Home » Packaging » Pressure Sensitive Labels Market

Pressure Sensitive Labels Market By Print Process (Flexography, Gravure, Screen, Letterpress, Inkjet, Offset Lithography, Electrophotography, Other Processes); By End-User Vertical (Food, Beverage, Healthcare, Cosmetics, Household, Automotive, Industrial, Industrial Chemicals, Consumer, Non-Consumer Durables, Logistics, Other End-User Industries); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Price: $4999

Published: | Report ID: 36547 | Report Format : PDF
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
Pressure Sensitive Labels Market Size 2023  USD 80,542.79 Million
Pressure Sensitive Labels Market, CAGR  4.08%
Pressure Sensitive Labels Market Size 2032  USD 115,433.6 Million

Market Overview

The pressure-sensitive label market is projected to surge from USD 80,542.79 million in 2023 to USD 115,433.6 million by 2032, with a compound annual growth rate of 4.08%.

The pressure-sensitive label market is driven by evolving consumer preferences towards convenient packaging solutions, increasing demand for eco-friendly labeling options, and the expanding application scope across various industries such as food and beverage, healthcare, and retail. Furthermore, technological advancements in printing techniques and adhesive formulations are enhancing label durability and customization capabilities, thereby fueling market growth. Additionally, stringent government regulations regarding product labeling and traceability are propelling the adoption of pressure-sensitive labels for compliance purposes. These market drivers, coupled with the growing trend of product differentiation and brand identity, are expected to sustain the upward trajectory of the pressure-sensitive label market.

Geographical analysis of the Pressure Sensitive Labels Market reveals North America as a dominant region due to the presence of key players like Avery Dennison Corporation and 3M Company, driven by robust industrial infrastructure and high consumer demand. Europe follows suit, propelled by stringent labeling regulations and innovative packaging solutions from major players such as CCL Industries Inc. and UPM-Kymmene Oyj. Asia Pacific emerges as a lucrative market with rapid industrialization and increasing investment in labeling technologies by players like Fuji Seal International, Inc. and Huhtamäki Oyj, fueled by expanding consumer markets and rising disposable incomes.

Design Element 2

Access crucial information at unmatched prices!

Request your free sample report today & start making informed decisions powered by Credence Research!

Download Free Sample

CTA Design Element 3

Market Drivers

Growing Demand for Packaging

Pressure-sensitive labels play a crucial role in this scenario. They offer a quick, efficient, and cost-effective way to label products for shipping and marketing purposes. For example, a study showed that using pressure-sensitive labels can reduce the time spent on packaging by up to 30%, leading to significant cost savings. Moreover, their ease of application and customization make them ideal for fast-paced packaging lines. They can be applied manually or automatically and can be customized to any size, shape, and design, making them suitable for a wide range of products. This flexibility is particularly beneficial in the e-commerce sector, where there are a vast variety of products to be packaged and shipped.

Increasing Focus on Branding and Product Information

Pressure-sensitive labels are indeed a game-changer. They offer versatility in design, allowing for high-quality printing and vivid graphics that can make products stand out on the shelves. Moreover, they provide the space for clear product information, which is crucial for consumer education and trust. For instance, a study by the Pressure Sensitive Adhesive Label Market reported that the global demand for pressure-sensitive labels is expected to rise by 5.5% annually. Effective branding and marketing strategies often hinge on the ability to communicate a product’s value proposition quickly and effectively, and pressure-sensitive labels play a pivotal role in this communication.

Technological Advancements

Innovation in materials and printing technologies is constantly improving pressure-sensitive labels. This includes the development of durable materials that can withstand harsh conditions like extreme temperatures, chemicals, and moisture, making them suitable for a wider range of applications. Special functionalities such as anti-counterfeiting features, tamper-evident seals, and RFID tags can be integrated into pressure-sensitive labels for enhanced security and product tracking. Moreover, sustainable options like eco-friendly materials and adhesives are gaining traction, catering to consumers’ growing environmental concerns.

Versatility and Wide Range of Applications

Pressure-sensitive labels are incredibly versatile and can be found in almost every industry. For instance, in the food and beverage industry, these labels are used on over 75% of products. They offer a reliable and efficient solution for various needs, such as displaying nutritional information, ingredients, and expiration dates. In the pharmaceutical industry, pressure-sensitive labels are crucial for providing vital information like dosage instructions, warnings, and drug interactions. It’s estimated that 85% of all pharmaceutical products use these labels. In logistics, these labels are used for tracking and inventory purposes. A report from 2020 showed that 90% of logistics companies use pressure-sensitive labels for their packages. Lastly, in the electronics industry, these labels are often used for product identification, warning labels, and instruction labels. A recent survey revealed that nearly 80% of electronics manufacturers use pressure-sensitive labels.

Market Trends

Environmental Consciousness Driving eco-friendly solutions:

The pressure-sensitive label market is witnessing a significant shift towards sustainability, aligning with growing environmental consciousness. For instance, manufacturers are now using biodegradable and recyclable materials in over 60% of label production, incorporating recycled content or materials that naturally break down after use. This is a significant increase from just a decade ago, when the figure was less than 25%. In addition, there’s a growing emphasis on sustainable adhesives. Water-based options and other eco-friendly alternatives are now being used in approximately 70% of all pressure-sensitive labels, helping to minimize the environmental impact. Innovations such as linerless labels are also making a difference. These labels eliminate the need for a separate liner, reducing waste generation during the label production process. It’s estimated that linerless labels could potentially reduce waste by up to 40%. Innovations such as linerless labels are also emerging to reduce waste generation during the label production process.

Technology Integration: Revolutionizing Labeling

Technology is revolutionizing pressure-sensitive labels, enhancing functionality and efficiency. For instance, the adoption of RFID and NFC tags has surged by 50% in the last five years, enabling seamless tracking and tracing of products throughout the supply chain. This has significantly improved logistics and authentication processes, particularly in industries like retail and pharmaceuticals.

Interactive labels with QR codes or other elements have also gained popularity. These labels provide consumers with additional product information or connect them to marketing campaigns, enhancing user engagement. A recent survey showed that 70% of consumers found QR codes on product labels helpful. Moreover, pressure-sensitive labels are being integrated with smart packaging solutions that monitor factors like temperature or freshness. These smart labels can offer real-time data for improved product quality and safety assurance. For example, in the food industry, smart labels can help monitor and ensure the freshness of the product, reducing food waste and improving consumer safety.

Market Challenge Analysis

Mitigating raw material cost fluctuations:

Raw material costs, including plastic films and adhesives, exhibit volatility, posing a significant challenge for manufacturers in maintaining profitability. Balancing these fluctuations while ensuring competitive pricing can be a delicate balancing act. Manufacturers must employ effective pricing strategies and supply chain management techniques to mitigate the impact of raw material cost fluctuations on their bottom line. Moreover, fostering partnerships with reliable suppliers and exploring alternative materials or sourcing options can help mitigate the risks associated with raw material price volatility.

Addressing Waste Reduction, Counterfeiting, and Integration Challenges

The pressure-sensitive label industry grapples with substantial waste generation during the production process, amplifying environmental concerns and regulatory pressures. Meeting these challenges necessitates significant investment in sustainable materials, production processes, and waste minimization strategies. Manufacturers must prioritize sustainability initiatives, embrace eco-friendly materials, and implement efficient waste management practices to align with evolving consumer expectations and regulatory requirements while also demonstrating corporate responsibility.

Market Segmentation Analysis:

By Print Process:

The pressure-sensitive label market can be segmented by print process, encompassing various techniques utilized in label printing. Gravure, flexography, screen printing, letterpress, inkjet, and other processes such as offset lithography and electrophotography constitute this segment. Gravure printing, known for its high-quality output, finds application in industries requiring intricate designs and fine details. Flexography, with its versatility and cost-effectiveness, caters to a wide range of applications across industries. Screen printing offers durability and vibrant colors, making it suitable for specialized labeling requirements. Letterpress, though less common, is favored for its ability to produce tactile effects. Inkjet printing provides flexibility and customization options for short print runs and variable-data printing. Other processes like offset lithography and electrophotography offer specific advantages in certain applications, contributing to the diverse print process landscape of the pressure-sensitive label market.

By End-User Vertical:

The pressure-sensitive label market further delineates into end-user verticals, reflecting the diverse industries employing pressure-sensitive labels. Key segments include food, beverage, healthcare, cosmetics, household, industrial, logistics, and other end-user industries. In the food and beverage sector, pressure-sensitive labels are instrumental in brand differentiation and compliance with labeling regulations. Healthcare utilizes these labels for pharmaceutical packaging, ensuring product identification and patient safety. Cosmetics leverage pressure-sensitive labels for aesthetically pleasing and informative packaging. The household sector utilizes these labels for household products, enhancing brand visibility and consumer convenience. Industrial applications span automotive, industrial chemicals, consumer goods, and non-consumer durables, where labels serve functional and informational purposes. Logistics relies on pressure-sensitive labels for efficient inventory management and shipment tracking. Other end-user industries encompass diverse sectors harnessing the versatility and practicality of pressure-sensitive labels for their specific needs.


Based on the print process:

  • Gravure
  • Flexography
  • Screen
  • Letterpress
  • Inkjet
  • Other Processes
  • Offset Lithography
  • Electrophotography

Based on End-User Vertical:

  • Food
  • Beverage
  • Healthcare
  • Cosmetics
  • Household
  • Industrial
  • Automotive
  • Industrial Chemicals
  • Consumer
  • Non-Consumer Durables
  • Logistics
  • Other end-user industries

Based on the geography:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Regional Analysis

North America

North America holds the second-largest market share, accounting for approximately 25% of the global revenue. The region’s well-established packaging and labeling industries, coupled with stringent regulatory requirements and the increasing emphasis on product traceability and branding, have driven the demand for pressure-sensitive labels. The United States remains the primary contributor, followed by Canada, where the adoption of advanced labeling technologies and the growing focus on sustainability have propelled the growth of the pressure-sensitive label market.


Europe captures a 20% market share, with countries like Germany, the United Kingdom, and France being the key contributors. The region’s focus on product safety, quality assurance, and the implementation of stringent labeling regulations have fueled the adoption of pressure-sensitive labels across various industries, including food and beverage, pharmaceuticals, and consumer goods.

Key Player Analysis

  1. Constantia Flexibles Group GmbH
  2. Henkel AG & Co. KGaA
  3. Avery Dennison Corporation
  4. CCL Industries, Inc.
  5. Technicote Inc.
  6. Lintec Corporation, 3M
  7. NSD International
  8. UPM Raflatac
  9. 3M Company
  10. NAStar Inc.

Competitive Analysis

In the fiercely competitive landscape of the pressure-sensitive label market, leading players like Constantia Flexibles Group GmbH, Avery Dennison Corporation, and CCL Industries Inc. stand out as key contenders. Constantia Flexibles Group GmbH distinguishes itself through its global presence and innovative solutions, particularly in the food and beverage sector. Avery Dennison Corporation’s strong focus on research and development enables it to offer cutting-edge labeling technologies across various industries, enhancing brand visibility and consumer engagement. CCL Industries Inc. maintains a dominant position through strategic acquisitions and a diverse portfolio catering to the healthcare, consumer goods, and automotive sectors. Additionally, companies like UPM Raflatac and Henkel AG & Co. KGaA exhibit a strong market presence, leveraging their extensive product offerings and commitment to sustainability to remain competitive in this dynamic market.

Recent Developments

In December 2023, Sentinel Capital Partners, a private equity firm that invests in midmarket companies, announced the recapitalization of Online Labels Group (OLG), one of the leading providers of pressure-sensitive labels, shrink sleeves, and flexible packaging solutions.

In April 2023, Innovia Films developed Rayoface AQBSA, a specially tailored printable-coated cavitated BOPP face stock film, by fusing their surface technology with their material science. The 58-micron-thick film, which features a printed top coating and an adhesive-receptive coated surface on the back, is intended for pressure-sensitive labeling (PSL) applications.

Market Concentration and Characteristics

The pressure-sensitive label market exhibits characteristics of moderate to high market concentration, with a few key players dominating significant market shares. This concentration is primarily attributed to factors such as technological expertise, extensive distribution networks, and strategic acquisitions. Leading companies like Avery Dennison Corporation, Constantia Flexibles Group GmbH, and CCL Industries Inc. command substantial market influence owing to their strong brand reputation, diversified product portfolios, and global presence. These players often leverage economies of scale to invest in research and development, enabling them to innovate and introduce advanced labeling solutions tailored to various industries’ evolving needs. While smaller players contribute to market diversity and niche offerings, the market’s concentration often results in intense competition, driving continuous innovation and competitive pricing strategies. Overall, the Pressure Sensitive Labels Market’s concentration underscores the importance of strategic partnerships, technological advancements, and customer-centric approaches for sustaining growth and competitiveness in this dynamic industry.

Report Coverage

The research report offers an in-depth analysis based on print process, end-user vertical, and geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Shape Your Report to Specific Countries or Regions & Enjoy 30% Off!

Future Outlook

  1. Continued Growth: The pressure-sensitive label market is poised for sustained expansion driven by rising demand across various end-user industries.
  2. Technological Advancements: Ongoing innovations in printing technologies and materials will enhance label durability, customization, and functionality.
  3. Sustainability Focus: Increasing environmental concerns will drive the adoption of eco-friendly labeling solutions, promoting the use of recyclable materials and sustainable adhesives.
  4. Regulatory Compliance: Stringent labeling regulations will necessitate adherence to standards, spurring investment in compliance solutions and technologies.
  5. Emerging Markets: Rapid industrialization and urbanization in emerging economies will create new growth opportunities for pressure-sensitive label manufacturers.
  6. Digital Transformation: Digital printing technologies will enable greater flexibility, customization, and cost-efficiency in label production, catering to the demand for shorter print runs and personalized labels.
  7. Smart Label Integration: Integration with smart technologies like RFID and NFC tags will enable enhanced product tracking, authentication, and consumer engagement.
  8. E-commerce Boom: The surge in e-commerce activities will drive demand for shipping and packaging labels, fueling market growth.
  9. Brand Differentiation: Brands will increasingly utilize high-quality, visually appealing labels to differentiate their products and enhance consumer perception.
  10. Strategic Partnerships: Collaborations and mergers among key players will reshape the competitive landscape, fostering innovation and market expansion.

1. Introduction
1.1. Report Description
1.2. Purpose of the Report
1.3. USP & Key Offerings
1.4. Key Benefits for Stakeholders
1.5. Target Audience
1.6. Report Scope
1.7. Regional Scope
2. Scope and Methodology
2.1. Objectives of the Study
2.2. Stakeholders
2.3. Data Sources
2.3.1. Primary Sources
2.3.2. Secondary Sources
2.4. Market Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
2.5. Forecasting Methodology
3. Executive Summary
4. Introduction
4.1. Overview
4.2. Key Industry Trends
5. Specialty Yeast Market
5.1. Market Overview
5.2. Market Performance
5.3. Impact of COVID-19
5.4. Market Forecast
6. Market Breakup by Type
6.1. Yeast Extracts
6.1.1. Market Trends
6.1.2. Market Forecast
6.1.3. Revenue Share
6.1.4. Revenue Growth Opportunity
6.2. Yeast Autolysates
6.2.1. Market Trends
6.2.2. Market Forecast
6.2.3. Revenue Share
6.2.4. Revenue Growth Opportunity
6.3. Yeast Beta-glucan
6.3.1. Market Trends
6.3.2. Market Forecast
6.3.3. Revenue Share
6.3.4. Revenue Growth Opportunity
6.4. Other Yeast Derivatives
6.4.1. Market Trends
6.4.2. Market Forecast
6.4.3. Revenue Share
6.4.4. Revenue Growth Opportunity
7. Market Breakup by Species
7.1. Saccharomyces cerevisiae
7.1.1. Market Trends
7.1.2. Market Forecast
7.1.3. Revenue Share
7.1.4. Revenue Growth Opportunity
7.2. Kluyveromyces
7.2.1. Market Trends
7.2.2. Market Forecast
7.2.3. Revenue Share
7.2.4. Revenue Growth Opportunity
7.3. Pichia pastoris
7.3.1. Market Trends
7.3.2. Market Forecast
7.3.3. Revenue Share
7.3.4. Revenue Growth Opportunity
7.4. Other Species
7.4.1. Market Trends
7.4.2. Market Forecast
7.4.3. Revenue Share
7.4.4. Revenue Growth Opportunity
8. Market Breakup by Application
8.1. Food
8.1.1. Market Trends
8.1.2. Market Forecast
8.1.3. Revenue Share
8.1.4. Revenue Growth Opportunity
8.2. Bakery Products
8.2.1. Market Trends
8.2.2. Market Forecast
8.2.3. Revenue Share
8.2.4. Revenue Growth Opportunity
8.3. Functional Foods
8.3.1. Market Trends
8.3.2. Market Forecast
8.3.3. Revenue Share
8.3.4. Revenue Growth Opportunity
8.4. Savory Products
8.4.1. Market Trends
8.4.2. Market Forecast
8.4.3. Revenue Share
8.4.4. Revenue Growth Opportunity
8.5. Other Food Applications
8.5.1. Market Trends
8.5.2. Market Forecast
8.5.3. Revenue Share
8.5.4. Revenue Growth Opportunity
8.6. Beverages
8.6.1. Market Trends
8.6.2. Market Forecast
8.6.3. Revenue Share
8.6.4. Revenue Growth Opportunity
8.7. Other Applications
8.7.1. Market Trends
8.7.2. Market Forecast
8.7.3. Revenue Share
8.7.4. Revenue Growth Opportunity
8. Market Breakup by Region
8.1. North America
8.1.1. United States Market Trends Market Forecast
8.1.2. Canada Market Trends Market Forecast
8.2. Asia-Pacific
8.2.1. China
8.2.2. Japan
8.2.3. India
8.2.4. South Korea
8.2.5. Australia
8.2.6. Indonesia
8.2.7. Others
8.3. Europe
8.3.1. Germany
8.3.2. France
8.3.3. United Kingdom
8.3.4. Italy
8.3.5. Spain
8.3.6. Russia
8.3.7. Others
8.4. Latin America
8.4.1. Brazil
8.4.2. Mexico
8.4.3. Others
8.5. Middle East and Africa
8.5.1. Market Trends
8.5.2. Market Breakup by Country
8.5.3. Market Forecast
9. SWOT Analysis
9.1. Overview
9.2. Strengths
9.3. Weaknesses
9.4. Opportunities
9.5. Threats
10. Value Chain Analysis
11. Porters Five Forces Analysis
11.1. Overview
11.2. Bargaining Power of Buyers
11.3. Bargaining Power of Suppliers
11.4. Degree of Competition
11.5. Threat of New Entrants
11.6. Threat of Substitutes
12. Price Analysis
13. Competitive Landscape
13.1. Market Structure
13.2. Key Players
13.3. Profiles of Key Players
13.3.1. Constantia Flexibles Group GmbH Company Overview Product Portfolio Financials SWOT Analysis
13.3.2. Henkel AG & Co. KGaA
13.3.3. Avery Dennison Corporation
13.3.4. CCL Industries Inc.
13.3.5. Technicote Inc.
13.3.6. Lintec Corporation
13.3.7. NSD International
13.3.8. UPM Raflatac
13.3.9. 3M Company
13.3.10. NAStar Inc.
14. Research Methodology

Frequently Asked Questions:

What is the current size of the Pressure Sensitive Labels Market?

As of 2023, the Pressure Sensitive Labels Market is valued at approximately USD 80,542.79 million.

What factors are driving the growth of the Pressure Sensitive Labels Market?

The growth is driven by evolving consumer preferences for convenient packaging, demand for eco-friendly labels, advancements in printing and adhesive technologies, and stringent government regulations regarding product labeling and traceability.

What are the key segments within the Pressure Sensitive Labels Market?

The market is segmented by print process (gravure, flexography, screen printing, letterpress, inkjet, and others such as offset lithography and electrophotography) and end-user verticals (food, beverage, healthcare, cosmetics, household, industrial, logistics, and other industries).

What are some challenges faced by the Pressure Sensitive Labels Market?

Challenges include mitigating the impact of raw material cost fluctuations, addressing waste reduction and counterfeiting issues, and integrating advanced technologies in a cost-effective manner.

Who are the major players in the Pressure Sensitive Labels Market?

Major players include Avery Dennison Corporation, CCL Industries Inc., Constantia Flexibles Group GmbH, Henkel AG & Co. KGaA, 3M Company, and several others with strong market presences and innovative product portfolios.

Green Packaging Market

Report ID: 6654

Food Containers Market

Report ID: 5483

Point Of Purchase (POP) Display Market

Report ID: 9685

Barrier Packaging Market

Report ID: 2396

Bioplastic Packaging Market

Report ID: 1691

Baby Food Packaging Products Market

Report ID: 1910

Africa Flexible Packaging Market

Report ID: 35879

Africa Rigid Plastic Packaging Market

Report ID: 35876

Africa cold chain packaging Market

Report ID: 35872

Meat Packaging Market

Report ID: 8505

Purchase Options

Delivery Format: Excel.
Designed for the individual purchaser.
Users located at a single corporate site or regional office.
Allowed for unlimited sharing globally within one company.
Smallform of Sample request

Have a question?

User Profile

Don’t settle for less – trust Mitul to help you find the best solution.

Report delivery within 24 to 48 hours

– Other Info –

What people say?-

User Review

I am very impressed with the information in this report. The author clearly did their research when they came up with this product and it has already given me a lot of ideas.

Jana Schmidt
CEDAR CX Technologies

– Connect with us –


+91 6232 49 3207


24/7 Research Support


– Research Methodology –

Going beyond the basics: advanced techniques in research methodology

– Trusted By –

Pepshi, LG, Nestle
Motorola, Honeywell, Johnson and johnson
LG Chem, SIEMENS, Pfizer
Unilever, Samsonite, QIAGEN