Feminine hygiene refers to the personal care products and regimens required by women to lead a healthy life. Feminine hygiene includes products for an intimate hygiene regimen.
The report titled “MEA Female Hygiene Products Market: Growth, Share, Opportunities, and Competitive Analysis, 2016–2023” offers strategic insights into the overall female hygiene products market, along with the market’s size and estimates for the duration of 2016 to 2023. The said research study covers an in-depth analysis of multiple market segments based on the type of product, type of application, type of sales channel, and different geographical regions. The product type segments studied for analyzing the overall female hygiene products market are wash/gels, wipes, and moisturizers. The type of application segment comprises protection, whitening, revitalizing, and moisturizing. On the basis of sales channels, the MEA female hygiene products market is segmented into department stores, supermarkets and convenience stores, e-tailers, and others.
In order to help strategic decision-makers, the report also includes competitive profiling of the leading players in the female hygiene products market and attractive investment propositions and market positioning of key manufacturers sections. Other in-depth analysis provided in the report includes:
Geographically, the Middle East and African female hygiene products market is studied for the following regional markets:
Middle East and Africa
- Saudi Arabia
- South Africa
- North Africa
- rest of MEA
The market size and forecast for these regional and country-level markets are presented in this study for the period 2013–2023. Market growth rates for the forecast period 2016–2023 are also included in this report, considering 2015 as the base year.
Along with quantitative information, qualitative information sets and assessment tools are provided in this study for a better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges, and opportunities assists the readers in understanding the ongoing trends in the MEA female hygiene products market. Tools such as the market positioning of key players and an attractive investment proposition provide the readers with insights into the competitive scenario of the MEA female hygiene products market. This report concludes with a company profiles section that highlights major information about the key players engaged in the MEA female hygiene products market. In-depth competitive environment analysis and historical years (2013 and 2014) of market size data are also provided in the report.
Based on the type of product, the Middle East and African female hygiene products market is segmented as follows:
Feminine hygiene refers to the personal care products and regimens required by women to lead a healthy life. Feminine hygiene includes products for an intimate hygiene regimen. The market for feminine hygiene products and feminine wash is presented with lucrative opportunities in the Middle East and Africa. The manufacturers of feminine wash products are intensively focusing on the Middle East and African markets by introducing new products with enhanced properties, competitive pricing, product design, and packaging. Female hygiene products are consumer products and mostly bought voluntarily; the decision to buy such products mostly lies in the hands of women. The market prospect for heavy purchases of feminine hygiene wash products is anticipated to be highest in regions where the disposable rate in the hands of women is high, such as in countries like Iran, Saudi Arabia, and Israel.
On the basis of products, the Middle East and African female hygiene products market has been segmented into wash/gels, wipes, and moisturizers. Feminine wash, gels, and rinses form the largest product segment in the feminine intimate wash market. Being the most widely used product type in the global market, it is expected that the same trend will be observed in the MEA market as well. Following the lead of intimate feminine wash, feminine wipes are the second largest segment in the Middle East and Africa feminine hygiene products market. On the grounds of less awareness, the preference for feminine wipes is observed to be less than that for intimate wash and gels. Moreover, the costs of such products are higher than those of intimate wash. Moisturizers and creams are the tail-enders in the feminine wash (hygiene products) market.
Based on the type of application, the Middle East and African female hygiene products market is segmented as follows:
- Revitalizing and Moisturizing
In the female reproductive system, the uterus is the most integral part and, in normal conditions, needs to be sterile, especially during pregnancy. The Middle East and Africa have hot climates, which increases the amount of perspiration in the human body. The intimate areas of women, if neglected, can give rise to several bacterial and fungal infections. Thus, female hygiene products have several applications, such as protection from infections, whitening, revitalizing, and moisturizing. Protection was observed as the largest segment in 2015, accounting for a market share of 51%. Skin-lightening female hygiene products are increasing their influence in the Middle East and African markets. The demand is more inclined toward African countries, but a few countries, such as Ivory Coast, have banned all types of skin-lightening products in the country. Revitalizing and moisturizing female hygiene products are developing at a slow pace in the Middle East and Africa markets but are expected to pick up speed in the near future. The weather conditions also play a key role in the awareness and demand related to revitalizing and moisturizing female hygiene products.
Based on the type of sales channel, the Middle East and African female hygiene products market is segmented as follows:
- Departmental Stores
- Supermarkets and hypermarkets
Feminine hygiene refers to the personal care products and regimens required by women to lead a healthy life. Previously found in pharmacies and limited stores, female hygiene products are becoming extremely popular in supermarkets and hypermarkets, online stores, and other department stores across the region. On the basis of sales channels, the Middle East and African female hygiene products market has been segmented into department stores, supermarkets and hypermarkets, e-tailers, and others. The other segments include convenience stores, health and beauty stores, discount stores, and warehouse chains. The supermarkets and hypermarkets held the largest share in the MEA female hygiene products market due to the availability of extensive product variants of feminine hygiene products in these stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of supermarkets and hypermarkets. However, the e-tailers segment is expected to grow at the highest rate during the forecast period owing to the internet penetration in the region. This is likely to impact the customer base positively, as the majority of consumers prefer online shopping. Moreover, the frequency of online searches has grown significantly in the past two years, creating greater business opportunities for the market.
For the purpose of this study, the Middle East and African female hygiene products market is categorized as follows:
- Saudi Arabia
- South Africa
- North Africa
- rest of MEA
The geographical segmentation of the Middle East and African female hygiene products market comprises regions such as the UAE, Saudi Arabia, Egypt, South Africa, North Africa, and the Rest of the Middle East and Africa. Saudi Arabia dominated the overall market and accounted for a market share of 22.1% in 2015. The key factors responsible for its market dominance are the supportive government measures taken to develop awareness related to personal hygiene in women and rising public awareness related to the risks related to urinary tract infections and STDs. Women are becoming more empowered in Saudi Arabia, and the number of women joining the workforce is increasing every year. They are gaining more knowledge and becoming more aware of health and hygiene issues. The rest of MEA is expected to expand at a high rate during the forecast period. The major countries involved in the rest of the Middle East and Africa are Iran, Turkey, Oman, Israel, and Yemen. The key factors assisting the growth of the female hygiene products market in the rest of MEA are the increasing prevalence of UTIs and STDs, high public awareness related to female hygiene, supportive government awareness campaigns and policies related to female hygiene, and incessant development in healthcare infrastructure.