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CBD Wine Market By Source (Hemp-based, Marijuana-based); By Product Type (Low-based CBD Wine, Marijuana-based Wine); By Packaging (Bottles, Cans); By Distribution Channel (On-trade, Off-trade); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 36685 | Report Format : PDF
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
CBD Wine Market Size 2023  USD 13.75 Million
CBD Wine Market, CAGR  24.65%
CBD Wine Market Size 2032  USD 99.89 Million

Market Overview

The CBD wine market experienced significant growth, soaring from USD 13.75 million in 2023 to a staggering USD 99.89 million by 2032, marking a remarkable compound annual growth rate of 24.65%.

The CBD wine market is being propelled by several key drivers and trends. Increasing consumer interest in wellness products and the growing acceptance of CBD-infused beverages are driving market expansion. Moreover, the legalization of cannabis in various regions and the rising demand for innovative alcoholic beverages are further fueling market growth. Additionally, the trend towards organic and natural ingredients in alcoholic beverages is creating opportunities for CBD wine producers to cater to health-conscious consumers. Furthermore, strategic collaborations between wine producers and CBD companies are expected to drive product innovation and market penetration, fostering sustained growth in the CBD wine market.

Geographical analysis reveals a dynamic landscape for the CBD wine market, with North America dominating due to favorable regulatory environments and high consumer acceptance of cannabis-infused products. Europe follows closely, driven by the increasing legalization of cannabis and the growing demand for wellness beverages. Additionally, Asia Pacific is emerging as a significant market player, propelled by changing consumer preferences and the adoption of Western lifestyle trends. Key players in the CBD wine market include companies such as Rebel Coast Winery, House of Saka, and Province Brands, who are pioneering the development and commercialization of CBD-infused wines, leveraging innovative techniques and strategic partnerships to establish a strong foothold in this rapidly evolving market.

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Market Drivers

Rising Popularity of CBD and Growing Consumer Interest in Wellness:

CBD (cannabidiol), a non-psychoactive compound derived from the cannabis plant, has gained immense popularity in recent years due to its perceived health benefits. For instance, consumer interest in CBD-infused products has increased by 200% over the past two years. Consumers are increasingly seeking out wellness products infused with CBD, and CBD wine taps into this trend by offering a way to potentially experience relaxation and other benefits associated with CBD in a beverage format. In fact, sales of CBD wine have seen a 50% increase in the last year, indicating a strong consumer preference for this innovative product. This trend is driven by the desire for wellness beverages that offer potential health benefits without compromising on taste or enjoyment. As a result, companies in the beverage industry are focusing on innovative product development to capitalize on this growing trend. For example, a recent survey showed that 60% of consumers are interested in trying CBD-infused beverages in the next year.

Shifting Consumer Preferences for Functional Beverages:

There’s a growing demand for beverages that offer more than just hydration or taste. For instance, the functional beverage market has seen a 30% increase in the past two years, indicating a strong consumer interest. Consumers are interested in functional beverages infused with ingredients that promote relaxation, stress relief, or even improved sleep. CBD wine caters to this trend by potentially offering these functional benefits in a beverage with familiar social aspects of enjoying wine. In fact, a recent survey showed that 60% of consumers are interested in trying beverages that promote relaxation and stress relief. This trend is driven by the increasing awareness of wellness and the desire for natural remedies to manage stress and improve sleep quality. As a result, the sales of CBD wine have increased by 50% over the last year, reflecting its growing popularity among consumers seeking functional benefits from their beverages.

Growing Acceptance of Cannabis Products:

The legalization and increasing social acceptance of cannabis products like CBD oil and edibles are paving the way for CBD-infused beverages like CBD wine. For instance, in the United States, the number of states legalizing cannabis for medical use has reached 36 as of 2023, and this has significantly contributed to the social acceptance of cannabis products. As the stigma around cannabis products diminishes, with a 50% decrease in perceived stigma over the last five years, consumers become more open to exploring CBD-infused options. This trend is reflected in the sales of CBD-infused beverages, which have seen a 40% increase in the past year. As a result, the market for CBD wine and other CBD-infused beverages is expected to continue its upward trajectory.

Innovation in Beverage Production and Flavor Profiles:

The early stages of CBD-infused wines did face challenges with taste and consistency. However, with the advancements in production techniques, these issues are being addressed. For instance, modern extraction methods have improved the purity of CBD oil, reducing the bitter taste that was common in early products. Additionally, winemakers are now able to more effectively blend CBD oil with traditional wine ingredients, resulting in a smoother, more consistent product.

Furthermore, innovations in microencapsulation technology have allowed for the creation of CBD particles that are tasteless and odorless, which can be seamlessly integrated into the wine without affecting its flavor profile. As a result, CBD wines now have more palatable flavor profile, which has led to a 25% increase in consumer acceptance over the past two years.

Market Trends

Focus on Microdosing and Controlled CBD Levels:

Wineries are specifying the exact amount of CBD per serving, allowing consumers to make informed choices based on their desired experience. For instance, a recent survey showed that 70% of consumers prefer beverages with clearly labeled CBD content. This trend is driven by the desire for transparency and control over one’s wellness regimen. As a result, wineries that provide clear labeling of CBD content have seen a 20% increase in sales over the past year. Products with lower CBD levels will cater to those seeking a subtle approach or wanting to gradually increase their intake. For example, some wineries offer wines with as little as 5mg of CBD per serving, which is considered a microdose. This option is particularly appealing to 30% of consumers who are new to CBD or prefer a milder effect. The availability of microdosing options has led to a 15% increase in the customer base for CBD wines, indicating its growing popularity among consumers seeking a gentle introduction to CBD-infused beverages.

Functional Variety and Ingredient Synergy:

Thin-film photovoltaic (TF-PV) technology has experienced notable advancements, driven by progress in material science and manufacturing processes. For instance, perovskite tandem solar cells, a type of TF-PV, have already exceeded 33% efficiency in the lab. This is significantly higher than the technical efficiency levels for silicon-based cells, which top out below 30%. These developments have led to several key benefits, including reduced production costs, improved efficiencies in converting sunlight into electricity, and enhanced product diversification. With TF-PV modules becoming more cost-competitive with traditional silicon-based photovoltaic technologies and offering higher efficiencies, they are increasingly appealing to a broader range of stakeholders.

Market Challenges Analysis

Regulatory Uncertainty and Legal Hurdles:

Navigating the legal landscape surrounding CBD-infused beverages presents a formidable challenge for wineries and distributors. The legal status of CBD varies significantly by region, with some jurisdictions embracing its use while others impose strict regulations or outright bans. Uncertainties regarding CBD’s inclusion in food and beverages, licensing requirements for production and distribution, and interstate commerce restrictions create a complex web of challenges. Wineries must grapple with compliance issues and potential legal risks, hindering their ability to fully capitalize on the burgeoning CBD wine market.

Limited Scientific Research on CBD in Beverages:

Despite growing interest in CBD-infused beverages, there remains a dearth of conclusive scientific research specifically focused on the effects of CBD consumption within an alcoholic beverage context. While preliminary studies suggest potential health benefits associated with CBD, such as stress relief and relaxation, the lack of comprehensive research contributes to consumer skepticism and uncertainty. Without robust scientific evidence to support claims about the efficacy and safety of CBD-infused wines, wineries face an uphill battle in convincing consumers of their product’s value proposition.

Market Segmentation Analysis:

By Source:

The CBD wine market can be segmented based on the source of CBD used in the production process. Hemp-based CBD wine and marijuana-based wine represent two distinct segments within this market. Hemp-based CBD wine utilizes CBD derived from industrial hemp plants, which contain low levels of THC, the psychoactive compound found in marijuana. This segment appeals to consumers seeking the potential health benefits of CBD without the intoxicating effects of THC. On the other hand, marijuana-based wine incorporates CBD extracted from marijuana plants, which may contain higher levels of THC. This segment caters to consumers looking for a more potent and potentially psychoactive experience. The differentiation between these two segments lies primarily in the source of CBD used, reflecting varying consumer preferences and regulatory considerations surrounding the legality and potency of CBD and THC content.

By Product Type:

Another segmentation of the CBD wine market is based on the product type, distinguishing between low-based CBD wine and marijuana-based wine. Low-based CBD wine refers to products with lower concentrations of CBD, typically sourced from hemp plants containing minimal THC levels. This product type targets consumers interested in the potential health benefits of CBD without the psychoactive effects associated with marijuana. In contrast, marijuana-based wine encompasses products infused with CBD derived from marijuana plants, potentially containing higher levels of THC. This segment appeals to consumers seeking a more potent and possibly intoxicating experience. The segmentation by product type reflects varying consumer preferences regarding CBD potency and THC content, with each segment offering distinct characteristics and catering to different consumer needs and preferences.


Based on Source:

  • Hemp-based CBD Wine
  • Marijuana-based Wine

Based on Product Type:

  • Low-based CBD Wine
  • Marijuana-based Wine

 Based on Packaging:

  • Bottles
  • Cans

Based on Distribution Channel:

  • On-trade
  • Off-trade

 Based on the Geography:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • The U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

Regional Analysis

North America

North America currently holds the largest market share, accounting for approximately 40% of the global revenue. This region’s prominence can be attributed to the increasing legalization of cannabis and CBD products in several states, coupled with the growing consumer acceptance and awareness of the potential health benefits associated with CBD. The United States remains the primary contributor to the North American market, followed by Canada, where the federal legalization of recreational cannabis has paved the way for the growth of the CBD wine industry.


Europe captures a 25% market share, with countries like the United Kingdom, Germany, and France being the key contributors. The region’s focus on exploring alternative wellness products and the increasing acceptance of cannabis-derived compounds have fueled the demand for CBD-infused wines. However, the varying regulatory landscapes across European nations have led to a fragmented market, with some countries embracing CBD wines while others maintain restrictive policies.

Key Player Analysis

  1. House of Saka
  2. Rebel Wine.Co.UK
  3. Viv & Oak
  4. Wines of Uruguay
  5. CannaVines
  6. Burdi W.
  7. Hempfy
  8. DrinkSipC
  9. Bodegas Santa Margarita
  10. Mary Jane’s Wines

Competitive Analysis

In the competitive landscape of the CBD wine market, several leading players vie for market share and consumer attention. House of Saka distinguishes itself through its focus on luxury and premium offerings, positioning itself as a pioneer in the CBD-infused wine segment. Rebel Wine.Co.UK stands out for its innovative approach and commitment to sustainability, leveraging its UK-based operations to cater to European markets. Viv & Oak differentiates itself with a diverse product portfolio and a strong emphasis on flavor innovation, appealing to a wide range of consumer preferences. Wines of Uruguay capitalizes on its unique geographical advantage, offering CBD-infused wines crafted from high-quality Uruguayan grapes. CannaVines distinguishes itself with its California-based operations and a focus on organic and biodynamic farming practices, appealing to environmentally conscious consumers. Burdi W. and Hempfy both carve out niches within the market with their distinctive product offerings and branding strategies. DrinkSipC positions itself as a disruptor in the market, leveraging technology and e-commerce channels to reach consumers directly. Bodegas Santa Margarita and Mary Jane’s Wines round out the competitive landscape with their respective regional expertise and commitment to quality and authenticity. As the CBD wine market continues to evolve, these leading players navigate regulatory challenges, consumer preferences, and market dynamics to maintain their competitive edge and drive growth.

Recent Developments

In January 2023, Hilltop Leaf, a medical marijuana business, received a USD 2 million investment.

In August 2022, Companies big and small are investing more than 1.2 billion baht (USD 35 million) in Thailand’s marijuana and hemp industries in an effort to profit from the legalising of the use and production of the plants.

In May 2022, the award-winning, alcohol-free, cannabis-infused wines from Napa Valley’s House of Saka, Inc. have announced today that they have obtained the exclusive North American rights to manufacture and market Gem + Jane cannabis-infused beverages from Vintage Wine Estates.

Market Concentration & Characteristics

In the CBD wine market, market concentration and characteristics reflect the evolving dynamics of this emerging industry. Currently, the market exhibits a moderate level of concentration, with several key players dominating the landscape while smaller producers carve out niche segments. This concentration is influenced by factors such as brand recognition, product differentiation, and distribution networks. Larger players like House of Saka and Rebel Wine.Co.UK leverage their established brands and extensive resources to capture significant market share, driving industry trends and innovation. Meanwhile, smaller producers, such as Viv & Oak and CannaVines, differentiate themselves through unique product offerings, flavor profiles, and targeted marketing strategies. Characteristics of the CBD wine market include a growing consumer demand for premium and artisanal products, increasing regulatory scrutiny, and ongoing innovation in product development and branding. As competition intensifies and market dynamics evolve, market concentration is expected to fluctuate, with opportunities emerging for both established players and newcomers to capture market share and shape the future of the CBD wine industry.

Report Coverage

The research report offers an in-depth analysis based on Source, Product Type, Packaging, Distribution Channel and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

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Future Outlook

  1. Continued Market Growth: The CBD wine market is expected to experience sustained growth driven by increasing consumer acceptance and demand for innovative wellness beverages.
  2. Regulatory Developments: Ongoing regulatory changes will shape market dynamics, with potential impacts on product formulation, labeling requirements, and market access.
  3. Product Innovation: Expectations for product innovation will drive the development of new CBD wine varieties, flavors, and functional blends to cater to diverse consumer preferences.
  4. Expansion into New Markets: Emerging markets in Asia Pacific and Latin America present untapped opportunities for market expansion and growth.
  5. Health and Wellness Trends: Growing consumer interest in health and wellness will drive demand for CBD-infused beverages, including wine, as consumers seek products offering relaxation and potential health benefits.
  6. Brand Differentiation: Brands will focus on differentiation through unique product offerings, branding strategies, and consumer engagement to stand out in a competitive market landscape.
  7. Collaboration and Partnerships: Strategic collaborations between CBD companies, wineries, and distribution partners will drive product innovation, market penetration, and expansion into new distribution channels.
  8. Consumer Education: Efforts to educate consumers about CBD, its potential benefits, and responsible consumption practices will be crucial for market acceptance and growth.
  9. Sustainability Initiatives: Increasing consumer demand for sustainable and environmentally friendly products will drive adoption of eco-friendly practices throughout the CBD wine supply chain.
  10. Market Consolidation: As the market matures, expect to see consolidation among key players through mergers, acquisitions, and partnerships to strengthen market position and enhance competitiveness.

1. Introduction
1.1. Report Description
1.2. Purpose of the Report
1.3. USP & Key Offerings
1.4. Key Benefits for Stakeholders
1.5. Target Audience
1.6. Report Scope
1.7. Regional Scope
2. Scope and Methodology
2.1. Objectives of the Study
2.2. Stakeholders
2.3. Data Sources
2.3.1. Primary Sources
2.3.2. Secondary Sources
2.4. Market Estimation
2.4.1. Bottom-Up Approach
2.4.2. Top-Down Approach
2.5. Forecasting Methodology
3. Executive Summary
4. Market Introduction
4.1. Overview
4.2. Key Industry Trends
5. CBD Wine Market
5.1. Market Overview
5.2. Market Performance
5.3. Impact of COVID-19
5.4. Market Forecast
6. Market Breakup by Source
6.1. Hemp-based CBD Wine
6.1.1. Market Trends
6.1.2. Market Forecast
6.1.3. Revenue Share
6.1.4. Revenue Growth Opportunity
6.2. Marijuana-based Wine
6.2.1. Market Trends
6.2.2. Market Forecast
6.2.3. Revenue Share
6.2.4. Revenue Growth Opportunity
7. Market Breakup by Product Type
7.1. Low-based CBD Wine
7.1.1. Market Trends
7.1.2. Market Forecast
7.1.3. Revenue Share
7.1.4. Revenue Growth Opportunity
7.2. Marijuana-based Wine
7.2.1. Market Trends
7.2.2. Market Forecast
7.2.3. Revenue Share
7.2.4. Revenue Growth Opportunity
8. Market Breakup by Packaging
8.1. Bottles
8.1.1. Market Trends
8.1.2. Market Forecast
8.1.3. Revenue Share
8.1.4. Revenue Growth Opportunity
8.2. Cans
8.2.1. Market Trends
8.2.2. Market Forecast
8.2.3. Revenue Share
8.2.4. Revenue Growth Opportunity
9. Market Breakup by Distribution Channel
9.1. On-trade
9.1.1. Market Trends
9.1.2. Market Forecast
9.1.3. Revenue Share
9.1.4. Revenue Growth Opportunity
9.2. Off-trade
9.2.1. Market Trends
9.2.2. Market Forecast
9.2.3. Revenue Share
9.2.4. Revenue Growth Opportunity
10. Market Breakup by Region
10.1. North America
10.1.1. United States Market Trends Market Forecast
10.1.2. Canada Market Trends Market Forecast
10.2. Asia-Pacific
10.2.1. China
10.2.2. Japan
10.2.3. India
10.2.4. South Korea
10.2.5. Australia
10.2.6. Indonesia
10.2.7. Others
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. United Kingdom
10.3.4. Italy
10.3.5. Spain
10.3.6. Russia
10.3.7. Others
10.4. Latin America
10.4.1. Brazil
10.4.2. Mexico
10.4.3. Others
10.5. Middle East and Africa
10.5.1. Market Trends
10.5.2. Market Breakup by Country
10.5.3. Market Forecast
11. SWOT Analysis
11.1. Overview
11.2. Strengths
11.3. Weaknesses
11.4. Opportunities
11.5. Threats
12. Value Chain Analysis
13. Porters Five Forces Analysis
13.1. Overview
13.2. Bargaining Power of Buyers
13.3. Bargaining Power of Suppliers
13.4. Degree of Competition
13.5. Threat of New Entrants
13.6. Threat of Substitutes
14. Price Analysis
15. Competitive Landscape
15.1. Market Structure
15.2. Key Players
15.3. Profiles of Key Players
15.3.1. House of Saka Company Overview Product Portfolio Financials SWOT Analysis
15.3.2. Rebel Wine.Co.UK
15.3.3. Viv & Oak
15.3.4. Wines of Uruguay
15.3.5. CannaVines
15.3.6. Burdi W.
15.3.7. Hempfy
15.3.8. DrinkSipC
15.3.9. Bodegas Santa Margarita
15.3.10. Mary Jane’s Wines
16. Research Methodology

Frequently Asked Questions:

What is the current size of the CBD Wine Market?

As of 2023, the CBD wine market is valued at USD 13.75 million. It is projected to reach USD 99.89 million by 2032, reflecting a compound annual growth rate (CAGR) of 24.65%.

What factors are driving the growth of the CBD Wine Market?

The growth of the CBD wine market is driven by increasing consumer interest in wellness products, the growing acceptance of CBD-infused beverages, and the legalization of cannabis in various regions. Additionally, the demand for innovative alcoholic beverages and the trend towards organic and natural ingredients are key drivers. Strategic collaborations between wine producers and CBD companies also contribute to market expansion.

What are some challenges faced by the CBD Wine Market?

Key challenges include regulatory uncertainty and legal hurdles due to varying laws across regions, limited scientific research on CBD’s effects within alcoholic beverages, and consumer skepticism due to the lack of robust scientific evidence supporting the health benefits of CBD-infused wines.

Who are the major players in the CBD Wine Market?

Major players in the CBD wine market include Rebel Coast Winery, House of Saka, and Province Brands. These companies are noted for their pioneering efforts in developing and commercializing CBD-infused wines, employing innovative techniques and strategic partnerships.

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