Breakfast Cereals Market

Market Insights

Breakfast cereals are usually the food procured from processed grains that are consumed as the morning meal of the day, either mixed with milk or yogurt or with fruit. A rising trend to adopt western dietary patterns, especially in developing economies such as India, Malaysia, and Indonesia, is anticipated to bolster the growth of the breakfast cereal market over the period 2016–2023.

Different consumers available in urban areas are familiar with consuming cereals along with milk for breakfast, which is convenient to prepare as well as provides different benefits related to health. Besides this, rising personal disposable income in emerging economies, as well as added health benefits available in the content of breakfast cereals, are likely to bolster the demand for breakfast cereals over the next few years. Over the forecast period, rising health awareness towards healthy eating habits is expected to spur the demand for breakfast cereals.

Changes in lifestyle, along with increased consumption of ready-to-eat products, are expected to drive the growth of the global breakfast cereals market over the forecast period. Besides this, enhancing personal disposable income in developing economies, a rise in the number of women in the workforce, and rising health consciousness among consumers are anticipated to intensify the growth of the breakfast cereals market over the period 2016–2023.

The rising trend of consuming low-calorie and high-fiber content products for weight loss is expected to drive the growth of the breakfast cereal market between 2016 and 2023. Apart from this, rising demand for more value-added cereals comprising high fiber content, whole wheat, and other ingredients is anticipated to fuel the growth of the market until 2023.

The breakfast cereals market has been estimated to be valued at US$ 37,753.2 million by the end of 2016 and is expected to attain revenue of US$ 51,080.9 million by 2023, expanding at a CAGR of 4.4% during the forecast period of 2016–2023.

Purpose of the Report

The purpose of this strategic research study titled “Global Breakfast Cereals Market: Growth, Future Prospects, and Competitive Analysis 2016–2023” is to provide company executives, industry investors, and industry participants with in-depth insights to enable them to make informed strategic decisions regarding the opportunities in the global breakfast cereals market.

Target Audience

• Industry Investors
• Research Professionals
• Emerging Companies
• Raw Material Suppliers and Buyers
• Product Suppliers and Buyers
• Research Institutes

On the basis of product type, the breakfast cereal market is categorized into the following types:

• Hot Cereals
• ready to eat

A nutritious breakfast is highly recommended for a variety of physical activities on a daily basis. It reduces the risk of chronic diseases, improves memory, keeps insulin levels balanced, and provides a variety of other benefits. By product type, the breakfast cereals market is segmented into ready-to-eat and hot cereals. In 2015, the ready-to-eat breakfast cereals segment contributed the highest share of the total revenue of the global breakfast cereals market. The presence of a significant percentage of nutritional value available in hot cereals is expected to impel the demand for hot cereals in various countries across the globe in the next few years.

On the basis of geography, the global breakfast cereals market is segmented into the following categories:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • Italy
  • U.K.
  • Russia
  • Rest of Europe
• Asia-Pacific
  • India
  • China
  • Japan
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

It has been observed that consumers are becoming more inclined and concerned about their health. This has prompted companies to look beyond the development of such products that will enhance the strength and vitality of consumers. Thus, rising consumer preference for naturally manufactured products and a shift in consumer attitudes toward ready-to-eat foods are expected to drive the growth of the breakfast cereals market from 2016 to 2023.

The global breakfast cereal market is segmented on the basis of geography. North America contributed the highest revenue share in the total breakfast cereal market, with a contribution of more than 40% by the end of 2015. Following that, Europe finished second in the same year. Higher health awareness and consciousness, along with high population spending in these developed regions, are anticipated to contribute to the double-digit growth rate of these regions during the projected period. Asia Pacific is anticipated to have a higher growth rate due to rising health awareness and the changing lifestyles of people all over the world.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Breakfast Cereals Market

Chapter 3 Market Dynamics
3.1 Introduction
3.2 Market Dynamics
3.2.1 Market Drivers
3.2.2 Market Challenges
3.2.3 Market Opportunities
3.3 Attractive Investment Proposition
3.4 Market Share Analysis of Key Manufactures in Global Breakfast Cereals Market

Chapter 4 Global Breakfast Cereals Market Analysis, By Product Type
4.1 Hot Cereals
4.2 Ready to Eat

Chapter 5 North America Breakfast Cereals Market Analysis
5.1 Overview
5.1.1 North America Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
5.3 North America Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023 (US$ Mn)
5.3.1 North America Breakfast Cereals Market Analysis, By Product Type 2013 – 2023 (US$ Mn)
5.4 North America Breakfast Cereals Market Analysis, By Country, 2013 – 2023 (US$ Mn)
5.4.1 U.S.
5.4.2 Canada

Chapter 6 Europe Breakfast Cereals Market Analysis
6.1 Overview
6.1.1 Europe Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
6.2 Europe Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023 (US$ Mn)
6.2.1 Europe Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023 (US$ Mn)
6.3 Europe Breakfast Cereals Market Analysis, By Country, 2013 – 2023 (US$ Mn)
6.3.1 EU
6.3.2 CIS
6.3.3 Rest of Europe

Chapter 7 Asia Pacific Breakfast Cereals Market Analysis
7.1 Overview
7.1.1 Asia Pacific Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
7.2 Asia Pacific Breakfast Cereals Market Analysis, By Product Type 2013 – 2023 (US$ Mn)
7.2.1 Asia Pacific Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023 (US$ Mn)
7.3 Asia Pacific Breakfast Cereals Market Analysis, By Country, 2013 – 2023 (US$ Mn)
7.3.1 China
7.3.2 India
7.3.3 Japan
7.3.4 Rest of Asia Pacific

Chapter 8 Latin America Breakfast Cereals Market Analysis
8.1 Overview
8.1.1 Latin America Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
8.2 Latin America Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023 (US$ Mn)
8.2.1 Latin America Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023 (US$ Mn)
8.3 Latin America Breakfast Cereals Market Analysis, By Country, 2013 – 2023 (US$ Mn)
8.3.1 Brazil
8.3.2 Mexico
8.3.3 Rest of Latin America

Chapter 9 Middle East & Africa Breakfast Cereals Market Analysis
9.1 Overview
9.1.1 Middle East & Africa Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
9.2 Middle East & Africa Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023 (US$ Mn)
9.2.1 Middle East & Africa Breakfast Cereals Market Analysis, By Product Type

Chapter 10 Company Profiles
10.1 Kellogg Company
10.2 Cereal Partners Worldwide
10.3 Post Holdings
10.4 PepsiCo Co.
10.5 General Mills
10.6 Weetabix Food Company

List of Figures

FIG. 1 Breakfast Cereals Market: Research Methodology
FIG. 2 Attractive Investment Proposition
FIG. 3 Market Share Analysis of Key Manufacturers in Global Breakfast Cereals Market, 2015 (Value %)
FIG. 4 Breakfast Cereals Product Type Market in Hot Cereals Segment, 2013 – 2023 (US$ Mn)
FIG. 5 Breakfast Cereals Product Type Market in Ready to Eat Segment, 2013 – 2023 (US$ Mn)
FIG. 6 North America Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
FIG. 7 Europe Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
FIG. 8 Asia Pacific Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
FIG. 9 Latin America Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)
FIG. 10 Middle East & Africa Breakfast Cereals Market Revenue, 2013 – 2023, (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Breakfast Cereals Market
TABLE 2 Global Breakfast Cereals Market, By Product Type, 2013 – 2023 (US$ Mn)
TABLE 3 North America Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023, (US$ Mn)
TABLE 4 U.S. Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 5 Canada Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 6 Europe Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023, (US$ Mn)
TABLE 7 Germany Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 8 France Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 9 U.K.Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 10 Rest of Europe Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 11 Asia Pacific Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023, (US$ Mn)
TABLE 12 China Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 13 India Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 14 Japan Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 15 Rest of Asia Pacific Breakfast Cereals Market Analysis, By Product Type 2013 – 2023, (US$ Mn)
TABLE 16 Latin America Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023, (US$ Mn)
TABLE 17 Brazil Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023, (US$ Mn)
TABLE 18 Mexico Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023, (US$ Mn)
TABLE 19 Rest of Latin America Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023, (US$ Mn)
TABLE 20 Middle East & Africa Breakfast Cereals Market Analysis, By Product Type, 2013 – 2023, (US$ Mn)
TABLE 21 Kellogg Co.: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage))
TABLE 22 Cereal Partners Worldwide: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage)
TABLE 23 Post Holdings: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage)
TABLE 24 PepsiCo.: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage)
TABLE 25 General Mills: Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage)
TABLE 26 Weetabix Food Company:. Company Snapshot (Business Description; Financial Information; Product Position/Portfolio; News Coverage)