Home / Technology & Media / Digital Signage Market By Product Type (Digital Signage Display, Digital Signage Media Player & Projector, Digital Signage Software), By End Use (Retail, Banking, Education, Healthcare, Transportation, Corporate) - Growth, Share, Opportunities & Competitive Analysis, 2016 - 2022

Digital Signage Market By Product Type (Digital Signage Display, Digital Signage Media Player & Projector, Digital Signage Software), By End Use (Retail, Banking, Education, Healthcare, Transportation, Corporate) - Growth, Share, Opportunities & Competitive Analysis, 2016 - 2022

Published: Jun 2016 | Report Code: 57944-06-16

Report Scope

This report analyzes the global digital signage market in terms of product types, end-use, and geography. On the basis of product types, the market is segmented into digital signage displays, digital signage media player and projector, and digital signage software among others. Similarly, on the basis of end-use, the market for digital signage is further classified into retail, corporate, transportation, healthcare, banking, and education among others. The geographical distribution of the global digital signage market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Digital Signage Market

 

Overview:

Growing advertising expenditure by businesses coupled with the emergence of advanced, interactive displays with NFC capabilities is the major factor driving adoption of digital signage solutions. In addition, government initiatives and expenditures dedicated towards improving public communication infrastructure are expected to further fuel market momentum during the forecast period 2016 – 2022. These factors are expected to contribute towards a double digit compounded annual growth rate (CAGR) during the forecast period 2016 – 2022.

Digital Signage Market

 

1.1    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Digital Signage Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global digital signage industry.

1.1.1   Target Audience

  • Industry Investors
  • Digital Signage Solution Providers
  • Software Provider
  • End-users

1.1.2   USP and Key Offerings

The report titled “Global Digital Signage Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2022” offers strategic insights into the global digital signage market along with the market size and estimates for the duration 2014 to 2022. The said research study covers in-depth analysis of multiple market segments based on product types, end-use, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive sub-markets within the e-paper industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2012 – 2013)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global digital signage market, offering market size and estimates for the period from 2014 to 2022, keeping in mind the above mentioned factors.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Digital Signage Market
2.2 Global Digital Signage Market, By Product Type, 2015 (US$ Mn)
2.3 Global Digital Signage Market, By End-use Application, 2015 (US$ Mn)
2.4 Global Digital Signage Market, By Geography,2015 (US$ Mn)

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Digital Signage Market Revenue and Growth, 2014 - 2022, (US$ Mn and % Y-o-Y)
3.2 Key Market Trends and Future Outlook
3.2.1 Recent Trends
3.2.2 Future Outlook
3.3 Market Drivers
3.4 Market Challenges
3.5 See-Saw Analysis
3.5.1 Impact Analysis of Drivers and Restraints
3.6 Value Chain Analysis
3.7 Competitive Analysis
3.7.1 Market Positioning of Key Vendors
3.7.2 Key Strategies Adopted By Leading Vendors
3.7.3 Analyst Recommendations

Chapter 4 Global Digital Signage Market, By Product Type
4.1 Market Analysis
4.1.1 Global Digital Signage Market Revenue Contribution, By Product Type, 2015 & 2022 (Value %)
4.2 Digital Signage Displays
4.2.1 Global Digital Signage Market Revenue and Growth for Displays, 2014 - 2022, (US$ Mn)
4.3 Digital Signage Media Player & Projector
4.3.1 Global Digital Signage Market Revenue and Growth for Media Player and Projector, 2014 - 2022, (US$ Mn)
4.4 Digital Signage Software
4.4.1 Global Digital Signage Software Market Revenue and Growth, 2014 - 2022, (US$ Mn)
4.5 Others
4.5.1 Global Digital Signage Market Revenue and Growth for Other Products, 2014 - 2022, (US$ Mn)

Chapter 5 Global Digital Signage Market, By End-use Application
5.1 Overview
5.1.1 Global Digital Signage Market Revenue Contribution, By End-use Application, 2015 & 2022 (Value %)
5.2 Retail
5.2.1 Global Digital Signage Market Revenue and Growth for Retail Applications, 2014 - 2022, (US$ Mn)
5.3 Banking
5.3.1 Global Digital Signage Market Revenue and Growth for Banking Applications, 2014 - 2022, (US$ Mn)
5.4 Education
5.4.1 Global Digital Signage Market Revenue and Growth for Education Applications, 2014 - 2022, (US$ Mn)
5.5 Healthcare
5.5.1 Global Digital Signage Market Revenue and Growth for Healthcare Applications, 2014 - 2022, (US$ Mn)
5.6 Transportation
5.6.1 Global Digital Signage Market Revenue and Growth for Transportation Applications, 2014 - 2022, (US$ Mn)
5.7 Corporate
5.7.1 Global Digital Signage Market Revenue and Growth for Corporate Applications, 2014 - 2022, (US$ Mn)
5.8 Others (Industrial, etc.)
5.8.1 Global Digital Signage Market Revenue and Growth for Other Applications, 2014 - 2022, (US$ Mn)

Chapter 6 North America Digital Signage Market Analysis
6.1 Overview
6.1.1 North America Digital Signage Market Revenue and Growth, 2015 - 2022, (US$ Mn) (Y-o-Y %)
6.2 North America Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.2.1 SRC Analysis
6.3 North America Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
6.3.1 SRC Analysis
6.4 North America Digital Signage Market Analysis, By Country, 2014 - 2022 (US$ Mn)
6.4.1 SRC Analysis
6.4.2 U.S.
6.4.2.1 U.S. Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.4.2.2 U.S. Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
6.4.3 Canada
6.4.3.1 Canada Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.4.3.2 Canada Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)

Chapter 7 Europe Digital Signage Market Analysis
7.1 Overview
7.1.1 Europe Digital Signage Market Revenue and Growth, 2015 - 2022, (US$ Mn) (Y-o-Y %)
7.2 Europe Digital Signage Market Analysis, By Product Type, 2015 - 2022 (US$ Mn)
7.2.1 SRC Analysis
7.3 Europe Digital Signage Market Analysis, By End-use Application, 2015 - 2022 (US$ Mn)
7.3.1 SRC Analysis
7.4 Europe Digital Signage Market Analysis, By Country, 2015 - 2022 (US$ Mn)
7.4.1 SRC Analysis
7.4.2 U.K.
7.4.2.1 U.K. Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
7.4.2.2 U.K. Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
7.4.3 France
7.4.3.1 France Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
7.4.3.2 France Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
7.4.4 Germany
7.4.4.1 Germany Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
7.4.4.2 Germany Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
7.4.5 Rest of Europe
7.4.5.1 Rest of Europe Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
7.4.5.2 Rest of Europe Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)

Chapter 8 Asia Pacific Digital Signage Market Analysis
8.1 Overview
8.1.1 Asia Pacific Digital Signage Market Revenue and Growth, 2015 - 2022, (US$ Mn) (Y-o-Y %)
8.2 Asia Pacific Digital Signage Market Analysis, By Product Type, 2015 - 2022 (US$ Mn)
8.2.1 SRC Analysis
8.3 Asia Pacific Digital Signage Market Analysis, By End-use Application, 2015 - 2022 (US$ Mn)
8.3.1 SRC Analysis
8.4 Asia Pacific Digital Signage Market Analysis, By Country, 2014 - 2022 (US$ Mn)
8.4.1 SRC Analysis
8.4.2 China
8.4.2.1 China Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
8.4.2.2 China Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
8.4.3 Japan
8.4.3.1 Japan Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
8.4.3.2 Japan Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
8.4.4 India
8.4.4.1 India Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
8.4.4.2 India Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
8.4.5 Rest of Asia Pacific
8.4.5.1 Rest of Asia Pacific Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
8.4.5.2 Rest of Asia Pacific Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)

Chapter 9 Rest of World Digital Signage Market Analysis
9.1 Overview
9.1.1 Rest of World Digital Signage Market Revenue and Growth, 2015 - 2022, (US$ Mn) (Y-o-Y %)
9.2 Rest of World Digital Signage Market Analysis, By Product Type, 2015 - 2022 (US$ Mn)
9.2.1 SRC Analysis
9.3 Rest of World Digital Signage Market Analysis, By End-use Application, 2015 - 2022 (US$ Mn)
9.3.1 SRC Analysis
9.4 Rest of World Digital Signage Market Analysis, By Country, 2014 - 2022 (US$ Mn)
9.4.1 Latin America
9.4.1.1 Latin America Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
9.4.1.2 Latin America Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
9.4.2 Middle East and Africa
9.4.2.1 Middle East and Africa Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
9.4.2.2 Middle East and Africa Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)

Chapter 10 Company Profiles
10.1 LG Display Co., Ltd.
10.2 AU Optronics Corporation
10.3 Panasonic Corporation
10.4 Samsung Electronics Co., Ltd.
10.5 Sharp Corporation
10.6 Sony Corporation
10.7 Omnivex Corporation
10.8 NEC Display Solutions Ltd.
10.9 Adflow Networks Inc.
10.10 Planar Systems, Inc

List Of Table :

TABLE 1 Market Snapshot: Global Digital Signage Market
TABLE 2 Evolution of Digital Signages
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 6 North America Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 7 North America Digital Signage Market Revenue, By Country, 2014 - 2022 (US$ Mn)
TABLE 8 U.S. Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 9 U.S. Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 10 Canada Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 11 Canada Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 12 Europe Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 13 Europe Digital Signage Market Revenue, By End-use Application, 2015 - 2022 (US$ Mn)
TABLE 14 Europe Digital Signage Market Revenue, By Country, 2014 - 2022 (US$ Mn)
TABLE 15 U.K. Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 16 U.K. Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 17 France Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 18 France Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 19 Germany Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 20 Germany Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 21 Rest of Europe Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 22 Rest of Europe Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 23 Asia Pacific Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 24 Asia Pacific Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 25 Asia Pacific Digital Signage Market Revenue, By Country, 2014 - 2022 (US$ Mn)
TABLE 26 China Digital Signage Market Revenue, By Product Type, 2014- 2022 (US$ Mn)
TABLE 27 China Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 28 Japan Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 29 Japan Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 30 India Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 31 India Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 32 Rest of Asia Pacific Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 33 Rest of Asia Pacifc Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 34 Rest of World Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 35 Rest of World Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 36 Rest of World Digital Signage Market Revenue, By Region, 2014 - 2022 (US$ Mn)
TABLE 37 Latin America Digital Signage Market Revenue, By Product ype, 2014 - 2022 (US$ Mn)
TABLE 38 Latin America Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)
TABLE 39 Middle-East and Africa Digital Signage Market Revenue, By Product Type, 2014 - 2022 (US$ Mn)
TABLE 40 Middle-East and Africa Digital Signage Market Revenue, By End-use Application, 2014 - 2022 (US$ Mn)

List Of Figure :

FIG. 1 Global Digital Signage: Market Segmentation
FIG. 2 Global Digital Signage Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Digital Signage Market, By Product Type, 2015 (US$ Mn)
FIG. 5 Global Digital Signage Market, By End-use Application, 2015 (US$ Mn)
FIG. 6 Global Digital Signage Market, By Geography, 2015 (US$ Mn)
FIG. 7 Global Digital Signage Market Revenue and Growth, 2014 - 2022, (US$ Mn and % Y-o-Y)
FIG. 8 See-Saw Analysis : Global Digital Signage Market
FIG. 9 Value Chain Analysis: Global Digital Signage Industry
FIG. 10 Market Positioning of Key Industry Participants, 2015
FIG. 11 Global Digital Signage Market Revenue Contribution, By Product Type, 2015 & 2022 (Value %)
FIG. 12 Global Digital Signage Display Market Revenue and Growth, 2014 - 2022, (US$ Mn)
FIG. 13 Global Active Digital Signage Market Revenue and Growth for Media Player & Projector, 2014 - 2022, (US$ Mn)
FIG. 14 Global Digital Signage Software Market Revenue and Growth, 2014 - 2022, (US$ Mn)
FIG. 15 Global Digital Signage Market Revenue and Growth for Other Products, 2014 - 2022, (US$ Mn)
FIG. 16 Global Digital Signage Market Revenue Contribution, By End-use Application, 2015 & 2022 (US$ Mn)
FIG. 17 Global Digital Signage Market Revenue and Growth for Retail Applications, 2014 - 2022, (US$ Mn)
FIG. 18 Global Digital Signage Market Revenue and Growth for Banking Applications, 2014 - 2022, (US$ Mn)
FIG. 19 Global Digital Signage Market Revenue and Growth for Education Applications, 2014 - 2022, (US$ Mn)
FIG. 20 Global Digital Signage Market Revenue and Growth for Heralthcare Applications, 2014 - 2022, (US$ Mn)
FIG. 21 Global Digital Signage Market Revenue and Growth for Transportation Applications, 2014 - 2022, (US$ Mn)
FIG. 22 Global Digital Signage Market Revenue and Growth for Corporate Applications, 2014 - 2022, (US$ Mn)
FIG. 23 Global Digital Signage Market Revenue and Growth for Other Applications, 2014 - 2022, (US$ Mn)
FIG. 24 North America Digital Signage Market Revenue and Growth, 2014 - 2022, (US$ Mn) (Y-o-Y %)
FIG. 25 Europe Digital Signage Market Revenue and Growth, 2014 - 2022, (US$ Mn) (Y-o-Y %)
FIG. 26 Asia Pacific Digital Signage Market Revenue and Growth, 2014 - 2022, (US$ Mn) (Y-o-Y %)
FIG. 27 RoW Digital Signage Market Revenue and Growth, 2014– 2022, (US$ Mn) (Y-o-Y %)

On the basis of type, the digital signage market is categorized into following segments:

  • Digital Signage Display
    • Liquid Crystalline Display (LCD)
    • Light Emitting Display (LED)
    • Organic Light Emitting Display (OLED)
    • Other
  • Digital Signage Media Player and Projectors
  • Digital Signage Software
  • Others (Mounts and Accessories)

Digital Signage Market

In the base year of 2015, digital signage displays dominated the global digital signage market in terms of revenue. The trend shall prolong and the segment is presumed to retain its dominant position throughout the forecast period 2016 -2023. Continual advancements in display technologies (ex LED, OLED, UHD, etc.) is expected to have positive impact on digital signage display sales. However, the segment is estimated to witness declining revenue share, supported by declining display prices and emergence of digital signage software solutions. On the other hand, digital signage software solutions are poised to witness maximum growth during the forecast period 2016 – 2023. The anticipated growth in the software segment can be credited to the need for regular software license updates

On the basis of end-use, the digital signage market is categorized into following segments:

  • Retail
  • Banking
  • Education
  • Healthcare
  • Transportation
  • Corporate
  • Others (Industrial, Hospitality, etc.)

The following figure represents contribution of these end-use application segments to the global digital signage market in 2014 and 2022.

Digital Signage Market

 

In the base year of 2015, commercial applications including retail, healthcare, and corporate among others dominated the global digital signage market in terms of both revenue and unit shipments. Retail is currently the largest revenue contributing individual end-use segment in the global digital signage market. The segment accounted for over one-third of the global market revenue in 2015. The trend shall prolong and the segment is presumed to retain its dominant position throughout the forecast period. The retail sector, which currently witnesses the highest penetration of digital signage solutions, is a key segment for manufacturers and solution providers. As the technology matures, more numbers of retailers are expected to adopt digital signage solutions for effective customer targeting. In addition, the emergence of advanced, interactive displays with NFC capabilities is further expected to fuel adoption of digital signage solutions among retailers. Other application segments including healthcare and transportation are also expected to witness robust growth during the forecast period 2016 -2022.

On the basis of geography, the global digital signage market is segmented into following regions and countries.

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Oceania
    • Rest of Asia Pacific
  • Rest of the World
    • Latin America
    • Middle East and Africa

The following figure represents contribution of different regions to the global digital signage market in 2015.

Digital Signage Market

North America comprising Canada and the United States is currently the largest digital signage market in terms of both revenue and shipments followed by Europe and Asia Pacific. In the base year of 2015, the region accounted for over one-third of the global market revenue. The region is front runner in display related research and the technology has been witnessing continued penetration, especially as an advertising platform. The trend shall prolong and the region is presumed to remain the largest market throughout the forecast period 2016 – 2022. However, Asia Pacific is expected to witness maximum growth, outpacing North America and Europe during the same period. Evolving digital habits of consumers coupled with the government spending on public communication infrastructure is expected to spur market growth in the region.

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