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Women's Clothing Market By Type Outlook (Top Wear, Bottom Wear, Sports & Active Wear, Intimates & Sleepwear, Footwear, Accessories, Others) By Distribution Channel (Outlook, Offline, Online) - Growth, Future Prospects & Competitive Analysis, 2016 – 2028

About this report

The Global Women's Clothing Market report explores the critical analysis of the women's clothing industry using key parameters. The report consists of investment strategies, the need for investments in the women's clothing industry, and the multiple benefits for the investors. Importantly, this report sets out major changes in the global technical regulations for the women's clothing industry and how economic and non-economic barriers are helping the market grow. Moreover, the report analyses the global, regional, and country-level historic and forecasted market size. The report also provides a comprehensive analysis of key investment propositions, demand and supply gap, competitors positioning, STAR analysis, SRC analysis, and Tornado analysis. Key technological developments and other analyses include Porter's five forces analysis, PESTEL analysis, value chain analysis, etc.

womens-clothing-market

Key Highlights of the report

How are the major segments performing in the Women's Clothing Market?

The women's top wear segment led the market in terms of type outlook in 2021 and is expected to continue throughout the projection period. The availability of a wide range of products is driving growth. A random shopping website or retail store sells various tops, shirts, t-shirts, and other items. Variety in designs such as ruffles and frills, polos, wraps, asymmetric, tanks, and crops, among others, is expected to boost growth. Silk, cotton, denim, chiffon, sheer, crepe, rayon, georgette, leather, and faux are the fabrics available for these items.

In 2021, the offline segment in the distribution channel outlook led the market due to exposure and accessibility to a large number of shoppers. Online clothing is less popular among Generation X, who prefer to shop in stores. Besides, many women, particularly in rural areas, are unaware of the advantages of e-commerce purchasing, fueling the growth of the offline distribution channel. In addition, offline stores offer trial periods and immediate availability of clothing. Furthermore, seasonal clearance sales and instant availability have contributed to the growth of offline distribution over the years.

Which region dominated the Women's Clothing Market?

Europe dominated the women's clothing market in 2021, owing to the female population's economic independence and increased fashion consciousness. Moreover, the regional purchasing power parity is higher than in most other regions. Europe is home to the world's most recognizable brands, including Dior, Chanel, Lacroix, Prada, Gucci, Versace, and others. Italy, the UK, Germany, France, Spain, and Russia are the top five markets for women's clothing. Specialty store retailers account for most European women's clothing market sales. Therefore, the region has a significant impact on global sales.

What is the competitive environment of the Women's Clothing Market?

The companies concentrate on product launches and innovative distribution methods to reach a larger customer base. Customer preferences constantly changing have paved the way for significant penetration of many online retailers catering to specific or diverse needs. For instance, in November 2019, Ferrari, the Italian supercar manufacturer, and Armani, the luxurious fashion house, announced their collaboration to begin producing clothing for both men and women. Similarly, Burberry and H&M launched eCommerce women's clothing and rental models in 2019, while Patagonia recently announced plans to open a physical store specializing in their eCommerce collections.

Executive Summary

What are all technical developments being developed in the Women's Clothing Market?

Technology is now necessary to operate any business in this developing world. Women's clothing manufacturers implement technological advancements to ensure product quality and long-term growth. Adopting technology, supply chain transformation, organizational restructuring, customization, and personalization by almost all apparel product manufacturers is one of the key elements in enhancing the effectiveness of the product lifecycle and expanding the women's clothing market globally. Customization, personalization, and quicker delivery methods are among the strategies manufacturers implement to support global market growth. Various brands use advanced technology to incorporate customization, such as 3D printing, interactive product configurations, flexible sizing, and pricing algorithms. Few manufacturers allow customers to design their clothing by providing digital printing and other personalization techniques for the design development in women's wear.

Which are the key investments by the women’s clothing market players?

The expanding market offers numerous opportunities for investment in women's clothing manufacturing. One of the most appealing aspects of investing in women's clothing manufacturing is that it requires less capital and has a high investment-to-turnover ratio. On the other hand, investing in the clothing manufacturing industry does not guarantee success. With global competition increasing, the clothing factory must be both compliant and competitive. Given the global growth in apparel consumption, investments in such collaborations and acquisitions will pay off in the long run. These long-term collaborations benefit both manufacturers and buyers. For instance, in October 2018, Walmart announced the acquisition of Eloquii, a plus-size women's fashion company, for USD10 million. Eloquii would follow in the footsteps of Bonobos founder Andy Dunn, who has a portfolio of Walmart brands.

Some of the major players in the market are Manolo Blahnik, Prada, Giorgio Armani S.p.A., Louis Vuitton, Dior, Burberry, Dolce & Gabbana S.r.l., Guccio Gucci S.p.A., Chanel, and Gianni Versace S.r.l.      

What are the Major Driving Factors for the Women's Clothing Market?

One of the primary driving factors for market growth is the increasing popularity of marketing campaigns in magazines, social media, billboards, television, and other media. The growing popularity of social gatherings such as birthday parties, class reunions, baby showers, corporate outings, and other similar events increases demand for women's clothing. Besides, celebrity appearances in magazines, social media, movies, music videos, and other venues increase demand as they greatly influence people's clothing choices. Moreover, the growing working-class population worldwide has higher purchasing power, which is one of the driving factors behind the product's increased demand. Market players are also introducing trendy clothing with various fabrics, styles, patterns, designs, and colors to keep consumers abreast of the newest fashion trends.

What are the Major Risks for the Women's Clothing Market?

The increasing prices of fabric types such as silk, cashmere, wool, and others hamper the market growth. The high cost of designing the final product and the volatile cost of raw materials is expected to impede the market growth. Moreover, the decline in activewear sales among price-sensitive consumers is expected to challenge the women's activewear segment market over the forecast period.

Which is the key Type in the Women's Clothing Market?

Women's top wear dominated the global women's clothing market in 2021, owing to the availability of various products in the segment. A wide range of products is available in this market segment from offline and online retailers. Polo, asymmetric, wraps, crops, tanks, and ruffle & frills are some available styles. Besides, these items are available in various fabrics, including denim, rayon, chiffon, shear, faux, and cotton. Floral, checks, stripes, solids, and prints are available in top-wear clothing. Mixing and matching these varieties also assists the market's expansion. Moreover, millennials are increasingly trying new variants, which presents a huge opportunity for industry players.

How is the Women's Clothing Market performing in regions?

Europe dominated the global market for women's clothing in 2021 as a result of the presence of many headquarters of fashion brands such as French Connection, Gucci, Austin Reed, Prada, and others in the region. These brands are in fierce, healthy competition to develop more appealing products for consumers. Besides, the increasing number of dual-income families and teenagers entering Europe's labor force drives demand for women's clothing. According to FRDB.Org data, the estimated number of dual-income earning families in three northern European countries is 70% in the Netherlands, 66% in Germany, and 73% in Belgium. As a result, the region has a substantial impact on worldwide sales.

Besides, North America is projected to expand the most over the forecast period. The region's high fashion sense results in many women owning different outfits for weddings, parties, work, dates, etc. Besides, fashion events such as fashion weeks, beauty pageants, and reality shows draw more attention to the products. Moreover, a higher proportion of women work in North America than in other regions, which contributes to increased consumption of women's clothing. According to Catalysts data, an estimated 75,978,000 employed women aged 16 and up in 2019, accounting for 46.9% of the total labor force in the United States.

What is the regulatory landscape for the Women's Clothing Market?

The retail clothing landscape has changed rapidly over the last decade, with governments and non-governmental organizations imposing new regulations, legislation, and taxes on product sourcing, production, and transportation. As a result, navigating and complying with the regulatory landscape has become increasingly difficult. Environmental, social, and governance (ESG) issues are increasingly important for all businesses. Consumers prefer products that have little to no social or environmental impact. The recent increase in regulatory action adds to the urgency. The fashion revolution, for instance, has called on the government to enact mandatory 'due diligence' laws. It stated that enacting such a law would require businesses to identify, prevent, mitigate, and account for their actual and potential negative social and environmental impacts.

What is the Market Size of the Women's Clothing Market regarding value?

The global women's clothing market is anticipated to grow at a substantial CAGR of 4.5% in the upcoming years. The global women's clothing industry was estimated to be worth USD 1424.1 billion in 2021 and was expected to be worth USD 1854.54 billion by 2028.

What are major players planning for the future of the Women's Clothing Market?

The market for women's clothing has changed into more affordable automated manufacturing facilities. Automation, robotics technology, advanced computer vision systems, and sewing automation are being used to increase the productivity of the global women's clothing industry. Women aged 20 to 35 prefer tops and dresses, fueling growth in the women's clothing segment. Marketers and manufacturers focus heavily on tops and dresses in this competitive market to attract more customers. Multiple vendors in women's wear, growing fashions, an increase in working women worldwide, demand for branded apparel, and the flexibility of e-retailing are the major factors driving the future growth of the global women's clothing market.

Segmentation of Global Women's Clothing Market -

Global Women's Clothing Market – By Type Outlook

  • Top Wear
  • Bottom Wear
  • Sports & Active Wear
  • Intimates & Sleepwear
  • Footwear
  • Accessories
  • Others

 Global Women's Clothing Market – By Distribution Channel Outlook

  • Offline
  • Online

Global Women's Clothing Market – By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Frequently asked questions about the global Women's Clothing Market

The global women's clothing market also suffered from the COVID-19 pandemic, which resulted in a decline of over 2.8% in revenue generated in 2020.

Europe accounted for the highest share in the global women's clothing market regarding value and volume.

The increasing penetration of social media, celebrity endorsements, and fashion magazines, as well as the emerging trend of mass customization and personalization, are primarily driving the growth of the global women's clothing market.

The women’s top wear segment had a major share in 2021, with more than 38% of the market revenue. Besides, women’s bottom wear is projected to witness the fastest growth.

Offline segment had a major share in the global market in 2021 and is projected to continue its dominance over the forecast period.

Women's Clothing Market Scope

Report Attribute Details
Market Value in 2021 USD 1424.1 billion
Market Value in 2028 USD 1854.54 billion
CAGR 4.5%
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Trusted By
Godaddy
Published Date:  Oct 2022
Category:  Consumer Goods
Report ID:   60727
Report Format:   PDF
Pages:   120
Rating:    4.6 (50)
Delivery Time: 24 Hours to 48 Hours   
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