The emotional influence of foods and drinks is the key trend in the market.
The global relaxation drinks market is expected to grow at a CAGR of 14.06% during the estimated period from 2019 to 2027, starting from US$ 330.8 Mn in 2018.
Relaxation drinks are drinks that contain a blend of various herbs and amino acids. The stressful modern lifestyles create the need for mood-balancing foods and drinks worldwide. Rooted stress and limited time available for rest are some of the major causes of the growth of the relaxation drinks market globally. Moreover, manufacturers are focusing on new and improved ways of targeting consumers. Such as connecting the colors of drinks with the mood of the consumers. For instance, Sensient Flavors launched a new drink. The drink balances the emotional state of the consumers naturally and gently. In addition, the company offers four new color concepts: calming blue, relaxing green, and uplifting yellow.
Sales of relaxation drinks accounts for $100 million industry.
Relaxation drinks began to explode in the market for many reasons, such as the drinks being marketed to reduce anxiety and stress. Thereby improving sleep and focus. Relaxation drinks are also becoming popular in the U.K. the busy and stressful lifestyles of consumers in the U.K. help the relaxation drinks market to grow. Moreover, manufacturers are offering new and improved products in the market. For instance, Marley's Mellow Mood is a popular relaxation drink in the U.K. market. In addition, growing stress among the millennial population is increasing the demand for stress-relieving products globally.
Calming effects of relaxation drinks contribute to market growth.
Growing stress levels in the urban population are a major factor in increasing the demand for relaxation drinks globally. For instance, the Global State of Emotions Report suggests that about one-third of the world's population suffers from chronic pain. In addition, 55% of people in the U.S. were reported to be stressed on a regular basis in 2018. Greece accounts for the most stressed-out country since 2012. Moreover, according to Health Focus International research in 32 countries, stress has become a major health concern that affects people with sleeping problems. Therefore, increasing the stress and penetration of customers towards colorful drinks will drive the market's growth in the forecast period.
Application Analysis
CDB (cannabidiol) infused relaxation beverage supports the market growth.
The application segment is sub-classified into insomnia, anxiety, and others. The insomnia segment dominated the relaxation drinks market in 2018 and is likely to dominate it during the forecast period. Insomnia is the most prevalent sleep disorder worldwide. People are faced with regular stress and opting for products that promote physical and mental relaxation and stress relief. For instance, according to the U.S. Department of Health and Human Services, chronic sleep disorders affect about 70 million Americans. The disorder related to sleep requires about $16 million in annual costs in the health care sector and $50 billion in productivity loss. The aforementioned reasons are a key factor for the global dominance of the relaxation drinks market.
Shift work sleep disorders drive the market growth.
The working hours of individuals also affect the routine of sleep. For instance, according to the Australian Sleep Association, shift work sleep disorder give rise to symptoms such as insomnia or excessive sleepiness. The report also suggests that 10% of the total shift workers are likely to suffer from sleep disorders. Moreover, the American Academy of Sleep Medicine suggests that 30% of adults have insomnia symptoms, and about 10% are likely to suffer from chronic insomnia.
Regional Analysis
North America Dominates relaxation Drinks Market Globally.
The demand for beverages that offer relaxation or stress relief is high in North America. As a result, the U.S. holds the major part of the relaxation drinks market in the overall share of North America, growing with a CAGR of around 22% during the forecast period. In addition, 350 startup brands offering relaxation and stress or sleep benefits are situated in the U.S., which is worth approximately $10 million. According to the research study, 127 million liters of relaxation drinks were sold in the U.S. in 2010, which increased to 300 million liters in 2014.
The consumption trends of the U.S. and Canada suggest that people in North America are always ready to adapt to new beverage brands, and relaxation drink is one of the key trends in the international market. Moreover, the study also suggests that 70 million Americans face trouble while sleeping, demanding more products for relaxation. The aforesaid factors support market growth for the relaxation drinks market.
List of Companies Covered:
Tranquila
Kalm with Kava
iChill Beverages, Inc.
Purple Stuff
Bimble Beverages
Jus by Julie
Boisson Slow Cow, Inc.
Phi Drinks, Inc.
Key Industry Developments:
In February 2016, the premium beverage brand Tranquini launched a new relaxation drink. Tranquini is a relaxation beverage that contains naturally occurring ingredients such as chamomile, lavender, and lemon. The drink helps to reduce stress and relieve anxiety without any drowsiness.
In June 2017, Jus by Julie launched a drinking shot. The Prebiotics Energy & calming shots are manufactured with vegan probiotics and prebiotics. The shots offer natural energy, relaxation benefits, and immune and digestive health.
In January 2019, Bimble Beverages, a company based in New York, launched a new drink. Bimble is a stress-relief alternative and can be used regularly. Bimble is derived and manufactured from natural products such as mint and grapefruit extracts.
Historical & Forecast Period
This study report represents analysis for each segment from 2017 to 2027, considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027.
Segmentation Product Type (2017–2027; US$ Mn)
Tea Drinks
Vitamin Drinks
Others (Kava Drinks, Melatonin, etc.)
Application (2017–2027; US$ Mn)
Insomnia
Anxiety
Others (Physical Stress, etc.)
Geography Segment (2017–2027; US$ Mn)
North America (U.S. and Canada)
Europe (U.K., Germany, Spain, Italy, and the Rest of Europe)
Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
Rest of World (Middle East & Africa (MEA), Latin America)
The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints, and opportunities to understand the overall relaxation drinks market better. In addition, the global report also represents the competitive landscape based on market initiatives and strategies, product portfolio, and business strengths.
Frequently Asked Questions
The market for Relaxation Drinks is expected to reach US$ 330.8 Mn in 2027.
The Relaxation Drinks market is expected to see significant CAGR growth over the coming years, at 14.06%.
The report is forcasted from 2019-2027.
The base year of this report is 2018.
Tranquila, Kalm with Kava, iChill Beverages Inc., Purple Stuff, Bimble Beverages, Jus by Julie, Boisson Slow Cow, Inc. are some of the major players in the global market.
