Frequent Asked Questions
The global matcha market was valued at USD 2.4 Billion in 2022.
The matcha market is expected to grow at a CAGR of 5.0% between 2023 and 2030, reaching USD 4.8 Billion in 2030.
Ceremonial grade is the leading segment by grade type, holding over 43% share in value in 2022.
The conventional segment governs the demand for matcha in the world, holding a massive share of over 80% in 2022.
The Beverage Processing segment is expected to post the highest CAGR during the forecast period.
Asia Pacific is fueling the growth of the matcha industry, with over one-third share in 2022
The top players include Mizuba Tea, Kissa Tea, AOI Tea, AIYA America Inc., and Midori Spring.
The major market drivers are increasing consumer demand for healthier and natural food products, the rising popularity of unique and exotic beverages, and growing awareness of matcha’s health benefits and natural ingredients and the benefits matcha offers.
Limited awareness among consumers is the major market restraint.
Expanding the application of matcha in industries beyond food and beverages, such as cosmetics and personal care, increasing demand for premium and specialty matcha products, and growing interest in natural and healthy food and beverage alternatives are the major opportunities in the matcha industry.