Plus Size Women’s Clothing Market Size Growth & Forecast 2030

Market Insights

The Global Plus Size Women’s Clothing Market report by Credence Research has been recently updated in line with changing market dynamics. The updated report include extensive geographic coverage with inclusion of further bifurcation of market size by products, age group, as well as distribution channels. This breakdown if further extended to country level as well. The major update is pertaining to extended forecast period. The report covers historical data from 2017 to 2022. Whereas forecast period ranging from 2023  to 2030. In this update the analysts has touched down all major aspects and dynamics shaping the future growth of this industry. Critical market driving factors, future growth opportunities and growth restraining factors are duly assessed in the report. This updated version has got thorough validation from industry experts in terms of market size, trends and granular analysis covered in the report. Plus Size Women’s Clothing market reports provided readers with an opportunity to get in detail acumen of key investment pockets with global Plus Size Women’s Clothing market into different categories i.e. types, age group and distribution channels. It also covered updated information around ley players and brands operating in the global Plus Size Women’s Clothing  industry. The updated version of the global Plus Size Women’s Clothing market research report has been acclaimed by prestigious clients of Credence Research for its accuracy, depth of analysis, credibility of sources and premium insights.

How Increasing Prevalence of Obesity among Female Population Contributed to Plus Size Women's Clothing Market Growth?

The global increase in obesity among millennials is a primary growth factor for the plus-size women's clothing market. According to a WHO report published in February 2018, more than 1.9 billion individuals were overweight in 2016, with women accounting for 39% of the total. Obesity is on the rise due to changing eating habits and hectic lifestyles. Moreover, another factor driving market expansion is the increase in childhood and adolescent obesity. In addition, the overweight population increase in the Asia Pacific is expected to support market growth during the forecast period. According to a recent survey, over 35% of adults in the Asia Pacific were overweight in 2018, with women accounting for more than 40% of the total.

What is the Market Size of Plus Size Women's Clothing in terms of value?

Global Plus Size Women's Clothing Market is projected to increase at a significant CAGR of 5.99% in the coming years. In 2021, the global plus-size women's clothing market was valued at USD 195,760 million and is projected to reach a value of USD 322,120 million by 2030. The demand for plus-size women's clothing will increase substantially in the coming years.

How is New Product Launch one of the Key Strategies for the Companies Operating in the Plus Size Women's Clothing Market?

The plus-size women's clothing market is characterized by robust manufacturer competition. As a result, the market's growth is mainly related to new product launches, which are promoted by marketing and promotional events organized by major manufacturers and designers. In addition, manufacturers are striving to offer new categories to capture more customer attention across the globe as the demand for trendy clothes grows. In response to the rising demand for plus-size clothing, retailers are focused on launching plus-size garments. For instance, to attract more customers, Walmart launched a new plus-size brand, Terra and Sky, in 2018. In addition, high-street plus-size clothing retailers such as River Island, Marks & Spencer, and New Look offer a wide range of plus-size clothes to meet demand.

Interesting Facts about Plus Size Women's Clothing Industry

• According to a recent survey, there will be over 1.15 billion overweight females in the world over the age of 15.
• Rising sugar consumption and decreased physical exercise are anticipated to result in a growing plus-size population worldwide.
• The market dynamics of the Plus Size Women's Clothing industry are changing due to advancements in distribution channels.
• North America has seen a steady increase in obese people for the past few years.
• Asia Pacific region had a significant share in terms of volume and value in the global plus size women's clothing market in 2021 and is projected to continue its dominance over the forecast period.
• Plus size innerwear segment to witness high growth during the forecast period due to the increasing number of overweight females across the globe.

Who are the Top 10 players/companies in the plus-size women's clothing market in terms of value and volume?

The key players in the global plus size women's clothing market in terms of value and volume include Forever21 Inc., H&M Hennes & Mauritz AB, Evans, Old Navy LLC, Torrid LLC, Lucky Brand LLC, Ralph Lauren, Mango, Hanes brands Inc., and FTF IP Company Inc. These key players are concentrating on new product developments as well as technological innovation to enhance their production of plus-size women's clothing to gain competitive market share at a global level. Moreover, some regional and country-level players are also investing heavily to expand their product portfolio and enhance their sales. For instance, in 2019, LOFT, a company that manufactures fashionable female clothing, announced the addition of a plus-size category to its portfolio, drawing a lot of customer attention. On the other hand, in 2020, Ferrari and Armani's luxurious fashion announced their partnership to start making plus-size women's clothing.

Who are the Top 10 Countries in the Plus Size Women's Clothing Market?

The major countries in the global plus-size women's clothing market are China, India, the U.S., Canada, the U.K., Germany, France, Russia, Spain, and Australia. China is the primary producer and consumer of plus-size women's clothing, owing to an increase in overall caloric intake per individual among middle-class and upper-income households and increasing obesity rates among individuals. For instance, according to the CIA World Factbook, China had 36.6 million obese women in 2017, accounting for 6.5% of the country's total adult female population of 563 million. Besides, the plus-size women's clothing market in developing countries like India is projected to witness significant growth in the coming years due to increased demand for fashionable clothes among youngsters.

Which is the Key Application Area in the Plus Size Women's Clothing Market?

The online distribution channel segment is expected to grow fastest during the forecast period. The effective display of merchandise using mannequins with colorful backgrounds stimulates customer purchasing instincts. However, brick-and-mortar businesses restricted product availability of plus-size apparel has resulted in a shift in preferences toward online purchases. As a result, consumers' convenience and easy availability of items are projected to drive growth in the online sales channel over the forecast period.

In addition, according to trends, brands such as Forever 21, Mango, H&M, and Nike are focusing on the expansion of online platforms to generate more revenue and reduce maintenance expenses. Moreover, customers can browse a wide choice of products at online retailers such as Mango, Missguided, and Boohoo.com, among others.

What are the Major Driving Factors for Plus Size Women's Clothing Market?

The increasing prevalence of obesity and overweight conditions among women consumers are the primary drivers of the growth of the global plus-size women's clothing market over the forecast period. The expanding plus-size fashion trend and oversized women's growing body confidence support the adoption of more significant apparel. Moreover, women are spending more money due to changing fashion trends and a wide range of plus-size clothing options, which boosts demand and growth in the plus-size women's clothing market. Designers and retailers have noted a shift in the need for plus-size clothes, and as a result, they are focusing on new product launches to match consumer demands and preferences.

Rising obesity rates and a growing consumer base

A significant catalyst for the expansion of the plus-size clothing market is the global increase in obesity rates, particularly among women. In 2022, 1 in 8 people in the world will be living with obesity. This demographic shift has broadened the consumer base, creating a heightened demand for plus-size apparel. As more women seek sizes that cater to their needs, the fashion industry is compelled to respond with a wider range of clothing options.

Body Positivity, Movement, and Increased Confidence

The body positivity movement has played a pivotal role in empowering plus-size women. By promoting self-acceptance and confidence, this social movement has encouraged women to embrace their bodies and demand fashionable, size-inclusive clothing. This shift towards embracing all body types has increased demand for trendy plus-size options that reflect individual styles and preferences.

Increased visibility and representation

The rise of plus-size influencers, models, and celebrities has been instrumental in promoting self-acceptance and influencing fashion trends. This increased visibility has not only challenged traditional beauty standards but also generated a significant demand for fashionable plus-size clothing, encouraging brands to expand their offerings to meet this growing market.

Expansion of Product Lines by Fashion Brands

Recognizing the potential of the plus-size market, many fashion brands have expanded their product lines to include plus-size options. This development has provided consumers with more choices and addressed the issue of limited size availability, previously a major frustration for plus-size shoppers.

Improved Quality, Design, and Availability

The quality, design, and availability of plus-size clothing have seen significant improvements. Manufacturers are now focusing on creating trendy, well-fitting garments that cater to a wider range of sizes, moving away from the plain and unflattering options that once dominated the market.

Evolving Retail Landscape and Online Shopping

The shift towards online shopping has revolutionized access to plus-size clothing, overcoming the stock limitations often faced in traditional retail settings. This ease of access has been a key factor in the market’s growth, enabling consumers to find a broader array of size-inclusive clothing options more conveniently.

Disposable income and increased spending power

With the increase in disposable income among many women, there is a growing propensity to invest in quality clothing that reflects personal style, including plus-size options. This financial capability supports the market’s expansion, as consumers are willing to spend more on clothing that meets their needs and preferences.

Growing Focus on Inclusivity and Diverse Representation

The fashion industry’s growing focus on inclusivity and catering to a diverse range of body types has made plus-size clothing a key segment of the market. This commitment to inclusivity reflects a significant shift in industry attitudes, positioning plus-size apparel not as an afterthought but as an essential part of fashion offerings.

What are the Major Restraints for the Plus Size Women's Clothing Market?

Plus-size clothing involves significant investment; manufacturers face high production costs and lower profit margins for more oversized apparel. This may prevent manufacturers from developing plus-size clothes since they cannot accurately predict consumer preferences; as a result, the global expansion of the plus-size women's clothing market could be hampered.

Which Region Dominated the World Plus Size Women's Clothing Market?

The Asia Pacific dominated the global plus size women's clothing market in 2020 and is expected to remain dominant over the forecast period. This is due to an increase in the number of consumers and the demand for fashionable plus-size clothes. Moreover, accelerating online shopping demand and an increase in obesity in the Asia Pacific are major drivers for investment. As a result, Asia Pacific is the most significant contributor to the worldwide e-commerce market, accounting for more than USD 850 billion globally. In addition, obesity affects more than 35% of adults in the Asia Pacific, propelling the growth of the plus-size women's clothing market.

However, North America and Europe are projected to witness substantial growth in the coming years due to millennial clothing demand for plus-size, rising obesity and overweight prevalence, discretionary spending, and living standards in this region. Furthermore, companies like River Island, Simply Be, and others, combined with increasing distribution channels in countries such as Germany, France, and the U.K., all contribute to the region's plus-size women's clothing market growth.

Segmentation of Global Plus Size Women's Clothing Market-

Global Plus Size Women's Clothing Market – By Product Type

• Tops
• Jeans and Trousers
• Tees and T-shirts
• Innerwear
• Dresses and Jumpsuits
• Jackets and Outerwear
• Swimwear
• Activewear
• Loungewear
• Others

 Global Plus Size Women's Clothing Market – By Pricing

• Low
• Medium
• High

Global Plus Size Women's Clothing Market – By Size

• 1 XL
• 2 XL
• 3 XL
• 4 XL
• Above 4 XL

 Global Plus Size Women's Clothing Market – By Distribution Channel

• Online
• E-commerce Portal
• Company Owned Portal
• Offline
• Specialty Stores
• Others (Small Stores, etc.)

Rising Obesity and Overweight Prevalence

The increasing rates of obesity and overweight conditions among women globally are expanding the consumer base for plus-size clothing, driving demand for a wider range of fashionable and well-fitting apparel.

Body Positivity Movement and Increased Confidence

The growing body positivity movement has empowered women to embrace their body types, leading to greater demand for trendy and size-inclusive clothing options that reflect individual style and confidence.

Expansion of Product Lines by Fashion Brands

Major and emerging fashion brands are expanding their offerings to include more plus-size options, addressing previous gaps in the market and providing consumers with greater variety and accessibility.

Growth of Online and E-commerce Channels

The shift toward online shopping has made plus-size clothing more accessible, overcoming traditional retail limitations and enabling consumers to easily find and purchase a broader selection of size-inclusive apparel.

Rising Disposable Income and Fashion Awareness

Increasing disposable income among women, coupled with heightened fashion awareness, is leading to higher spending on quality plus-size clothing that meets evolving style preferences and lifestyle needs.

Note: The depth of individual sections depends on data availability for this market. Volume, capacity, trade and other unit-based metrics are included where applicable.