Overview:
The rising popularity of on-the-go breakfast has impelled the demand for cereal bars across the world. The cereal bar comprises of oats, nuts, honey, wheat, dry fruits, puffed rice and corn that can be consumed as an alternative to chocolate and other related snacks. Rising popularity of healthy foods has fuelled the growth of cereal bars all over the world.
The global cereal bars market is growing at a rapid pace and is anticipated to observe significant growth over the next seven years till 2023. The consumption of cereal bar as a snack between the meals is expected to intensify the growth of cereal bars market over the forecast period.
At present, North America region captured the maximum share in revenue of cereal bars market and is expected to dominate over the forecast period. Rising health consciousness along with growing economies and escalation in personal disposable income of households is expected to intensify the growth of cereal bars market in Asia Pacific region over the forecast period. The preferences of middle class people towards consumption of cereal bars especially in India and China is expected to strengthen the market growth in the region.
The global cereal bars market is mainly focused in North America. Major players are implementing different market strategies to enter and enhance their market position and distribution network.
Global Cereal Bars Market is segmented on the following bases:
- By Type
- By Flavors
- Caramel
- Banana
- Chocolate
- Honey
- Strawberry
- Peanut Butter
- By Sales Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Food Stores
- Others
- By Geography
- North America
- Europe
- U.K.
- France
- Germany
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australasia
- Rest of APAC
- Rest of World
- Latin America
- Brazil
- Rest of Latin America
- Middle-East & Africa
- Africa
Key Players Identified Across the Value Chain in the Cereal Bars Market include but are not limited to:
Atkins International, Kellogg’s, Quaker Oats, Cliff Bars, Nestle Fitness, PepsiCo, General Mills, Naturell India Pvt Ltd., and others.
This report offers:
- An overview of the Global Cereal Bars market
- Market trends assessment for the period 2016-2023, with historical information for 2013 & 2014, and projections through 2023, with respective CAGRs during 2016-2023 and 2015 as the base year
- Qualitative assessment tools such as market drivers, challenges and future prospects, and competitive analysis: market positioning of key market players
- Focus on each level of market segmentation based on product approvals, launch, and current and anticipated market dynamics
- A general overview of the industry structure
- Company profiles highlighting key information about the major players operating in the global Cereal Bars Market
- This report includes estimation of market sizes for value. Both, top-down and bottom-up approaches have been used to estimate and validate the size of the Cereal Bars Market
