Chapter 1 Preface 13
1.1 Report Scope and Description 13
1.1.1 Study Purpose 13
1.1.2 Target Audience 13
1.1.3 USP and Key Offerings 13
1.2 Research Scope 14
1.3 Research Methodology 15
1.3.1 Phase I – Secondary Research 15
1.3.2 Phase II – Primary Research 16
1.3.3 Phase III – Expert Panel Review 16
1.3.4 Approach Adopted 16
1.3.5 Top-Down Approach 17
1.3.6 Bottom-Up Approach 17
1.3.7 Assumptions 18
1.4 Market Segmentation 18
Chapter 2 Executive Summary 19
2.1 Market Snapshot: Global Oats Market 20
2.1.1 Global Oats Market, by Product Type, 2017 (Kilo Tons) (US$ Bn) 22
2.1.2 Global Oats Market, by End-user Industry, 2017 (Kilo Tons) (US$ Bn) 22
2.1.3 Global Oats Market, by Distribution Channel, 2017 (Kilo Tons) (US$ Bn) 23
2.1.4 Global Oats Market, by Geography, 2017 (Kilo Tons) (US$ Bn) 23
Chapter 3 Market Dynamics 24
3.1 Introduction 24
3.2 Market Dynamics 25
3.2.1 Market Drivers 25
3.2.1.1 Growing inclination towards healthy food 25
3.2.1.2 Increasing Application in Food and Feed End-User Industry 26
3.2.1.3 Driver 3 26
3.2.2 Market Restraints 27
3.2.2.1 Restraint 1 27
3.2.2.2 Restraint 2 28
3.2.3 Market Opportunities 29
3.2.3.1 Opportunity 1 29
3.2.3.2 Opportunity 2 29
3.3 Attractive Investment Proposition, by Geography, 2017 30
3.4 Market Positioning of Key Players, 2017 31
Chapter 4 Global Oats Market, by Product Type 32
4.1 Overview 32
4.1.1 Global Oats Market Value Share, by Product Type, 2017 & 2026 (Value, %) 33
4.1.2 Global Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 33
4.2 Instant Oats 34
4.2.1 Global Oats Market, by Instant Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 35
4.3 Oat Groats 35
4.3.1 Global Oats Market, by Oat Groats, 2016 – 2026 (Kilo Tons) (US$ Bn) 37
4.4 Steel Cut Oats 37
4.4.1 Global Oats Market, by Steel Cut Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 38
4.5 Oat Bran 39
4.5.1 Global Oats Market, by Oat Bran, 2016 – 2026 (Kilo Tons) (US$ Bn) 40
4.6 Others (Scottish Oats, Oat Flour) 41
4.6.1 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 42
Chapter 5 Global Oats Market, by End-user Industry 43
5.1 Overview 43
5.1.1 Global Oats Market Value Share, by End-user Industry, 2017 & 2026 (Value, %) 44
5.1.2 Global Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 44
5.2 Food 45
5.2.1 Global Oats Market, by Food, 2016 – 2026 (Kilo Tons) (US$ Bn) 46
5.3 Feed 46
5.3.1 Global Oats Market, by Feed, 2016 – 2026 (Kilo Tons) (US$ Bn) 47
5.4 Cosmetics 48
5.4.1 Global Oats Market, by Cosmetics, 2016 – 2026 (Kilo Tons) (US$ Bn) 48
Chapter 6 Global Oats Market, by Distribution Channel 50
6.1 Overview 50
6.1.1 Global Oats Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 51
6.1.2 Global Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 51
6.2 Hypermarkets/Supermarkets 52
6.2.1 Global Oats Market, by Hypermarkets/Supermarkets, 2016 – 2026 (Kilo Tons) (US$ Bn) 53
6.3 Convenience/Departmental Stores 54
6.3.1 Global Oats Market, by Convenience/Departmental Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 54
6.4 Specialty Stores 55
6.4.1 Global Oats Market, by Specialty Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 55
6.5 Others(independent retailers, online retail etc.) 56
6.5.1 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 56
Chapter 7 Global Oats Market, by Geography 57
7.1 Overview 57
7.1.1 Global Oats Market Value Share, by Geography, 2017 & 2026 (Value %) 58
7.1.2 Global Oats Market, by Geography, 2016 – 2026 (Kilo Tons) (US$ Bn) 58
7.2 North America 59
7.2.1 North America Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 60
7.2.2 North America Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 60
7.2.3 North America Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 61
7.2.4 North America Oats Market, by Country (Kilo Tons) (US$ Bn) 62
7.3 Europe 64
7.3.1 Europe Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 64
7.3.2 Europe Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 65
7.3.3 Europe Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 66
7.3.4 Europe Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 67
7.4 Asia Pacific(APAC) 67
7.4.1 APAC Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 68
7.4.2 APAC Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 69
7.4.3 APAC Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 69
7.4.4 APAC Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 71
7.5 Latin America(LATAM) 71
7.5.1 LATAM Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 72
7.5.2 LATAM Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 73
7.5.3 LATAM Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 73
7.5.4 LATAM Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 75
7.6 Middle East & Africa(MEA) 75
7.6.1 MEA Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 76
7.6.2 MEA Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 77
7.6.3 MEA Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 77
7.6.4 MEA Oats Market, by Region (Kilo Tons) (US$ Bn) 79
Chapter 8 Company Profiles 80
8.1 Kellogg’s 80
8.2 Quaker Oats Company 82
8.3 Bagrry’s India Ltd. 83
8.4 Nestle 84
8.5 General Mills 85
8.6 Dr. McDougall’s Right Foods 86
8.7 Abbott Nutrition 87
8.8 McCann’s 88
8.9 ABF Grain Products Limited. 89
8.10 Conagra Foods 90
8.11 Conagra Foods 91
List of Figures
FIG. 1 Global Oats Market: Research Methodology 15
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach 17
FIG. 3 Global Oats Market Segmentation 18
FIG. 4 Global Oats Market, by Product Type, 2017 (Kilo Tons) (US$ Bn) 22
FIG. 5 Global Oats Market, by End-user Industry, 2017 (Kilo Tons) (US$ Bn) 22
FIG. 6 Global Oats Market, by Distribution Channel, 2017 (Kilo Tons) (US$ Bn) 23
FIG. 7 Global Oats Market, by Geography, 2017 (Kilo Tons) (US$ Bn) 23
FIG. 8 Attractive Investment Proposition, by Geography, 2017 30
FIG. 9 Global Market Positioning of Key Oats Manufacturers, 2017 31
FIG. 10 Global Oats Market Value Share, by Product Type, 2017 & 2026 (Value, %) 33
FIG. 11 Global Oats Market, by Instant Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 35
FIG. 12 Global Oats Market, by Oat Groats, 2016 – 2026 (Kilo Tons) (US$ Bn) 37
FIG. 13 Global Oats Market, by Steel Cut Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 38
FIG. 14 Global Oats Market, by Oat Bran, 2016 – 2026 (Kilo Tons) (US$ Bn) 40
FIG. 15 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 42
FIG. 16 Global Oats Market Value Share, by End-user Industry, 2017 & 2026 (Value, %) 44
FIG. 17 Global Oats Market, by Food, 2016 – 2026 (Kilo Tons) (US$ Bn) 46
FIG. 18 Global Oats Market, by Feed, 2016 – 2026 (Kilo Tons) (US$ Bn) 47
FIG. 19 Global Oats Market, by Cosmetics, 2016 – 2026 (Kilo Tons) (US$ Bn) 48
FIG. 20 Global Oats Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 51
FIG. 21 Global Oats Market, by Hypermarkets/Supermarkets, 2016 – 2026 (Kilo Tons) (US$ Bn) 53
FIG. 22 Global Oats Market, by Convenience/Departmental Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 54
FIG. 23 Global Oats Market, by Specialty Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 55
FIG. 24 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 56
FIG. 25 Global Oats Market Value Share, by Geography, 2017 & 2026 (Value %) 58
List of Tables
TABLE 1 Market Snapshot: Global Oats Market Volume (Kilo Tons) 20
TABLE 2 Market Snapshot: Global Oats Market Value (US$ Bn) 21
TABLE 3 Global Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 33
TABLE 4 Global Oats Market, by Product Type 2016 – 2026 (US$ Bn) 33
TABLE 5 Global Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 44
TABLE 6 Global Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 45
TABLE 7 Global Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 51
TABLE 8 Global Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 52
TABLE 9 Global Oats Market, by Geography, 2016 – 2026 (Kilo Tons) 58
TABLE 10 Global Oats Market, by Geography ,2016 – 2026 (US$ Bn) 59
TABLE 11 North America Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 60
TABLE 12 North America Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 60
TABLE 13 North America Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 60
TABLE 14 North America Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 61
TABLE 15 North America Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 61
TABLE 16 North America Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 62
TABLE 17 North America Oats Market, by Country 2016 – 2026 (Kilo Tons) 62
TABLE 18 North America Oats Market, by Country 2016 – 2026 (US$ Bn) 63
TABLE 19 Europe Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 64
TABLE 20 Europe Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 64
TABLE 21 Europe Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 65
TABLE 22 Europe Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 65
TABLE 23 Europe Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 66
TABLE 24 Europe Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 66
TABLE 25 Europe Oats Market, by Country/Region 2016 – 2026 (Kilo Tons) 67
TABLE 26 Europe Oats Market, by Country/Region 2016 – 2026 (US$ Bn) 67
TABLE 27 APAC Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 68
TABLE 28 APAC Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 68
TABLE 29 APAC Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 69
TABLE 30 APAC Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 69
TABLE 31 APAC Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 69
TABLE 32 APAC Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 70
TABLE 33 APAC Oats Market, by Country/Region, 2016 – 2026 (Kilo Tons) 71
TABLE 34 APAC Oats Market, by Country/Region, 2016 – 2026 (US$ Bn) 71
TABLE 35 LATAM Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 72
TABLE 36 LATAM Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 72
TABLE 37 LATAM Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 73
TABLE 38 LATAM Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 73
TABLE 39 LATAM Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 73
TABLE 40 LATAM Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 74
TABLE 41 LATAM Oats Market, by Country/Region 2016 – 2026 (Kilo Tons) 75
TABLE 42 LATAM Oats Market, by Country/Region, 2016 – 2026 (US$ Bn) 75
TABLE 43 MEA Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) 76
TABLE 44 MEA Oats Market, by Product Type, 2016 – 2026 (US$ Bn) 76
TABLE 45 MEA Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) 77
TABLE 46 MEA Oats Market, by End-user Industry, 2016 – 2026 (US$ Bn) 77
TABLE 47 MEA Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) 77
TABLE 48 MEA Oats Market, by Distribution Channel, 2016 – 2026 (US$ Bn) 78
TABLE 49 MEA Oats Market, by Region, 2016 – 2026 (Kilo Tons) 79
TABLE 50 MEA Oats Market, by Region, 2016 – 2026 (US$ Bn) 79
TABLE 51 Kellogg’s: Company Snapshot (Business Description; Product/Business Portfolio; Financial Information; Business Overview and Recent Development) 80
TABLE 52 Quaker Oats Company: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 82
TABLE 53 Bagrry’s India Ltd.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 83
TABLE 54 Nestle: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 84
TABLE 55 General Mills: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 85
TABLE 56 Dr. McDougall’s Right Foods: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 86
TABLE 57 Abbott Nutrition: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 87
TABLE 58 McCann’s: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 88
TABLE 59 ABF Grain Products Limited.: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 89
TABLE 60 Conagra Foods: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 90
TABLE 61 Conagra Foods: Company Snapshot (Business Description; Product Portfolio; Financial Information; Business Overview and Recent Development) 91