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Laundry Care Market By Product Type (Laundry Detergents, Fabric Softeners & Conditioners, Laundry Aidesm, Others) By Distribution Channel Outlook (Offline, Online) - Growth, Share, Opportunities & Competitive Analysis, 2016 – 2028

Why is the demand for Organic Laundry Items increasing?

Alkyl phenol ethoxylates are toxic surfactants found in synthetic laundry detergents that are bad for the environment and aquatic life. These surfactants are highly harmful to the environment and water resources and are not biodegradable. As a result, the usage of such compounds has been banned by regulatory organizations like the Environmental Protection Agency.

Additionally, some of the artificial colorants used in synthetic detergents are made from petroleum-based materials, which are dangerous for the environment and the skin because they can cause skin cancer. Hence, customers choose organic laundry detergents since they are better for the skin, the environment, and garments. As a result, major corporations are releasing organic laundry detergents that are better for skin and clothes. In addition, benefits including longer shelf life increased washing machine efficiency, and biodegradability drive the growth.

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What is the Market Size of the Laundry Care Market in terms of value?

The global Laundry Care Market is projected to increase at a significant CAGR of 4.3 % in the coming years. In 2021, the global Laundry Care Market was valued at USD 96.2 billion and is projected to reach a value of USD 123.8 billion by 2028. The demand for rapeseed oil is projected to increase substantially in the coming years. It is presumed to generate revenue opportunities for the key industry players worth USD 27.6 billion during the forecast period between 2022 and 2028.

How will the use of sustainable packaging increase product sales?

Greater package design flexibility is being considered for sustainable laundry and home care packaging. The packaging shapes aesthetic attractiveness. Additionally, it provides improved barriers, great functional qualities, and strong mechanical integrity. Major players emphasize novel packaging for laundry care goods to increase sustainability and improve safety. The risk of children using laundry detergent is very significant since it contains specific chemicals. As a result, major players are concentrating on creative approaches to increase the safety of laundry care products.

Therefore, it is anticipated that introducing sustainable packaging will boost sales of laundry care goods. For instance, one of the top manufacturers of laundry care products, Dropps, launched plastic-free laundry detergent pods packaged in compostable and recyclable boxes. Additionally, to increase the safety of laundry care products, companies like Mamaearth and Ariel have produced plant-based and secure PODs packages.

Interesting Facts about Laundry Care Industry

  • The top 5 countries for detergent exports are Vietnam, China, India, South Korea, and Russia.
  • The top 5 countries for detergent imports are US, Argentina, Mexico, Chile, and Ghana.
  • The market for laundry care products, including detergents and fabric conditioners, is driven by the rising demand for laundry services in important industries like healthcare, hospitality, and food services.
  • The market expansion during the forecast period may be constrained by strict laws regarding the adverse effects on health caused by the use of these items, which are causing many companies to recall this product from the market.
  • The Asia Pacific region is anticipated to have the greatest revenue share in the global market for laundry care products during the forecast period due to strong company penetration.
  • In the forecast period, the offline distribution channel segment will account for a major global market revenue share. Specialty stores, hypermarkets, supermarkets, and independent retail establishments are included in the offline section.

Who are the Top 10 players/companies in the Laundry Care Market in terms of value?

The key players in the global Laundry Care Market in terms of value include Procter & Gamble (Cascade); Henkel AG & Co. KGaA (Pril); Unilever; Colgate-Palmolive Company; Reckitt Benckiser Group PLC (Finish); SC Johnson and Son Inc.; Kao Corporation; The Clorox Company. In August 2021, Godrej Consumer Products Limited (GCPL), an Indian manufacturer of packaged consumer goods, presented its first digital brands of laundry and dishwashing detergents.

The company wants to take advantage of the rapid movement of packaged consumer goods to e-commerce; hence these products are only available through e-commerce platforms. Furthermore, in July 2021, Unilever announced the release of the world's first paper-based laundry detergent bottle. The business is utilizing new technology to create a prototype composed of sustainable pulp and intended to be recycled in the paper waste stream for a well-known laundry brand called OMO (Persil, Skip, and Breeze). This will debut in 2022 in Brazil and the rest of Europe as the first advanced technology eco-friendly laundry packaging.

Who are the Top 10 Countries in the Laundry Care Market?

The major countries in the global Laundry Care Market are India, China, South Korea, the US, Canada, Germany, the UK, France, Russia, and Brazil. According to the India Brand Equity Foundation, home care and personal care items make up almost half of all sales in India. The main drivers of the market's growth are rising personal hygiene awareness and a significant presence of top laundry care brands in India. With the introduction of COVID-19 during the FQ-20, the laundry care market saw a modest increase nationwide. Low-income consumers turned to buy home-care products on an as-needed basis due to the lockdown imposed in India.

However, the rebound in the sales of smaller packs of laundry detergents was attributed to the introduction of e-commerce platforms and consumers' concern over the scarcity of critical goods. Reckitt Benckiser and Hindustan Unilever, two top-tier corporations, benefited from the increasing move to online shopping by launching new laundry detergents during COVID-19. Sales of laundry care goods like detergent have increased due to customers' increased awareness of the negative impacts of wearing filthy clothing in India. A rush of such product introductions has boosted the market expansion in India, and the trend is set to continue in the coming years.

Which is the Key Product Type in the Laundry Care Market?

The key product type of the Laundry Care Market includes Laundry Detergents, Fabric Softeners & Conditioners, Laundry Aides, and Others. Due to rising demand, the laundry detergents category will contribute a major portion of the total market revenue in the forecast period. Most people use laundry detergents to get dirt and stains out of their garments. Detergent is well-liked by consumers due to its cleaning abilities and speed. With the increased marketing efforts by industry participants, consumers are now more aware of laundry detergent goods such as gels, pods, and liquids.

The growth of the liquid and pod laundry detergent businesses has been driven by consumers' increasing need for clothes that are simple to clean. When used in a washing machine, liquid laundry detergents provide excellent cleaning while using less energy. In addition, they dissolve fast in cold water. Therefore, these variables are likely to fuel the segment's expansion during the projection period.

What are the Major Driving Factors for Laundry Care Market?

An increase in per capita spending on household cleaning supplies, particularly laundry detergents, can be attributed to people's rising concern with health and living in a sanitary environment free of germs, bacteria, dust, and filth. As consumers demand products with a potent, pleasant aroma, vendors have been forced to differentiate their products in recent years, which has increased the importance of scent in household cleaning products.

The demand for laundry detergent products has increased due to several factors, including rising household spending and expansion of the real estate market brought on by a rise in residential units. Chemical detergents and cleaners frequently fall short of the performance of organic cleaners and detergents. They have ingredients made from plants, which makes them preferred to those that employ chemicals. Utilizing organic detergents has the added benefit of using fewer resources.

What are the Major Restraints for Laundry Care Market?

Synthetic detergent surfactants eventually biodegrade to low toxicity levels, but the process takes time and harms the ecosystem. Numerous surfactants are present in synthetic detergents; however, Alkylphenol ethoxylates seriously threaten aquatic life, including fish. This surfactant builds up in rivers and streams, harming fish by interfering with the endocrine system, which regulates metabolism, development, and reproduction. These elements will probably limit the growth of the laundry care market in the next years as consumers become more ecologically sensitive.

Furthermore, the market expansion during the forecast period may be constrained by strict laws regarding the adverse effects on health caused by the use of these items, which are causing many companies to recall this product from the market.

Which Region Dominated the World Laundry Care Market?

The Asia Pacific will have most of the industry share due to the region's high usage of laundry care products. This sector's expansion is also fuelled by expanding disposable income and population numbers. A growing working population, increasing economies like China and India, and rising spending on cleaning and laundry supplies are projected to propel the market during the forecast period. China is projected to continue to be a significant shareholder in the Asia Pacific due to a sizable population looking for quick dry-cleaning and laundry care goods to preserve personal hygiene. In addition, one of the world's major manufacturing economies is found in China.

The development of the laundry care market is anticipated to be positively impacted by rising washing machine manufacturing and the incorporation of cutting-edge technology in home care goods in the nation.

North America is anticipated to see significant growth in the forecast period. This is supported by an increase in the demand for laundry care products. The market in this area is expanding primarily due to rising sales of environmentally friendly and sustainable laundry care products. It is also projected that a large working-population concentration and higher spending income in Canada and the US will further propel market expansion.

The adoption of a healthy lifestyle and a rise in hygiene awareness have been significant drivers for the laundry care sector in the North American region over the past few years. Some of the key factors boosting household cleaner sales in the US are the well-established real estate sector, household spending, and the rise in housing units.

Segmentation of Global Rapeseed Oil Market-

Laundry Care Market- By Product Type

  • Laundry Detergents
  • Fabric Softeners & Conditioners
  • Laundry Aides
  • Others

Laundry Care Market- By Distribution Channel Outlook

  • Offline
  • Online

Frequently asked questions about the Global Laundry Care Industry

With the consumers' growing awareness of the need of washing and disinfect their houses and clothing to protect themselves and their families from the novel coronavirus, the demand for laundry products has surged globally as a result of COVID-19.

Asia Pacific will have the majority of the industry share due to the region's high usage of laundry care products.

The rising demand for laundry care products as a result of the expanding population in emerging regions is the main factor driving the growth of the global Laundry Care Market.

The laundry detergents product category contributed around 65 percent of the total market revenue in 2021 due to rising demand.

In 2021, the offline distribution channel segment accounted for around 80% of global market revenue.

Laundry Care Market Scope

Report Attribute Details
Market Value in 2021 USD 96.2 billion
Market Value in 2028 USD 123.8 billion
CAGR 4.3 %
Benchmarking Year 2021
Past data 2016 – 2021
Forecast period 2022 – 2028
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Trusted By
Godaddy
Published Date:  Jul 2022
Category:  Consumer Goods
Report ID:   58220
Report Format:   PDF
Pages:   180
Rating:    4.7 (72)
Delivery Time: 24 Hours to 48 Hours   
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