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Global Airlaid Paper Market: Growth, Future Prospects & Competitive Analysis, 2018 – 2026

Overview:

Airlaid Papers are categorized as “nonwoven fabric” which resemble material same as textile and is made from pulp (fluff). These are very soft, bulky and porous with greater absorption capacity than normal tissues papers. Some common applications of air laid papers are feminine hygiene, disposable diapers, industrial wipes, napkins and personal care products such as wet wipes among others. 

Global Airlaid Paper Market is estimated to grow in the coming years which is mainly attributed to high demand for airlaid papers for feminine hygiene and adult incontinence in developing countries coupled with robust growth in ageing population. Other factors responsible for airlaid market expansion are high demand for wipes and food pads, improving economic conditions, sophisticated cultural habits and high usage of hygiene products.  However meeting global capacity is a restraint for Airlaid Paper Market. For example, while Europe was going through “mini-recession” coupled with decreasing demand for airlaid papers, there was less capacity available which saw drop in prices, companies suffered bankruptcy etc.  

Global Airlaid Paper Market has been segmented by product type, application and geography. By product type the market has been segmented into latex-bonded airlaid paper, thermal-bonded airlaid paper and multi-bonded airlaid paper. In terms of application, the market has been segmented into feminine hygiene, consumer wipes, adult incontinence, industrial wipes and others. The others segment includes tabletop and food pads among others. By geography, the market has been segmented into North America, Asia pacific, Latin America and Middle East and Africa.

By competitive players, Glatfelter and Georgia-Pacific along with EAM Corporation are market leaders in the Global Airlaid Paper Market. EAM Corporation produces femcare, food pad, adult incontinence, baby care and puppy pad under the NovaThin brand. It focusses on business expansion, coupled with research & development (R&D), investment tailored to consumer’s needs. Apart from this, under adult incontinence, EAM upgraded traditional cores to enter the Airlaid Paper Market. For example, the company has been developing and selling products similar to pads, in the parts of North America such as U.S along with Europe.  High competition among the existing players in the Global Airlaid Paper Market thus leading to product innovation tailored to customer needs is expected to propel the growth of the Global Airlaid Paper Market.

North America held the largest market share in terms of revenue in the global Airlaid Paper Market owing to very high demand coupled with maximum utilization of the Airlaid papers in this region. Developed regions such as Western Europe will propel the growth of the market due to high awareness for feminine hygiene coupled with robust growth of incontinence products. It is forecasted that light incontinence segment will fuel the growth of Airlaid Paper Market in the upcoming years. Apart from this, Asia Pacific region is forecasted to be a fast growing region due to high utilization percentage in China, India and Japan. Among all, China is the main driver for this market in the Asia Pacific region as there has been a shift from pseudo-airlaid products to more sophisticated products. The urge to experience western performance such as comfortable and high absorbency feminine hygiene products, are the main drivers for the growth of Airlaid Paper Market. On the other hand, due to high demand, both regional and local competitors have entered the Airlaid Paper Market with, mergers and acquisitions being a strategy for business expansion. However, it seems challenging for new vendors to establish themselves as top leaders in the Airlaid Paper Market due to presence of existing international players mainly due to less technological innovation capability coupled with quality and reliability issues.  

Global Airlaid Paper Market is segmented as below:

  • By  Product type
    • Latex-bonded Airlaid Paper
    • Thermal-bonded Airlaid Paper
    • Multi-bonded Airlaid Paper
  • By Application
    • Feminine Hygiene
    • Consumer Wipes
    • Adult Incontinence
    • Industrial Wipes
    • Others
  • By Geography
    • North America
    • Europe
    • Asia Pacific
    • South America
    • Middle-East & Africa (MEA)

Key players across the Airlaid Paper Market value chain are:

Glatfelter, Georgia-Pacific, Mcairlaid's Vliesstoffe, Duni Ab, Eam Corporation (Domtar), Fitesa, Oji Kinocloth, Kinsei Seishi, M&J Airlaid Products,  Main S.P.A., C-Airlaid, Aci S.A. and National Nonwovens among others. 

This report offers:

  • Assessment of Airlaid paper market trends for the period 2016-2026
  • Historical (past) information for 2016 & 2017 and projections with CAGRs from 2018 to 2026 considering 2017 as base year for the market
  • Market drivers, restraints, future prospects and competitive analysis (market positioning) of key market players
  • Overview of the Airlaid paper market value chain
  • Company profiling with major information about the key players operating in Airlaid paper market
  • Estimation of market size in terms of value and volume
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