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Over-the-Top (OTT) Market By Product (Mobile Devices & Desktops, Smart Television & Set-top Boxes, Gaming Consoles), By End User (Commercial Enterprises, Residential, Government & BFSI, Healthcare, Edication) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023

With the rising number of internet users worldwide, the demand for OTT content has risen substantially in the past few years. According to the International Telecommunication Union (ITU), the number of internet users accounted for over 16% of the global population in 2005 and has risen to over 40% as of 2014. Due to the rising advancement and penetration of smart mobile devices, such as smartphones, tablets, and consumer electronics, such as smart televisions, the OTT market has flourished significantly in recent years. With the further increase in internet users, the OTT market is set to only rise during the forecast period.

OTT refers to content (voice, video, or other media) delivered to consumers over the internet. The most significant factor fueling the market growth is the convenience offered to consumers by OTT content delivery services. Consumers can access the content anytime, anywhere, as per their convenience, through their mobile devices as well as desktops or smart televisions.

Improving internet infrastructure is another major factor bolstering the market growth. Due to advancements in smart mobile devices, OTT content has become highly popular over time. Thus, the OTT market is estimated to register strong growth worldwide during the forecast period. Nevertheless, increasing government regulations related to operating licenses may significantly hamper the market growth in the coming years.

The report titled "Global Over-the-Top (OTT) Market: Growth, Share, Opportunities, and Competitive Analysis, 2016–2023" offers strategic insights into the global OTT market along with the market size and estimates for the duration of 2013–2023. The said research study covers an in-depth analysis of multiple market segments based on content type, end-user types, and a cross-sectional study across different geographies and sub-geographical regions.

The study covers the comparative analysis of different segments for the years 2015 and 2023. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities, as well as a section focusing on consumer behavior analysis.

In order to help strategic decision-makers, the report also includes competitive profiling of the leading OTT service vendors, their SCOT (Strengths, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and key developments. Some of the major players profiled in the report are Apple, Inc., Netflix, Akamai Technologies, Inc., Microsoft Corporation, Google, Inc., Nimbuzz, Facebook, Inc., Yahoo, Inc. (Verizon Communications, Inc.), and Limelight Networks, Inc., among others.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the OTT industry
  • Market fuelers, market impediments, and their impact on market growth
  • in-depth competitive environment analysis
  • Trailing 3-year market size data (2013–2015)
  • SRC (Segment, Region, Country) Analysis

Overall, the research study provides a holistic view of the global OTT market, offering market size and estimates for the period from 2016 to 2023, keeping in mind the above-mentioned factors.

The global over-the-top (OTT) market is segmented, based on platforms, into the following categories:

Mobile Devices and Desktops

  • Smartphones
  • Tablets
  • Laptops and desktops
  • Smart Televisions and Set-top Boxes
  • Gaming Console

The overall OTT market is dominated by the mobile devices and desktops segment, which contributes more than fifty percent of the total revenue generated worldwide. The segment's growth is largely governed by the high penetration of mobile devices such as smartphones, laptops, and tablets across the world. With the further advancement of mobile devices, the segment is estimated to retain its dominant position in the market throughout the forecast period.

The smart television and set-top box segment are projected to witness significant growth in the coming years. Similarly, the gaming console segment too is estimated to register strong growth in the market during the forecast period. The growth of these segments is largely attributed to the increasing penetration of smart televisions and gaming consoles worldwide.

The global over-the-top (OTT) market is segmented, based on its end-users, into the following categories:

Commercial Enterprises

  • Media & Entertainment
  • IT, ITeS, and Telecommunication
  • Retail
  • Others
  • Residential
  • Government and BFSI
  • Healthcare
  • Education

As of 2015, the overall OTT market was led by the commercial enterprise segment, which accounted for more than one-third of the global market's revenue. The segment comprises media and entertainment, IT and telecommunications enterprises, and retail, among others. The segment's growth is largely backed by the media and entertainment segment, primarily due to the prolonged adoption of OTT content services in the segment. The commercial enterprise segment is estimated to retain its dominant position in the market throughout the forecast period.

The residential segment is projected to witness the highest growth in the overall OTT market during the forecast period. The segment's growth can be directly related to the number of internet users worldwide. Due to ongoing efforts by the market players towards the enhancement of OTT content and service, many people are adopting OTT content for voice, video, and other media. In addition, due to improving internet infrastructure coupled with the proliferation of smart mobile devices, the segment is predicted to register high growth during the forecast period.

On the basis of geography, the global over-the-top (OTT) market is segmented into the following regions and countries:

  • North America
  • U.S.
  • Canada
  • Europe
  • U.K.
  • Germany
  • CIS
  • Rest of Europe
  • Asia Pacific
  • Japan
  • China
  • South Asia
  • Australasia
  • Rest of Asia Pacific
  • Middle East and Africa (MEA)
  • GCC countries
  • North Africa
  • South Africa
  • rest of MEA
  • Latin America
  • Brazil
  • Mexico
  • rest of Latin America 

North America currently accounts for the largest share, in terms of revenue and adoption, of the global OTT market. As of 2015, the region contributed over 30% of the total revenue generated worldwide. The high revenue share of North America is due to the high penetration of internet services across the U.S. and Canada. Consequently, the region is estimated to hold a strong position in the market throughout the forecast period.

Asia Pacific is estimated to register the highest growth in the OTT market in the coming years. The market here is primarily driven by the large consumer base across India, China, Japan, South Korea, and some Southeast Asian countries. Internet infrastructure in countries such as China and India is undergoing substantial transformation, thereby supporting the OTT market's growth. This may result in Asia Pacific surpassing the North American OTT market over time.

Frequently Asked Question:

The market for Over-the-Top Market is expected to reach USD$ XX in 2023.

The Over-the-Top Market is expected to see significant CAGR growth over the coming years, at XX%.

The report is forecasted from 2016 -2023.

The base year of this report is 2015.

Apple, Inc., Netflix, Akamai Technologies, Inc., Microsoft Corporation, Google, Inc., Nimbuzz, Facebook, Inc., Yahoo, Inc. are some of the major players in the global market.

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Trusted By
Godaddy
Published Date:  Jul 2016
Category:  Technology & Media
Report ID:   58018
Report Format:   PDF
Pages:   120
Rating:    4.5 (65)
Delivery Time: 24 Hours to 48 Hours   
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