Market Insights
Tahini is a seed butter produced from sesame seeds that are hulled, ground, and toasted. This product is highly popular in Iran, Turkey, Middle Eastern countries, and Africa. It is generally served as a dip, and it acts as a major component of hummus, halva, and baba ghanoush.
The Middle East and African tahini market has observed a significant inclination in its year-over-y growth over the past few years and is anticipated to showcase remarkable growth over the next seven years until 2023. Rising demand for authentic Arabic food, as well as rising consumption of seed-based spreads, is expected to strengthen the market’s growth until 2023. Rising incidences of heart stroke, cancer, and arthritis are expected to create more demand for tahini as it is beneficial for human health. This will intensify the market in the future.
The Middle East and Africa tahini market has grown at a rapid pace over the past few years and is anticipated to expand at a considerable growth rate until 2023. In 2015, spreads captured the highest revenue share of the total tahini market by product type. On the other hand, in terms of distribution channels, retail stores marked the highest share in the total Middle East and Africa tahini market in the same year.
Major players in the tahini market are adopting different market strategies to enter and enhance their market position and distribution network.
Middle East and Africa The tahini market is segmented on the following bases:
By Product Type
- Halwa and other sweets
- Sauces
- Spreads and Paste
By Distribution Channel
- Retail Store
- Online Store
- Others
By Geography
- Middle East and Africa, excluding the GCC
- North Africa
- South Africa
- GCC
- Rest of the Middle East and Africa
Key players identified across the value chain in the tahini market include but are not limited to:
Prince Tahina Ltd., Halwani Bros. Co., Al-Wadi Al Akhtar S.A.L., El Rashidi El Mizan, and others
This report offers the following:
- An overview of the Middle East and Africa Tahini market
- Market trends assessment for the period 2016-2023, with historical information for 2013 and 2014 and projections through 2023, with respective CAGRs during 2016-2023 and 2015 as the base year
- Qualitative assessment tools such as market drivers, challenges, and future prospects, and competitive analysis: market positioning of key market players
- Focus on each level of market segmentation based on product approvals, launches, and current and anticipated market dynamics.
- A general overview of the industry structure
- Company profiles highlighting key information about the major players operating in the Middle East and Africa Tahini market
- This report includes an estimation of market sizes for value. Both top-down and bottom-up approaches have been used to estimate and validate the size of the Tahini market.
