AI in Social Media Market By Technology (Machine Learning and Deep Learning, Natural Language Processing), By Component (Solutions and Services), By Application (Sales & Marketing, Customer Experience Management, Predictive Risk Assessment), By End Use Verticals (Retail & e-Commerce, BFSI, Media & Advertising, Education, Public Utilities, Others) - Growth, Future Prospects, and Competitive Landscape, 2019 -2027

Increasing adoption of AI as a marketing tool is expected to spur market demand worldwide.

The global AI in the social media market is expected to reach US$ 33.30 billion by 2027, expanding at a CAGR of 25.7% from 2019 to 2027. Today, social media is not only a place for human interaction but has also become a marketing tool. Marketers and organizations worldwide are leveraging the power of social media to thrive in terms of efficiency and productivity. In the wake of the same, they are empowering facial and image recognition, chatbots, and influencer marketing schemes to increase the visibility of their products or services on social websites.

For instance, in 2018, a few big companies, such as Mercedes Benz, Microsoft Corporation, SAP SE, Loeffler Randall Inc., and Fiji Water (The Wonderful Company), among others, were running influencer marketing campaigns. These campaigns were aimed at boosting promotional strategies and improving their returns on investment. Furthermore, the increasing number of users on social media at an alarming rate is assisting market growth. By 2019, the number of total social network users is projected to hit 2.77 billion, up from 2.46 billion in 2017.

This, in turn, is expected to increase the data traffic on social media and help vendors of AI technology analyze more social media content and offer more relevant insights on ongoing market trends. Therefore, the increasing number of social network users is poised to uplift market demand in the near future.

Market Synopsis

Over the forecast period, the Natural Language Processing (NLP) Segment is expected to have the highest CAGR.

Natural Language Processing (NLP) is likely to offer sound business opportunities in the marketing segment in the coming years. NLP helps businesses make business-driven decisions by analyzing the content floating on social media platforms and consequently converting it into in-depth insights that help them understand ongoing market trends. For example, Facebook employs an NLP tool called "DeepText" to analyze the words shared by users in their posts. Similarly, other social media platforms are also subsequently integrating NLP tools for content creation and optimization.

In addition, growing investment in NLP startups is another prime factor contributing to the growth of the segment. For instance, in 2018, Facebook announced that it would acquire a UK-based AI startup, Bloomsbury AI, to leverage its NLP expertise in detecting inappropriate content and fake news.

The retail segment is expected to exhibit significant growth in the coming years.

The retail industry is anticipated to witness significant growth over the forecast period owing to a shift in marketing trends from conventional TV ads to an AI-driven approach for personalized product recommendations. A data-driven approach and image recognition help the e-commerce and retail sectors market appropriate products to their target customers.

This approach boosts their performance and reduces the effort that is otherwise required in other traditional marketing approaches. Leading retailers like Walmart have their presence on Facebook, Instagram, Twitter, Linkedin, Pinterest, YouTube, and other social media platforms powered by AI technology to track performances and fan followings. In addition to this, using the power of AI technology on social media platforms, Walmart analyses the ups and downs in the market and its competitors' actions.

Asia Pacific witnesses the highest growth over the forecast period.

Asia Pacific is expected to register the highest growth over the forecast period. The anticipated growth will be driven by the perpetual rise in AI spending. As per the International Data Corporation (IDC), Asia Pacific accounted for around 80% of the rise in AI spending over the last year, primarily driven by the retail industry and other businesses in China.

In addition, the increasing penetration of social media in the Asia Pacific is signaling a positive sign for marketers to integrate AI into social media for brand and product promotion. In 2018, Asia-Pacific registered a rise of 12% in active social media users as compared to the previous year. Furthermore, China and India are currently the most attractive business destinations for global AI in the social media market owing to their large numbers of active social media users and rapid industrialization, respectively.

Key Players and Competitive Landscape:

Some of the prominent players profiled in the global AI in social media market report include Google Inc., Facebook Inc., Amazon Web Services (AWS) Inc., Adobe Inc., IBM Corporation, Baidu Inc., Twitter, Salesforce Inc., Snap Inc., Sprinklr Inc., Unmetric Inc., and ISentium LLC, among others.

Historical and Forecast Period

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2017 to 2027, considering 2018as the base year for the research. The CAGR (compound annual growth rate) for each segment and sub-segment is calculated for the forecast period from 2019 to 2027.Report Scope by Segments

The research study on AI in the social media market offers market size and forecasts based on market dynamics and predominant trends shaping the industry. The report provides an all-around view of the global AI market in social media based on technology, components, applications, end users, and geography. Key segments covered in the report are as follows:

Key questions are answered in this report.

• What was the global AI in social media market size in 2017 and 2018?
• What are the estimated forecast and market projections up to 2027?
• Which region has the most AI in the social media market?
• Which is the most preferred technology used for AI in social media?
• Which are the predominant trends shaping the global AI market in social media?
• Which is the most promising, attractive, and least-explored application segment in the global AI social media market?
• Who are the leading vendors in the global AI social media market?
• What are the leading strategies used by the world's leading manufacturers in the AI social media market? 

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