Market Insights
Brain health supplements are used to bolster brain function by enhancing memory, attention, mood, creativity, and motivation in healthy individuals. The brain health supplement market is predicted to surge with the rise in the aging population and to combat neurological disorders.
The report titled “Global Brain Health Supplements Market: Growth, Future Prospects, and Competitive Analysis, 2016–2024” offers strategic insights into the overall Brain Health Supplements market, along with the market size and estimates for the duration of 2016 to 2024. The research study covers an in-depth analysis of market segments based on ingredient type, applications, sales channels, and different geographical regions.
In order to help strategic decision-makers, the report also includes sections on the competitive profiling of the leading players in the global brain health supplements market, attractive investment propositions, and market positioning of key manufacturers. Other in-depth analysis provided in the report includes:
Geographically, the global market for brain health supplements is studied for the following regional markets:
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa
The market size and forecast for these regional and country-level markets are presented in this study for the period 2014–2024. Market growth rates for the forecast period 2016–2024 are also included in this report, considering 2015 as the base year.
Along with quantitative information, qualitative information sets and assessment tools are provided in this study for a better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges, and opportunities assists the readers in understanding the ongoing trends in the global brain health supplements market.
Tools such as the market positioning of key players and an attractive investment proposition provide the readers with insights into the competitive scenario of the global brain health supplements market. This report concludes with a company profiles section that highlights major information about the key players engaged in the global brain health supplements market. In-depth competitive environment analysis and historical 2014 market size data are also provided in the report.
Thus, the research study provides a holistic view of the global market for brain health supplements, offering market size and estimates for the period from 2016 to 2024, keeping in mind the above-mentioned factors.
Based on the type of ingredient, the brain health supplement market is segmented into:
- Acetyl-L-Carnitine
- Ginkgo
- Ginseng
- Alpha GPC
- Bacopa Monnieri
- DHA
- Tryptophan
- Others
Brain health supplements, also called nootropics, are gaining importance in the market for long-term brain health. The brain’s function is deteriorated or is affected due to various reasons, such as aging, unhealthy eating habits, stress, etc. Thus, brain supplements are consumed to maintain brain health and well-being.
Brain health supplements boast enhanced cognitive function, motivation level, memory, alertness, and creativity; they also help reduce age-related declines in brain function. Natural ingredients are used to make the best memory supplements, which also boost energy levels. These products also help in enhancing overall abilities and improving physical activity levels.
The best brain supplement consists of different ingredients to elicit different goals, such as improving memory, concentration, and the physical health of the brain. It is followed by acetyl–L-carnitine (a precursor for acetylcholine) and DHA (the omega-3 form). Bacopa Monnieri, an impressive nootropic used as an attention-enhancing drug, is the fastest-growing among all considered supplements, with the segment progressing at a CAGR of 21.4% during the forecast period of 2016–2024.
Based on the type of application, the brain health supplement market is segmented into:
- Memory Enhancement
- Mood and depression
- attention and focus
- Longevity and anti-aging
- Sleep, recovery, and dream enhancement
- Anxiety
Brain health supplements, also known as “smart drugs,” are compounds that enhance brain function. These are becoming increasingly popular to give the mind an extra boost. According to one Telegraph report, up to 25% of students at leading U.K. universities have taken the prescription smart drug modafinil, and California tech start-up employees are trying everything from Adderall to LSD to push their brains into a higher gear. Brain health supplements for memory enhancements hold the largest share of the global market due to the increasing demand for drugs by students and working people in developed countries.
Many college students, scientists, entrepreneurs, investment bankers, and Silicon Valley geeks are opting for memory enhancers to sharpen their minds and gain an edge on the competition. Mood and depression enhancers held the second largest segment due to increased cases of depression and anxiety in youth. Moreover, top mood-enhancing brain health supplements are not only safe to use, but they also improve the overall health of your brain. They reduce oxidative stress within the brain and target free radicals.
Based on the type of sales channel, the brain health supplement market is segmented into:
- Hypermarket/Supermarket
- Drug Store
- Online Stores
Brain-health supplements are drugs that enhance cognition and memory and facilitate learning. These supplements improve concentration and boost memory power. They are often used to increase attention spans, help individuals focus, and act as study aids. Brain health supplements are gaining acceptance in the market due to aggressive promotion and an enhanced sales channel to increase their accessibility to consumers. Online stores held the largest market in the global market for brain health supplements due to the availability of a wider variety of products as compared to supermarkets, hypermarkets, and drug stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores.
Moreover, the frequency of online searches has grown significantly in the past two years, creating greater business opportunities for the market. The growth in the number of supermarkets and hypermarkets in developing countries, where nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, would help the supermarket and hypermarket segment grow at a steady rate during the forecast period.
For the purpose of this study, the global brain health supplements market is categorized as follows:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
For the purpose of this study, the global market for brain health supplements is segmented into six regional markets: North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. In the base year 2015, North America was observed as the largest revenue-generating market for brain health supplements, where the U.S. held the largest market share.
A higher proportion of the baby boomer population, an increasing number of self-directed consumers, technological advancement, a strong desire to enhance brain function among the adult population, and easy availability of quality products are factors that drive the market’s growth in North America. It is observed that demand for brain health supplements in European countries is mainly driven by the geriatric and adult populations.
The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Asia Pacific will show significant growth in the forecast period due to factors such as rising foreign investment in collaboration with the local players, increasing awareness among the upper-middle-income segment, growth of emerging markets, exiting populous countries, and continuous economic development that will contribute to market growth in Asia Pacific.
