Digital Signage Market By Product Type (Digital Signage Display, Digital Signage Media Player & Projector, Digital Signage Software), By End Use (Retail, Banking, Education, Healthcare, Transportation, Corporate) - Growth, Share, Opportunities & Competitive Analysis, 2016 - 2022

Report Scope

This report analyzes the global digital signage market in terms of product types, end-use, and geography. On the basis of product types, the market is segmented into digital signage displays, digital signage media player and projector, and digital signage software among others. Similarly, on the basis of end-use, the market for digital signage is further classified into retail, corporate, transportation, healthcare, banking, and education among others. The geographical distribution of the global digital signage market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Digital Signage Market

 

Overview:

Growing advertising expenditure by businesses coupled with the emergence of advanced, interactive displays with NFC capabilities is the major factor driving adoption of digital signage solutions. In addition, government initiatives and expenditures dedicated towards improving public communication infrastructure are expected to further fuel market momentum during the forecast period 2016 – 2022. These factors are expected to contribute towards a double digit compounded annual growth rate (CAGR) during the forecast period 2016 – 2022.

Digital Signage Market

 

1.1    Report Description

Purpose of the Report

The purpose of this strategic research study titled “Digital Signage Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global digital signage industry.

1.1.1   Target Audience

  • Industry Investors
  • Digital Signage Solution Providers
  • Software Provider
  • End-users

1.1.2   USP and Key Offerings

The report titled “Global Digital Signage Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2022” offers strategic insights into the global digital signage market along with the market size and estimates for the duration 2014 to 2022. The said research study covers in-depth analysis of multiple market segments based on product types, end-use, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive sub-markets within the e-paper industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2012 – 2013)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global digital signage market, offering market size and estimates for the period from 2014 to 2022, keeping in mind the above mentioned factors.

On the basis of end-use, the digital signage market is categorized into following segments:

  • Retail
  • Banking
  • Education
  • Healthcare
  • Transportation
  • Corporate
  • Others (Industrial, Hospitality, etc.)

The following figure represents contribution of these end-use application segments to the global digital signage market in 2014 and 2022.

Digital Signage Market

 

In the base year of 2015, commercial applications including retail, healthcare, and corporate among others dominated the global digital signage market in terms of both revenue and unit shipments. Retail is currently the largest revenue contributing individual end-use segment in the global digital signage market. The segment accounted for over one-third of the global market revenue in 2015. The trend shall prolong and the segment is presumed to retain its dominant position throughout the forecast period. The retail sector, which currently witnesses the highest penetration of digital signage solutions, is a key segment for manufacturers and solution providers. As the technology matures, more numbers of retailers are expected to adopt digital signage solutions for effective customer targeting. In addition, the emergence of advanced, interactive displays with NFC capabilities is further expected to fuel adoption of digital signage solutions among retailers. Other application segments including healthcare and transportation are also expected to witness robust growth during the forecast period 2016 -2022.

On the basis of geography, the global digital signage market is segmented into following regions and countries.

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Oceania
    • Rest of Asia Pacific
  • Rest of the World
    • Latin America
    • Middle East and Africa

The following figure represents contribution of different regions to the global digital signage market in 2015.

Digital Signage Market

North America comprising Canada and the United States is currently the largest digital signage market in terms of both revenue and shipments followed by Europe and Asia Pacific. In the base year of 2015, the region accounted for over one-third of the global market revenue. The region is front runner in display related research and the technology has been witnessing continued penetration, especially as an advertising platform. The trend shall prolong and the region is presumed to remain the largest market throughout the forecast period 2016 – 2022. However, Asia Pacific is expected to witness maximum growth, outpacing North America and Europe during the same period. Evolving digital habits of consumers coupled with the government spending on public communication infrastructure is expected to spur market growth in the region.

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Published Date:  Jun 2016
Category:  Technology & Media
Report ID:   57944
Report Format:   PDF
Pages:   120
Rating:    4.5 (70)
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