years, 15-24 Years, 25-45 Years, 46-60 Years, Above 60 Years), By Distribution Channel (Online Retailers, Supermarkets & Hypermarkets, Specialty Stores, Others) - Growth, Future Prospects & Competitive Analysis, 2015 - 2027

Plus Size Women’s Clothing Market Insights:

Plus size clothing is getting increasing momentum in its demand over the past few years. Increasing spending on plus size clothing especially by women has been seen as a growing trend due to many reasons, such as rising obesity, increasing availability of branded plus size clothing, impact of modern distribution channels, etc. The global Plus Size Women’s Clothing market was valued at whopping 152.8 billion in 2020 and expected to garner market value of over USD 264.4 billion in 2027. While cumulative growth opportunity presented by the global Plus Size Women’s Clothing market over the forecast period is USD 1,570 billion.    

Interesting Facts of Plus Size Women’s Clothing

• According to a survey, there will be over 1.15 billion overweight population females aging above 15
• North America is facing steady rise in obese population for past few years
• Rising sugar consumption and decreasing physical activity is expected to result into growing plus size population across the world
• Advancement in distribution channels is transforming market dynamics of Plus Size Women’s Clothing industry

Growing Prevalence of Obesity Among Women Population

An increase in obesity among millennial across the globe is the major growth driver for the plus size women’s clothing market. According to the WHO report published in February 2018, more than 1.9 Bn adults were overweight in 2016 out of which 39% were women. Changing eating habits and busy lifestyles are the key reasons for the growth of obesity. The surge in obesity among children and teenagers another factor for market growth. In 2016, more than 41 Bn kids under the age of 5 were overweight and more than 340 Bn adolescents and children aged 5-19 years were obese or overweight.  The growth in the overweight population in Asia Pacific is projected to support the market growth over the forecast period. According to a recent report over 35% adults were overweight in 2017 in Asia Pacific out of which over 40% were women.

High Cost of Production Resulting in Market Slowdown

The major restraint for the global plus size women’s clothing market is the high production cost of these apparels. Manufacturers face a lot of problems while production of plus size clothes such as the addition of new division, extra cost for staffing and other expenses, much risk-taker and others owing to which manufacturers doesn’t prefer to produce plus size clothing on large scale. Thus, the high production cost involved is expected to hinder the market growth during the forecast period.

Asia Pacific to Grow at a Rapid Pace

Accelerating demand for online shopping along with the growth in obesity in the Asia Pacific are major drivers for investments. Asia Pacific is the largest contributor in the global e-commerce market with a contribution of over US$ 850 Bn in the world market. Growth in disposable income along with changing lifestyles are major factors for investment in the region. In addition, in Asia Pacific over 35% of the adult population is caused by obesity owing to which the plus size women’s clothing market is growing. The increased focus by manufacturers in Asia Pacific region is one of the key factors for regional market growth. Manufacturers are focusing on various strategies such as online expansion and new product launch. For instance, in March 2018, Swedish retailer Hennes & Mauritz (H&M) launched its e-commerce business in the Indian market. Through the launching of the new brand, H&M becomes the first retailer after the brand Zara to enter into online retailing operations in India.

Key Players Seeking Expansion of Their Business Activities

The plus size women’s clothing market is fragmented and characterized by the presence of both domestic and global players. These players are centering their efforts developing new and improved products in plus size women’s clothing. Although rising number of manufacturers in the market has ensured a competitive market. Major players in plus size women’s clothing market include H&M, Asos, PVH, Adriana Papell and Eloquii. Major Players in the market are focusing on strategies such as collaboration and acquisitions. For instance, in March 2019 Tommy Hilfiger collaborated with Zendaya Collection. The Collaboration aims to expand the Tommy Hilfiger’s business by increasing its product portfolio for plus sized women’s clothing. Moreover, the company used plus sized models that slayed Tommy Hilfiger and Zendaya collection’s portfolio in a runway in Paris. The new product portfolio by two brands included with wide pants, denim skirts and maxi patent leather coats. Only acquired Carmakoma, a plus size Clothing brand based in Denmark. Through the acquisition Only aims to expand its foothold in plus-size clothing market and follow newest trends. Post-acquisition the company’s named is changed to Only Carmakoma. The First collection by the brand Only Carmakoma was introduced in January 2018 in the markets.

Some of the important players operating in the global Plus Size Women’s Clothing industry include but not limited to Adrianna Papell, ASOS, Only Carmakoma, Eloquii Design, Inc., Forever21 Inc., HanesBrands Inc., Hennes & Mauritz A.B. (H&M), PVH Corp, Punto Fa SL, Ralph Lauren Corp, etc.

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