Outdoor LED Display Market By Technology (Individually Mounted, Surface Mounted), By Application (Tornado Analysis, LED Billboards, Perimeter LED Boards, LED Video Walls, LED Mobile Panel, LED Traffic Lights), By Color Display (Monochrome Display, Tri-Color Display, Full Color Display) - Growth, Share, Opportunities, Competitive Analysis And Forecast To 2016 - 2023
This report analyses the global outdoor LED display market in terms of application, technology, color display, and geography. On the basis of application, the global outdoor LED display market is segmented into LED billboards, perimeter LED boards, LED video walls, LED mobile panels, and LED traffic lights, among other applications. In terms of color display, the market is segregated into monochrome display, full color display, and tri-color display. Similarly, on the basis of technology, the global market for outdoor LED displays is further classified into individual-mounted and surface-mounted displays. The geographical distribution of the global outdoor LED display market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
The growing preference for interactive outdoor advertising, supported by the increased advertising expenditure of corporate businesses, is the major factor driving the adoption of outdoor LED displays. Rising numbers of exhibitions, entertainment shows, and sports events are collectively driving demand for outdoor LED displays. In addition, benefits offered by LED displays in terms of energy efficiency and cost savings have triggered the uptake of outdoor LED displays among different end-use verticals. These factors are expected to contribute to a double-digit compounded annual growth rate (CAGR) during the forecast period of 2016–2023.
1.1 Report Description
Purpose of the Report
The purpose of this strategic research study titled "Outdoor LED Display Market: Growth, Share, Opportunities, and Competitive Analysis, 2016–2023" is to offer industry investors, company executives, and industry participants in-depth insights to enable them to make informed strategic decisions related to the opportunities in the global outdoor LED display industry.
1.1.1 Target Audience
Industry Investors
Outdoor LED Display Manufacturers
Digital signage providers
End-users
Overall, the research study provides a holistic view of the global outdoor LED display market, offering market size and estimates for the period from 2014 to 2023, keeping in mind the above-mentioned factors.
On the basis of application, the outdoor LED display market is categorized into the following segments:
LED Billboards
Perimeter LED boards
LED video walls
LED mobile panel
LED traffic lights
Other Applications
As of 2015, the global outdoor LED display market was led by the LED billboard segment in terms of both revenue and shipments. The segment accounted for over 35% of the global market revenue in the same year. The trend is expected to continue, and the segment is expected to hold on to its leading position throughout the forecast period of 2016–2023. LED billboards have been witnessing continued penetration, especially as a cost-effective advertising platform among corporate businesses.
On the other hand, the demand for perimeter LED boards is supported by the increasing number of sports stadiums and sports activities across the globe. In view of international sports events, several stadiums across the globe have been refurbished and upgraded, which in turn has triggered the replacement demand for perimeter LED boards. Other application segments, including LED video walls and LED mobile panels, are also expected to witness growing adoption in commercial applications during the forecast period of 2016–2023.
On the basis of geography, the global outdoor LED display market is segmented into the following regions and countries:
North America
U.S.
rest of North America
Europe
U.K.
France
Germany
Rest of Europe
Asia Pacific
Japan
China
India
Rest of Asia Pacific
Rest of the World
Latin America
Middle East and Africa
Asia-Pacific is by far the most attractive outdoor LED market worldwide. The trend shall prolong, and the region is presumed to witness maximum growth, outpacing developed economies, including North America and Europe, during the forecast period of 2016–2023. Evolving digital habits of consumers, increased government efforts to develop public communication infrastructure, and the mounting use of outdoor LED displays for promotional activities are expected to spur market growth in the region. On the other hand, mature markets, including the U.S., the U.K., France, and Germany, are expected to exhibit steady growth over the forecast period. The growth in these countries, especially the U.S., will be supported by the regulated demand for customized outdoor LED displays in commercial applications.
Frequently Asked Questions:
The market for Outdoor LED Display Market is expected to reach US$ XX Mn by 2023.
The Outdoor LED Display Market is expected to see significant CAGR growth over the coming years, at XX% .
The report is forecasted from 2016 – 2023.
The base year of this report is 2015.
Barco NV, Data Display Co., Ltd., Sony Corporation, Panasonic Corporation, Daktronics, Inc., Toshiba Corporation are some of the major players in the global market.
