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Digital Signage Market By Product Type (Digital Signage Display, Digital Signage Media Player & Projector, Digital Signage Software), By End Use (Retail, Banking, Education, Healthcare, Transportation, Corporate) - Growth, Share, Opportunities & Competitive Analysis, 2016 - 2022

This report analyzes the global digital signage market in terms of product types, end-use, and geography. On the basis of product types, the market is segmented into digital signage displays, digital signage media players and projectors, and digital signage software, among others. Similarly, on the basis of end-user, the market for digital signage is further classified into retail, corporate, transportation, healthcare, banking, and education, among others. The geographical distribution of the global digital signage market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Growing advertising expenditure by businesses coupled with the emergence of advanced, interactive displays with NFC capabilities is the major factor driving the adoption of digital signage solutions. In addition, government initiatives and expenditures dedicated to improving public communication infrastructure are expected to further fuel market momentum during the forecast period 2016 – 2022. These factors are expected to contribute towards a double-digit compounded annual growth rate (CAGR) during the forecast period 2016 – 2022.

1.1 Report Description

Purpose of the Report

The purpose of this strategic research study titled “Digital Signage Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2022” is to offer industry investors, company executives, and industry participants in-depth insights to enable them to make informed strategic decisions related to the opportunities in the global digital signage industry.

1.1.1 Target Audience

  • Industry Investors
  • Digital Signage Solution Providers
  • Software Provider
  • End-users

Overall, the research study provides a holistic view of the global digital signage market, offering market size and estimates for the period from 2014 to 2022, keeping in mind the above-mentioned factors.

On the basis of type, the digital signage market is categorized into the following segments:

Digital Signage Display

  • Liquid Crystalline Display (LCD)
  • Light Emitting Display (LED)
  • Organic Light Emitting Display (OLED)
  • Other

Digital Signage Media Player and Projectors

  • Digital Signage Software
  • Others (Mounts and Accessories)

In the base year of 2015, digital signage displays dominated the global digital signage market in terms of revenue. The trend shall prolong, and the segment is presumed to retain its dominant position throughout the forecast period 2016 -2023. Continual advancements in display technologies (ex LED, OLED, UHD, etc.) are expected to have a positive impact on digital signage display sales. However, the segment is estimated to witness declining revenue share, supported by declining display prices and the emergence of digital signage software solutions. On the other hand, digital signage software solutions are poised to witness maximum growth during the forecast period 2016 – 2023. The anticipated growth in the software segment can be credited to the need for regular software license updates

On the basis of end-use, the digital signage market is categorized into the following segments:

  • Retail
  • Banking
  • Education
  • Healthcare
  • Transportation
  • Corporate
  • Others (Industrial, Hospitality, etc.)

The following figure represents the contribution of these end-use application segments to the global digital signage market in 2014 and 2022.

In the base year of 2015, commercial applications, including retail, healthcare, and corporate, among others, dominated the global digital signage market in terms of both revenue and unit shipments. Retail is currently the largest revenue-contributing individual end-use segment in the global digital signage market. The segment accounted for over one-third of the global market revenue in 2015. The trend shall prolong, and the segment is presumed to retain its dominant position throughout the forecast period. The retail sector, which currently witnesses the highest penetration of digital signage solutions, is a key segment for manufacturers and solution providers. As the technology matures, more numbers of retailers are expected to adopt digital signage solutions for effective customer targeting. In addition, the emergence of advanced, interactive displays with NFC capabilities is further expected to fuel the adoption of digital signage solutions among retailers. Other application segments, including healthcare and transportation, are also expected to witness robust growth during the forecast period of 2016 -2022.

On the basis of geography, the global digital signage market is segmented into the following regions and countries.

  • North America
  • The U.S.
  • Rest of North America
  • Europe
  • EU7
  • CIS
  • Rest of Europe
  • Asia Pacific
  • Japan
  • China
  • India
  • Oceania
  • Rest of Asia Pacific
  • Rest of the World
  • Latin America
  • Middle East and Africa

North America comprising Canada and the United States, is currently the largest digital signage market in terms of both revenue and shipments, followed by Europe and Asia Pacific. In the base year of 2015, the region accounted for over one-third of the global market revenue. The region is the front-runner in display-related research, and the technology has been witnessing continued penetration, especially as an advertising platform. The trend shall prolong, and the region is presumed to remain the largest market throughout the forecast period 2016 – 2022. However, Asia Pacific is expected to witness maximum growth, outpacing North America and Europe during the same period. Evolving digital habits of consumers coupled with government spending on public communication infrastructure are expected to spur market growth in the region.

Frequently Asked Questions:

The market for Digital Signage Market is expected to reach XX in 2022.

The Digital Signage Market is expected to see significant CAGR growth over the coming years, at XX

The report is forecasted from 2016-2022.

The base year of this report is 2015.

LG Display Co.Ltd.,AU Optronics Corporation, Panasonic Corporation,Samsung Electronics Co.Ltd.,Sharp Corporation are some of the major players in the global market.

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Trusted By
Godaddy
Published Date:  Jun 2016
Category:  Technology & Media
Report ID:   57944
Report Format:   PDF
Pages:   120
Rating:    4.5 (70)
Delivery Time: 24 Hours to 48 Hours   
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