Plus Size Women’s Clothing Market By Product Type (Tops, Jeans and Trousers, Tees and T-shirts, Innerwear, Dresses and Jumpsuits, Jackets and Outerwear, SwimBy Product Type (Tops, Tees & Shirts, Dresses & Jumpsuits, Innerwear, Trousers & Jeans, Others), By Age Group (Below 15 Years, 15-24 Years, 25-45 Years, 46-60 Years, Above 60 Years), By Distribution Channel (Online Retailers, Supermarkets & Hypermarkets, Specialty Stores, Others) - Growth, Future Prospects & Competitive Analysis, 2016 - 2028
How Increasing Prevalence of Obesity among Female Population Contributed to Plus Size Women's Clothing Market Growth?
The global increase in obesity among millennials is a primary growth factor for the plus-size women's clothing market. According to a WHO report published in February 2018, more than 1.9 billion individuals were overweight in 2016, with women accounting for 39% of the total. Obesity is on the rise due to changing eating habits and hectic lifestyles. Moreover, another factor driving market expansion is the increase in childhood and adolescent obesity. In addition, the overweight population increase in the Asia Pacific is expected to support market growth during the forecast period. According to a recent survey, over 35% of adults in the Asia Pacific were overweight in 2018, with women accounting for more than 40% of the total.
What is the Market Size of Plus Size Women's Clothing in terms of value?
Global Plus Size Women's Clothing Market is projected to increase at a significant CAGR of 4.1% in the coming years. In 2021, the global plus-size women's clothing market was valued at USD 182.6 billion and is projected to reach a value of USD 232.38 billion by 2028. The demand for plus-size women's clothing will increase substantially in the coming years. It is presumed to generate revenue opportunities for the key industry players worth USD 49.78 billion during the forecast period between 2022 and 2028.
How is New Product Launch one of the Key Strategies for the Companies Operating in the Plus Size Women's Clothing Market?
The plus-size women's clothing market is characterized by robust manufacturer competition. As a result, the market's growth is mainly related to new product launches, which are promoted by marketing and promotional events organized by major manufacturers and designers. In addition, manufacturers are striving to offer new categories to capture more customer attention across the globe as the demand for trendy clothes grows. In response to the rising demand for plus-size clothing, retailers are focused on launching plus-size garments. For instance, to attract more customers, Walmart launched a new plus-size brand, Terra and Sky, in 2018. In addition, high-street plus-size clothing retailers such as River Island, Marks & Spencer, and New Look offer a wide range of plus-size clothes to meet demand.
Interesting Facts about Plus Size Women's Clothing Industry
According to a recent survey, there will be over 1.15 billion overweight females in the world over the age of 15.
Rising sugar consumption and decreased physical exercise are anticipated to result in a growing plus-size population worldwide.
The market dynamics of the Plus Size Women's Clothing industry are changing due to advancements in distribution channels.
North America has seen a steady increase in obese people for the past few years.
Asia Pacific region had a significant share in terms of volume and value in the global plus size women's clothing market in 2021 and is projected to continue its dominance over the forecast period.
Plus size innerwear segment to witness high growth during the forecast period due to the increasing number of overweight females across the globe.
Who are the Top 10 players/companies in the plus-size women's clothing market in terms of value and volume?
The key players in the global plus size women's clothing market in terms of value and volume include Forever21 Inc., H&M Hennes & Mauritz AB, Evans, Old Navy LLC, Torrid LLC, Lucky Brand LLC, Ralph Lauren, Mango, Hanes brands Inc., and FTF IP Company Inc. These key players are concentrating on new product developments as well as technological innovation to enhance their production of plus-size women's clothing to gain competitive market share at a global level. Moreover, some regional and country-level players are also investing heavily to expand their product portfolio and enhance their sales. For instance, in 2019, LOFT, a company that manufactures fashionable female clothing, announced the addition of a plus-size category to its portfolio, drawing a lot of customer attention. On the other hand, in 2020, Ferrari and Armani's luxurious fashion announced their partnership to start making plus-size women's clothing.
Who are the Top 10 Countries in the Plus Size Women's Clothing Market?
The major countries in the global plus-size women's clothing market are China, India, the U.S., Canada, the U.K., Germany, France, Russia, Spain, and Australia. China is the primary producer and consumer of plus-size women's clothing, owing to an increase in overall caloric intake per individual among middle-class and upper-income households and increasing obesity rates among individuals. For instance, according to the CIA World Factbook, China had 36.6 million obese women in 2017, accounting for 6.5% of the country's total adult female population of 563 million. Besides, the plus-size women's clothing market in developing countries like India is projected to witness significant growth in the coming years due to increased demand for fashionable clothes among youngsters.
Which is the Key Application Area in the Plus Size Women's Clothing Market?
The online distribution channel segment is expected to grow fastest during the forecast period. The effective display of merchandise using mannequins with colorful backgrounds stimulates customer purchasing instincts. However, brick-and-mortar businesses restricted product availability of plus-size apparel has resulted in a shift in preferences toward online purchases. As a result, consumers' convenience and easy availability of items are projected to drive growth in the online sales channel over the forecast period.
In addition, according to trends, brands such as Forever 21, Mango, H&M, and Nike are focusing on the expansion of online platforms to generate more revenue and reduce maintenance expenses. Moreover, customers can browse a wide choice of products at online retailers such as Mango, Missguided, and Boohoo.com, among others.
What are the Major Driving Factors for Plus Size Women's Clothing Market?
The increasing prevalence of obesity and overweight conditions among women consumers are the primary drivers of the growth of the global plus-size women's clothing market over the forecast period. The expanding plus-size fashion trend and oversized women's growing body confidence support the adoption of more significant apparel. Moreover, women are spending more money due to changing fashion trends and a wide range of plus-size clothing options, which boosts demand and growth in the plus-size women's clothing market. Designers and retailers have noted a shift in the need for plus-size clothes, and as a result, they are focusing on new product launches to match consumer demands and preferences.
What are the Major Restraints for the Plus Size Women's Clothing Market?
Plus-size clothing involves significant investment; manufacturers face high production costs and lower profit margins for more oversized apparel. This may prevent manufacturers from developing plus-size clothes since they cannot accurately predict consumer preferences; as a result, the global expansion of the plus-size women's clothing market could be hampered.
Which Region Dominated the World Plus Size Women's Clothing Market?
The Asia Pacific dominated the global plus size women's clothing market in 2020 and is expected to remain dominant over the forecast period. This is due to an increase in the number of consumers and the demand for fashionable plus-size clothes. Moreover, accelerating online shopping demand and an increase in obesity in the Asia Pacific are major drivers for investment. As a result, Asia Pacific is the most significant contributor to the worldwide e-commerce market, accounting for more than USD 850 billion globally. In addition, obesity affects more than 35% of adults in the Asia Pacific, propelling the growth of the plus-size women's clothing market.
However, North America and Europe are projected to witness substantial growth in the coming years due to millennial clothing demand for plus-size, rising obesity and overweight prevalence, discretionary spending, and living standards in this region. Furthermore, companies like River Island, Simply Be, and others, combined with increasing distribution channels in countries such as Germany, France, and the U.K., all contribute to the region's plus-size women's clothing market growth.
Segmentation of Global Plus Size Women's Clothing Market-
Global Plus Size Women's Clothing Market – By Product Type
Tops
Jeans and Trousers
Tees and T-shirts
Innerwear
Dresses and Jumpsuits
Jackets and Outerwear
Swimwear
Activewear
Loungewear
Others
Global Plus Size Women's Clothing Market – By Pricing
Low
Medium
High
Global Plus Size Women's Clothing Market – By Size
1 XL
2 XL
3 XL
4 XL
Above 4 XL
Global Plus Size Women's Clothing Market – By Distribution Channel
Online
E-commerce Portal
Company Owned Portal
Offline
Specialty Stores
Others (Small Stores, etc.)
Frequently asked questions about the global plus size women's clothing industry.
The epidemic of COVID-19 had a negative impact on plus-size clothing sales. Plus size clothing sales have decreased due to a lack of workforce availability, manufacturing issues such as fabric shortages and order cancellations, lower exports, and decreased consumer spending on non-essential items.
Asia Pacific accounted for the highest share in the global plus size women's clothing market in terms of value as well as volume.
The increasing trend of obesity among the women population with growing penetration of online distribution channels to enhance the demand for plus-size women's clothing during the forecast period.
Plus size innerwear segment had a major share in 2020. Besides, the tees and t-shirts segment is projected to witness the fastest growth.
Online distribution channel segment had a major share in the global market in 2021 and is projected to continue its dominance over the forecast period.
