Digital Signage Market

Market Insights

This report analyzes the global digital signage market in terms of product types, end-use, and geography. On the basis of product types, the market is segmented into digital signage displays, digital signage media players and projectors, and digital signage software, among others. Similarly, on the basis of end-user, the market for digital signage is further classified into retail, corporate, transportation, healthcare, banking, and education, among others. The geographical distribution of the global digital signage market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Growing advertising expenditure by businesses coupled with the emergence of advanced, interactive displays with NFC capabilities is the major factor driving the adoption of digital signage solutions. In addition, government initiatives and expenditures dedicated to improving public communication infrastructure are expected to further fuel market momentum during the forecast period 2016 – 2022. These factors are expected to contribute towards a double-digit compounded annual growth rate (CAGR) during the forecast period 2016 – 2022.

1.1 Report Description

Purpose of the Report

The purpose of this strategic research study titled “Digital Signage Market – Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2022” is to offer industry investors, company executives, and industry participants in-depth insights to enable them to make informed strategic decisions related to the opportunities in the global digital signage industry.

1.1.1 Target Audience

• Industry Investors
• Digital Signage Solution Providers
• Software Provider
• End-users

Overall, the research study provides a holistic view of the global digital signage market, offering market size and estimates for the period from 2014 to 2022, keeping in mind the above-mentioned factors.

On the basis of type, the digital signage market is categorized into the following segments:

Digital Signage Display

• Liquid Crystalline Display (LCD)
• Light Emitting Display (LED)
• Organic Light Emitting Display (OLED)
• Other

Digital Signage Media Player and Projectors

• Digital Signage Software
• Others (Mounts and Accessories)

In the base year of 2015, digital signage displays dominated the global digital signage market in terms of revenue. The trend shall prolong, and the segment is presumed to retain its dominant position throughout the forecast period 2016 -2023. Continual advancements in display technologies (ex LED, OLED, UHD, etc.) are expected to have a positive impact on digital signage display sales. However, the segment is estimated to witness declining revenue share, supported by declining display prices and the emergence of digital signage software solutions. On the other hand, digital signage software solutions are poised to witness maximum growth during the forecast period 2016 – 2023. The anticipated growth in the software segment can be credited to the need for regular software license updates

On the basis of end-use, the digital signage market is categorized into the following segments:

• Retail
• Banking
• Education
• Healthcare
• Transportation
• Corporate
• Others (Industrial, Hospitality, etc.)

The following figure represents the contribution of these end-use application segments to the global digital signage market in 2014 and 2022.

In the base year of 2015, commercial applications, including retail, healthcare, and corporate, among others, dominated the global digital signage market in terms of both revenue and unit shipments. Retail is currently the largest revenue-contributing individual end-use segment in the global digital signage market. The segment accounted for over one-third of the global market revenue in 2015. The trend shall prolong, and the segment is presumed to retain its dominant position throughout the forecast period. The retail sector, which currently witnesses the highest penetration of digital signage solutions, is a key segment for manufacturers and solution providers. As the technology matures, more numbers of retailers are expected to adopt digital signage solutions for effective customer targeting. In addition, the emergence of advanced, interactive displays with NFC capabilities is further expected to fuel the adoption of digital signage solutions among retailers. Other application segments, including healthcare and transportation, are also expected to witness robust growth during the forecast period of 2016 -2022.

On the basis of geography, the global digital signage market is segmented into the following regions and countries.

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • Italy
  • U.K.
  • Russia
  • Rest of Europe
• Asia-Pacific
  • India
  • China
  • Japan
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

North America comprising Canada and the United States, is currently the largest digital signage market in terms of both revenue and shipments, followed by Europe and Asia Pacific. In the base year of 2015, the region accounted for over one-third of the global market revenue. The region is the front-runner in display-related research, and the technology has been witnessing continued penetration, especially as an advertising platform. The trend shall prolong, and the region is presumed to remain the largest market throughout the forecast period 2016 – 2022. However, Asia Pacific is expected to witness maximum growth, outpacing North America and Europe during the same period. Evolving digital habits of consumers coupled with government spending on public communication infrastructure are expected to spur market growth in the region.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Digital Signage Market
2.2 Global Digital Signage Market, By Product Type, 2015 (US$ Mn)
2.3 Global Digital Signage Market, By End-use Application, 2015 (US$ Mn)
2.4 Global Digital Signage Market, By Geography,2015 (US$ Mn)

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Digital Signage Market Revenue and Growth, 2014 – 2022, (US$ Mn and % Y-o-Y)
3.2 Key Market Trends and Future Outlook
3.2.1 Recent Trends
3.2.2 Future Outlook
3.3 Market Drivers
3.4 Market Challenges
3.5 See-Saw Analysis
3.5.1 Impact Analysis of Drivers and Restraints
3.6 Value Chain Analysis
3.7 Competitive Analysis
3.7.1 Market Positioning of Key Vendors
3.7.2 Key Strategies Adopted By Leading Vendors
3.7.3 Analyst Recommendations

Chapter 4 Global Digital Signage Market, By Product Type
4.1 Market Analysis
4.1.1 Global Digital Signage Market Revenue Contribution, By Product Type, 2015 & 2022 (Value %)
4.2 Digital Signage Displays
4.2.1 Global Digital Signage Market Revenue and Growth for Displays, 2014 – 2022, (US$ Mn)
4.3 Digital Signage Media Player & Projector
4.3.1 Global Digital Signage Market Revenue and Growth for Media Player and Projector, 2014 – 2022, (US$ Mn)
4.4 Digital Signage Software
4.4.1 Global Digital Signage Software Market Revenue and Growth, 2014 – 2022, (US$ Mn)
4.5 Others
4.5.1 Global Digital Signage Market Revenue and Growth for Other Products, 2014 – 2022, (US$ Mn)

Chapter 5 Global Digital Signage Market, By End-use Application
5.1 Overview
5.1.1 Global Digital Signage Market Revenue Contribution, By End-use Application, 2015 & 2022 (Value %)
5.2 Retail
5.2.1 Global Digital Signage Market Revenue and Growth for Retail Applications, 2014 – 2022, (US$ Mn)
5.3 Banking
5.3.1 Global Digital Signage Market Revenue and Growth for Banking Applications, 2014 – 2022, (US$ Mn)
5.4 Education
5.4.1 Global Digital Signage Market Revenue and Growth for Education Applications, 2014 – 2022, (US$ Mn)
5.5 Healthcare
5.5.1 Global Digital Signage Market Revenue and Growth for Healthcare Applications, 2014 – 2022, (US$ Mn)
5.6 Transportation
5.6.1 Global Digital Signage Market Revenue and Growth for Transportation Applications, 2014 – 2022, (US$ Mn)
5.7 Corporate
5.7.1 Global Digital Signage Market Revenue and Growth for Corporate Applications, 2014 – 2022, (US$ Mn)
5.8 Others (Industrial, etc.)
5.8.1 Global Digital Signage Market Revenue and Growth for Other Applications, 2014 – 2022, (US$ Mn)

Chapter 6 North America Digital Signage Market Analysis
6.1 Overview
6.1.1 North America Digital Signage Market Revenue and Growth, 2015 – 2022, (US$ Mn) (Y-o-Y %)
6.2 North America Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
6.2.1 SRC Analysis
6.3 North America Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
6.3.1 SRC Analysis
6.4 North America Digital Signage Market Analysis, By Country, 2014 – 2022 (US$ Mn)
6.4.1 SRC Analysis
6.4.2 U.S.
6.4.2.1 U.S. Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
6.4.2.2 U.S. Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
6.4.3 Canada
6.4.3.1 Canada Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
6.4.3.2 Canada Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)

Chapter 7 Europe Digital Signage Market Analysis
7.1 Overview
7.1.1 Europe Digital Signage Market Revenue and Growth, 2015 – 2022, (US$ Mn) (Y-o-Y %)
7.2 Europe Digital Signage Market Analysis, By Product Type, 2015 – 2022 (US$ Mn)
7.2.1 SRC Analysis
7.3 Europe Digital Signage Market Analysis, By End-use Application, 2015 – 2022 (US$ Mn)
7.3.1 SRC Analysis
7.4 Europe Digital Signage Market Analysis, By Country, 2015 – 2022 (US$ Mn)
7.4.1 SRC Analysis
7.4.2 U.K.
7.4.2.1 U.K. Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
7.4.2.2 U.K. Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
7.4.3 France
7.4.3.1 France Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
7.4.3.2 France Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
7.4.4 Germany
7.4.4.1 Germany Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
7.4.4.2 Germany Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
7.4.5 Rest of Europe
7.4.5.1 Rest of Europe Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
7.4.5.2 Rest of Europe Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)

Chapter 8 Asia Pacific Digital Signage Market Analysis
8.1 Overview
8.1.1 Asia Pacific Digital Signage Market Revenue and Growth, 2015 – 2022, (US$ Mn) (Y-o-Y %)
8.2 Asia Pacific Digital Signage Market Analysis, By Product Type, 2015 – 2022 (US$ Mn)
8.2.1 SRC Analysis
8.3 Asia Pacific Digital Signage Market Analysis, By End-use Application, 2015 – 2022 (US$ Mn)
8.3.1 SRC Analysis
8.4 Asia Pacific Digital Signage Market Analysis, By Country, 2014 – 2022 (US$ Mn)
8.4.1 SRC Analysis
8.4.2 China
8.4.2.1 China Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
8.4.2.2 China Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
8.4.3 Japan
8.4.3.1 Japan Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
8.4.3.2 Japan Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
8.4.4 India
8.4.4.1 India Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
8.4.4.2 India Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
8.4.5 Rest of Asia Pacific
8.4.5.1 Rest of Asia Pacific Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
8.4.5.2 Rest of Asia Pacific Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)

Chapter 9 Rest of World Digital Signage Market Analysis
9.1 Overview
9.1.1 Rest of World Digital Signage Market Revenue and Growth, 2015 – 2022, (US$ Mn) (Y-o-Y %)
9.2 Rest of World Digital Signage Market Analysis, By Product Type, 2015 – 2022 (US$ Mn)
9.2.1 SRC Analysis
9.3 Rest of World Digital Signage Market Analysis, By End-use Application, 2015 – 2022 (US$ Mn)
9.3.1 SRC Analysis
9.4 Rest of World Digital Signage Market Analysis, By Country, 2014 – 2022 (US$ Mn)
9.4.1 Latin America
9.4.1.1 Latin America Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
9.4.1.2 Latin America Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)
9.4.2 Middle East and Africa
9.4.2.1 Middle East and Africa Digital Signage Market Analysis, By Product Type, 2014 – 2022 (US$ Mn)
9.4.2.2 Middle East and Africa Digital Signage Market Analysis, By End-use Application, 2014 – 2022 (US$ Mn)

Chapter 10 Company Profiles
10.1 LG Display Co., Ltd.
10.2 AU Optronics Corporation
10.3 Panasonic Corporation
10.4 Samsung Electronics Co., Ltd.
10.5 Sharp Corporation
10.6 Sony Corporation
10.7 Omnivex Corporation
10.8 NEC Display Solutions Ltd.
10.9 Adflow Networks Inc.
10.10 Planar Systems, Inc

List of Figures

FIG. 1 Global Digital Signage: Market Segmentation

FIG. 2 Global Digital Signage Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Digital Signage Market, By Product Type, 2015 (US$ Mn)
FIG. 5 Global Digital Signage Market, By End-use Application, 2015 (US$ Mn)
FIG. 6 Global Digital Signage Market, By Geography, 2015 (US$ Mn)
FIG. 7 Global Digital Signage Market Revenue and Growth, 2014 – 2022, (US$ Mn and % Y-o-Y)
FIG. 8 See-Saw Analysis : Global Digital Signage Market
FIG. 9 Value Chain Analysis: Global Digital Signage Industry
FIG. 10 Market Positioning of Key Industry Participants, 2015
FIG. 11 Global Digital Signage Market Revenue Contribution, By Product Type, 2015 & 2022 (Value %)
FIG. 12 Global Digital Signage Display Market Revenue and Growth, 2014 – 2022, (US$ Mn)
FIG. 13 Global Active Digital Signage Market Revenue and Growth for Media Player & Projector, 2014 – 2022, (US$ Mn)
FIG. 14 Global Digital Signage Software Market Revenue and Growth, 2014 – 2022, (US$ Mn)
FIG. 15 Global Digital Signage Market Revenue and Growth for Other Products, 2014 – 2022, (US$ Mn)
FIG. 16 Global Digital Signage Market Revenue Contribution, By End-use Application, 2015 & 2022 (US$ Mn)
FIG. 17 Global Digital Signage Market Revenue and Growth for Retail Applications, 2014 – 2022, (US$ Mn)
FIG. 18 Global Digital Signage Market Revenue and Growth for Banking Applications, 2014 – 2022, (US$ Mn)
FIG. 19 Global Digital Signage Market Revenue and Growth for Education Applications, 2014 – 2022, (US$ Mn)
FIG. 20 Global Digital Signage Market Revenue and Growth for Heralthcare Applications, 2014 – 2022, (US$ Mn)
FIG. 21 Global Digital Signage Market Revenue and Growth for Transportation Applications, 2014 – 2022, (US$ Mn)
FIG. 22 Global Digital Signage Market Revenue and Growth for Corporate Applications, 2014 – 2022, (US$ Mn)
FIG. 23 Global Digital Signage Market Revenue and Growth for Other Applications, 2014 – 2022, (US$ Mn)
FIG. 24 North America Digital Signage Market Revenue and Growth, 2014 – 2022, (US$ Mn) (Y-o-Y %)
FIG. 25 Europe Digital Signage Market Revenue and Growth, 2014 – 2022, (US$ Mn) (Y-o-Y %)
FIG. 26 Asia Pacific Digital Signage Market Revenue and Growth, 2014 – 2022, (US$ Mn) (Y-o-Y %)
FIG. 27 RoW Digital Signage Market Revenue and Growth, 2014– 2022, (US$ Mn) (Y-o-Y %)

List of Tables

TABLE 1 Market Snapshot: Global Digital Signage Market
TABLE 2 Evolution of Digital Signages
TABLE 3 Impact Indicators
TABLE 4 Impact Analysis of Drivers and Restraints
TABLE 5 North America Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 6 North America Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 7 North America Digital Signage Market Revenue, By Country, 2014 – 2022 (US$ Mn)
TABLE 8 U.S. Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 9 U.S. Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 10 Canada Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 11 Canada Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 12 Europe Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 13 Europe Digital Signage Market Revenue, By End-use Application, 2015 – 2022 (US$ Mn)
TABLE 14 Europe Digital Signage Market Revenue, By Country, 2014 – 2022 (US$ Mn)
TABLE 15 U.K. Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 16 U.K. Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 17 France Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 18 France Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 19 Germany Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 20 Germany Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 21 Rest of Europe Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 22 Rest of Europe Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 23 Asia Pacific Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 24 Asia Pacific Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 25 Asia Pacific Digital Signage Market Revenue, By Country, 2014 – 2022 (US$ Mn)
TABLE 26 China Digital Signage Market Revenue, By Product Type, 2014- 2022 (US$ Mn)
TABLE 27 China Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 28 Japan Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 29 Japan Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 30 India Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 31 India Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 32 Rest of Asia Pacific Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 33 Rest of Asia Pacifc Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 34 Rest of World Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 35 Rest of World Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 36 Rest of World Digital Signage Market Revenue, By Region, 2014 – 2022 (US$ Mn)
TABLE 37 Latin America Digital Signage Market Revenue, By Product ype, 2014 – 2022 (US$ Mn)
TABLE 38 Latin America Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)
TABLE 39 Middle-East and Africa Digital Signage Market Revenue, By Product Type, 2014 – 2022 (US$ Mn)
TABLE 40 Middle-East and Africa Digital Signage Market Revenue, By End-use Application, 2014 – 2022 (US$ Mn)