Home » Healthcare » Personalized Nutrition Market

Personalized Nutrition Market By Product Type (Active Measurement, Standard Measurement); By Application (Standard Supplements, Disease-based); By End-Use (Direct-To Consumer, Wellness & Fitness Centers, Hospitals & Clinics); By Form (Tablets, Capsules, Powder, Liquid); By Geography – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Price: $4999

Published: | Report ID: 36703 | Report Format : PDF
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Personalized Nutrition Market Size 2023  USD 14,322.79 Million
Personalized Nutrition Market, CAGR  13.72%
Personalized Nutrition Market Size 2032  USD 45,557.44 Million

Market Overview

The Personalized Nutrition Market is projected to surge from USD 14,322.79 million in 2023 to USD 45,557.44 million by 2032, reflecting a staggering growth rate of 13.72% over the forecast period.

The Personalized Nutrition Market is being driven by an increasing awareness of health and wellness among consumers, leading to a growing demand for tailored dietary solutions. Advancements in technology, particularly in genetic testing and data analytics, are facilitating the development of more precise and effective personalized nutrition plans. Additionally, the rise of chronic health conditions such as obesity and diabetes is prompting individuals to seek personalized approaches to improve their overall health outcomes. Moreover, the integration of artificial intelligence and machine learning algorithms into nutrition services is further enhancing the customization and accessibility of personalized nutrition offerings.

Geographical analysis of the Personalized Nutrition Market reveals a significant presence in regions such as North America, Europe, and the Asia Pacific, owing to the growing health-conscious population and increasing adoption of digital health solutions. Key players dominating this market include Nestlé Health Science, BASF SE, DSM Nutritional Products AG, Abbott Laboratories, and Nutrigenomix Inc., among others. These companies are investing in research and development activities to introduce innovative products and services, leveraging technologies such as artificial intelligence and genetic testing to meet the evolving demands of consumers seeking personalized dietary solutions globally.

Design Element 2

Access crucial information at unmatched prices!

Request your free sample report today & start making informed decisions powered by Credence Research!

Download Free Sample

CTA Design Element 3

Market Drivers

Rising Focus on Preventive Healthcare

The shift towards preventive healthcare practices is a significant trend in the health and wellness industry. Preventive health refers to routine care received to maintain health and diagnose medical conditions before they become a problem. It includes services like screenings, check-ups, and patient counseling that are used to prevent illnesses, disease, and other health problems, or to detect illness at an early stage when treatment is likely to work best. Unfortunately, uptake isn’t nearly as robust as it needs to be, with one study finding that only 8% of adults in the United States who are 35 years and older received the preventive care recommended to them. Personalized nutrition is indeed aligning with this trend. It offers customized dietary plans that address individual needs, potentially reducing the risk of certain health conditions. Personalized nutrition experts have revealed trends such as a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws. The demand for personalized nutrition solutions continues to grow as individuals become more invested in optimizing their health through lifestyle choices. This growth is driven by factors such as greater disposable income and increased consumer health awareness. Individually tailored diets are in great demand as a result of shifting consumer preferences for health and wellness products.

Growing Awareness of the Gut Microbiome

The importance of gut health is increasingly recognized in the field of nutrition and wellness. The gut microbiome, which refers to the trillions of microorganisms residing in our digestive system, plays a significant role in our overall health and well-being. It is crucial to nutrient absorption, immune function, and maintaining a healthy gut. The gut microbiome feeds from what we eat and that cannot be completely digested by our human bodies. Depending on what we eat, we will favor certain microbes over others, changing the activity and composition of our microbiome. Personalized nutrition is a tailored approach to diet and nutrition that considers an individual’s specific dietary needs, preferences, and goals. This approach recognizes that one-size-fits-all dietary guidelines may not be effective for everyone. Instead, a tailored approach can help people make better-informed dietary choices that align with their individual needs and goals. In the context of gut health, personalized nutrition takes into account an individual’s unique gut microbiome composition when recommending dietary plans. This approach can potentially promote a balanced gut microflora and improve overall health. For instance, gut microbiome analysis is revolutionizing the field of personalized nutrition, offering tailored dietary approaches based on an individual’s unique gut microbiome composition.

Advancements in Genetic Testing and Technology

The intersection of genetic testing and personalized nutrition is a rapidly evolving field known as nutrigenomics. Nutrigenomics is the study of how genes and nutrition interact, with gene variants predicting how an individual’s body will respond to specific nutrients. This understanding can help in developing nutritional interventions personalized to each person’s genome. Genetic testing for personalized nutrition offers the potential to optimize dietary choices based on an individual’s genetic predispositions, metabolism, and nutrient needs. For instance, variants on your FTO gene are related to metabolism, energy expenditure, and energy balance; they impact weight management and body composition. Your FTO gene variants reveal how your body metabolizes fat and protein. The affordability and accessibility of genetic testing have indeed made it possible to tailor dietary recommendations to individual needs. This method of personalized nutrition considers the unique reactions and nutritional needs of each person, acknowledging the diversity in dietary responses among different individuals.

Increasing Demand for Convenience and On-Demand Solutions

Consumers today lead busy lives and seek convenient solutions for managing their health. Personalized nutrition apps and online platforms cater to this need by offering easy-to-use tools for creating customized meal plans, tracking progress, and receiving ongoing guidance from nutrition professionals. With the rise of digital health solutions, individuals can access personalized nutrition services anytime, anywhere, empowering them to take control of their dietary habits and optimize their health outcomes conveniently.

Market Trends

Microbiome-Based Nutrition

The role of the gut microbiome in health is increasingly recognized, and it’s becoming a significant factor in personalized nutrition. The gut microbiome, which refers to the trillions of microorganisms residing in our digestive system, plays a crucial role in our overall health and well-being. It assists in a range of bodily functions, including harvesting energy from digested food, protecting against pathogens, and regulating immune function. Personalized nutrition services are indeed evolving to provide more targeted interventions that address individual microbial profiles. This involves analyzing gut bacteria to identify potential imbalances and recommend prebiotics, probiotics, or specific food groups that can nurture a healthy gut flora for improved digestion and overall well-being. For instance, ZOE, a pioneer in this field, uses the latest technology to analyze your unique blood sugar and blood fat responses to food, as well as the “good” and “bad” bugs that live in your gut. This approach offers a holistic understanding of each individual’s health characteristics, facilitating tailored dietary plans.

AI-Powered Nutrition Coaching

The integration of artificial intelligence (AI) in personalized nutrition is indeed transformative. AI-powered platforms utilize machine learning algorithms to analyze and interpret data from various sources, such as food logs, wearable devices, and genetic information. This analysis allows AI to generate personalized recommendations for individuals based on their unique needs and goals. AI-powered chatbots and virtual assistants are playing a significant role in this field. They provide ongoing support and guidance, analyze user data and preferences, and suggest recipe modifications or meal plans in real-time. For instance, AI nutritionist chatbots allow users to ask nutrition questions and get answers in real time. Some advanced chatbots can even monitor calorie intake and offer suggestions for balanced nutrition. This dynamic and interactive approach to personalized nutrition coaching empowers individuals to make informed dietary choices tailored to their unique needs and goals. It moves away from the ‘one-size-fits-all’ approach to nutrition, recognizing that each person’s body responds differently to food based on a complex interplay of factors.

Market Challenges Analysis

Limited Scientific Validation and Long-Term Efficacy

While the concept of personalized nutrition holds merit, some dietary recommendations might lack strong scientific backing, especially when based solely on genetic testing. More robust research is needed to validate the long-term efficacy of personalized nutrition plans for various health goals. As the field continues to evolve, it’s imperative for personalized nutrition providers to prioritize evidence-based approaches and conduct rigorous studies to demonstrate the effectiveness and sustainability of their interventions. By addressing gaps in scientific validation, personalized nutrition can gain credibility and foster greater trust among consumers seeking personalized dietary solutions.

Accuracy and Standardization of Genetic Testing

The accuracy and interpretation of genetic tests used in personalized nutrition plans can vary depending on the company or platform. Standardized testing methods and clear communication regarding the limitations of genetic information for predicting dietary needs are crucial. Establishing industry standards for genetic testing in personalized nutrition, along with transparent reporting of results and interpretation guidelines, can help mitigate potential discrepancies and ensure that individuals receive accurate and actionable information to inform their dietary choices. By improving the consistency and reliability of genetic testing, personalized nutrition services can enhance the precision and effectiveness of their recommendations, ultimately leading to better health outcomes for consumers.

Market Segmentation Analysis:

By Product Type:

The Personalized Nutrition Market can be segmented by product type into Active Measurement and Standard Measurement. Active Measurement products involve continuous monitoring of individual health metrics such as activity levels, sleep patterns, and vital signs to tailor personalized dietary recommendations. These products typically include wearable devices, smart scales, and health trackers, allowing users to track their progress and adjust their nutrition plans accordingly. On the other hand, Standard Measurement products utilize traditional methods such as blood tests or genetic testing to assess an individual’s nutritional needs and metabolic profile. These products provide valuable insights into genetic predispositions, nutrient deficiencies, and dietary sensitivities, enabling more targeted and personalized dietary interventions.

By Application:

Within the Personalized Nutrition Market, segmentation by application includes Standard Supplements and Disease-based approaches. Standard Supplements refer to personalized nutrition plans designed to optimize overall health and well-being, focusing on meeting individual nutrient requirements and promoting general wellness. These plans may involve tailored supplementation regimens or dietary modifications to address specific nutritional deficiencies or lifestyle factors. Conversely, Disease-based applications target individuals with specific health conditions or medical concerns, such as diabetes, cardiovascular disease, or gastrointestinal disorders. Personalized nutrition plans for disease management aim to support treatment outcomes, alleviate symptoms, and improve overall health through targeted dietary interventions tailored to the individual’s medical history, genetic makeup, and lifestyle factors.


Based on Product Type:

  • Active Measurement
  • Standard Measurement

Based on Application:

  • Standard Supplements
  • Disease-based

Based on End-Use:

  • Direct-To Consumer
  • Wellness & Fitness Centers
  • Hospitals & Clinics

Based on Form:

  • Tablets
  • Capsules
  • Powder
  • Liquid

Based on the Geography:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Regional Analysis

North America

North America currently dominates the market, capturing a substantial 35% share. This region’s prominence can be attributed to the increasing emphasis on preventive healthcare, the growing interest in personalized wellness solutions, and the presence of major players in the nutrigenomics and personalized nutrition industries. The United States remains the largest contributor to the North American market, followed by Canada, where the demand for personalized nutrition is fueled by the rising health consciousness and the adoption of innovative dietary approaches.


Europe holds the second-largest market share, accounting for approximately 30% of the global revenue. The region’s focus on preventive healthcare measures, coupled with the increasing adoption of personalized medicine and the growing interest in tailored nutrition solutions, has driven the growth of the personalized nutrition market. Countries such as Germany, the United Kingdom, and France are the key contributors, where the emphasis on health and wellness, as well as the availability of advanced technologies, have propelled the demand for personalized nutrition services and products.

Key Player Analysis

  1. Amway (US)
  2. BASF (Germany)
  3. DSM (Netherlands)
  4. Herbalife Nutrition Ltd (US)
  5. DNAfit (UK)
  6. Care/of (US)
  7. Nutrigenomix (US)
  8. Zipongo (US)
  9. Viome (US)
  10. Habit (US)

Competitive Analysis

In the competitive landscape of the Personalized Nutrition Market, several leading players vie for market share and innovation. Amway, a prominent player based in the US, leverages its extensive global network and reputation in health and wellness to offer personalized nutrition solutions. BASF, headquartered in Germany, stands out for its expertise in nutrition science and research, driving innovation in personalized nutrition ingredients. DSM, based in the Netherlands, is known for its diverse portfolio of nutritional products and strong commitment to sustainability. Herbalife Nutrition Ltd, also based in the US, boasts a wide range of personalized nutrition offerings and a robust distribution network. Additionally, DNAfit from the UK is recognized for its pioneering genetic testing services tailored to personalized dietary recommendations, while Care/of in the US specializes in personalized supplement regimens. These leading players compete on factors such as product innovation, quality, pricing, and marketing strategies to capture market share and meet the evolving needs of health-conscious consumers.

Recent Developments

In August 2022, Herbalife Nutrition announced Herbalife One, a new digital transformation initiative centered around launching a single platform to create a simplified and integrated experience for distributors and their customers worldwide. It would help the company to increase its efficiency and productivity.

In August 2022, Amway announced an investment in microbiome start-up Holzapfel Effective Microbes (HEM) as it pursues personalized probiotic supplement products. HEM uses Personalized Pharmaceutical Meta-Analytical Screening (PMAS) to determine how gut microbiota can be leveraged to impact human health and wellness. It would help the company to strengthen its position in the personalized nutrition market.

Market Concentration & Characteristics

The Personalized Nutrition Market exhibits characteristics of moderate to high market concentration, with a few key players dominating significant portions of the market share. This concentration is primarily driven by the expertise, innovation, and extensive resources of leading companies such as Amway, BASF, and DSM. These market leaders possess strong research and development capabilities, allowing them to introduce cutting-edge personalized nutrition solutions and maintain a competitive edge. Additionally, the market is characterized by ongoing technological advancements, particularly in areas such as genetic testing, artificial intelligence, and data analytics, which further contribute to market concentration by favoring companies with the resources to invest in these technologies. Despite the presence of established players, the market also exhibits opportunities for smaller, niche players to carve out segments through specialized offerings and innovative approaches to personalized nutrition. Overall, market concentration in the Personalized Nutrition Market reflects the competitive dynamics and evolving landscape of the industry as it continues to grow and adapt to changing consumer preferences and technological advancements.

Report Coverage

The research report offers an in-depth analysis based on Product Type, Application, End-Use, Form, and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Shape Your Report to Specific Countries or Regions & Enjoy 30% Off!

Future Outlook

  1. Continued Growth: The Personalized Nutrition Market is expected to witness sustained growth driven by increasing consumer demand for tailored dietary solutions.
  2. Technological Advancements: Ongoing advancements in genetic testing, artificial intelligence, and data analytics will further enhance the precision and effectiveness of personalized nutrition offerings.
  3. Expansion of Market Players: The market is likely to see the entry of new players and the expansion of existing ones as competition intensifies.
  4. Focus on Prevention: Growing emphasis on preventive healthcare will drive demand for personalized nutrition plans aimed at reducing the risk of chronic diseases.
  5. Integration with Healthcare Systems: Personalized nutrition is expected to become more integrated with healthcare systems, with healthcare providers prescribing tailored dietary interventions as part of treatment plans.
  6. Rise of Direct-to-Consumer Models: Direct-to-consumer personalized nutrition services will gain traction, offering consumers greater accessibility and convenience.
  7. Customization Beyond Genetics: Personalized nutrition will extend beyond genetic factors to consider a broader range of individual health data, including biomarkers, gut microbiome composition, and lifestyle factors.
  8. Regulatory Developments: Regulatory frameworks governing personalized nutrition products and services are likely to evolve to ensure consumer safety and product efficacy.
  9. Partnerships and Collaborations: Strategic partnerships between personalized nutrition companies, healthcare providers, and technology firms will drive innovation and expand market reach.
  10. Education and Awareness: Efforts to educate consumers about the benefits of personalized nutrition and raise awareness about the importance of dietary customization for optimal health outcomes will continue to grow.

1. Introduction
1.1. Report Description
1.2. Purpose of the Report
1.3. USP & Key Offerings
1.4. Key Benefits for Stakeholders
1.5. Target Audience
1.6. Report Scope
1.7. Regional Scope
2. Scope and Methodology
2.1. Objectives of the Study
2.2. Stakeholders
2.3. Data Sources
2.3.1. Primary Sources
2.3.2. Secondary Sources
2.4. Market Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
2.5. Forecasting Methodology
3. Executive Summary
4. Market Introduction
4.1. Overview
4.2. Key Industry Trends
5. Personalized Nutrition Market
5.1. Market Overview
5.2. Market Performance
5.3. Impact of COVID-19
5.4. Market Forecast
6. Market Breakup by Product Type
6.1. Active Measurement
6.1.1. Market Trends
6.1.2. Market Forecast
6.1.3. Revenue Share
6.1.4. Revenue Growth Opportunity
6.2. Standard Measurement
6.2.1. Market Trends
6.2.2. Market Forecast
6.2.3. Revenue Share
6.2.4. Revenue Growth Opportunity
7. Market Breakup by Application
7.1. Standard Supplements
7.1.1. Market Trends
7.1.2. Market Forecast
7.1.3. Revenue Share
7.1.4. Revenue Growth Opportunity
7.2. Disease-based
7.2.1. Market Trends
7.2.2. Market Forecast
7.2.3. Revenue Share
7.2.4. Revenue Growth Opportunity
8. Market Breakup by End-Use
8.1. Direct-To-Consumer
8.1.1. Market Trends
8.1.2. Market Forecast
8.1.3. Revenue Share
8.1.4. Revenue Growth Opportunity
8.2. Wellness & Fitness Centers
8.2.1. Market Trends
8.2.2. Market Forecast
8.2.3. Revenue Share
8.2.4. Revenue Growth Opportunity
8.3. Hospitals & Clinics
8.3.1. Market Trends
8.3.2. Market Forecast
8.3.3. Revenue Share
8.3.4. Revenue Growth Opportunity
9. Market Breakup by Form
9.1. Tablets
9.1.1. Market Trends
9.1.2. Market Forecast
9.1.3. Revenue Share
9.1.4. Revenue Growth Opportunity
9.2. Capsules
9.2.1. Market Trends
9.2.2. Market Forecast
9.2.3. Revenue Share
9.2.4. Revenue Growth Opportunity
9.3. Powder
9.3.1. Market Trends
9.3.2. Market Forecast
9.3.3. Revenue Share
9.3.4. Revenue Growth Opportunity
9.4. Liquid
9.4.1. Market Trends
9.4.2. Market Forecast
9.4.3. Revenue Share
9.4.4. Revenue Growth Opportunity
10. Market Breakup by Region
10.1. North America
10.1.1. United States Market Trends Market Forecast
10.1.2. Canada Market Trends Market Forecast
10.2. Asia-Pacific
10.2.1. China
10.2.2. Japan
10.2.3. India
10.2.4. South Korea
10.2.5. Australia
10.2.6. Indonesia
10.2.7. Others
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. United Kingdom
10.3.4. Italy
10.3.5. Spain
10.3.6. Russia
10.3.7. Others
10.4. Latin America
10.4.1. Brazil
10.4.2. Mexico
10.4.3. Others
10.5. Middle East and Africa
10.5.1. Market Trends
10.5.2. Market Breakup by Country
10.5.3. Market Forecast
11. SWOT Analysis
11.1. Overview
11.2. Strengths
11.3. Weaknesses
11.4. Opportunities
11.5. Threats
12. Value Chain Analysis
13. Porters Five Forces Analysis
13.1. Overview
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Degree of Competition
13.5. Threat of New Entrants
13.6. Threat of Substitutes
14. Price Analysis
15. Competitive Landscape
15.1. Market Structure
15.2. Key Players
15.3. Profiles of Key Players
15.3.1. Amway (US) Company Overview Product Portfolio Financials SWOT Analysis
15.3.2. BASF (Germany)
15.3.3. DSM (Netherlands)
15.3.4. Herbalife Nutrition Ltd (US)
15.3.5. DNAfit (UK)
15.3.6. Care/of (US)
15.3.7. Nutrigenomix (US)
15.3.8. Zipongo (US)
15.3.9. Viome (US)
15.3.10. Habit (US)
16. Research Methodology

Frequently Asked Questions:

What is the current size of the Personalized Nutrition Market?

The Personalized Nutrition Market was valued at USD 14,322.79 million in 2023 and is projected to grow to USD 45,557.44 million by 2032.

What factors are driving the growth of the Personalized Nutrition Market?

The market is primarily driven by increasing awareness of health and wellness, advancements in technology like genetic testing and data analytics, the rise of chronic health conditions, and the integration of AI in nutrition services.

What are the key segments within the Personalized Nutrition Market?

The key segments within the market include product type (Active Measurement and Standard Measurement), application (Standard Supplements and Disease-based), and geographical regions like North America, Europe, and Asia Pacific.

What are some challenges faced by the Personalized Nutrition Market?

Challenges include limited scientific validation for some dietary recommendations, the need for more robust research on long-term efficacy, and issues related to the accuracy and standardization of genetic testing.

Who are the major players in the Personalized Nutrition Market?

Major players include Nestlé Health Science, BASF SE, DSM Nutritional Products AG, Abbott Laboratories, and Nutrigenomix Inc., among others. These companies are investing in innovative technologies to enhance their offerings in personalized nutrition.

Drug Discovery Market

Report ID: 38270

United States Medical Tourism Market

Report ID: 38255

United States Restorative Dentistry Market

Report ID: 38258

Neurotrophic Keratitis Treatment Market

Report ID: 33425

Latin America Veterinary Imaging Market

Report ID: 38233

Japan Artificial Intelligence AI in Medical Diagnostics Market

Report ID: 38197

Colorectal Cancer (CRC) Market

Report ID: 37220

US Dental Equipment Market

Report ID: 37218

AI in Medical Diagnostics Market

Report ID: 38121

India Insulin Pump Market

Report ID: 38098

DNA Sequencing Market

Report ID: 38067

Digital X-Ray Market

Report ID: 38063

Purchase Options

Delivery Format: Excel.
Designed for the individual purchaser.
Users located at a single corporate site or regional office.
Allowed for unlimited sharing globally within one company.
Smallform of Sample request

Have a question?

User Profile

Don’t settle for less – trust Mitul to help you find the best solution.

Report delivery within 24 to 48 hours

– Other Info –

What people say?-

User Review

I am very impressed with the information in this report. The author clearly did their research when they came up with this product and it has already given me a lot of ideas.

Jana Schmidt
CEDAR CX Technologies

– Connect with us –


+91 6232 49 3207


24/7 Research Support


– Research Methodology –

Going beyond the basics: advanced techniques in research methodology

– Trusted By –

Pepshi, LG, Nestle
Motorola, Honeywell, Johnson and johnson
LG Chem, SIEMENS, Pfizer
Unilever, Samsonite, QIAGEN