Social TV Market By Technologies & Platform (Social EPG/Content Discovery, AD Production, AD Serving Platforms, Social Curation & Syndication, General Social Analytics, Content Detection Matching, Meta Data Supplies, Social TV Analytics, Sharing Technologies, Others); By Application (Social Gaming/Interaction, Social Rewards, Social Discussions, Social Check-In, Remote Control Application, Specific Social Networking) – Growth, Future Prospects and Competitive Analysis, 2019 - 2027

The Growing Adoption of the Social Media Platform is Driving the Growth of the Social TV Market

Globally, the social TV market is expected to grow with a CAGR of 11.5% during the forecast period from 2019 to 2027. The market is driven by the growing adoption of social media platforms across the globe. Over the last decade, social media platform has emerged as the most disruptive trend worldwide. It has significantly changed the way people used to communicate, access information, and entertain themselves. As a result, the total number of social media users is estimated to be around 3.5 billion in 2019, i.e., approx 33% of the world population, and the number is further estimated to increase in the future.  

As the adoption of social media platforms is increasing, organizations are also leveraging social media capabilities to gain insights into customer behavior to provide a better customer experience. The television and entertainment industry is also collaborating with social media companies to offer better customer engagement services and enhance customer experience. The integration of social media platforms into television enables the convergence of the social layers into the entertainment and allows users to communicate with other users while watching the TV. 

Market Synopsis

500-900MW is Estimated to Grow Significantly During the Forecast Period  

The social TV market is categorized based on the technologies and platform into social EPG/content discovery, AD production, AD serving platforms, social curation & syndication, general social analytics, content detection matching, metadata supplies, social TV analytics, and sharing technologies. Social TV analytics was estimated to account for more than 25% share of the social TV market in 2018. The market's growth is attributed to the rising need among organizations to analyze customer behavior.

North America is Leading the Social TV Market             

North America led the global Social TV market in 2018 with a market share of more than 43%. The market's growth is driven by the growing adoption of social media platforms and internet penetration across the region. In addition, the increasing collaboration activities among social media companies and entertainment channels to provide personalized viewing experiences to the customer are backing the market growth.

The major vendors in the social TV market are Apple TV, Airtime, Bluefin Labs, ConnecTV, BOXEE, DIJIT, GetGlue, Facebook, Trendrr TV, Google Inc., Ooyala, Grace Note, Roku, Snappy TV, Rovi, Social Guide, and TellyBug. 

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. In addition, compounded Annual Growth Rate (CAGR) for each respective segment was calculated for the forecast period from 2019 to 2027. 

Report Scope by Segments

The social TV market report provides market size and estimates based on market dynamics and key trends observed in the industry. In addition, the report provides a holistic view of the global social TV market based on power rating, application, and geography.

Frequently Asked Questions

The market for Social TV is expected to reach US$ XX Bn in 2027.

The Social TV market is expected to see significant CAGR growth over the coming years, at 11.5%.

The report is forecasted from 2019-2027.

The base year of this report is 2018.

Airtime, Apple TV, Bluefin Labs, BOXEE, ConnecTV, DIJIT, Facebook, GetGlue, Google Inc., Grace Note are some of the major players in the global market.

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Published Date:  Dec 2019
Category:  Technology & Media
Report ID:   60093
Report Format:   PDF
Pages:   120
Rating:    4.2 (56)
Delivery Time: 24 Hours to 48 Hours   
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