Outdoor LED Display Market By Technology (Individually Mounted, Surface Mounted), By Application (Tornado Analysis, LED Billboards, Perimeter LED Boards, LED Video Walls, LED Mobile Panel, LED Traffic Lights), By Color Display (Monochrome Display, Tri-Color Display, Full Color Display) - Growth, Share, Opportunities, Competitive Analysis And Forecast To 2016 - 2023

Report Scope

This report analyzes the global outdoor LED display market in terms of application, technology, color display, and geography. On the basis of application, the global outdoor LED display market is segmented into LED billboards, perimeter LED boards, LED video walls, LED mobile panel, and LED traffic lights among other applications. In terms of color display, the market is segregated into monochrome display, full color display, and tri-color display. Similarly, on the basis of technology, the global market for outdoor LED displays is further classified into individual mounted and surface mounted. The geographical distribution of the global outdoor LED display market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. 

Overview:

Growing preference for interactive outdoor advertising supported by the increased advertising expenditure by corporate businesses is the major factor driving adoption of outdoor LED displays. Rising number of exhibitions, entertainment shows, and sports events are collectively driving demand for outdoor LED displays. In addition, benefits offered by the LED displays in terms of energy efficiency and cost savings have triggered the uptake of outdoor LED displays among different end-use verticals. These factors are expected to contribute towards a double digit compounded annual growth rate (CAGR) during the forecast period 2016 – 2023.

1.1    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Outdoor LED Display Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2023” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global outdoor LED display industry.

1.1.1   Target Audience

• Industry Investors
• Outdoor LED Display Manufacturers
• Digital Signage Providers
• End-users

1.1.2   USP and Key Offerings

The report titled “Global Outdoor LED Display Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2023” offers strategic insights into the global outdoor LED display market along with the market size and estimates for the duration 2014 to 2023. The said research study covers in-depth analysis of multiple market segments based on application, technology, color display, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:

• An overview of the global outdoor LED display market
• Current and future market trends to justify the forthcoming attractive sub-markets within the LED display industry
• Qualitative assessment tools such as market drivers, challenges and future prospects, value chain, and attractive investment proposition
• Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
• A general overview of the industry structure
• Company profiles highlighting key information about the major players operating in the global outdoor LED display market
• Market competition scrutiny tools such as market share analysis, fractal map, etc.
• SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global outdoor LED display market, offering market size and estimates for the period from 2014 to 2023, keeping in mind the above mentioned factors.

On the basis of application, the outdoor LED display market is categorized into following segments:

• LED Billboards
• Perimeter LED boards
• LED Video walls
• LED Mobile Panel
• LED Traffic Lights
• Other Applications

The following figure represents contribution of these application segments to the global outdoor LED display market in 2015 and 2023.

As of 2015, the global outdoor LED display market was led by the LED billboard segment in terms of both revenue and shipments. The segment accounted for over 35% of the global market revenue in the same year. The trend is expected to continue and the segment is expected to hold on to its leading position throughout the forecast period 2016 – 2023. LED billboards have been witnessing continued penetration, especially as a cost effective advertising platform among corporate businesses.  On the other hand, the demand for perimeter LED boards is supported by increasing number of sports stadiums and sports activities across the globe. In view of international sports events, several stadiums across the globe have been refurbished and upgraded, which, in turn has triggered the replacement demand for perimeter LED boards. Other application segments including LED video walls and LED mobile panels are also expected to witness growing adoption in commercial applications during the forecast period 2016 – 2023.

On the basis of geography, the global outdoor LED display market is segmented into following regions and countries.

• North America
  • U.S.
  • Rest of North America
• Europe
  • U.K.
  • France
  • Germany
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Rest of Asia Pacific
• Rest of the World
  • Latin America
  • Middle East and Africa

The following figure represents contribution of different geographic regions to the global outdoor LED display market in 2015.

Asia Pacific is by far the most attractive outdoor LED market worldwide. The trend shall prolong and the region is presumed to witness maximum growth, outpacing developed economies including North America and Europe during the forecast period 2016 – 2023. Evolving digital habits of consumers, increased government efforts to develop public communication infrastructure, and mounting use of outdoor LED displays for promotional activities is expected to spur market growth in the region. On the other hand matured markets including the U.S., the U.K., France, and Germany are expected to exhibit steady growth over the forecast period. The growth in these countries, especially the U.S., will be supported by the regulated demand for customized outdoor LED displays in commercial applications.