Breakfast Cereals Market By Product Type (Hot Cereals, Ready to Eat) - Growth, Future Prospects, Competitive Analysis And Forecast To 2016 - 2023

Breakfast cereals are usually the food procured from processed grains that are consumed as the morning meal of the day, either mixed with milk or yogurt or with fruit. A rising trend to adopt western dietary patterns, especially in developing economies such as India, Malaysia, and Indonesia, is anticipated to bolster the growth of the breakfast cereal market over the period 2016–2023.

Different consumers available in urban areas are familiar with consuming cereals along with milk for breakfast, which is convenient to prepare as well as provides different benefits related to health. Besides this, rising personal disposable income in emerging economies, as well as added health benefits available in the content of breakfast cereals, are likely to bolster the demand for breakfast cereals over the next few years. Over the forecast period, rising health awareness towards healthy eating habits is expected to spur the demand for breakfast cereals.

Changes in lifestyle, along with increased consumption of ready-to-eat products, are expected to drive the growth of the global breakfast cereals market over the forecast period. Besides this, enhancing personal disposable income in developing economies, a rise in the number of women in the workforce, and rising health consciousness among consumers are anticipated to intensify the growth of the breakfast cereals market over the period 2016–2023.

The rising trend of consuming low-calorie and high-fiber content products for weight loss is expected to drive the growth of the breakfast cereal market between 2016 and 2023. Apart from this, rising demand for more value-added cereals comprising high fiber content, whole wheat, and other ingredients is anticipated to fuel the growth of the market until 2023.

The breakfast cereals market has been estimated to be valued at US$ 37,753.2 million by the end of 2016 and is expected to attain revenue of US$ 51,080.9 million by 2023, expanding at a CAGR of 4.4% during the forecast period of 2016–2023.

Purpose of the Report

The purpose of this strategic research study titled "Global Breakfast Cereals Market: Growth, Future Prospects, and Competitive Analysis 2016–2023" is to provide company executives, industry investors, and industry participants with in-depth insights to enable them to make informed strategic decisions regarding the opportunities in the global breakfast cereals market.

Target Audience

  • Industry Investors
  • Research Professionals
  • Emerging Companies
  • Raw Material Suppliers and Buyers
  • Product Suppliers and Buyers
  • Research Institutes

On the basis of product type, the breakfast cereal market is categorized into the following types:

  • Hot Cereals
  • ready to eat

A nutritious breakfast is highly recommended for a variety of physical activities on a daily basis. It reduces the risk of chronic diseases, improves memory, keeps insulin levels balanced, and provides a variety of other benefits. By product type, the breakfast cereals market is segmented into ready-to-eat and hot cereals. In 2015, the ready-to-eat breakfast cereals segment contributed the highest share of the total revenue of the global breakfast cereals market. The presence of a significant percentage of nutritional value available in hot cereals is expected to impel the demand for hot cereals in various countries across the globe in the next few years.

On the basis of geography, the global breakfast cereals market is segmented into the following categories:

  • North America
  • U.S.
  • Canada
  • Europe
  • EU
  • CIS
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Rest of Asia Pacific
  • Middle East and Africa (MEA)
  • GCC
  • rest of MEA
  • Latin America
  • Brazil
  • rest of Latin America

It has been observed that consumers are becoming more inclined and concerned about their health. This has prompted companies to look beyond the development of such products that will enhance the strength and vitality of consumers. Thus, rising consumer preference for naturally manufactured products and a shift in consumer attitudes toward ready-to-eat foods are expected to drive the growth of the breakfast cereals market from 2016 to 2023.

The global breakfast cereal market is segmented on the basis of geography. North America contributed the highest revenue share in the total breakfast cereal market, with a contribution of more than 40% by the end of 2015. Following that, Europe finished second in the same year. Higher health awareness and consciousness, along with high population spending in these developed regions, are anticipated to contribute to the double-digit growth rate of these regions during the projected period. Asia Pacific is anticipated to have a higher growth rate due to rising health awareness and the changing lifestyles of people all over the world.

Frequently Asked Questions:

The market for Breakfast Cereals Market is expected to reach US$ 51,080.9 Mn By 2023.

The Breakfast Cereals Market is expected to see significant CAGR growth over the coming years, at 4.4%.

The report is forecasted from 2016-2023.

The base year of this report is 2015.

Kellogg Company, Cereal Partners Worldwide, Post Holdings, Weetabix Food Company are some of the major players in the global market.

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Published Date:  Dec 2016
Category:  Food & Beverage
Report ID:   58270
Report Format:   PDF
Pages:   120
Rating:    4.1 (55)
Delivery Time: 24 Hours to 48 Hours   
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