The market for dashcams is growing rapidly with increasing awareness about the benefits of dashcams particularly among the private vehicle owners. In addition, dashcams are widely used by taxi and bus drivers, driving instructors, police officers and many others to capture real time driving incidences. Dashcams provides straight to point and efficient evidence in case of accidents to easily identify the fault of driver. Drivers can use this footage in court to prove their innocence, and claims repair cost for other driver who found guilty in the video. These footages are also accepted by some insurance companies as such video footages help them to identify fraud claims and reduce operational costs required for claim processing.
In addition, parents can install multi lens dashboard camera to take the footages of in-car driver activities of teen age drivers. In addition insurance companies particularly in European countries are providing discounts and subsidiaries to install dashcams. All the above factors are influencing the demand for dashcams across the world.
The global dashcams market was valued at US$ 1,527.5 Mn in 2014, and is likely to cross US$ 5,300.0 Mn by 2022, expanding at a CAGR of 17.4% through the forecast period 2015 to 2022.
Purpose of the Report
The purpose of research study “Global Dashcams Market - Growth, Share, Opportunities, and Competitive Analysis, is to provide in-depth analysis of dashcam industry to stakeholders, investors, vehicle component manufacturers, vehicle manufacturers and other participants across the value chain of dashcam industry. This report provides detailed information related current and future trends and factors affecting the growth of dashcams market which would aid industry participants in strategic decision making.
Target Audience
USP and Key Offerings
The report titled “Global Dashcams Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2022” offers strategic analysis of the global Dashcams market along with the market size (revenue and volume) and forecast for the duration 2015 to 2022. This report provides in-depth analysis of different market segments based on technology, product type, and cross-sectional analysis of regional market (North America, Europe, Asia Pacific and Rest of the World). This study also includes competitive profiling of the major manufacturers, market positioning, their business strategies, and recent developments. Other strategic analyses provided in the study include:
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Approach Adopted
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Dashcam Market
2.2 Global Dashcam Market, By Product Type, 2014
2.3 Global Dashcams Market, By Technology
2.4 Global Dashcams Market, By Geography
Chapter 3 Market Dynamics
3.1 Introduction
3.1.1 Global Dashcam Market Revenue and Growth, 2013 – 2022, (US$ Bn) (Y-o-Y %)
3.2 Market Inclination Insights
3.2.1 Technology Development
3.2.2 Legal and Illegal Issues in Installation of Dashcam
3.2.3 Aftermarket vs OEMs Market
3.3 Market Drivers
3.3.1 Incentives and Discounts from Insurance Companies
3.3.2 Rising Awareness about Dashcams
3.4 Market Growth Inhibitors
3.4.1 Limitations on Installations of Dashcams in Some European Countries
3.5 See-Saw Analysis
3.5.1 Impact Analysis of Drivers and Restraints
3.6 Attractive Investment Proposition
3.7 Dashcam Industry - PESTEL Analysis
3.8 Competitive Analysis
3.8.1 Market Positioning of Key Vendors
Chapter 4 Global Dashcams Market Analysis, By Product Type
4.1 Overview
4.2 Pac-Man Analysis
4.3 Basic Dashcams
4.3.1 Global Basic Dashcams Market Revenue and Volume, 2013 – 2022, (US$ Mn and Thousand Units)
4.4 Advanced Dashcams
4.4.1 Global Advanced Dashcams Market Revenue and Volume, 2013 – 2022, (US$ Mn and Thousand Units)
Chapter 5 Global Advanced Dashcams Market Analysis, By Technology
5.1 Overview
5.2 Pac-Man Analysis
5.3 Single Channel Dashcams
5.3.1 Global Single Channel Dashcams Market Revenue and Volume, 2013 – 2022, (US$ Mn and Thousand Units)
5.4 Multi-channel Dashcams
5.4.1 Global Multi Channel Dashcams Market Revenue and Volume, 2013 – 2022, (US$ Mn and Thousand Units)
Chapter 6 North America Dashcams Market Analysis
6.1 Overview
6.1.1 North America Dashcams Market Revenue and Growth, 2013 – 2022, (US$ Mn and Thousand Units)
6.2 North America Dashcams Market Analysis, By Product Type, 2013 – 2022 (US$ Mn and Thousand Units)
6.2.1 SRC Analysis
6.3 North America Dashcams Market Analysis, By Technology, 2013 – 2022 (US$ Mn and Thousand Units)
6.3.1 SRC Analysis
6.4 North America Dashcams Market Analysis, By Country, 2013 – 2022 (US$ Mn)
Chapter 7 Europe Dashcams Market Analysis
7.1 Overview
7.1.1 Europe Dashcams Market Revenue and Growth, 2013 – 2022, (US$ Mn and Thousand Units)
7.2 Europe Dashcams Market Analysis, By Product Type, 2013 – 2022 (US$ Mn and Thousand Units)
7.2.1 SRC Analysis
7.3 Europe Dashcams Market Analysis, By Technology, 2013 – 2022 (US$ Mn and Thousand Units)
7.3.1 SRC Analysis
7.4 Europe Dashcams Market Analysis, By Country, 2013 – 2022 (US$ Mn)
Chapter 8 Asia Pacific Dashcams Market Analysis
8.1 Overview
8.1.1 Asia Pacific Dashcams Market Revenue and Growth, 2013 – 2022, (US$ Mn and Thousand Units)
8.2 Asia Pacific Dashcams Market Analysis, By Product Type, 2013 – 2022 (US$ Mn and Thousand Units)
8.2.1 SRC Analysis
8.3 Asia Pacific Dashcams Market Analysis, By Technology, 2013 – 2022 (US$ Mn and Thousand Units)
8.3.1 SRC Analysis
8.4 Asia Pacific Dashcams Market Analysis, By Country, 2013 – 2022 (US$ Mn)
Chapter 9 Rest of the World (RoW)Dashcams Market Analysis
9.1 Overview
9.1.1 RoW Dashcams Market Revenue and Growth, 2013 – 2022, (US$ Mn and Thousand Units)
9.2 RoW Dashcams Market Analysis, By Product Type, 2013 – 2022 (US$ Mn and Thousand Units)
9.2.1 SRC Analysis
9.3 RoW Dashcams Market Analysis, By Technology, 2013 – 2022 (US$ Mn and Thousand Units)
9.3.1 SRC Analysis
9.4 RoW Dashcams Market Analysis, By Country, 2013 – 2022 (US$ Mn)
Chapter 10 Company Profiles
10.1 Garmin Ltd
10.1.1 Garmin Ltd - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.1.2 Company Overview (Business Overview, Product Portfolio)
10.1.2.1 Garmin Ltd - Product Offerings (Dashcams)
10.1.3 Revenue Mix
10.1.4 Business Strategies
10.1.4.1 New Product Development
10.1.5 Recent Developments
10.2 Cobra Electronics Corporation
10.2.1 Cobra Electronics Corporation - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.2.2 Company Overview (Business Overview, Product Portfolio)
10.2.2.1 Cobra Electronics Corporation - Product Offerings (Dashcams)
10.2.3 Revenue Mix
10.2.4 Business Strategies
10.2.4.1 Distribution Channel Expansion
10.2.5 Recent Developments
10.3 Pittasoft Co. Ltd (BlackVue)
10.3.1 Pittasoft Co. Ltd (BlackVue) - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.3.2 Company Overview (Business Overview, Product Portfolio)
10.3.2.1 Pittasoft Co Ltd - Product Offerings (Dashcams)
10.3.3 Business Strategies
10.3.3.1 Distribution Channel Expansion
10.3.4 Recent Developments
10.4 Papago Inc
10.4.1 Papago Inc - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.4.2 Company Overview (Business Overview, Product Portfolio)
10.4.2.1 Papago Inc - Product Offerings (Dashcams)
10.4.3 Business Strategies
10.4.4 Recent Developments
10.5 AIPTEK International Inc
10.5.1 AIPTEK International Inc - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.5.2 Company Overview (Business Overview, Product Portfolio)
10.5.2.1 AIPTEK International Inc - Product Offerings (Dashcams)
10.5.3 Business Strategies
10.5.3.1 Regional Expansion
10.5.4 Recent Developments
10.6 QRONTECH Co. Ltd.
10.6.1 QRONTECH Co. Ltd. - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.6.2 Company Overview (Business Overview, Product Portfolio)
10.6.2.1 QRONTECH Co. Ltd - Product Offerings (Dashcams)
10.6.3 Business Strategies
10.6.3.1 Research and Development
10.6.4 Recent Developments
10.7 DOD Tech Co. Ltd.
10.7.1 DOD Tech Co. Ltd. - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.7.2 Company Overview (Business Overview, Product Portfolio)
10.7.2.1 DOD Tech Co Ltd - Product Offerings (Dashcams)
10.7.3 Business Strategies
10.7.3.1 Streamline Production Process
10.7.4 Recent Developments
10.8 Mio Technology Corporation
10.8.1 Mio Technology Corporation - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.8.2 Company Overview (Business Overview, Product Portfolio)
10.8.2.1 Mio Technology Corp - Product Offerings (Dashcams)
10.8.3 Business Strategies
10.8.3.1 Business expansion through diversification
10.8.4 Recent Developments
10.9 S.WILL INDUSTRIAL LIMITED
10.9.1 S.WILL INDUSTRIAL LIMITED - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
10.9.2 Company Overview (Business Overview, Product Portfolio)
10.9.2.1 S.WILL INDUSTRIAL LIMITED - Product Offerings (Dashcams)
10.9.3 Business Strategies
10.9.3.1 Business expansion through diversification
10.9.4 Recent Developments
List Of Tables
Table 1. Market Snapshot: Global Dashcam Market
Table 2. Impact Indicators
Table 3. Impact Analysis of Drivers and Restraints
Table 4. North America Dashcams Market Analysis, By Product Type, 2013 – 2022 (US$ Mn)
Table 5. North America Dashcams Market Analysis, By Product Type, 2013 – 2022 (Thousand Units)
Table 6. North America Dashcams Market Analysis, By Technology, 2013 – 2022 (US$ Mn)
Table 7. North America Dashcams Market Analysis, By Technology, 2013 – 2022 (Thousand Units)
Table 8. North America Dashcams Market Analysis, By Country, 2013 – 2022 (Revenue US$ Mn)
Table 9. North America Dashcams Market Analysis, By Country, 2013 – 2022 (Thousand Units)
Table 10. Europe Dashcams Market Analysis, By Product Type, 2013 – 2022 (US$ Mn)
Table 11. Europe Dashcams Market Analysis, By Product Type, 2013 – 2022 (Thousand Units)
Table 12. Europe Dashcams Market Analysis, By Technology, 2013 – 2022 (US$ Mn)
Table 13. Europe Dashcams Market Analysis, By Technology, 2013 – 2022 (Thousand Units)
Table 14. Europe Dashcams Market Analysis, By Country, 2013 – 2022 (Revenue US$ Mn)
Table 15. Europe Dashcams Market Analysis, By Country, 2013 – 2022 (Thousand Units)
Table 16. Asia Pacific Dashcams Market Analysis, By Product Type, 2013 – 2022 (US$ Mn)
Table 17. Asia Pacific Dashcams Market Analysis, By Product Type, 2013 – 2022 (Thousand Units)
Table 18. Asia Pacific Dashcams Market Analysis, By Technology, 2013 – 2022 (US$ Mn)
Table 19. Asia Pacific Dashcams Market Analysis, By Technology, 2013 – 2022 (Thousand Units)
Table 20. Asia Pacific Dashcams Market Analysis, By Country, 2013 – 2022 (Revenue US$ Mn)
Table 21. Asia Pacific Dashcams Market Analysis, By Country, 2013 – 2022 (Thousand Units)
Table 22. RoW Dashcams Market Analysis, By Product Type, 2013 – 2022 (US$ Mn)
Table 23. RoW Dashcams Market Analysis, By Product Type, 2013 – 2022 (Thousand Units)
Table 24. RoW Dashcams Market Analysis, By Technology, 2013 – 2022 (US$ Mn)
Table 25. RoW Dashcams Market Analysis, By Technology, 2013 – 2022 (Thousand Units)
Table 26. RoW Dashcams Market Analysis, By Country, 2013 – 2022 (Revenue US$ Mn)
Table 27. RoW Dashcams Market Analysis, By Country, 2013 – 2022 (Thousand Units)
Table 28. Garmin Ltd - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
Table 29. Garmin Ltd - Product Offerings (Dashcams)
Table 30. Cobra Electronics Corporation - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
Table 31. Cobra Electronics Corporation - Product Offerings (Dashcams)
Table 32. Pittasoft Co. Ltd (BlackVue) - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
Table 33. Pittasoft Co Ltd - Product Offerings (Dashcams)
Table 34. Papago Inc - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
Table 35. Papago Inc - Product Offerings (Dashcams)
Table 36. AIPTEK International Inc - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
Table 37. AIPTEK International Inc - Product Offerings (Dashcams)
Table 38. Company Details
Table 39. QRONTECH Co. Ltd - Product Offerings (Dashcams)
Table 40. DOD Tech Co. Ltd. - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
Table 41. DOD Tech Co Ltd - Product Offerings (Dashcams)
Table 42. Mio Technology Corporation - Company Details
Table 43. Mio Technology Corp - Product Offerings (Dashcams)
Table 44. S.WILL INDUSTRIAL LIMITED - Company Details (Contact Details, Revenue, Key Competitors, Distribution Partners)
Table 45. S.WILL INDUSTRIAL LIMITED - Product Offerings (Dashcams)
List Of Figures
FIG. 1 Dashcams Market Segmentation
FIG. 2 Global Dashcams Market: Research Methodology
FIG. 3 Global Dashcams Market, By Product Type, 2014 (US$ Mn)
FIG. 4 Global Dashcams Market, By Technology 2014 (US$ Mn)
FIG. 5 Global Dashcams Market, By Geography, 2014 (US$ Mn)
FIG. 6 Global Dashcam Market Revenue and Growth, 2013 – 2022, (US$ Bn) (Y-o-Y %)
FIG. 7 See-Saw Analysis : Global Dashcams Market
FIG. 8 Regional Attractive Investment Proposition for Dashcam Industry
FIG. 9 Market Positioning of Key Dashcams Vendors , 2014
FIG. 10 Market Positioning of Key Dashcams Vendors , 2014
FIG. 11 Global Dashcams Market Revenue Share, By Product Type, 2l014 & 2022 (% Value)
FIG. 12 Global Basic Dashcams Market Revenue and Volume, 2013 – 2022, (US$ Mn and Thousand Units)
FIG. 13 Global Advanced Dashcams Market Revenue and Volume, 2013 – 2022, (US$ Mn and Thousand Units)
FIG. 14 Global Dashcams Market Revenue Share, By Technology, 2014 & 2022 (% Value)
FIG. 15 Global Single Channel Dashcams Market Revenue and Volume, 2013 – 2022, (US$ Mn and Thousand Units)
FIG. 16 Global Multi Channel Dashcams Market Revenue and Volume, 2013 – 2022, (US$ Mn and Thousand Units)
FIG. 17 North America Dashcams Market Revenue and Growth, 2013 – 2022, (US$ Mn and Thousand Units)
FIG. 18 Europe Dashcams Market Revenue and Growth, 2013 – 2022, (US$ Mn and Thousand Units)
FIG. 19 Asia Pacific Dashcams Market Revenue and Growth, 2013 – 2022, (US$ Mn and Thousand Units)
FIG. 20 RoW Dashcams Market Revenue and Growth, 2013 – 2022, (US$ Mn and Thousand Units)
FIG. 21 Garmin Ltd Annual Revenue Contribution by Region and Business Segment (2014)
FIG. 22 Cobra Electronics Corp Annual Revenue Contribution by Region and Business Segment (2014)
Based on different product types available in the market, the dashcams market is segmented into two categories, namely – basic dashcams and advanced dashcams. Basic dashcams accounted for the largest revenue as well as volume market share in 2014 and is expected to remain the largest share through the forecast period. However, with increasing awareness about the benefits of advanced dashcams and discounts offered by insurance companies, market share of advanced dashcams are expected to see the fastest growth through the forecast. Basic dashcams are video cameras with removable or built-in storage device which continuously records during driving. Basic dashcams are affordable and suitable for video recording purpose. This product category accounted for the largest revenue as well as volume share compared to advanced dashcams due to their low cost. The market for basic dashcams is expected to grow further with increasing demand from Asia Pacific, Russia.
Advanced dashcams have some additional feature with basic functionality of video recording such as audio recording, GPS logging, speed sensors, accelerometers, uninterruptable power supply etc. Some advanced dashcams also includes loop recording function in which dashcam simply overwrite at the beginning of memory card whenever memory is full. This would not required from drivers attention until driver want to save particular video. Some dashcams also provide data and time stamp facility. Cameras with GPS logging records the drivers location at which accident is occurred so it might be considered as an authenticate evidence in case of accidents to prove driver’s innocence and to claim insurance. Some insurance companies are also started giving discounts on their premium if car owners have installed dashcams in their vehicles which is motivating vehicle owners to purchase advanced dashcams.
Technology Segmentation Analysis
On the basis of technology, the global dashcams market is segmented into two categories, namely – single channel dashcams and dual channel dashcams. Their contribution to the global dashcams market is as shown in the figure below.
Typically, single channel dashcams are used to record videos at the front of vehicles. Single channel dashcams are cheaper compared to dual channel dashcams and accounted for the largest revenue share. Single channel dashboard cameras are the most common type of dashcams used across the world and suitable for road trip recording application. Multi-channel cameras operates similar to single channel camera, but have multiple lenses to record separate views. Most of the multi-channel cameras are dual-channel dashcams which have one lens to record views inside the car including driver and other standard lens to record front view outside of the car.
In 2014, single channel dashcams accounted for the largest revenue share compared to dual/multi channel dashcams. However, demand for dual channel dashcams is expected to see the fastest growth through the forecast period with rising demand from both private and commercial vehicle owners. Parents in the European countries are installing backward facing dashboard cameras to capture the behavior of their teenage drivers which is also increasing the demand for dual channel dashcams from private vehicle segment.
The global dashcams market is classifies into four major regional markets i.e. North America, Europe, Asia Pacific and Rest of the World. In the North America region, we have considered the U.S. Canada and Mexico. The U.S. represents the largest market for dashcams in North America. We have classified the overall Europe dashboard camera market into three regions: Europe 7 (EU7), Commonwealth of Independent States (CIS) and Rest of the Europe. EU 7 covers Germany, France, UK, Italy, Netherlands, Spain and Belgium. CIS region include Russia and other eight member countries. Use of the dashboard cameras is completely restricted in Luxemburg and Austria. In all the other European countries installing dashcams and taking footages with the dashcams is legal as long as it does not infringe personal privacy and data protection laws. UK, France, and Russia are some major markets for dashboard cameras in Europe. Asia Pacific is the largest regional market in the global dashcams market. Russian motorists are installing dashboard cameras because of heavy road traffics, frequent road accidents, corrupted police officers and unfavorable law systems. China, Australia, Japan and Southeast Asia are major dashboard camera markets in Asia Pacific region. China is largest individual market for dashcams in Asia Pacific. China is also expected to see the fastest growth with rising awareness about the effectiveness and safety of dashboard cameras. In South Korea dashboard cameras are popular as “Black Box”. In the Rest of World region, we have considered Africa, South America and Middle East.
Dashcams are also known as dashboard cameras, digital video recorders (DVRs), accident recorders, car cameras and black box camera (popularly known in Japan). These cameras are mounted on wind shield of vehicle and continuously record incidences throughout the journey. Dashcam is commonly integrated with the car’s ignition circuit so that they record continuously when ignition key is in the run mode. In the U.S. dashcams popular from 1980 and commonly found in police vehicles. Dashcams became popular among the private vehicle owners after a television reality series World’s Wildest Police Videos in 1998. Owing to rising popularity and increasing funds for installation of dashcams, adoption rate of dashcams particularly in U.S. police vehicle increased to 72% in 2003 from 11% in 2000. In 2009, Russian Interior ministry passed a regulation which allows the Russian motorist to install in-vehicle dashcams. In 2013, more than 1 million motorists in Russia have installed dashcams in their vehicles. After the popularity of Russian and Korean videos published on Internet, the demand for dashcams increased in North America and Europe.
Following are some viral videos recorded from dashcams which increased the demand for dashcams in the last two years:
February 2013: Meteor crashes near Chelyabinsk
August 2014: Video of a missile landing in front of car in Ukraine
February 2015: Video of TransAsia’s flight GE235 crashed into the river after hitting a Taipei highway
At present the use of dashcam is limited in several countries due to strict personal privacy and data protection laws. Though, the installation of dashcams is illegal in some European countries, this technology is gaining popularity in Asia Pacific, U.S. and other European countries supporting its use.
Dashcams are becoming popular across the world and available in range of varieties. We have considered following two types of cameras to estimate and forecast the market size of this technology:
Based on technology we have classified dashcams into following to categories:
At present, the adoption rate of basic dashcams is higher than advanced dashcams. Basic dashcam offers basic functionality of video recording with removable or in-built storage device. However, considering the rising popularity of dashboard cameras and willingness of consumers to spend more on advanced solutions is influencing the demand for advanced dashcams in the matured markets particularly in Japan, Australia, South Koreas, US (in Government vehicles) and others. This is the primary reason manufacturers are focusing on developing dashboard cameras with advanced features such as audio recording, speed sensors, GPS logging, accelerometers and uninterruptable power supply.
Installing dashcams and taking videos falls under the freedom of information and fully permitted in most of the countries across the world. Although, dashcams are increasingly becoming popular in many European countries, Austria and Luxembourg completely banned their use. In Austria, parliament has declared a fine of about US$ 10,800 for installing and taking videos with dashcams and for repeat offenders it would be around US$ 27,500.
Insurers in several countries are now accepting the dashcam footages as an evidence to judge the cause of accidents. This helps them to reduce investigation cost and settle claims in quick time. Many insurance companies have partnered with dashcam suppliers and offers discounts on insurance premium to customers if they buy dashcams from their partners. In UK, car insurance company Swiftcover is offering a discount up to 12.5% on insurance premium to their clients if they purchase dashboard camera from Halfords. AXA insurance company offers flat discount of a 10% if car owner have a dashcam installed in car. In addition, news on dashboard camera by recognised news channels such as BBC, Daily Mail and others. The market for dashcam is expected grows further with increasing awareness about this technology and adoption of dashcams particularly among private vehicle owners.
