Over-the-Top (OTT) Market By Product (Mobile Devices & Desktops, Smart Television & Set-top Boxes, Gaming Consoles), By End User (Commercial Enterprises, Residential, Government & BFSI, Healthcare, Edication) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023

With the rising number of internet users worldwide, the demand for OTT content has risen substantially in the past few years. According to the International Telecommunication Union (ITU), the number of internet users accounted for over 16% of the global population in 2005 and has risen to over 40%, as of 2014. Due to rising advancement and penetration of smart mobile devices such as smartphones, tablets and consumer electronics such as smart televisions, the OTT market has flourished significantly in the recent years. With the further increase in internet users, the OTT market is set to only rise during the forecast period.

OTT refers to content (voice/video/other media) delivered to consumers over the internet. The most significant factor fueling the market growth is the convenience to the consumers offered by OTT content delivery service. Consumers can access the content anytime, anywhere as per their convenience through their mobile devices as well as desktops or smart televisions.

Improving internet infrastructure is another major factor bolstering the market growth. Due to advancement in the smart mobile devices, the OTT content has become highly popular over the period of time. Thus, the OTT market is estimated to register strong growth worldwide during the forecast period. Nevertheless, increasing government regulations related to the operating license may significantly hamper the market growth in the coming years.

 

Over-the-top (OTT) Market


The report titled “Global Over-the-Top (OTT) Market- Growth, Share, Opportunities and Competitive Analysis, 2016 – 2023” offers strategic insights into the global OTT market along with the market size and estimates for the duration 2013 to 2023. The said research study covers in-depth analysis of multiple market segments based on content type, end-user types and cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for the years 2015 & 2023. The report also provides a prolific view on market dynamics such as market drivers, restraints & opportunities and section focusing on the consumer behavior analysis.

In order to help strategic decision makers, the report also includes competitive profiling of the leading OTT service vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments. Some of the major players profiled in the report are Apple, Inc., Netflix, Akamai Technologies, Inc., Microsoft Corporation, Google, Inc., Nimbuzz, Facebook, Inc., Yahoo, Inc. (Verizon Communications, Inc.) and Limelight Networks, Inc. among others. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the OTT industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 3-Year market size data (2013 – 2015)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global OTT market, offering market size and estimates for the period from 2016 to 2023, keeping in mind the above mentioned factors.

On the basis of geography, the global over-the-top (OTT) market is segmented as per following regions and countries.

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • South Asia
    • Australasia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC countries
    • North Africa
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Over-the-top (OTT) Market

North America, currently, account for the largest share, in terms of revenue and adoption, of the global OTT market. The region contributed to over 30% of the total revenue generated worldwide, as of 2015. The high revenue share of North America is due to high penetration of internet services across the U.S. and Canada. Consequently, the region is estimated to hold strong position in the market throughout the forecast period.

Asia Pacific is estimated to register the highest growth in the OTT market in the coming years. The market here is majorly driven by the large consumer base across India, China, Japan, South Korea and some of the Southeast Asia countries. Internet infrastructure in countries such as China and India is undergoing substantial transformation thereby supporting the OTT market growth. This may result in Asia Pacific surpassing the North America OTT market over the period of time.

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Published Date:  Jul 2016
Category:  Technology & Media
Report ID:   58018
Report Format:   PDF
Pages:   120
Rating:    4.5 (65)
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