| REPORT ATTRIBUTE |
DETAILS |
| Historical Period |
2020-2023 |
| Base Year |
2024 |
| Forecast Period |
2025-2032 |
| Canned Mackerel Market Size 2024 |
USD 927.17 Million |
| Canned Mackerel Market, CAGR |
6% |
| Canned Mackerel Market Size 2032 |
USD 1,477.76 Million |
Market Overview:
The global Canned Mackerel Market is projected to grow from USD 927.17 million in 2024 to USD 1,477.76 million by 2032, reflecting a compound annual growth rate (CAGR) of 6%.
The Canned Mackerel Market is experiencing growth driven by increasing consumer demand for convenient, affordable, and nutritious seafood products. Rising awareness of the health benefits associated with mackerel, such as its high omega-3 fatty acids and protein content, is further boosting market expansion. Additionally, the growing trend of busy lifestyles has led to a preference for ready-to-eat and long shelf-life foods, contributing to the market’s growth. The rising global seafood consumption, particularly in emerging markets, and the expanding retail distribution networks are key factors fueling demand. Furthermore, innovations in product packaging and flavor variations are attracting new consumer segments, including younger demographics. Sustainability concerns are prompting companies to focus on responsible sourcing and eco-friendly packaging solutions, aligning with the increasing preference for environmentally conscious products. As a result, these drivers and trends are shaping the market, positioning it for steady growth over the forecast period.
The canned mackerel market is geographically diverse, with North America holding a 25% market share, driven by health-conscious consumers and sustainable seafood demand. Europe, with a 30% market share, benefits from a long-standing seafood consumption tradition, while Asia-Pacific, accounting for 20%, is seeing rapid growth due to rising disposable incomes and changing dietary habits in emerging markets. Latin America, with a 15% market share, is experiencing steady growth, fueled by increased awareness of seafood’s nutritional benefits. The Middle East & Africa, at 10%, is also witnessing gradual growth, especially in countries like Saudi Arabia and the UAE. Key players, including Amoytop Foods Company, DIAVENA, Lixing Foods, Xiamen Fortop Imp & Exp, Marunushi Co. Ltd, and others, are strategically expanding their reach and offering innovative, sustainable products across these regions to cater to evolving consumer preferences.
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Market Insights:
- The global canned mackerel market is experiencing growth driven by increasing consumer demand for convenient, nutritious, and affordable seafood options.
- Rising awareness of mackerel’s health benefits, such as omega-3 fatty acids and protein, is contributing to the market’s expansion.
- Busy lifestyles and the demand for ready-to-eat products with long shelf lives are fueling growth in the canned mackerel market.
- Global seafood consumption is increasing, particularly in emerging markets in Asia and Latin America, driving demand for canned mackerel.
- Sustainability concerns are prompting companies to adopt eco-friendly packaging and responsibly sourced seafood, aligning with consumer preferences.
- Intense competition from other canned seafood products and price sensitivity is challenging the growth of the canned mackerel market.
- Geographically, Europe holds the largest market share at 30%, followed by North America at 25%, Asia-Pacific at 20%, Latin America at 15%, and the Middle East & Africa at 10%.
Market Drivers:
Health Benefits and Nutritional Value:
The increasing awareness of the health benefits associated with mackerel is a significant driver of growth in the canned mackerel market. Mackerel is a rich source of omega-3 fatty acids, protein, and essential vitamins, making it an attractive option for health-conscious consumers. For instance, King Oscar’s Skinless & Boneless Mackerel Fillets in Olive Oil deliver 3,500 mg of omega-3 fatty acids and 16 grams of protein per 80g can, supporting heart health and muscle maintenance in a convenient, ready-to-eat format. As people prioritize healthier eating habits, the demand for nutritious and convenient food options like canned mackerel is on the rise. This nutritional value positions mackerel as a preferred choice for those seeking heart-healthy and protein-packed meals.
Convenience and Shelf-Life:
The growing demand for convenience foods is a key factor propelling the canned mackerel market. Consumers increasingly seek ready-to-eat products that are easy to store, have a long shelf life, and require minimal preparation. For instance, Woolworths, a major international retailer based in South Africa, offers a wide selection of canned seafood products, including mackerel, both in-store and online to meet the demand for convenient, shelf-stable meal options. Canned mackerel offers a practical solution to this demand, as it can be conveniently stored in pantries for extended periods while retaining its nutritional value. As busy lifestyles become more common, consumers prefer products that save time without compromising on quality or taste.
Rising Global Seafood Consumption:
lobal seafood consumption continues to rise, driven by population growth and changing dietary preferences. Canned mackerel, in particular, benefits from the growing trend of seafood consumption due to its affordability, accessibility, and availability across various regions. Emerging markets, especially in Asia and Africa, are witnessing increased seafood demand, further boosting the consumption of canned fish products. The rising middle-class population in these regions is fueling the growth of the canned mackerel market, as consumers are willing to invest in higher-quality food options.
Sustainability and Eco-Friendly Initiatives:
Environmental concerns and sustainability have become increasingly important in the food industry, and the canned mackerel market is no exception. Consumers are becoming more aware of the ecological impact of their food choices, leading to a preference for sustainably sourced seafood. Companies are responding by adopting eco-friendly packaging and responsible sourcing practices, ensuring that their products meet the growing demand for environmentally conscious solutions. This focus on sustainability not only appeals to ethical consumers but also helps brands differentiate themselves in a competitive market.
Market Trends:
Health-Conscious Consumer Demand:
The global canned mackerel market is experiencing significant growth, driven by consumers’ increasing awareness of the health benefits associated with mackerel. Rich in omega-3 fatty acids, protein, and essential vitamins, mackerel is gaining popularity among health-conscious individuals seeking nutritious and convenient meal options. For instance, Brunswick, a leading canned seafood brand, offers canned mackerel products that provide approximately 2.5 grams of long-chain omega-3 fatty acids (EPA and DHA) per 200-gram can, supporting cardiovascular and brain health. This shift in dietary preferences is contributing to the market’s expansion, as consumers prioritize foods that support heart health and overall well-being.
Convenience and Shelf Stability:
The demand for ready-to-eat and long-shelf-life foods is on the rise, particularly among busy urban populations. Canned mackerel offers a practical solution, providing a convenient and durable source of protein that requires minimal preparation. This trend aligns with the increasing preference for quick and easy meal options that do not compromise on nutritional value, further fueling the growth of the canned mackerel market. Additionally, the growing awareness of seafood’s health benefits, such as being rich in omega-3 fatty acids, supports its rising popularity among health-conscious consumers worldwide.
Sustainability and Ethical Sourcing:
As environmental concerns become more prominent, consumers are showing a preference for sustainably sourced seafood products. The canned mackerel industry is responding by adopting eco-friendly practices, such as responsible fishing methods and recyclable packaging. For instance, Regal Springs, which farms tilapia in Indonesia, Honduras, and Mexico, has achieved Aquaculture Stewardship Council and Best Aquaculture Practices certifications, demonstrating its commitment to environmental and social responsibility. This commitment to sustainability not only meets consumer expectations but also helps brands differentiate themselves in a competitive market, appealing to environmentally conscious buyers.
Product Innovation and Premium Offerings:
To cater to evolving consumer tastes, manufacturers are introducing innovative canned mackerel products with diverse flavors and premium quality. These offerings include gourmet options and value-added products that appeal to discerning consumers seeking unique taste experiences. By expanding their product lines and enhancing quality, companies are tapping into new market segments and driving further growth in the canned mackerel market, while also emphasizing sustainability and health-conscious choices to attract a broader audience.
Market Challenges Analysis:
Supply Chain and Raw Material Constraints:
The canned mackerel market faces significant challenges due to the volatility in the supply chain and raw material availability. As mackerel is a wild-caught fish, its availability is subject to various factors, such as overfishing concerns, seasonal variations, and unpredictable environmental conditions, including climate change. These factors can cause fluctuations in supply, which may result in increased prices and production delays. Furthermore, strict regulatory frameworks governing sustainable fishing practices and catch quotas can limit the availability of mackerel, making it harder for manufacturers to secure sufficient quantities of fish for canning. This situation puts pressure on manufacturers to find alternative sourcing strategies, but even so, the reliance on a natural resource prone to instability remains a considerable challenge. With increased demand for sustainable seafood, companies in the canned mackerel market need to focus on maintaining a steady supply while adhering to environmental and regulatory standards, which can significantly affect production costs and profitability.
Competition and Price Sensitivity:
Another challenge for the canned mackerel market is the intense competition from other canned seafood products, such as tuna, sardines, and salmon. These alternatives offer similar nutritional profiles and are often priced competitively, making it harder for canned mackerel to differentiate itself in a crowded marketplace. Consumers, especially in emerging economies, are increasingly price-sensitive and tend to opt for more affordable options, which can affect the market share of canned mackerel producers. For instance, Bolton Group, a leading player in the canned seafood sector, has responded to this competitive pressure by introducing new value-added canned mackerel products with unique flavors and sustainable certifications, aiming to differentiate its offerings and appeal to health-conscious and environmentally aware consumers. Additionally, the growing popularity of private-label and store-brand products further intensifies price competition. Many of these private-label offerings come at a lower price point and provide consumers with budget-friendly alternatives to branded canned mackerel. To stay competitive, manufacturers must constantly innovate, not only to improve product quality but also to develop effective marketing strategies that highlight the unique health benefits of mackerel. Balancing cost control with differentiation will be critical to maintaining consumer interest and market growth.
Market Opportunities:
The canned mackerel market presents several growth opportunities, particularly with the increasing consumer demand for convenient, nutritious, and sustainable food options. As awareness of the health benefits of mackerel, such as its high omega-3 fatty acids and protein content, continues to rise, consumers are becoming more inclined to incorporate it into their diets. This trend is especially strong among health-conscious individuals seeking quick, easy-to-prepare meals without compromising on nutritional value. Additionally, the growing preference for sustainable and responsibly sourced seafood products opens up avenues for companies that prioritize eco-friendly practices. By adopting sustainable sourcing methods and packaging innovations, manufacturers can tap into the increasing consumer demand for environmentally conscious food choices, gaining a competitive edge in a market that is becoming more focused on sustainability.
Emerging markets present a significant opportunity for the canned mackerel industry. Rising disposable incomes, urbanization, and changing dietary preferences in regions like Asia, Africa, and Latin America are driving increased demand for seafood products, including canned fish. As more consumers in these markets become aware of the nutritional benefits and convenience of canned mackerel, the potential for market expansion grows. Moreover, product innovation offers a chance to diversify the product range, catering to different consumer tastes by offering new flavors or premium quality options. By exploring these emerging markets and diversifying product offerings, companies can capture a larger share of the global canned seafood market, positioning themselves for long-term growth in a dynamic and evolving industry.
Market Segmentation Analysis:
By Product Type
The canned mackerel market is segmented into various product types, including in water, in oil, in brine, smoked varieties, and organic options. In oil and in brine variants are the most commonly consumed due to their rich flavor and preservation qualities. Organic mackerel is gaining popularity among health-conscious consumers, driving demand for premium options.
By Packaging Type
Canned mackerel is available in multiple packaging formats, including standard cans, pouches, sauteed cans, and ready-to-eat packs. Standard cans remain the dominant packaging type due to their long shelf life and cost-effectiveness. Ready-to-eat packs are gaining traction for convenience, appealing to busy consumers seeking quick meal solutions without the need for further preparation.
By Distribution Channel
The canned mackerel market is segmented by distribution channels, including online retailers, supermarkets and hypermarkets, grocery stores, specialty food stores, and direct-to-consumer platforms. Online retail is rapidly growing, driven by convenience and broader reach. Supermarkets and hypermarkets remain dominant due to their extensive reach and high consumer foot traffic, offering a wide selection of canned mackerel products.
Segments:
Based on Product Type
- In Water
- In Oil
- In Brine
- Smoked Varieties
- Organic Options
Based on Packaging Type
- Canned (Standard)
- Pouch
- Sauteed Cans
- Ready-to-Eat Packs
Based on Distribution Channel
- Online Retailers
- Supermarkets & Hypermarkets
- Grocery Stores
- Specialty Food Stores
- Direct-to-Consumer
Based on End User
- Households
- Restaurants & Cafes
- Hotels & Catering Services
- Meal Kit Providers
- Health Conscious Consumers
Based on Price Range
- Premium
- Mid-Range
- Value
- Private Label Products
Based on the Geography:
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
Regional Analysis:
North America
North America holds a significant share of the canned mackerel market, accounting for 25% of the total market share in 2024. The region’s demand for canned mackerel is driven by the increasing preference for healthy and convenient food options. With high awareness of the nutritional benefits of mackerel, such as omega-3 fatty acids and protein, North American consumers are increasingly incorporating seafood into their diets. Additionally, the region’s established retail infrastructure, including supermarkets and online platforms, has contributed to the widespread availability of canned mackerel products. The growing trend of sustainable and responsibly sourced seafood has also bolstered the demand for eco-friendly and organic options in this market.
Europe
Europe holds a substantial share of 30% in the canned mackerel market in 2024. The region’s demand is primarily driven by the long-standing tradition of seafood consumption, particularly in countries like Spain, Portugal, and the United Kingdom. European consumers are becoming more health-conscious and are opting for seafood due to its perceived health benefits. Furthermore, the increasing preference for sustainable and organic seafood products aligns with the region’s environmental awareness, with organic mackerel gaining traction. The expanding distribution networks and increasing availability of ready-to-eat and convenient canned mackerel products in supermarkets and specialty stores are also contributing to market growth in Europe.
Asia-Pacific
The Asia-Pacific region is projected to experience significant growth in the canned mackerel market, with a market share of 20% in 2024. This growth is primarily driven by the rising disposable incomes and changing dietary habits in emerging economies such as China, India, and Southeast Asian countries. As seafood consumption increases across these markets, canned mackerel is becoming a convenient and affordable option for consumers seeking nutritious and ready-to-eat meals. Additionally, the growing awareness of the health benefits associated with mackerel is fueling the demand. The region’s expanding retail and e-commerce sectors are making canned mackerel products more accessible to a wider consumer base.
Latin America
In Latin America, the canned mackerel market holds a share of 15% in 2024. The region’s demand is driven by the increasing awareness of seafood’s nutritional value and its growing popularity as a convenient protein source. Countries such as Brazil, Argentina, and Mexico are experiencing a shift in dietary preferences, with consumers opting for canned fish products due to their affordability and long shelf life. The expansion of retail chains and the rise of online shopping platforms are facilitating the growth of canned mackerel availability across the region.
Middle East & Africa
The Middle East and Africa region holds a smaller market share of 10% in 2024. However, the region is witnessing steady growth in canned mackerel demand, primarily due to the increasing consumption of seafood as part of a balanced diet. Rising urbanization, improved access to modern retail outlets, and greater awareness of the health benefits of seafood contribute to the market’s expansion. Additionally, consumers in countries like Saudi Arabia and the UAE are becoming more inclined toward convenient food options, including ready-to-eat canned fish products.
Key Player Analysis:
- Tropical Food Manufacturing (Ningbo)
- Pasific Harvest
- E.C. CANNING
- KFima Group
- Marushin Canneries Malaysia
- Xiamen Fortop Imp & Exp
- DIAVENA
- Amoytop Foods Company
- Marunushi Co. Ltd
- Ongreen Thailand
- Db Tomato (Xiamen) Industry
- Lixing Foods
Competitive Analysis:
The canned mackerel market is highly competitive, with several established players vying for market share. Leading companies such as Amoytop Foods Company, DIAVENA, Lixing Foods, Db Tomato (Xiamen) Industry, Xiamen Fortop Imp & Exp, Marunushi Co. Ltd, CV. Pasific Harvest, A.E.C. CANNING, Ongreen Thailand, KFima Group, Marushin Canneries Malaysia, and Tropical Food Manufacturing (Ningbo) dominate the landscape through their extensive product offerings, strategic partnerships, and innovative marketing efforts. These companies focus on product differentiation, offering variations in packaging, flavors, and organic options to cater to diverse consumer preferences. Additionally, sustainability has become a crucial competitive factor, with companies emphasizing eco-friendly sourcing and packaging to meet rising consumer demand for responsible products. The growth of e-commerce and the expansion of distribution networks further intensify competition, as manufacturers seek to increase their market presence through online retail channels and global retail partnerships.
Recent Developments:
- In 2024, CV. Pasific Harvest established an additional factory, PT Pasifik Harvest Indonesia, to mainly serve the African market, while the original CV. Pasific Harvest continues to focus on other markets.
- In April 2025, Marushin Canneries Malaysia Sdn Bhd maintains its ISO 9001:2015 certification and emphasizes continuous improvement in quality management systems for canned mackerel and sardines.
- In March 2025, Amoytop Foods Company responded to regulatory changes in China by adapting to the new national food safety standard, which eliminates the use of food additives and preservatives in canned foods.
- On April 24, 2024, DB Tomato (Xiamen) Industry announced its 2024 exhibition plan, signaling active participation in major international food expos to promote its canned mackerel and other canned food products.
Market Concentration & Characteristics:
The canned mackerel market is moderately concentrated, with a mix of well-established global players and regional manufacturers. While large companies dominate the market, smaller players also cater to niche segments, offering specialized products such as organic or gourmet varieties. This market concentration allows leading brands to benefit from economies of scale, extensive distribution networks, and brand loyalty. However, the market also remains dynamic due to the presence of emerging players who bring innovation in packaging, flavors, and sustainability practices. The increasing demand for convenient, nutritious, and sustainable seafood options has encouraged both large and small companies to innovate and diversify their product offerings. Moreover, the competitive landscape is influenced by rising consumer awareness of environmental issues, prompting many companies to adopt eco-friendly packaging and sustainable sourcing. As a result, the market is characterized by a balance between established dominance and a growing trend towards differentiation and sustainability.
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Report Coverage:
The research report offers an in-depth analysis based on Product Type, Packaging Type, Distribution Channel, End-User, Price Range and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook:
- Consumer demand for healthy, convenient, and sustainable food products will continue to drive growth in the canned mackerel market.
- The rise in awareness about the nutritional benefits of mackerel, such as omega-3 fatty acids, will increase its consumption globally.
- Growing preference for organic and sustainably sourced canned seafood will encourage manufacturers to focus on eco-friendly practices.
- The expansion of retail and online platforms will provide wider access to canned mackerel products, enhancing market penetration.
- Product innovation, including new flavors and packaging formats, will help cater to diverse consumer preferences.
- Increasing disposable incomes in emerging markets will boost the demand for canned mackerel, particularly in Asia and Latin America.
- E-commerce platforms will play a key role in driving sales, with more consumers seeking convenience and doorstep delivery options.
- Governments’ growing focus on sustainable fishing practices and regulations will impact supply chains and production costs.
- The rising trend of ready-to-eat and premium canned mackerel options will appeal to busy, health-conscious consumers.
- Competitive pressures will lead to continued consolidation and strategic partnerships, with both global and regional players expanding their market share.
