| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Millet-Based Product Market Size 2024 |
USD 43.38 million |
| Millet-Based Product Market, CAGR |
9.07% |
| Millet-Based Product Market Size 2032 |
USD 86.88 million |
Market Overview:
The Millet-based product market is projected to grow from USD 43.38 million in 2024 to USD 86.88 million by 2032, with a compound annual growth rate (CAGR) of 9.07%.
The millet-based product market is experiencing significant growth driven by increasing consumer demand for healthier, nutrient-rich alternatives to traditional grains. As awareness of millets’ nutritional benefits, such as high protein, fiber, and mineral content, grows, more consumers are incorporating these ancient grains into their diets. The rising preference for gluten-free and plant-based products, coupled with the growing popularity of sustainable and environmentally friendly food choices, further supports this trend. Additionally, government initiatives promoting millet cultivation and consumption, such as India’s Millet Mission and global collaborations, are enhancing the market’s visibility. The expansion of millet-based snacks, beverages, and bakery products, along with the adoption of millets by major food companies like PepsiCo and ITC, reflects the evolving product innovation within the sector. These factors, combined with increasing consumer awareness about the health benefits of millets, are expected to drive continued market growth over the coming years.
The millet-based product market exhibits significant growth across various regions, with Asia Pacific leading the market, holding a 48% share in 2024. North America follows closely with 22%, driven by the growing demand for gluten-free and plant-based diets, while Europe accounts for 18%, supported by a focus on sustainable eating. The Rest of the World, including Latin America and the Middle East, holds 12% of the market share, with increasing awareness of millets’ nutritional benefits. Key players such as Bliss Tree, Coastal Foods, FirmRoots Private Limited, ITC Limited, Marico, Quaker Oats Company, Slurrp Farms, Swiss Bake Ingredients Pvt. Ltd., Tata Consumer Soulfull Pvt. Ltd., Urban Millets Pvt. Ltd., and Urban Monk Private Limited are actively expanding their presence in these regions, driving product innovation and meeting consumer demand for healthier, sustainable food options.
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Market Insights:
- The millet-based product market is projected to grow from USD 43.38 million in 2024 to USD 86.88 million by 2032, with a CAGR of 9.07%.
- Growing consumer demand for healthier alternatives, such as high-protein, high-fiber, and mineral-rich millets, is fueling market expansion.
- The rise in gluten-free and plant-based diets is contributing significantly to the adoption of millet-based products.
- Government initiatives like India’s Millet Mission and international collaborations are enhancing millet cultivation and consumption globally.
- The market sees increasing product innovation, with major companies like PepsiCo and ITC incorporating millets into snacks, beverages, and bakery products.
- North America holds 22% of the market share, driven by the demand for gluten-free and plant-based diets and a growing focus on clean-label products.
- Asia Pacific leads with a 48% share, supported by the region’s long history of millet cultivation and growing awareness of its health benefits.
Market Drivers:
Growing Consumer Demand for Healthier Alternatives:
One of the primary drivers of the millet-based product market is the increasing consumer shift towards healthier and more nutritious food options. Millets are recognized for their high protein, fiber, and micronutrient content, offering a significant nutritional advantage over conventional grains. As awareness about the health benefits of millets expands, consumers are turning to these nutrient-dense grains as a sustainable and wholesome alternative to rice and wheat. For instance, brands like Tata Soulfull have launched millet-based breakfast cereals that cater to health-conscious consumers. This growing preference is fueling the demand for millet-based products, particularly in health-conscious and fitness-oriented communities.
Rise in Gluten-Free and Plant-Based Diets:
The growing popularity of gluten-free and plant-based diets is significantly contributing to the expansion of the millet-based product market. Millets, naturally gluten-free, are an excellent choice for individuals with gluten sensitivities or those seeking to adopt a gluten-free lifestyle. Additionally, millets are a plant-based source of essential nutrients, aligning with the increasing global trend toward plant-based eating. For instance, 24 Mantra Organic offers gluten-free millet flours and snacks that appeal to consumers with dietary restrictions. This shift is driving product innovation and the development of a wide range of millet-based food options, such as snacks, cereals, and bakery products, catering to the evolving dietary preferences of consumers.
Government Initiatives and Support:
Government initiatives and policies promoting the cultivation and consumption of millets are playing a crucial role in boosting the market. Countries like India are prioritizing millet production through initiatives like the Millet Mission, which aims to enhance millet cultivation and increase consumer awareness. For example, the Indian government declared 2023 as the “International Year of Millets” to highlight their health and environmental benefits. International collaborations, such as the Indo-US Millets Initiative, are further strengthening the millet sector by improving supply chains, enhancing production techniques, and raising awareness about millets’ health benefits. These supportive measures are accelerating market growth and making millet-based products more widely accessible to consumers.
Increased Product Innovation and Commercial Adoption:
The expansion of millet-based products by major food companies is a key driver of market growth. Prominent brands, such as PepsiCo, Nestlé, and ITC, are incorporating millets into their product lines, offering a variety of snacks, beverages, and baked goods. ITC launched “Aashirvaad Nature’s Superfoods,” which includes millet-based ready-to-cook products. This trend of incorporating millets into mainstream consumer products is attracting a wider audience and increasing product availability. As food manufacturers innovate and diversify their offerings, the market continues to expand, meeting the growing demand for convenient, nutritious, and sustainable food choices.
Market Trends:
Growing Popularity of Millet-Based Snacks and Beverages:
A notable trend in the millet-based product market is the growing demand for millet-based snacks and beverages. Consumers are increasingly seeking healthy, on-the-go snack options that align with their health-conscious lifestyles. This trend has led to the introduction of a variety of millet-based products, such as millet chips, bars, and ready-to-drink beverages. For instance, PepsiCo has introduced millet-based chips under their “Quaker” brand, catering to consumers seeking nutritious snack options. Companies are focusing on creating innovative and flavorful products that cater to the demand for quick, nutritious snacks while promoting millets as a superior alternative to traditional processed snacks.
Shift Toward Clean Label Products:
Another significant trend is the rising preference for clean label products, where consumers are seeking transparency in ingredients. Millet-based products, with their simple, natural compositions, align well with this shift. As consumers become more health-conscious and increasingly aware of the ingredients in their food, millets’ natural, unprocessed nature makes them an attractive option. For example, brands like True Elements highlight the clean label advantage by offering millet-based cereals with no added preservatives or artificial flavors. Brands are responding by highlighting the health benefits of millets, such as their high fiber content, antioxidants, and minerals, further boosting their appeal in the clean label market.
Sustainability Focus Driving Market Growth
The sustainability aspect of millet-based products is becoming a key selling point. Millets are known for their low environmental impact, requiring less water and fewer pesticides compared to other crops. As consumers grow more environmentally conscious, they are turning to sustainable food sources. For instance, initiatives by organizations like the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) promote millets as eco-friendly crops that support climate-resilient agriculture. The promotion of millets as an eco-friendly, climate-resilient crop has gained momentum, driving both demand and production. This trend is helping position millet-based products as a responsible food choice in the marketplace.
Expansion of Millet-Based Offerings by Major Brands:
Leading food companies are increasingly incorporating millets into their product portfolios. Brands like PepsiCo, Nestlé, and ITC have recognized the growing consumer interest in millet-based products and are actively launching innovative options in various categories such as snacks, cereals, and baked goods. Nestlé recently launched a millet-based infant cereal, expanding its healthy product offerings to younger age groups. This expansion is making millet-based products more accessible to a broader consumer base and driving market growth by increasing the visibility of millets in mainstream retail outlets.
Market Challenges Analysis:
Limited Consumer Awareness and Acceptance:
One of the primary challenges facing the millet-based product market is the limited consumer awareness and acceptance of millets, especially in regions where rice and wheat dominate the food culture. While millets have long been staples in certain parts of the world, many consumers remain unfamiliar with their nutritional benefits and culinary versatility. As a result, there is a need for continuous education and awareness campaigns to highlight millets’ health benefits, including their high fiber, protein, and micronutrient content. For instance, the unfamiliarity with millets may hinder their adoption, with consumers often reluctant to incorporate them into their daily diets without a clear understanding of how to prepare or use them. Overcoming this challenge will require significant investment in consumer education, along with the development of innovative, easy-to-use products that appeal to mainstream consumers. Efforts to integrate millets into popular recipes and food categories could also increase consumer acceptance and usage in everyday meals.
Supply Chain and Production Limitations:
Another significant challenge is the current limitations in millet supply chains and production capacity. While millets are grown in various regions, their cultivation remains limited in comparison to other crops like rice and wheat. This limitation in production can lead to supply shortages and higher costs, making millet-based products more expensive to produce. Additionally, the lack of well-established infrastructure for processing and distribution further exacerbates these challenges, limiting the scalability of millet-based product offerings. The fragmentation of millet farming and the lack of modern agricultural practices in some areas also affect the consistency of product quality and availability. To address this, improvements in farming techniques, increased investment in processing facilities, and better logistics will be necessary to ensure a steady supply of millets and facilitate their integration into mainstream food markets. Strengthening the supply chain and ensuring consistent product quality are key to scaling millet-based product offerings and meeting growing consumer demand.
Market Opportunities:
The millet-based product market presents significant opportunities for growth as consumers increasingly seek healthier, sustainable food options. Millets are naturally gluten-free, nutrient-dense, and eco-friendly, which makes them an attractive alternative to conventional grains like wheat and rice. With the rising demand for plant-based, gluten-free, and clean-label products, millets align perfectly with current consumer preferences. This trend offers companies a unique opportunity to innovate and diversify their product offerings by developing millet-based snacks, beverages, cereals, and bakery items. Furthermore, the growing awareness about the environmental benefits of millets, such as their lower water requirements and resilience in arid conditions, positions millet-based products as an eco-conscious choice, tapping into the expanding market of environmentally aware consumers.
In addition to consumer-driven demand, there are significant opportunities driven by government initiatives and international collaborations aimed at promoting millet cultivation and consumption. Countries like India, with the Millet Mission, and global initiatives like the Indo-US Millets Initiative, are creating a favorable environment for the growth of the millet industry. These initiatives are expected to improve millet production, distribution, and market access, driving down costs and making millet-based products more affordable and widely available. As governments and organizations continue to invest in sustainable farming practices and expand the millet supply chain, the millet-based product market has substantial growth potential. This combination of consumer demand for healthier foods and governmental support for increased production offers promising opportunities for businesses to tap into a growing and dynamic market.
Market Segmentation Analysis:
By Product Type
The millet-based product market is segmented by product type into snacks, bakery products, beverages, and cereals. Snacks are a rapidly growing segment, driven by the demand for convenient, healthy on-the-go options. Bakery products, including millet-based bread and cookies, also contribute significantly to market growth, catering to health-conscious consumers.
By Demography
The millet-based product market is segmented by demographics, focusing on age, income, and dietary preferences. Younger consumers, especially millennials, are increasingly adopting millet-based products due to their health benefits and sustainability. Additionally, the rise in vegan, gluten-free, and health-conscious diets has expanded the market reach, targeting individuals with specific dietary needs and preferences.
By Distribution Channel
The millet-based product market is also segmented by distribution channels, including online and offline retail. Online platforms have gained prominence, providing consumers with easy access to a variety of millet-based products. Traditional retail channels such as supermarkets and health food stores also play a key role in the market’s growth, ensuring wider accessibility.
Segments:
Based on Product Type
- Millet-Based Snacks
- Millet-Based Baked Goods
- Millet-Based Beverages
- Others
Based on Demography
Based on Distribution Channel
- Supermarket and Hypermarkets
- Traditional Grocery Stores
- Online Stores
- Others
Based on the Geography:
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
Regional Analysis:
North America
North America is expected to hold a substantial share of the millet-based product market in 2024, accounting for 22% of the global market. This growth is driven by the rising trend of gluten-free and plant-based diets, along with increasing consumer awareness of the health benefits of millets, including their high protein and fiber content. The demand for healthier snack options and the popularity of clean-label products are key factors propelling market growth. Additionally, strong retail presence and the widespread adoption of online platforms for purchasing millet-based products have made them more accessible to consumers. Leading brands in the region are incorporating millets into various product categories, such as cereals, snacks, and beverages, further driving market adoption.
Europe
Europe is experiencing steady growth in the millet-based product market, with a market share of 18% in 2024. A growing emphasis on sustainability and healthy eating is supporting market demand in countries like Germany, the UK, and France. Consumer awareness of environmental issues, along with a shift toward plant-based and gluten-free diets, is driving the adoption of millet-based products. The region’s strong focus on clean-label, organic, and functional foods has also fueled the rise in popularity of millets. Government initiatives promoting sustainable agriculture and the inclusion of millet in agricultural programs are expected to enhance millet cultivation, helping to meet the rising demand. The increasing presence of millet-based products in both supermarkets and specialty health stores is further boosting market growth in Europe.
Asia Pacific
Asia Pacific dominates the millet-based product market with the largest market share of 48% in 2024. Millets have been a staple food in many Asian countries, particularly in India and China. The region is witnessing a resurgence of interest in traditional grains as part of a broader movement toward healthier and more sustainable food options. India, in particular, is seeing a significant push through government initiatives like the Millet Mission, which encourages millet cultivation and consumption. As a result, the market is expanding with a variety of millet-based products, including snacks, porridges, and beverages. The strong agricultural base and growing awareness of millets’ health benefits in this region are expected to continue driving market growth.
Rest of the World
The Rest of the World, including Latin America and the Middle East, is witnessing gradual market growth in the millet-based product sector, accounting for 12% of the market share in 2024. Although the market share is relatively smaller compared to other regions, rising health-consciousness and increasing demand for functional foods are expected to drive growth in these areas. In the Middle East, there is a growing focus on plant-based diets and gluten-free alternatives, which is positively impacting the demand for millet-based products. Similarly, Latin American consumers are becoming more aware of millets’ nutritional benefits, providing opportunities for market penetration and product innovation in the region.
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Key Player Analysis:
- Urban Monk Private Limited
- Bliss Tree
- Slurrp Farms
- FirmRoots Private Limited
- Tata Consumer Soulfull Pvt. Ltd.
- ITC Limited
- Marico
- Coastal Foods
- Swiss Bake Ingredients Pvt. Ltd.
- Quaker Oats Company
- Urban Millets Pvt. Ltd.
Competitive Analysis:
The millet-based product market is highly competitive, with several major players vying for market share. Leading companies such as Bliss Tree, Coastal Foods, FirmRoots Private Limited, ITC Limited, Marico, Quaker Oats Company, Slurrp Farms, Swiss Bake Ingredients Pvt. Ltd., Tata Consumer Soulfull Pvt. Ltd., Urban Millets Pvt. Ltd., and Urban Monk Private Limited are at the forefront of this sector. These players are focusing on product innovation, expanding their product portfolios, and capitalizing on the increasing demand for healthy, sustainable food options. They are introducing a variety of millet-based products, including snacks, beverages, cereals, and bakery items, aimed at attracting health-conscious consumers. Additionally, they are leveraging both online and offline distribution channels to enhance product accessibility. Slurrp Farms has optimized its presence on e-commerce platforms like Amazon and Flipkart while also ensuring availability in brick-and-mortar supermarkets. The growing trend of clean-label, gluten-free, and plant-based diets is also prompting these companies to emphasize the nutritional benefits of millets, further intensifying the competition within the market as they strive to meet evolving consumer preferences.
Recent Developments:
- In May 2023, ITC launched Sunfeast Farmlite Super Millets Cookies as part of its “Help India Eat Better” mission. Available in Multi Millet and Choco-chip Multi Millet variants, these cookies are made from a blend of nutritious millets like jowar and ragi, containing no added maida. With rich sources of protein, iron, and fiber, they offer a balance of taste and nutrition, with the Choco-chip variant adding a touch of indulgence to healthy snacking. This launch supports ITC’s Mission Millet initiative.
- In May 2023, Bonn Group of Industries, a major FMCG food manufacturer in India, introduced millet-based bakery products, including Millet Pizza, Millet Bread, and Millet Burger. Made from Bajra, Jowar, and Ragi, these products provide a nutrient-rich, millet-based diet and support the Indian government’s Millet Mission and the International Millets Year under the tagline “Go Healthy With Millets.”
- In September 2023, Nestlé India launched Nestlé a+ Masala Millet-based porridges. These porridges, made from locally sourced ingredients like bajra (pearl millet), barley, vegetables, and spices, are available in Tangy Tomato and Veggie Masala flavors. Ready in just 2 minutes, they provide a quick and healthy meal option.
- In January 2024, the Indo-US Millets Initiative was launched to increase the awareness, production, and consumption of nutrient-rich millets. This collaboration between organizations like Sorghum United, the North American Millets Alliance (NAMA), and India’s National Millet Initiative aims to boost the millet sector.
- In August 2024, PepsiCo introduced a new initiative to incorporate millets into its product lineup. The company launched a range of snack foods and beverages made with millet flour to cater to the growing consumer demand for healthier and more sustainable ingredients.
- In August 2024, the Prime Minister of India launched 109 new and hybrid varieties across 61 crops, including millets such as barley, sorghum, pearl millet, and finger millet. These hybrids are designed to enhance yields, improve quality, and help farmers secure better prices, thereby increasing their income.
- In August 2024, the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) unveiled a new millet variety with enhanced drought resistance and improved nutritional content. This variety aims to increase yield and promote sustainable farming practices in arid regions.
Market Concentration & Characteristics:
The millet-based product market exhibits moderate to high concentration, with a mix of established global food companies and emerging regional players. Large corporations like PepsiCo, ITC, and Marico are increasingly integrating millets into their product portfolios, driving market innovation and distribution. However, several small and medium-sized enterprises, such as Slurrp Farms and Urban Millets Pvt. Ltd., are also contributing significantly through product diversification and catering to niche markets. The market is characterized by a growing focus on health-conscious, sustainable, and gluten-free food products, which are appealing to a wide range of consumers, particularly those following plant-based or gluten-free diets. As consumer demand for nutritious alternatives rises, the market is expected to continue evolving with the introduction of innovative millet-based products, including snacks, beverages, and bakery items. This dynamic mix of large players and startups fosters a competitive and rapidly growing market landscape.
Report Coverage:
The research report offers an in-depth analysis based on Product Type, Demography, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook:
- The millet-based product market is expected to continue growing as consumer demand for healthy, sustainable food options rises globally.
- Increasing awareness of millets’ nutritional benefits will drive the adoption of millet-based products in mainstream diets.
- The market will see more product innovations, including millet-based snacks, beverages, and ready-to-eat meals, catering to diverse consumer preferences.
- The rising trend of gluten-free and plant-based diets will further boost the demand for millet-based alternatives.
- Government initiatives, such as India’s Millet Mission, will continue to support millet cultivation and increase consumer awareness.
- Expansion into emerging markets will open new opportunities for millet-based products, particularly in regions with growing health-conscious populations.
- Key players will focus on expanding their distribution channels, both offline and online, to reach a wider audience.
- Partnerships and collaborations between food companies and agricultural organizations will enhance the supply chain and product availability.
- The increasing focus on clean-label and organic products will lead to a rise in millet-based offerings that meet these consumer preferences.
- Challenges related to supply chain and production limitations will likely be addressed with investments in agricultural techniques and processing infrastructure.
