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Laundry Care: Market Growth, Future Prospects & Competitive Analysis, 2016-2023


Laundry care products are getting increased traction among consumers. In developed regions, demand for advanced products such as bleach-free laundry disinfectant, specialty products, anti-scaling products and others is increasing whereas in developing region consumer shift from traditional hand-washing technique to use of laundry appliances is fuelling laundry care market growth. Factors such as increasing per capita expenditure, cost-effective products availability, changing buying behavior, among others are bolstering market growth. In addition growing concerns for environment friendly products, detergent and fabric care manufacturers are developing phosphate-free, green and products containing zeolites. This is intended to offer laundry care products with more minerals and high adsorption capacity especially for liquid detergents, enhancing consumer experience for hygiene in household.

In terms of volume sales, North America holds highest share, followed by Asia Pacific and Europe. However in terms of value sales, laundry care market in Asia Pacific is expected to witness highest CAGR during the forecast period. Rising urban population, increasing number of working women and demand for liquid laundry care products is anticipated to surpass the demand for tablet detergent products available and thus, supporting laundry care market growth in the region. Furthermore, online sales are increasing for laundry care products, which offer opportunities for players to target potential online consumers. However, retail partnerships and direct sales strategies are still prominent in few countries and are anticipated to remain preferable mode in the near future.

Companies operating in the laundry care market are focused on improving supply chain offering low manufacturing and transportation cost. The overall laundry care market is fragmented in nature and sustainability is of utmost importance for existing as well as new players entering the laundry care market.

The global laundry care market is segmented on the following bases:

  • Product
    • Detergent
    • Fabric Softener
    • Specialty Products
    • Bleach
    • Others
  • Distribution Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Independent Stores
    • Online
  • Geography
    • North America
      • US
      • Canada
    • Europe
      • UK
      • Germany
      • Rest of Europe
    • Asia-Pacific
      • Japan
      • China
      • Rest of APAC
    • Latin America
    • Middle East and Africa

Key Players Identified for laundry care Market Include but are Not Limited to:

The Clorox Company, Procter & Gamble, Church & Dwight Co., Inc., The Sun Products Corporation, Unilever, Benckiser Inc., Henkel AG & Co. KGaA, AlEn USA., Colgate-Palmolive Company Ltd., Reckitt Benckiser Group Plc., SC Johnson and Son Inc. and Kao Corporation.

This report offers:

  • An overview of the global markets for laundry care
  • Market trends assessment for the period 2013-2023, with historical information for 2013 & 2014, and projections through 2023, with respective CAGRs during 2016-2023
  • Qualitative assessment tools such as market drivers, challenges and future prospects for laundry care
  • Market competition scrutiny tools such as market share analysis, fractal map assessment, attractive investment proposition
  • Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
  • A general overview of the industry structure
  • Company profiles highlighting key information about the major players operating in the laundry care market
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