Top 15 Companies in the Global Digital Out-of-Home (DOOH) Advertising Market

Digital Out-of-Home (DOOH) advertising refers to the use of digital screens and displays in public spaces to deliver advertising content. This form of advertising has evolved significantly from traditional static billboards, offering enhanced flexibility, interactivity, and the ability to deliver targeted and contextually relevant messages to audiences on the move. This report aims to analyze the competitive landscape of the top 15 companies operating within the global DOOH advertising market. The scope of this analysis includes a detailed examination of each company’s overview, market presence and reach, technology and innovation, financial performance (where available), client portfolio, strengths and weaknesses from a competitive standpoint, and strategic direction and future outlook.

Top 15 Global DOOH Companies: Comparative Overview

Top 15 Global DOOH Company Profiles:

1. JCDecaux

https://www.jcdecaux.com

Company Overview: JCDecaux SA, headquartered in Neuilly-sur-Seine, France, stands as the number one outdoor advertising company worldwide. Founded in 1964 by Jean-Claude Decaux, the company pioneered the concept of advertising street furniture and has since become a global leader across three primary areas: street furniture, transport advertising, and billboard advertising. Recent activities include winning a contract in April 2025 for city information panels and associated services in the City of Rennes, France, which involves refurbishing 300 2m² CIPs and installing up to 36 additional units. The company also provided a Q1 2025 trading update in May 2025 and announced information regarding its upcoming Combined General Meeting. In March 2025, JCDecaux announced the retirement of its CEO for Germany, Austria, Central & Eastern Europe, and Central Asia. Earlier, in June 2022, JCDecaux launched its programmatic DOOH product for the Brazilian market in collaboration with VIOOH.

Market Presence and Reach: JCDecaux boasts a presence in over 80 countries across Europe, Asia Pacific, and the Americas. The company has a strong foothold in European markets such as Germany, the UK, Turkey, and Poland, as well as in North America (USA and Canada) and South America (Brazil and Argentina). JCDecaux manages over 35,000 digital screens out of its total of more than 1 million advertising panels worldwide. Their DOOH inventory encompasses a wide range of formats, including digital signage integrated into street furniture like bus shelters and city information panels, transport advertising in airports and on public transport, and large-format digital billboards. Key partnerships include collaborations with major mobile network operators like Vodafone and Verizon for the installation of small cells in their street furniture to improve connectivity in urban areas. JCDecaux has also partnered with technology providers like S4M to offer drive-to-store solutions, as seen in campaigns for Nespresso and H&M. Additionally, they collaborated with Taptap Digital and Havas Media for an omnichannel campaign on the new digital screens in the Madrid Metro for Movistar Plus+. 

Technology and Innovation: JCDecaux is increasingly focusing on data-driven OOH advertising and has developed programmatic capabilities. A notable innovation is their Creative Heatmap solution, which utilizes AI-powered eye-tracking technology to optimize OOH creative, as demonstrated in a campaign for Uber in Guatemala. As a pioneer in advertising street furniture, JCDecaux possesses a unique advantage in integrating technology into urban landscapes. The company is actively investing in research and development related to smart city infrastructure, including connectivity solutions like small cells and Wi-Fi, aiming to enhance urban environments. Their exploration of AI for creative optimization further underscores their commitment to technological advancement in advertising. 

Financial Performance: In 2024, JCDecaux reported revenue of €3,935.3 million. Previous data indicated a revenue of €3,861 million. The company’s consistent revenue generation and extensive global presence suggest a strong and stable financial position. While not a direct funding round, NZZ’s acquisition of a 25% stake in APG|SGA, a Swiss outdoor advertising company where JCDecaux has a presence, reflects investor confidence in the broader OOH market. 

Client Portfolio and Case Studies: JCDecaux works with a diverse portfolio of major international brands, including Uber, Nespresso, H&M, Renault, Warner Music Italy, Heineken, Desperados, Enterprise Japan, FIA, and McDonald’s. Successful campaigns include Uber’s optimized creative using AI, Nespresso’s drive-to-store campaign leveraging mobile advertising, Renault’s programmatic DOOH campaign targeting specific audiences, and Movistar Plus+’s innovative omnichannel campaign utilizing new digital formats in the Madrid Metro. 

Strengths and Weaknesses: JCDecaux’s key strengths lie in its extensive global reach, a diverse portfolio of OOH advertising formats, its pioneering role in street furniture, and strong, long-standing relationships with city authorities worldwide. The company is also increasingly focusing on digital and programmatic capabilities and investing in infrastructure for smart cities. Potential weaknesses could include the complexities of managing numerous international operations and a reliance on long-term contracts with local authorities, which carry the risk of non-renewal.

Strategic Direction and Future Outlook: JCDecaux’s strategic priorities appear to be centered on expanding its digital footprint, further developing data-driven and programmatic advertising solutions, leveraging its existing infrastructure for smart city initiatives, and enhancing urban connectivity. The company is likely to continue investing in digital screens and related technologies, further integrate AI and data analytics into its campaign planning and execution processes, and strengthen its partnerships with telecom operators and technology providers to enhance its offerings. 

2. Clear Channel Outdoor

Company Overview: Clear Channel Outdoor Holdings, Inc., headquartered in San Antonio, Texas, is a multinational corporation focused on outdoor advertising. It is one of the largest outdoor advertising companies globally, with a significant presence in the United States. The company’s core business involves operating billboards, street furniture, and airport advertising displays. Recent developments include an agreement in 2025 to sell its Brazil business to Eletromidia SA. In April 2025, Bauer Media completed its acquisition of Clear Channel Europe-North , following regulatory clearances received in March 2025. Also in April 2025, Clear Channel Outdoor announced a new partnership with the PRU electric bus fleet in Chicago, offering large-scale moving OOH advertising. The company announced the date for its Q1 2025 earnings release in April 2025. Previously, in August 2023, Clear Channel Outdoor partnered with Vistar Media to enhance its programmatic DOOH advertising capabilities.

Market Presence and Reach: Clear Channel Outdoor primarily serves the United States, with a significant presence in 43 of the top 50 US markets. The company operates in over 65 US markets and has advertising displays in more than 55 commercial airports across the country, reaching over half of all US air travelers weekly. Additionally, it has a presence in four Caribbean airports. While previously having a substantial footprint in Europe (13 markets) and Brazil, the company has divested these operations. Clear Channel Outdoor manages over 1,700 digital screens in US airports and has a total of over 70,000 outdoor and airport displays in the US as of June 2022. In Grand Rapids, they have 67 digital displays as of 2023. Their DOOH inventory includes digital billboards, digital premiere panels, spectaculars, wallscapes, and various digital networks within airports. They also offer street furniture advertising such as digital urban panels, newsracks, and benches, as well as digital 6-sheet screens (Adshel Live in the UK, part of divested Europe operations) and digital 48-sheet billboards (Billboard Live in the UK). Key partnerships include the recent collaboration with the PRU electric bus fleet in Chicago and their ongoing partnership with Vistar Media for programmatic DOOH. Historically, they partnered with the FBI to display information on fugitives. 

Technology and Innovation: Clear Channel Outdoor utilizes its proprietary CCO RADAR suite of data solutions to provide audience insights and measure campaign effectiveness. CCO RADAR leverages aggregated and anonymized mobile location data from privacy-compliant providers. The company also offers a programmatic buying platform, enabling advertisers to automate the purchase of ad space on their digital outdoor formats. Clear Channel Outdoor claims to have introduced the industry’s first measurable outdoor advertising solution with CCO RADAR and was among the first to offer automated programmatic buying capabilities. The company is focused on its ongoing digital transformation and is investing in technology to adapt to market changes. This includes exploring the integration of data analytics and programmatic capabilities to enhance their offerings. 

Financial Performance: In 2019, Clear Channel Outdoor reported revenue of US$ 2.68 billion. The total OOH advertising revenue in the US surpassed $9.1 billion in 2024, with DOOH accounting for 34% of this spend, indicating Clear Channel Outdoor’s significant presence in a large market. The company was taken private in 2008 by Thomas H. Lee Partners and Bain Capital LLC. Following a separation from its former parent company, iHeartMedia, Inc., in May 2019, CCOH, Inc. has operated as an independent, publicly traded company on the New York Stock Exchange (NYSE: CCO). The recent divestitures of its European and Brazilian operations will likely impact future revenue figures, but the company’s focus on the growing digital and programmatic segments within the US market presents opportunities for future revenue growth. 

Client Portfolio and Case Studies: Clear Channel Outdoor has worked with numerous major brands, including Coca-Cola and Apple, for high-profile campaigns. The company’s website indicates that it has helped build brands for over a century and offers world-class service to advertisers. Over one hundred case studies are available, demonstrating the efficacy of their customized OOH advertising solutions. These case studies illustrate the impact of their approach on campaign outcomes and their ability to drive desired results for a diverse range of advertisers. 

Strengths and Weaknesses: Clear Channel Outdoor’s key strengths include its strong presence in the US market, particularly in top metropolitan areas and major airports, a substantial inventory of both digital and static advertising displays, and its proprietary data and programmatic platforms like CCO RADAR. The company also benefits from a long history and established relationships within the advertising industry. Potential weaknesses include the recent divestiture of its European and Brazilian operations, which might reduce its global reach compared to some competitors. Additionally, the company’s financial performance could be influenced by its debt burden.

Strategic Direction and Future Outlook: Clear Channel Outdoor’s strategic priorities are centered around driving innovation within the OOH advertising industry, with a significant focus on digital transformation. This includes expanding its network of digital billboards and displays and further integrating data analytics and programmatic capabilities into its platform to deliver measurable campaigns that are simpler for advertisers to buy. The company’s future direction likely involves continued investment in digital infrastructure within the US market, further development of its CCO RADAR and programmatic offerings, and potentially exploring strategic partnerships or acquisitions to strengthen its position in key US markets. 

3. Lamar Advertising Company

Company Overview: Lamar Advertising Company, headquartered in Baton Rouge, Louisiana, is one of the largest outdoor advertising companies in the United States and Canada. Founded in 1902, Lamar is particularly known for its extensive network of billboards. Recent announcements include the company’s first-quarter results for the period ending March 31, 2025, with net revenues reported at $505.4 million. Notably, these results included a $67.7 million gain from the sale of Lamar’s equity interest in Vistar Media, Inc. during the quarter. In May 2025, Lamar announced a pro bono partnership with Dolly Parton’s Imagination Library to promote childhood literacy.

Market Presence and Reach: Lamar Advertising offers nationwide coverage across the United States and Canada, operating over 360,000 outdoor advertising displays. As of 2019, the company owned and operated approximately 157,800 billboard advertising displays in 45 states and Canada. Lamar boasts the largest network of digital billboards in the United States, with over 5,000 displays. Until the first quarter of 2025, Lamar was also a part of Vistar Media’s network, which comprises over 1.1 million digital screens globally. The types of DOOH inventory offered by Lamar include digital billboards, large-format bulletins, posters, junior posters, wallscapes, transit advertising (on buses, in rail stations, and at airports), and logo signs such as on shelters and benches. Key partnerships include the recent pro bono collaboration with Dolly Parton. In January 2016, Lamar acquired advertising rights in five major US markets from Clear Channel Outdoor for $458.5 million. 

Technology and Innovation: Lamar Advertising is actively investing in advanced audience measurement technologies, including a proprietary platform, machine learning algorithms for targeting, and real-time impression tracking. The company utilizes digital platforms like LamarGO and a mobile advertising management system, along with a real-time inventory tracking portal. Lamar also has its own programmatic platform for buying and selling DOOH inventory. A key technological advantage for Lamar is its position as having the largest network of digital billboards in the United States. The company focuses on integrating technology to enhance audience measurement and facilitate programmatic buying of its inventory. Lamar has invested significantly in its technology infrastructure, encompassing digital display hardware, network connectivity, software platforms, and cybersecurity systems. 

Financial Performance: For the first quarter of 2025, Lamar Advertising reported net revenues of $505.4 million, a 1.5% increase compared to $498.2 million in the same period of 2024. The company recognized a net income of $139.2 million in Q1 2025, significantly higher than the $78.5 million in Q1 2024, primarily due to the gain from the sale of its interest in Vistar Media. Lamar’s revenue was also mentioned as $1.57 billion in , although the specific year was not provided. Lamar Advertising Company became a real estate investment trust (REIT) in 2014 , a status that influences its financial structure and distribution policies. 

Client Portfolio and Case Studies: Lamar Advertising works with approximately 3,500 national and local businesses across the United States, representing a diverse range of industries including automotive, retail, food and beverage, technology, and healthcare. While specific case studies were not detailed in the provided snippets, the company’s extensive client base suggests its platform is effective for a wide variety of advertising needs. 

Strengths and Weaknesses: Lamar Advertising’s key strengths include its vast network of billboards across the US and Canada, its leading position in the US digital billboard market, and its growing focus on programmatic DOOH advertising. The company’s investment in audience measurement technology and its REIT status provide financial flexibility. Potential weaknesses might include a primary focus on billboards, which could be a limitation in a market increasingly embracing diverse DOOH formats. However, Lamar is actively addressing this by expanding its digital offerings.

Strategic Direction and Future Outlook: Lamar Advertising’s strategic priorities include continuing to expand its digital billboard network and focusing on revenue growth from local and programmatic advertising. The company is expected to continue investing in technology to enhance audience measurement and operational efficiency. Future directions could involve further expansion of digital displays, potential acquisitions to strengthen its market position in specific regions, and continued development of its programmatic platform to capitalize on the evolving digital landscape of the OOH advertising market. 

4. OUTFRONT Media

Company Overview: Outfront Media, Inc., headquartered in New York City, is a leading American advertising company operating primarily in the United States. The company specializes in operating both billboards and transit displays. Recent activities include celebrating Women’s History Month in 2025 through a partnership with Ad Age and collaboration with The Female Quotient, along with a special MOMENTS series.

Client Portfolio and Case Studies: OUTFRONT Media works with a variety of major brands, including Bank of America, whose campaign using OUTFRONT’s Kenmore Tower won an award. The company is a popular medium for top technology and consumer companies. Successful campaigns include the award-winning Bank of America initiative, a campaign with Dogology Inc., and the installation of digital advertising screens in the New York City Subway. 

Strengths and Weaknesses: OUTFRONT Media’s key strengths include its significant presence in the top US markets, a substantial inventory of transit advertising displays, its data-driven approach through the smartSCOUT platform, and its focus on creative and innovative campaign executions. The company’s status as a REIT also provides certain financial advantages. A potential weakness is the sale of its Canadian business, which reduces its international diversification. The specific number of digital screens in its network is also not as readily available as for some competitors.

Strategic Direction and Future Outlook: OUTFRONT Media’s strategic direction is centered on leveraging the power of technology, location, and creativity to connect brands with consumers through its extensive network in the United States. The company aims to help people, places, and businesses grow stronger. Its focus includes deploying digital advertising at scale and embracing new technologies to bring intelligence to the out-of-home advertising experience. The potential future direction for OUTFRONT Media involves a continued focus on digital transformation within the US market, further development and utilization of its smartSCOUT platform, and the possibility of strategic partnerships to enhance its service offerings and market position. 

5. Ströer SE & Co. KGaA

Company Overview: Ströer SE & Co. KGaA, headquartered in Cologne, Germany, is a prominent media company specializing in out-of-home advertising, online advertising, billboards, and street furniture. Recent developments for Ströer include reporting record values in revenue and earnings for the first quarter of 2025. The company also highlighted its resilient crisis communication capabilities with the Litfaßsäule 4.0 in Darmstadt. A Sagrotan DOOH campaign at a train station in May 2025 showcased their advertising solutions. In January 2025, Ströer confirmed ongoing discussions with interested parties regarding its core assets. A significant move in 2024 was the strategic acquisition of RBL Media, aimed at strengthening Ströer’s out-of-home advertising business.

Market Presence and Reach: Ströer’s core markets are Germany, Poland, Spain, the Netherlands, Belgium, and the United Kingdom. The company has a particularly strong, nationwide presence in Germany. Ströer operates an extensive network of more than 7,000 large-format digital premium screens located both outdoors and indoors at highly frequented transport hubs across 170 major German cities. Additionally, they manage over 40,000 small-format digital screens, primarily situated at the point of sale (POS) in Germany. Their DOOH inventory includes what they term “Public Video,” encompassing digital advertising pillars, digital billboards, digital city light posters, digital mega lights, and the aforementioned small-format screens at POS. 

Technology and Innovation: Ströer’s technology focus is evident in its “Public Video” network, which represents their extensive digital out-of-home advertising infrastructure. Notably, Ströer has also introduced programmatic booking capabilities for traditional printed posters. The company positions itself as a key driver of out-of-home digitalization in Germany and claims to be the largest provider of digital communication solutions in public spaces within the country. 

Financial Performance: Ströer reported revenue of €1.91 billion in 2023. In 2024, their turnover reached €2.05 billion, exceeding €2 billion for the first time, with record revenue and EBITDA achieved. The company has demonstrated consistent revenue growth, supported by its strong market share in Germany and the resilience of the outdoor advertising sector. In 2022, Ströer’s digital OOH media revenue experienced a significant growth of 34%. Ströer has engaged in several strategic acquisitions, including Statista (between 2015 and 2019) and StayFriends (in 2016). More recently, in October 2024, they acquired RBL Media. 

Client Portfolio and Case Studies: Ströer works with a diverse range of clients, including major brands such as Mercedes-Benz and Adidas, for whom they have executed notable campaigns. Their Public Video network was recently utilized for a Sagrotan DOOH campaign at a train station. In January 2024, boerse.de strengthened its financial channel through a mandate with Ströer, and in December 2023, Transfermarkt.de awarded its digital marketing to Ströer. 

Strengths and Weaknesses: Ströer’s key strengths include its dominant market position in the German DOOH market, its extensive network of digital screens across both large and small formats, and its strong presence in other key European markets. The company’s growing digital OOH revenue and its foray into programmatic advertising for traditional formats are also significant advantages. A potential weakness is its primary geographic focus on Europe, which might limit its global reach compared to competitors with a stronger presence in North America or Asia Pacific.

Strategic Direction and Future Outlook: Ströer’s strategic direction is centered around its “OOH-plus” strategy, which involves integrating its strong out-of-home advertising business with digital media, dialogue marketing, and DaaS & e-commerce offerings. The company aims to continue driving the digitalization of out-of-home advertising in Germany and to further expand its digital infrastructure. Potential future directions include the continued expansion of their digital OOH network in Germany and other European markets, further integration across their business segments, and possible strategic acquisitions to enhance their market position or enter new geographic regions. 

6. oOh!media Limited

Company Overview: oOh!media Limited, headquartered in Sydney, Australia, is the largest out-of-home advertising and media company operating across Australia and New Zealand. Founded in 1989 as Outdoor Network Australia, the company has grown to become the leading operator in the region. Recent news includes a multi-year partnership with Nine to deliver exclusive 9News content across oOh!media’s national large format digital Out of Home network, announced in May 2025. Also in May 2025, oOh!media secured Transurban’s Melbourne and Brisbane motorway contracts, marking it as the most significant win for the company in 25 years and solidifying its leadership in large format billboards across Australia. Additionally, they enhanced their regional Out of Home network by adding nine new large format billboards across key Victorian locations. oOh!media also unveiled a smarter, faster, and simpler approach for advertisers and agencies to connect with Out of Home audiences at scale. In April 2025, CEO Cathy O’Connor announced her resignation, to take effect in the latter half of the year. Previously, in July 2023, oOh!media introduced an expanded data suite to facilitate audience-driven campaign planning and attribution.

Market Presence and Reach: oOh!media has an unrivalled national reach in Australia, connecting with 89% of metro Australians in a single week. The company also has a significant presence in New Zealand. In New Zealand, oOh!media operates the largest programmatically enabled Digital OOH network with over 750 digital screens across Street and Retail environments. While the specific number of digital screens in Australia is not detailed in the overview , oOh!media offers a wide range of DOOH inventory across both countries, including digital and classic billboards, retail advertising in shopping centers, advertising in airport lounges and terminals, digital advertising in office building foyers and elevators, advertising on university and TAFE campuses, advertising at rail and train stations, and street furniture advertising on bus stops and shelters. Key partnerships include the recent multi-year agreement with Nine , OOH partnerships with Coles360 and Westpac DataX for enhanced campaign activation and measurement , and a long-term partnership renewal with Retail First across 21 Queensland shopping hubs. 

Technology and Innovation: oOh!media has been focusing on expanding its data capabilities, as seen with the introduction of an expanded data suite in July 2023 for audience-driven campaign planning and attribution. The company has also unveiled a smarter, faster, and simpler approach for advertisers by curating over 30 data-informed inventory pools to optimize campaign targeting and outcomes. A key technological advantage for oOh!media is operating New Zealand’s largest programmatically enabled Digital OOH network, with over 750 digital screens. The company emphasizes a data-driven approach to planning and delivering effective Out-of-Home campaigns. 

Financial Performance: In 2024, oOh!media generated a total revenue of $640,856,000. This is a slight increase from the $633.9 million reported in 2023. In 2023, the company recorded a net income of $55 million. oOh!media was privatized in 2012 by Champ Private Equity and WWP before being floated once again on the Australian Securities Exchange (ASX) in December 2014. 

Client Portfolio and Case Studies: oOh!media works with a diverse range of advertisers and agencies. Recent successful campaigns include a partnership with ANZ and POLY to elevate ANZ’s Falcon® campaign using innovative OOH executions, a collaboration with MYER to increase sales volume and brand presence during Black Friday by utilizing oOh!media’s Road and Street environments, and partnerships with BINGE and POLY for the launch of “The Joker: Folie à Deux” with a striking activation at Flinders St station, as well as for the “House of the Dragon Season 2” campaign featuring a CGI billboard stunt in Sydney. 

Strengths and Weaknesses: oOh!media’s key strengths include its dominant market share in Australia and its significant presence in New Zealand. The company boasts a large network of diverse OOH advertising formats and a growing programmatic capability in New Zealand. Its focus on data-driven solutions and strong relationships with media owners and advertisers are also advantages. Potential weaknesses include its primary geographic focus on Australia and New Zealand, which limits its global reach compared to some competitors. The upcoming resignation of the CEO might also introduce a period of uncertainty.

Strategic Direction and Future Outlook: oOh!media’s strategic priorities include delivering exclusive and customized content through partnerships like the one with Nine, solidifying its leadership in large format billboards (as evidenced by the Transurban contract win), enhancing its regional OOH network, and providing smarter and simpler approaches for advertisers by leveraging data for better targeting and campaign outcomes. The company is likely to continue expanding its digital network in Australia, further developing its data analytics and programmatic capabilities, and potentially exploring strategic partnerships or acquisitions to strengthen its market position or expand into new formats. 

7. Broadsign International LLC

Company Overview: Broadsign International LLC, headquartered in Montreal, Canada, is a leading provider of cloud-based digital signage software and hardware solutions. Founded in 2004, Broadsign’s platform enables media owners, agencies, and brands to manage, buy, and sell out-of-home advertising campaigns across a global network. Recent news includes Broadsign’s acquisition of Netherlands-based OutMoove in May 2024, a deal aimed at enhancing Broadsign’s DOOH advertising ecosystem by leveraging OutMoove’s demand-side platform (DSP) technology. In February 2025, Broadsign launched AI creative categorization and approval tools for its programmatic SSP, designed to modernize workflows and improve brand safety for media owners. Broadsign also announced a partnership with Scope3 in March 2025 to provide precise CO2 footprint calculations for DOOH campaigns, promoting greener advertising choices.

Market Presence and Reach: Broadsign’s platform has a global reach, powering over 2 million signs across 107 countries. Their platform serves over 48 billion ads per month and generates over 190 billion impressions monthly. Broadsign’s solutions are utilized in a variety of venues, including airports, cinemas, shopping malls, health clinics, transit systems, and more. Key markets include retail, airports, banking, casinos, cinema, electric charging stations, gas stations, healthcare, hotels, outdoor locations, shopping malls, smart cities, and transit systems. Broadsign has established partnerships with various media owners globally, including Screen Network S.A. in Poland , Pattison Outdoor Advertising in Canada , and City Vision. 

Technology and Innovation: Broadsign offers a comprehensive platform for managing DOOH businesses, including automated software, intelligent campaign tools, network operations, and programmatic advertising capabilities. Their platform includes Broadsign Core for content management, Broadsign Direct for sales inventory management, and Broadsign Reach for programmatic DOOH transactions. Recent innovations include the launch of an AI creative categorization and approval tool for their programmatic SSP and the introduction of Broadsign Header Bidder Pro for price-based auctions in programmatic campaigns. Broadsign has also focused on sustainability by partnering with Scope3 for CO2 emission tracking. 

Financial Performance: Broadsign is a privately held company, and specific recent annual revenue figures are not readily available in the provided snippets. However, the company has raised a total of $30 million in funding over one round, with the latest funding round being a $30 million Series B in July 2021. Industry reports suggest Broadsign’s revenue to be in the range of $50M-$100M. Broadsign’s acquisition of Ayuda Media Systems in 2019 and OutMoove in 2024 indicate a strategy of growth through acquisition. 

Client Portfolio and Case Studies: Broadsign empowers a wide range of media owners, agencies, and brands to leverage the power of out-of-home advertising. While specific case studies are not detailed in the overview, the company’s extensive network and platform capabilities suggest it supports numerous successful DOOH campaigns across various industries. 

Strengths and Weaknesses: Broadsign’s key strengths include its comprehensive and widely adopted DOOH marketing platform, its global reach with a vast network of screens, and its focus on technological innovation, particularly in programmatic advertising and automation. Recent acquisitions like OutMoove further strengthen its programmatic capabilities. A potential weakness could be its position as a technology provider, making it reliant on the success and expansion of media owners who utilize its platform.

Strategic Direction and Future Outlook: Broadsign’s strategic direction is focused on making it easier for media owners, agencies, and brands to harness the power of out-of-home advertising through its technology platform. Key priorities include expanding its programmatic DOOH capabilities, as evidenced by the OutMoove acquisition and the launch of new AI-powered tools. The company is also emphasizing sustainability in DOOH advertising through partnerships like the one with Scope3. Broadsign is likely to continue investing in its platform to enhance automation, targeting, and measurement for DOOH campaigns globally. 

8. Daktronics

Company Overview: Daktronics, Inc., headquartered in Brookings, South Dakota, is a global leader in designing, engineering, and manufacturing digital LED display technology and audio systems. Founded in 1968, Daktronics provides a wide range of digital solutions, including scoreboards, video boards, message displays, and digital billboards, along with the software to control them. Recent news includes the release of the next generation of digital billboard technology, the DB-7000, in February 2025, which features cutting-edge energy-efficient technology. In May 2024, Daktronics introduced new Flip-Chip COB LED display technology, offering increased durability, reliability, and lower power consumption. The company also announced its intention to convert $25 million in convertible promissory notes into common stock in November 2024 and provided updates on its ongoing business transformation plan in October 2024.

Market Presence and Reach: Daktronics serves a global market, with manufacturing facilities in the USA (Brookings, Sioux Falls, Redwood Falls), Ireland (Ennistymon), and China (Shanghai). The company has a significant market penetration across multiple sectors, including sports, entertainment, transportation, and advertising. Daktronics’ products are used in various geographic markets, including the United States, Canada, Mexico, and select European markets. The company has been designing and producing innovative electronic signage since 1968 and entered the digital billboard market approximately 20 years ago. While the specific number of digital billboards and displays manufactured by Daktronics is not detailed in the overview , they offer a range of standard LED billboard sizes. Their digital display products for out-of-home advertising include digital billboards, digital street furniture, LightDirect billboards, and wallscapes & urban billboards. Daktronics partners with sign companies and AV integrators across the US, Canada, and globally. 

Technology and Innovation: Daktronics is a leader in digital LED display technology, with decades of experience in the field. The newly released DB-7000 digital billboard technology focuses on enhanced energy efficiency and lifetime image quality, incorporating advanced LED technology and eco-efficient power supplies. The Flip-Chip COB LED display technology introduced in May 2024 offers increased durability and reliability along with lower power consumption. Daktronics invests significantly in research and development, with $24.7 million invested in fiscal year 2023, representing 4.2% of total revenue. The company holds 285 active patents and continuously innovates in display resolution capabilities. Daktronics also provides the Venus Control Suite software for managing their digital displays. 

Financial Performance: Daktronics reported annual revenue of $595.1 million in fiscal year 2023. For the third quarter of fiscal year 2025, the company reported product and service orders of $186.9 million and a product order backlog of $273.2 million as of January 25, 2025. In fiscal year 2024, Daktronics announced record revenue and strong expansion in operating profitability and cash flow. The company’s revenue has shown some volatility in recent years, with a 13.5% increase from fiscal year 2022 ($504.27 million) to fiscal year 2023 ($572.38 million). Daktronics is a publicly traded company on the NASDAQ (symbol: DAKT). 

Client Portfolio and Case Studies: Daktronics’ products impact audiences throughout the world and are used in various applications, including sports, business, and transportation. While specific case studies related to out-of-home advertising were not prominent in the overview, the company highlights its long history of designing and installing industry-leading LED displays for over 20 years, serving the out-of-home advertising market. They have partnered with numerous organizations, including the Miami HEAT for a new centerhung display system and Elan Media Partners to install digital LED displays in Doha. 

Strengths and Weaknesses: Daktronics’ key strengths include its decades of experience in the digital display industry, its global manufacturing and service capabilities, its wide range of product offerings across various sectors, and its continuous innovation in LED technology. The company also has a strong operational presence in multiple countries. Potential weaknesses might include revenue volatility and the need to navigate global economic and market conditions, as well as tariffs and import restrictions affecting the display technology market. 

Strategic Direction and Future Outlook: Daktronics’ strategic direction involves prioritizing its most profitable sales channels globally, enhancing strategic pricing and value selling activities, and focusing on the development of new products for displays and control systems. The company is undergoing a business transformation plan aimed at accelerating profitable growth, increasing margins, and driving consistent returns on invested capital. Daktronics intends to leverage its market leadership position, technical expertise, and strengthening financial profile to capture growth opportunities in the digital display market, including the out-of-home advertising sector. 

9. Global Outdoor Media Limited

Company Overview: Global Outdoor Media Limited, established in 2000, is one of the largest African Out-of-Home media owners. The company’s headquarters are located in London, Greater London, as Global Outdoor Media Limited is an active company incorporated in the UK. However, their operational focus is primarily on the African continent and the Middle East. Global Outdoor Media specializes in offering outdoor advertising services throughout Africa, enabling clients to build brands and reach target consumers effectively.

Market Presence and Reach: Global Out Of Home Media has a significant geographic reach across Africa, operating in 13 markets. Key markets in Africa include Cameroon (with a substantial billboard presence in Yaoundé and Douala) and Ivory Coast (offering airport and roadside advertising products). In the Middle East, their key market is the Emirate of Sharjah in the UAE, where they hold the exclusive rights to advertising at Sharjah Airport, which sees over 12 million passengers annually. The company has over 2,400 sites consisting of strategic airport, roadside, digital, and iconic large format holdings in these key markets. Their network includes over 1400 digital sites. 

Technology and Innovation: Global Out Of Home Media offers a range of digital advertising products in both airport and roadside locations within their key markets. They focus on assisting businesses in creating interactive content and transforming global screen usage to enhance engagement. While the overview doesn’t detail specific proprietary technology platforms, their significant number of digital sites indicates an investment in digital infrastructure. 

Financial Performance: Global Outdoor Media Limited (UK-based) has a turnover of over £54 million and a balance sheet exceeding £27 million. Global Out Of Home Media (Africa-focused) is a private company, and specific recent revenue figures are not available in the provided snippets. 

Client Portfolio and Case Studies: Global Out Of Home Media services multinational brands, as well as media and creative agencies, providing strategic OOH advertising solutions to reach targeted audiences across Africa and the Middle East. The company emphasizes its ability to help agencies execute fantastic OOH campaigns by providing visuals, audience data, and production specifications. 

Strengths and Weaknesses: Global Out Of Home Media’s key strengths lie in its significant presence and expertise in the African out-of-home advertising market, including exclusive rights to major locations like Sharjah Airport. Their growing network of digital sites and their ability to service multinational brands are also advantages. Potential weaknesses might include a more limited geographic reach compared to global players with presence in North America and Europe.

Strategic Direction and Future Outlook: Global Out Of Home Media aims to be a leading OOH media owner in its key markets of Africa and the Middle East. Their strategy includes leveraging their extensive site network, including a growing number of digital locations, to provide effective advertising solutions for international brands. They focus on offering end-to-end solutions, from site selection to artwork creation. 

10. APG|SGA

Company Overview: APG|SGA is a dynamic service company with Swiss tradition, focusing on out-of-home media, including digital, analogue, mobile, and interactive solutions. Headquartered in Geneva, Switzerland, APG|SGA has been listed on the Swiss Stock Exchange since 1904. The company aims to inspire people with high-quality communication solutions in public spaces. Recent news highlights several partnerships, expansions, and product launches. APG|SGA became the marketing partner for Moving Media Basel, increasing its presence in the Basel area. They also became the exclusive agency partner of VBZ TrafficMedia (Zurich Public Transport). A long-term marketing partnership with Jungfraubahnen Management AG was extended, expanding their DOOH range in the “Top of Europe” region. APG|SGA secured a contract with Zürcher Verkehrsverbund (ZVV), continuing their existing partnership. Furthermore, their partnership with Zermatt Bergbahnen was extended. APG|SGA won a tender from the municipality of Lancy (Geneva) and will market 146 analogue poster spaces. They were also awarded the contract to market 80 advertising spaces in the Shoppi Tivoli shopping center in Spreitenbach.

Market Presence and Reach: APG|SGA holds a 63% share of the OOH market in Switzerland. They operate through 17 subsidiaries and have 150,000 advertising spaces (analogue & digital) across Switzerland. APG|SGA also has a presence in Serbia through Alma Quattro d.o.o.. With over 2,100 digital screens in prime locations, APG|SGA is the market leader for digital advertising spaces in Switzerland. Their digital advertising range includes large-scale “ePanels” and “eBoards” at major railway stations, in city streets, at Zurich and Basel airports, in ski locations, and in shopping centers. 

Technology and Innovation: APG|SGA offers a comprehensive range of out-of-home media solutions, including digital advertising with over 2,100 screens. They have launched “APG|SGA easy agency,” a smart solution for agencies to book OOH advertising easily. APG|SGA is the first OOH company in Switzerland to offer AI-generated poster designs and digital spots. They also offer programmatic Digital Out of Home (DOOH) campaigns with predefined target groups. APG|SGA has expanded its digital advertising space in St. Gallen and installed new Mountain ePanels on the Jungfraujoch. They are also adding premium digital locations at Zurich Airport. 

Financial Performance: APG|SGA reported revenue of CHF 325.6 million in 2023. The company’s EBIT was CHF 31.8 million. APG|SGA has a strong balance sheet and has consistently expanded its digital service portfolio. A dividend of CHF 11 per share was announced. NZZ, a media company, acquired a 25% stake in APG|SGA, becoming a strategic shareholder. APG SGA SA has a market capitalization of CHF 701.31 million. 

Client Portfolio and Case Studies: APG|SGA works with 7,500 active advertisers across various sectors. While specific case studies are not detailed in the overview, the company’s extensive network and market share in Switzerland suggest a broad client base utilizing their diverse OOH advertising solutions. 

Strengths and Weaknesses: APG|SGA’s key strengths include its leading market share in Switzerland, its comprehensive range of analogue and digital OOH solutions, its strong presence in key locations like railway stations and airports, and its focus on innovation with offerings like AI-generated content and programmatic campaigns. A potential weakness could be its primary geographic focus on Switzerland, limiting its direct global reach compared to some larger international players.

Strategic Direction and Future Outlook: APG|SGA aims to inspire people with the very best communication solutions in public spaces, focusing on digital, analogue, mobile, and interactive media. Their strategy involves consistent expansion of their digital service portfolio and leveraging technological advancements to offer innovative advertising solutions. The company is also focused on securing the best locations and utilizing available technological resources to meet the diverse requirements of advertisers and the public sector.