Unified Communication Market

Market Insights:

The market for unified communication (UC) market is expected to see significant growth throughout the forecast period 2015 – 2022 with the rising adoption of unified communication in enterprises across the world. UC enables organizations to meet their real-time communication needs required for critical business operations. Unified communication includes packaged solutions such as instant messaging, unified messaging, collaboration systems, mobility, conference solutions, transactional and informational systems, and other real-time and non-real time systems. The global UC market is expected to grow with the adoption of bringing your own devices (BYOD) and the evolution of cloud/hosted services worldwide. Unified communication can be used for enterprises, social networking, and other communication applications. Organizations worldwide have started to appreciate the value of integrating multiple communication applications and the benefits of packaged solutions. Enterprises are deploying new applications and upgrading their existing messaging or telephony infrastructure. This trend is expected to continue with the rising need to improve operational efficiency and reduce costs to remain competitive in the global market. All these factors represent a positive outlook for the unified communication vendors.

The global unified communication market was valued at US$ 31.76 Bn in 2014 and is likely to cross US$ 106.44 Bn by 2022, growing at a CAGR of 16.4% through the forecast period 2015 to 2022.

Purpose of the Report

The report titled “Unified Communication Market – Growth, Share, Opportunities, and Competitive Analysis offers an in-depth analysis of different types of UC applications. This study includes market estimates and forecasts of the different categories of UC solutions which would help vendors to identify potential market segments. This report provides an in-depth analysis of market dynamics, such as market drivers, restraints, and opportunities. The report also includes current technology trends, pricing trends, demand-supply trends, PESTEL analysis, and competitive landscape. The report also includes profiles of major players in the global unified communication industry along with their product and service offerings, regional market presence, market winning strategies, and financial overview. It highlights their recent developments in the unified communication market.

Target Audience

• Unified Communication On-premises Solution Providers
• System Integrators
• Unified Communication Application Developers
• Support Services Providers
• Other End-users

We have considered unified communication solutions (UC) used for the following applications:

• Unified Messaging
• Conference (Audio/Video/Web)
• E-mail
• Enterprise Telephony
• Contact Center Applications
• Mobility Solutions
• Instant Messaging (IM) and Presence

Enterprise telephony accounted for the largest revenue share in the overall unified communication market by application. Enterprise telephony solutions include key telephone systems (KTS), wireless, private branch exchange (PBX), private branch exchange (PBX), softphones, IP hard phones, internet protocol (IP-PBX) systems, and digital phones. Enterprises worldwide are investing significant amounts in enterprise telephony solutions to support global expansion and seamless communication between employees. Softphones are gaining popularity worldwide with a shifting trend towards software-based solutions. Organizations across the world are looking to cut down their expenses. This is driving the demand for web conference and video conference solutions. Rising security concerns are fueling the adoption of Instant Messaging (IM) and Presence. Mobility solutions are expected to see the fastest growth compared to all other unified communication applications. The rising adoption of mobile devices and the shifting trend towards bringing your device (BYOD) are the major factors influencing the demand for mobility packages. This is also expected to spur the demand for cloud-based and hosted solutions. Contact center applications are gaining more popularity in cloud-based solutions.

Unified communication integrates different communication tools to exchange information and perform daily job activities more effectively. For example, presence technology, IP telephony, and instant messaging are used for synchronous communication in business operations. On the other hand, email, Twitter, and other text messaging tools are used for asynchronous communication. Unified communication was introduced to integrate software platforms used for synchronous and asynchronous communication tools so that end users can access all these tools over the mobile computing devices they are using.

The following are different types of organizations where the use of a unified communication system improves business operations:

• UC can be used in small and medium-sized enterprises where employees use desktops, phones, smartphones, and webcams to improve business operations and communication.
• UC system can be used to integrate communication tools used in conference rooms, such as a shared display system, shared camera systems, and speakerphones.
• Remote employees can natively access audio and video by using mobile communication devices such as smartphones, tablets, and laptops.

History of Unified Communication Technology:

During the 1980s, the idea of unified communication emerged with unified messaging (UM) technology to improve the performance of business processes and communication. Communication technologies such as email, voice messaging, and interactive voice response (IVR) have become popular for mobile employees to access corporate information. Email applications were popular before the commercialization of mobile phones and personal computers, which utilized an email reader feature on voice mail systems.

Unified messaging (UM) technology became popular in the 1990s. Business organizations have invested much in integrating email and voice mail using office PC systems, mobile phones, and remote office phones. Following are some major UM systems that emerged during this decade

• DEC All-In-One (1991),
• Telephony One Stop (1995)
• Octel (Microsoft Exchange) (1997)

As mobile phones became popular during the 1990s, UM systems upgraded to “find me” systems, enabling a caller to find the party. The evolution of mobile features has helped in the development of UC technology. The evolution of speech-controlled features in mobile phones enables users to control incoming and outgoing calls, make a call by taking the contact person’s name, text to speech technology (hear and respond to voice or e-mail), and other applications such as a calendar or meeting planner. In desktop systems, UM combines voice mail and e-mail in a single interface integrated with call control technology. In the early 2000s concept of Internet Protocol (IP) Telephony systems were introduced by several start-up companies, which were acquired by large giants like Cisco, Nortel, Mitel, Shoretel, NEC, and others. Software developers had identified potential in the communication market and introduced Instant Messaging technology that provides presence (online status of participants). Business application software manufacturers have incorporated required communication applications into their products. The global unified communication market is growing rapidly, and recognized players such as IBM, RIM, Microsoft, and others are focusing on developing innovative solutions to strengthen their position in the unified global communication (UC) market.

Deployment Types of Unified have considered Communication – Market Analysis.

We have considered cloud and on-premises unified communication solutions used in business operations. On-premises UC solutions accounted for the largest revenue share in the global market due to their ease of operation and better control capabilities. On-premises systems are expected to maintain their dominant position through the forecast period as they offer better customization per the business requirements. However, high maintenance costs and the need for trained operators increase operational costs for the organization.

Cloud services are gaining more popularity with the rising demand for mobility and frequently traveling employees for their organization. Unified communication as a service (DaaS) is an emerging technology attracting organizations and communication service providers. UCaaS offers better flexibility compared to on-premises solutions. Cloud-based unified communication solutions are expected to see the fastest growth through the forecast with rising adoption of cloud bases solutions, particularly in small and medium-sized enterprises. Deploying cloud-based solutions allows users to add new facilities and functionalities per their requirements at minimum cost. In addition, cloud-based solutions reduce overall operational costs for the organization by reducing infrastructure and maintenance costs. The shifting trend toward bringing your device (BYOD) and the rising need for mobility also influence the demand for UCaaS. Low ownership cost and pay-per-use are major factors expected to influence the demand for UCaaS shortly. In addition, UCaaS solutions providers focus on providing continuous support services by developing advanced collaboration tools.

Geography Segmentation Analysis – Unified Communication (UC) Market

We have classified the global unified communication market into four regions, i.e., North America, Europe, Asia-Pacific, and the Rest of the World (RoW). The rest of the world includes South America, the Middle East, and Africa. In 2014, North America accounted for the largest revenue share in the global unified communication market, followed by Europe. North America and Europe have matured markets, and most regional organizations have deployed advanced unified communication solutions. Enterprises in North America and Europe are rapidly deploying UCaaS technologies that improve the communication experience and support advanced technologies such as Voice over Internet Protocol (V0IP), Long Term Evolution (LTE), and (Web Real-Time Communication) WebRTC. Europe and North America are highly competitive markets with many recognized players. The rising popularity of bringing your device (BYOD) is increasing the demand for mobility solutions in North America and Europe. The Asia Pacific is expected to be the fastest growing regional market with the rising adoption of unified communication technologies, particularly in China, India, and Southeast Asia. Cloud and hosted solutions are gaining more popularity over on-premises solutions due to low deployment costs. In addition, vendors are integrating their cloud solutions with on-premises solutions to provide cost-effective and efficient solutions to clients. Small and medium-sized enterprises in Asia Pacific regions have started to invest in unified communication solutions, which is the major driving factor for this market.

Chap 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Approach Adopted

Chap 2 Executive Summary
2.1 Market Snapshot: Global Unified Communication (UC) Market
2.2 Global Unified Communication Market, By Type
2.3 Global Unified Communication Market, By Deployment
2.4 Global Unified Communication Market, By Application
2.5 Global Unified Communication Market, By End-use Vertival
2.6 Global Unified Communication, By Geography

Chap 3 Market Dynamics
3.1 Introduction
3.1.1 Global Unified Communication Market Revenue and Growth, 2013 – 2022, (US$ Bn)
3.2 Market Inclination Insights
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 See-Saw Analysis
3.5.1 Impact Analysis of Drivers and Restraints
3.6 Attractive Investment Proposition
3.7 Unified Communication Industry – PESTEL Analysis
3.8 Competitive Analysis
3.8.1 Market Positioning of Key Vendors

Chap 4 Global Unified Communication Market Analysis, By Type
4.1 Overview
4.2 Pac-Man Analysis
4.3 User Productivity
4.3.1 Global User Productivity UC Market Revenue, 2013 – 2022, (US$ Bn)
4.4 Business Process
4.4.1 Global Business Process UC Market Revenue, 2013 – 2022, (US$ Bn)

Chap 5 Global Unified Communication Market Analysis, By Deployment
5.1 Overview
5.2 Pac-Man Analysis
5.3 On-premises
5.3.1 Global On-premises UC Solutions Market Revenue, 2013 – 2022, (US$ Bn)
5.4 Cloud/hosted
5.4.1 Global Cloud/hosted UC Market Revenue, 2013 – 2022, (US$ Bn)

Chap 6 Global Unified Communication Market Analysis, By Energy Efficiency Class
6.1 Overview
6.2 Tornado Analysis
6.3 Unified Messaging
6.3.1 Global Unified Messaging Market Revenue, 2013 – 2022, (US$ Bn)
6.4 UC Conference
6.4.1 Global UC Conference Market Revenue, 2013 – 2022, (US$ Bn)
6.5 E-mail
6.5.1 Global E-mail Market Revenue, 2013 – 2022, (US$ Bn)
6.6 Enterprise Telephony
6.6.1 Global Enterprise Telephony Market Revenue, 2013 – 2022, (US$ Bn)
6.7 Contact Center App
6.7.1 Global Contact Center App Market Revenue, 2013 – 2022, (US$ Bn)
6.8 Mobility
6.8.1 Global Mobility Market Revenue, 2013 – 2022, (US$ Bn)
6.9 IM/Presence
6.9.1 Global IM/Presence Market Revenue, 2013 – 2022, (US$ Bn)

Chap 7 Global Unified Communication Market Analysis, By End-use Verticals
7.1 Overview
7.2 Tornado Analysis
7.3 BFSI
7.3.1 Global Unified Communication Market for BFSI Application Revenue, 2013 – 2022, (US$ Bn)
7.4 Telecom & IT
7.4.1 Global Unified Communication Market for Telecom & IT Application Revenue, 2013 – 2022, (US$ Bn)
7.5 Consumer Good & Retail
7.5.1 Global Unified Communication Market for Consumer Good and Retail Applications Revenue, 2013 – 2022, (US$ Bn)
7.5 Healthcare
7.5.1 Global Unified Communication Market for Healthcare Revenue, 2013 – 2022, (US$ Bn)
7.6 Public Sector and Utilities
7.6.1 Global Unified Communication Market for Public Sectors and Utilities Industry Revenue, 2013 – 2022, (US$ Bn)
7.7 Logistics and Transportation
7.7.1 Global Unified Communication Market for Logistics and Transportation Revenue, 2013 – 2022, (US$ Bn)
7.8 Travel and Hospitality
7.8.1 Global Unified Communication Market for Travel and Hospitality Revenue, 2013 – 2022, (US$ Bn)

Chap 8 North America Unified Communication Market Analysis
8.1 Overview
8.1.1 North America Unified Communication Market Revenue, 2013 – 2022, (US$ Bn)
8.2 North America Unified Communication Market Revenue, By Type, 2013 – 2022 (US$ Bn)
8.2.1 SRC Analysis
8.3 North America Unified Communication Market Revenue, By Deployment, 2013 – 2022 (US$ Bn)
8.3.1 SRC Analysis
8.4 North America Unified Communication Market Revenue, By Application, 2013 – 2022 (US$ Bn)
8.4.1 SRC Analysis
8.5 North America Unified Communication Market Revenue, By End-use Vertical, 2013 – 2022 (US$ Bn)
8.5.1 SRC Analysis
8.6 North America Electric Market Market Revenue, By Country, 2013 – 2022 (US$ Bn)
8.6.1 SRC Analysis

Chap 9 Europe Unified Communication Market Analysis
9.1 Overview
9.1.1 Europe Unified Communication Market Revenue, 2013 – 2022, (US$ Bn)
8.3 Europe Unified Communication Market Revenue, By Deployment, 2013 – 2022 (US$ Bn)
8.3.1 SRC Analysis
8.4 Europe Unified Communication Market Revenue, By Application, 2013 – 2022 (US$ Bn)
8.4.1 SRC Analysis
8.5 Europe Unified Communication Market Revenue, By End-use Vertical, 2013 – 2022 (US$ Bn)
8.5.1 SRC Analysis
8.6 Europe Electric Market Market Revenue, By Country, 2013 – 2022 (US$ Bn)
8.6.1 SRC Analysis

Chap 10 Asia Pacific Unified Communication Market Analysis
10.1 Overview
10.1.1 Asia Pacific Unified Communication Market Revenue, 2013 – 2022, (US$ Bn)
10.2 Asia Pacifc Unified Communication Market Revenue, By Type, 2013 – 2022 (US$ Bn)
10.2.1 SRC Analysis
10.3 Asia Pacifc Unified Communication Market Revenue, By Deployment, 2013 – 2022 (US$ Bn)
10.3.1 SRC Analysis
10.4 Asia Pacifc Unified Communication Market Revenue, By Application, 2013 – 2022 (US$ Bn)
10.4.1 SRC Analysis
10.5 Asia Pacifc Unified Communication Market Revenue, By End-use Vertical, 2013 – 2022 (US$ Bn)
10.5.1 SRC Analysis
10.6 Asia Pacific Electric Market Market Revenue, By Country, 2013 – 2022 (US$ Bn)
10.6.1 SRC Analysis

Chap 11 Rest of the World (RoW) Unified Communication Market Analysis
11.1 Overview
11.1.1 RoW Unified Communication Market Revenue, 2013 – 2022, (US$ Bn)
11.2 RoW Unified Communication Market Revenue, By Type, 2013 – 2022 (US$ Bn)
11.2.1 SRC Analysis
11.4 RoW Unified Communication Market Revenue, By Deployment, 2013 – 2022 (US$ Bn)
11.3.1 SRC Analysis
11.4 RoW Unified Communication Market Revenue, By Application, 2013 – 2022 (US$ Bn)
11.4.1 SRC Analysis
11.5 RoW Unified Communication Market Revenue, By End-use Vertical, 2013 – 2022 (US$ Bn)
11.5.1 SRC Analysis
11.6 RoW Electric Market Market Revenue, By Country, 2013 – 2022 (US$ Bn)
11.6.1 SRC Analysis

Chap 12 Company Profiles
12.1 AT&T Inc
12.2 Avaya Inc
12.3 Alcatel-Lucent S.A
12.4 Cisco Systems, Inc
12.5 Hewlett-Packard Company
12.6 International Business Machines Corporation
12.7 Microsoft Corporation
12.8 Oracle Corporation
12.9 Polycom
12.10 Tata Communications Limited
12.11 Verizon Communications