| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Mackerel Market Size 2024 |
USD 15,275.60 Million |
| Mackerel Market, CAGR |
5.20% |
| Mackerel Market Size 2032 |
USD 1,821.90 Million |
Market Overview
The global Mackerel Market is projected to grow from USD 1,214.50 million in 2024 to an estimated USD 1,821.90 million by 2032, with a compound annual growth rate (CAGR) of 5.20% from 2025 to 2032. The market’s growth is driven by increasing consumer demand for nutritious and sustainable seafood options.
Several factors are driving the growth of the mackerel market, including the rising global awareness of the health benefits of consuming fatty fish. Trends such as growing adoption of seafood in the diets of health-conscious consumers and increasing popularity of fish-based products like canned mackerel and mackerel-based snacks are further fueling market growth. The shift toward sustainable fishing practices and eco-friendly packaging solutions is also helping market players gain a competitive edge.
Geographically, the mackerel market is expanding across regions with major production hubs in Asia-Pacific, particularly in countries such as Japan, China, and South Korea. The European market is also significant, driven by high consumption in countries like Spain, France, and Norway. Key players in the global mackerel market include companies like Thai Union Group, Maruha Nichiro, Dongwon Industries, and ICCT, who are focusing on strategic partnerships and product innovations to enhance market presence.
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Market Insights
- The global mackerel market is expected to grow from USD 1,214.50 million in 2024 to USD 1,821.90 million by 2032, with a CAGR of 5.20% from 2025 to 2032.
- Key drivers include increasing consumer demand for sustainable, nutritious seafood and rising awareness of mackerel’s health benefits, particularly its high omega-3 fatty acid content.
- Overfishing and environmental concerns pose challenges, leading to restrictions in fishing quotas and potential supply shortages for the market.
- The demand for mackerel is also being driven by its reputation as a healthy food option, with increasing consumption among health-conscious consumers seeking omega-3-rich products.
- The Asia-Pacific region dominates the mackerel market, driven by high consumption in countries like Japan, China, and South Korea, with Europe following closely behind.
- Growing adoption of sustainable fishing practices and eco-friendly packaging solutions is reshaping the industry, attracting more environmentally-conscious consumers.
- Leading companies like Thai Union Group, Maruha Nichiro, and Dongwon Industries are innovating product offerings and forming strategic partnerships to expand market presence globally.
Market Drivers
Sustainability and Eco-Friendly Fishing Practices
Sustainability has become a critical concern in the global seafood market, including the mackerel segment. As consumers, governments, and industries place more emphasis on environmental conservation, the demand for sustainably sourced seafood has surged. Mackerel, when harvested through responsible and eco-friendly fishing practices, offers a more sustainable seafood option compared to other fish species that face overfishing and ecosystem depletion. The implementation of sustainable fisheries management practices, such as the certification of fisheries under eco-labels like the Marine Stewardship Council (MSC), is helping to drive consumer confidence and increase demand for sustainably sourced mackerel. Furthermore, the reduction of carbon footprints associated with mackerel production, coupled with advancements in aquaculture technologies, has enabled the industry to meet the growing demand for mackerel while preserving marine ecosystems. The shift toward sustainability in fishing and production processes is expected to continue driving the growth of the mackerel market, particularly as consumers become more discerning in their purchasing decisions.
Technological Advancements in Fishing and Processing
Technological advancements in both fishing practices and seafood processing are playing a significant role in driving the growth of the global mackerel market. Improved fishing techniques, such as the use of advanced sonar systems, automated tracking devices, and sustainable fishing nets, have enhanced the efficiency and sustainability of mackerel fishing operations. These innovations have helped to increase the catch yield while reducing bycatch, leading to more sustainable production. In parallel, advances in seafood processing technologies, including vacuum packing, freezing, and canning, have extended the shelf life of mackerel products, making them more accessible and convenient for consumers. These processing technologies have also enabled mackerel to be sold in a variety of forms, including fresh, frozen, canned, smoked, and dried, catering to diverse consumer preferences. Additionally, developments in packaging technologies that focus on reducing waste and improving recyclability are helping to align the mackerel industry with global sustainability trends. As these technological advancements continue to evolve, they will contribute to further market growth by improving product availability, quality, and sustainability, thereby attracting a broader customer base.
Rising Consumer Demand for Healthy and Nutritious Seafood
The global mackerel market is experiencing significant growth due to the rising consumer preference for healthy and nutritious food options. Mackerel is widely recognized for its high nutritional value, especially its rich content of omega-3 fatty acids, which offer several health benefits, including improved heart health, cognitive function, and reduced inflammation. As consumers become more health-conscious, they are increasingly turning to mackerel as a preferred source of protein. This trend is particularly prominent in regions with high health awareness, such as North America and Europe. Furthermore, the growing inclination toward natural and organic foods has also contributed to the surge in mackerel consumption, as consumers seek clean, minimally processed seafood options. The benefits of omega-3 fatty acids in managing chronic diseases like cardiovascular issues are increasingly influencing dietary choices, propelling the demand for mackerel in both fresh and processed forms, such as canned mackerel. For instance, mackerel is rich in omega-3 fatty acids, vitamins D and B12, and high-quality protein, supporting heart health, brain function, and overall well-being.
Increasing Popularity of Seafood-Based Diets and Products
The growing adoption of seafood-based diets across various global markets has become a key driver of mackerel market growth. As consumers seek more sustainable and health-focused food alternatives, mackerel, with its rich nutrient profile, has gained prominence in the seafood sector. Mackerel is becoming a staple in many households due to its versatility, ease of preparation, and availability in ready-to-eat and processed forms like canned or smoked mackerel. In particular, the convenience and long shelf life of canned mackerel have made it a popular option among busy consumers looking for a quick, nutritious meal. The rise of convenient, on-the-go food options in modern diets, such as ready-to-eat seafood snacks, is also fueling the consumption of mackerel-based products. This growing trend is further supported by the increasing availability of mackerel in supermarkets, convenience stores, and e-commerce platforms, expanding its reach to a broader audience. For instance, the convenience of canned and ready-to-eat mackerel products has driven demand in urban markets, with recent innovations catering to busy consumers looking for quick, nutritious meals. Furthermore, consumers are increasingly choosing organic and sustainable mackerel to support fisheries that prioritize sustainability, biodiversity conservation, and responsible fishing practices.
Market Trends
Health and Wellness Focus Driving Increased Mackerel Consumption
Another key trend in the mackerel market is the growing emphasis on health and wellness among global consumers, which is fueling the demand for mackerel as a key source of essential nutrients. Mackerel is widely recognized for its high omega-3 fatty acid content, which has been linked to numerous health benefits, including cardiovascular health, improved brain function, and reduced inflammation. As consumers become more aware of the health benefits associated with consuming fatty fish, such as mackerel, its popularity is expected to rise. This trend is particularly evident in markets with high health consciousness, including Europe, North America, and parts of Asia. In addition, as more consumers seek to reduce their intake of red meat, fish like mackerel, which is rich in healthy fats and protein, is emerging as a preferred alternative. This shift toward incorporating more seafood into diets is also being driven by growing awareness of the importance of a balanced diet, which includes essential fatty acids and lean protein sources. The market is witnessing an increase in demand for fresh and frozen mackerel as consumers seek to maximize the health benefits of this fish. Mackerel-based supplements, such as fish oil capsules, are also gaining popularity as part of this broader wellness trend, further driving the market’s growth.
Expansion of Mackerel Production and Aquaculture Practices
The global mackerel market is also experiencing a shift in production methods, with the expansion of aquaculture playing a crucial role in meeting the rising demand for this fish. As wild mackerel stocks face pressures from overfishing and environmental challenges, the aquaculture industry is stepping in to fill the supply gap. Aquaculture allows for more controlled production, ensuring a consistent supply of mackerel year-round. Technological advancements in aquaculture practices, such as improved breeding techniques, disease management, and feed innovations, have led to more sustainable and efficient mackerel farming operations. These advancements are not only improving the productivity of aquaculture farms but are also contributing to the environmental sustainability of the industry. Aquaculture is seen as a solution to the supply challenges faced by traditional wild fisheries, ensuring that mackerel remains accessible to consumers without depleting marine resources. Additionally, the increasing focus on reducing the carbon footprint of aquaculture operations, including the development of sustainable fish feed and eco-friendly farming practices, is gaining momentum. As aquaculture becomes a more prominent method for mackerel production, it is expected to play a vital role in the continued growth and stability of the global mackerel market.
Increased Consumer Preference for Sustainable and Traceable Seafood
One of the most prominent trends in the global mackerel market is the growing consumer preference for sustainable and traceable seafood. With rising awareness of the environmental impact of fishing practices, consumers are increasingly opting for mackerel sourced from responsible and sustainable fisheries. This trend is driven by both ethical concerns and the desire for products that are certified as sustainably harvested. Labels like the Marine Stewardship Council (MSC) certification have gained significant traction, and consumers are now more inclined to choose mackerel products with these eco-labels. Moreover, the traceability of seafood is becoming increasingly important, with consumers wanting to know where and how their food was sourced. For instance, a recent WWF report highlighted that consumers are actively seeking sustainable seafood options, with many favoring traceable and locally caught products. To meet this demand, companies are integrating technologies such as blockchain to provide transparency by tracking the journey of mackerel from catch to consumer. This shift toward sustainability and traceability is encouraging producers to adopt eco-friendly fishing methods, ensuring that mackerel remains a viable and ethical seafood choice for a broader consumer base. As this trend continues to grow, it is reshaping the global mackerel market by aligning it with evolving consumer values.
Growth of Ready-to-Eat and Convenient Mackerel-Based Products
The rise of convenience foods has significantly influenced the mackerel market, with more consumers opting for ready-to-eat and easy-to-prepare mackerel-based products. With busy lifestyles becoming increasingly common, people are seeking meals that require minimal preparation. Canned and smoked mackerel have gained popularity due to their convenience, long shelf life, and portability. Additionally, innovative ready-to-eat mackerel snacks, such as mackerel jerky or mackerel-based sandwiches, are catering to the demand for on-the-go meal options. For instance, there has been a growing trend of incorporating tinned fish into charcuterie spreads or assembling tinned seafood boards, showcasing its versatility in modern dining habits. The global rise in single-person households and the increasing popularity of meal kits have further amplified the demand for convenient seafood solutions. Mackerel’s adaptability allows it to be featured in a variety of products such as salads, sushi, sandwiches, and ready-to-eat seafood bowls, broadening its appeal across diverse cuisines. As consumers continue to prioritize convenience without compromising on nutrition or flavor, mackerel-based products are expected to remain in high demand. This trend is driving innovation in product offerings and contributing significantly to the expansion of the global mackerel market.
Market Challenges
Fluctuating Supply Chain Costs
Another significant challenge in the global mackerel market is the volatility of supply chain costs, which can be influenced by factors such as fuel prices, transportation costs, and labor shortages. The cost of fishing equipment, particularly in the wild catch sector, is subject to fluctuations in raw material prices, which directly impacts the overall cost of mackerel production. Additionally, supply chain disruptions, whether due to geopolitical tensions, trade restrictions, or natural disasters, can lead to delays and increased costs in sourcing and delivering mackerel to global markets. These fluctuations can cause price instability, which not only affects producers but also consumers. To mitigate these challenges, companies must focus on improving supply chain resilience by diversifying sourcing strategies, optimizing transportation logistics, and exploring alternatives to mitigate the impact of rising costs. However, without effective management of these supply chain risks, the mackerel market may struggle to maintain price stability and meet consumer demand.
Overfishing and Sustainability Concerns in the Global Mackerel Market
The global mackerel market faces significant challenges due to overfishing and sustainability concerns. High demand for this popular species often leads to unsustainable fishing practices, threatening the long-term viability of the industry. Many regions, particularly in Europe and Asia, rely heavily on wild-caught mackerel, making sustainable management crucial.For instance, the Marine Conservation Society downgraded northeast Atlantic mackerel from green (“Best Choice”) to amber (“OK Choice”) in its Good Fish Guide due to overfishing concerns. The International Council for the Exploration of the Sea (ICES) issues guidelines for sustainable mackerel fishing, but since 2010, fishing in the northeast Atlantic has exceeded recommended levels by an average of 41%. In 2022, fishing countries agreed to a limit of 794,920 tonnes, but the combined catch total reached 1,131,416 tonnes.To address these issues, stringent regulations, quotas, and sustainable fishing practices need to be implemented and enforced. However, challenges persist, including inadequate monitoring and illegal fishing activities. Climate change further complicates matters by affecting fish populations and migration patterns.
Market Opportunities
Expansion of Mackerel Aquaculture
A significant opportunity in the global mackerel market lies in the expansion of mackerel aquaculture. As demand for mackerel continues to rise, aquaculture presents a sustainable solution to meet this growing need. With advancements in aquaculture technology, including improved breeding methods, better disease management, and more efficient feed formulations, mackerel farming has become a viable alternative to traditional wild capture fishing. Aquaculture can help mitigate the pressures of overfishing, ensuring a consistent supply of mackerel while reducing the environmental impact associated with wild catch methods. As more regions invest in sustainable mackerel farming operations, particularly in Asia and Europe, the market can benefit from a stable supply, lower costs, and improved scalability. This growing shift towards aquaculture presents significant opportunities for market players to invest in new technologies and expand production capacity.
Rising Demand for Processed Mackerel Products
The increasing popularity of convenient, ready-to-eat, and processed mackerel products offers another growth opportunity. With busy lifestyles and rising health consciousness among consumers, the demand for mackerel-based products such as canned mackerel, mackerel jerky, and ready-to-eat seafood meals is steadily increasing. These products provide consumers with a nutritious and convenient alternative to other protein sources. The expansion of mackerel product offerings, including new flavors, packaging innovations, and value-added products, allows companies to tap into new consumer segments. Additionally, the increasing focus on sustainable packaging solutions and eco-friendly processing methods presents an opportunity for brands to align with the growing demand for environmentally responsible products, further enhancing market appeal and growth potential.
Market Segmentation Analysis
By Product Type
The global mackerel market can be categorized into several product types, including fresh, frozen, canned, smoked, and others. Canned mackerel holds the largest market share due to its long shelf life, convenience, and affordability. It is widely consumed across regions, particularly in North America, Europe, and Asia, as it provides a quick and nutritious meal option. Frozen mackerel also occupies a significant portion of the market, as it preserves the quality and freshness of the fish, enabling year-round availability. Fresh mackerel is highly favored in local markets and for gourmet consumption, though it is more susceptible to spoilage. Smoked mackerel has gained popularity, especially in Western markets, due to its unique flavor and increased demand for smoked fish products. “Others” includes dried and pickled mackerel, though they represent a smaller portion of the overall market.
By Species
The mackerel market is also segmented by species, with several types of mackerel being commercially significant. The Atlantic mackerel (Scomber scombrus) is the most widely consumed species globally due to its abundance in the North Atlantic and its adaptability to various culinary preparations. Pacific mackerel (Scomber japonicus) is another key species, primarily found in the Pacific Ocean, and is crucial for markets in Asia. Indian mackerel (Rastrelliger kanagurta), prevalent in the Indian Ocean and Southeast Asia, is particularly popular in those regions. Spanish mackerel (Scomberomorus maculatus) and King mackerel (Scomberomorus cavalla) are mostly consumed in the Americas, known for their larger size and distinct taste. These species vary in flavor, texture, and culinary uses, influencing consumer preferences and demand patterns.
Segments
Based on Product
- Fresh
- Frozen
- Canned
- Smoked
- Others
Based on Species
- Atlantic Mackerel (Scomber scombrus)
- Pacific Mackerel (Scomber japonicus)
- Indian Mackerel (Rastrelliger kanagurta)
- Spanish Mackerel (Scomberomorus maculatus)
- King Mackerel (Scomberomorus cavalla)
Based on Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Store
- Online
- Others
Based on Region
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
Regional Analysis
Asia-Pacific (45%)
The Asia-Pacific region holds the largest share of the global mackerel market, accounting for approximately 45% of the total market share. This dominance is primarily driven by countries such as Japan, China, South Korea, and India, where mackerel is a staple in the diet. The demand for both fresh and processed mackerel, particularly canned and frozen, is high in this region due to its versatility in cooking and its affordability as a source of protein. Additionally, rising disposable incomes, expanding middle-class populations, and increasing health consciousness are boosting mackerel consumption in countries like India and China. The region also leads in mackerel aquaculture production, which plays a significant role in meeting the growing demand for this fish species.
Europe (30%)
Europe holds the second-largest market share, with around 30% of the global mackerel market. Mackerel is widely consumed in countries like Spain, the United Kingdom, Norway, and France, where it is often sold canned, smoked, or frozen. In particular, the demand for canned mackerel is significant due to its convenience and long shelf life. The region’s preference for sustainably sourced seafood has also prompted many European countries to focus on responsible fishing practices and sustainable mackerel sourcing. Furthermore, the growing awareness of the health benefits associated with omega-3 fatty acids found in mackerel is contributing to increased consumption in Western Europe. Despite challenges related to overfishing, regulations and sustainability measures are shaping the market dynamics.
Key players
- Nippon Suisan Kaisha, Ltd.
- Pacific Andes International Holdings Limited
- Pesquera Exalmar S.A.A.
- Maruha Nichiro Corporation
- Trident Seafoods Corporation
- Dongwon Industries Co., Ltd.
- Austevoll Seafood ASA
- Pescanova SA
- Thai Union Group Public Company Limited
- Lerøy Seafood Group ASA
- Marubeni Corporation
- Sanford Limited
- Friosur S.A.
- Pelagia AS
- Cooke Inc.
- Bumble Bee Foods, LLC
- Empresas AquaChile S.A.
- Royal Greenland A/S
- Amalgamated Fishing Co. Ltd.
- HAVFISK ASA
Competitive Analysis
The global mackerel market is characterized by intense competition among leading players such as Nippon Suisan Kaisha, Ltd., Dongwon Industries Co., Ltd., and Thai Union Group. These companies dominate the market through a diverse product portfolio, including fresh, frozen, and canned mackerel. Their competitive edge lies in advanced seafood processing technologies, robust distribution networks, and strategic sustainability practices, enabling them to cater to both local and international markets. Additionally, major players invest heavily in aquaculture to meet growing demand and ensure sustainability. Furthermore, these companies employ aggressive marketing strategies and focus on expanding their presence through acquisitions and partnerships. Smaller players, such as Pesquera Exalmar and Pelagia AS, also contribute to the market’s growth by focusing on niche segments or regional markets. Overall, the competition is driven by the ability to innovate, maintain sustainable sourcing, and respond to changing consumer preferences.
Recent Developments
- In November 2024, Nippon Suisan Kaisha, Ltd harvested the first chub mackerel from its land-based recirculating aquaculture system facility in Sakaiminato City, Japan.
- In March 2025, Maruha Nichiro Corporation invested approximately JPY 3.1 billion ($21 million) to expand surimi-based product manufacturing in the US by 25% or 3,400 metric tons per year.
- In February 2025, Dongwon Industries Co., Ltd entered the US pet food market with targeted annual sales of $22 million through its subsidiary Dongwon F&B.
- In November 2024, Austevoll Seafood reported strong Q3 2024 results, with improved performance across its salmon, whitefish, and pelagic fish operations.
- In March 2025, Lerøy Seafood Group announced plans to invest an additional $45 million in shielding technology for salmon farming.
- In January 2025, Marubeni Corporation reached an agreement with Proximar Seafood AS to be the exclusive distributor in Japan for Atlantic salmon produced by Proximar’s closed recirculating aquaculture system.
Market Concentration and Characteristics
The global mackerel market exhibits moderate concentration, with a few key players such as Nippon Suisan Kaisha, Ltd., Dongwon Industries Co., Ltd., and Thai Union Group holding significant market share. These companies dominate through their extensive product portfolios, global distribution networks, and investments in sustainable practices and aquaculture. However, the market also has numerous regional and smaller players, such as Pesquera Exalmar and Pelagia AS, which cater to specific local demands or focus on niche markets. The market is characterized by a high level of competition, driven by product innovation, the growing demand for processed and convenience mackerel products, and an increasing emphasis on sustainability and traceability. The presence of both large multinational corporations and smaller, specialized companies results in a diverse and dynamic market landscape.
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Report Coverage
The research report offers an in-depth analysis based on Product, Species, Distribution Channel and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
- The demand for sustainably sourced mackerel is expected to rise as consumers increasingly prioritize eco-friendly and ethically sourced seafood options. This trend will push companies to adopt more sustainable fishing practices and transparent supply chains.
- Aquaculture will play a pivotal role in meeting the growing demand for mackerel. As wild fish stocks face pressure, mackerel farming will continue to expand, ensuring a stable and sustainable supply.
- Innovations in seafood processing technologies will enhance product quality and shelf life. This will contribute to the growth of processed mackerel products, including canned and frozen options, in global markets.
- As consumers become more health-conscious, the high omega-3 content of mackerel will drive its consumption. This trend will fuel demand for fresh, frozen, and canned mackerel, particularly in health-driven markets.
- The demand for ready-to-eat and convenient mackerel-based products will continue to rise. These products, such as mackerel jerky and canned mackerel, align with consumer preferences for quick, nutritious meals.
- The Asia-Pacific region will remain the largest market for mackerel, driven by high consumption in countries like Japan, South Korea, and China. Growing middle-class populations will further boost demand for mackerel in these markets.
- As demand for mackerel rises globally, export opportunities will increase, especially from major producing countries like Norway, Japan, and the United States. This will create new revenue streams for producers.
- With increasing environmental concerns, the mackerel market will see a shift toward sustainable and recyclable packaging. Companies will invest in eco-friendly packaging solutions to cater to environmentally-conscious consumers.
- The competition in the global mackerel market will intensify as key players like Thai Union Group and Maruha Nichiro focus on product diversification and global market expansion to maintain their market share.
- As awareness of mackerel’s health benefits spreads, new markets in Latin America, the Middle East, and Africa will emerge. This geographic expansion will further drive global consumption of mackerel.
