Digital Out-Of-Home Market

Growing Digitization and Changing Dynamics of the Advertising Industry Is Driving the Digital Out-Of-Home Market

Globally, the digital out-of-home market is expected to grow with a CAGR of 14.0% during the forecast period from 2019 to 2027, starting from US$4.15 Bn in 2018. Changing dynamics of the advertising industry and increasing digitization are the key factors attributed to the growth in the digital out-of-home market. Globally, the ways of marketing and advertisement are changing based on recent technologies. The increasing need for real-time tracking and being in touch with advanced technologies is enabling the key players to be digitally sane and find ways that can help them reach a major chunk of the customer. This drives the adoption of the digital out-of-home medium worldwide.

In the past few years, the sales of advanced engagement devices and various other appliances have skyrocketed, which has opened new avenues for the marketing and advertising industry. Digital out-of-home enables to cater the consumer needs and interests by using live data feeds. In addition, the digital out-of-home market is positively affected by its cost-effectiveness and scope for continuous innovation. However, stringent regulations, volatility of advertising budget, and lack of actual and thorough consumption data are some factors restraining the market growth during the forecast period.

Market Synopsis

Outdoor Application Segment Dominated the Global Market

In 2018, the digital out-of-home market was led by outdoor applications that held a market share of more than 70% of the total revenue generated. The adoption of outdoor displays is high across the globe as it is easy to display large advertisements in busy areas to attract the attention of the people. Mainly in the transportation sector, outdoor digital displays have a prominent role to play. Furthermore, outdoor displays or billboards can help reach a large customer base, which as a result, can enhance the existing market size of the digital out-of-home market.

North America to Dominate the Market by Region

In the global digital out-of-home market, North America held the largest market share of more than 35% in 2018. Countries such as U.S. and Canada are technologically sound, and a large number of companies are opting for advanced marketing techniques that will enable them to enhance their customer base and ultimately increase sales revenue. However, increasing penetration of digitization and growing awareness of advanced advertising techniques in Asia-Pacific and the Middle East, and Africa are driving the growth of the digital out-of-home market in these regions.

Some of the prominent players operating in the digital out-of-home market include JCDecaux, Lama Advertising Company, Daktronics, OUTFRONT Media, Prismview LLC, NEC Display Solutions Ltd., Broadsign International LLC, Oohmedia! Ltd., Ayuda Media System, Mvix, Inc., and Deepsky Corporation Ltd.

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment was calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The digital out-of-home market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global digital-out-of-home market based on type, end-user, and geography. Key segments covered in the report are as follows:

Segmentation Type Segment (2017–2027; US$ Bn)

•  Billboard
•  Transit
•  Street Furniture
•  Others

Application Segment (2017–2027; US$ Bn)

•  Indoor
•  Outdoor

End User (2017–2027; US$ Bn)

•  Automotive
•  Personal Care & Household
•  Entertainment
•  Retail
•  Food & Beverages
•  Telecom
•  BFSI
•  Others

Geography Segment (2017–2027; US$ Bn)

•  North America (the U.S., Rest of North America)
•  Europe (U.K., Germany, France, Rest of Europe)
•  Asia Pacific (China, Japan, India, Rest of Asia Pacific)
•  Rest of the World (the Middle East & Africa, Latin America)

Unique data points of this report

• Statistics on digital out-of-home penetration and spending worldwide
• Recent trends across different regions in terms of adoption of digital out-of-home for various end users.
• Notable developments going on in the digital out-of-home market
• Attractive investment proposition for segments as well as geography
• Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global DOH Market
2.2 Global DOH Market, By Type, 2018 (US$ Bn)
2.3 Global DOH Market, By Application, 2018 (US$ Bn)
2.4 Global DOH Market, By Industry Vertical, 2018 (US$ Bn)
2.5 Global DOH Market, By Geography, 2018 (US$ Bn)

Chapter 3 Market Dynamics
3.1 Introduction
3.1.1 Global DOH Market Value, 2019 – 2027, (US$ Bn)
3.2 Market Drivers
3.3 Market Growth Inhibitors
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends
3.5 Attractive Investment Proposition, by Geography, 2018
3.6 Competitive Analysis
3.6.1 Market Positioning of Key DOH Vendors, 2018
3.6.2 Key Strategies Adopted by the Leading Players

Chapter 4 Global Digital Out-of-Home (DOH) Market Analysis, by Type, 2019 – 2027 (US$ Bn)
4.1 Overview
4.2 Billboard
4.3 Transit
4.4 Street Furniture
4.5 Others

Chapter 5 Global Digital Out-of-Home (DOH) Market Analysis, by Application, 2019 – 2027 (US$ Bn)
5.1 Overview
5.2 Indoor
5.3 Outdoor

Chapter 6 Global Digital Out-of-Home (DOH) Market Analysis, by Industry Vertical, 2019 – 2027 (US$ Bn)
6.1 Overview
6.2 BFSI
6.3 Telecom
6.4 Automotive
6.5 Personal Care & Household
6.6 Food & Beverages
6.7 Retail
6.8 Media & Entertainment
6.9 Others

Chapter 7 North America Digital Out-of-Home (DOH) Market Analysis, 2019 – 2027 (US$ Bn)
7.1 Overview
7.2 North America DOH Market Analysis, By Type, 2019 – 2027
7.2.1 Market Analysis
7.3 North America DOH Market Analysis, By Application, 2019 – 2027
7.3.1 Market Analysis
7.4 North America DOH Market Analysis, By Industry Vertical, 2019 – 2027
7.4.1 Market Analysis
7.5 North America DOH Market Analysis, By Region/Country, 2019 – 2027
7.5.1 U.S.
7.5.1.1 U.S. DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
7.5.1.2 U.S. DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
7.5.1.3 U.S. DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
7.5.2 Rest of North America
7.5.2.1 Rest of North America DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
7.5.2.2 Rest of North America DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
7.5.2.3 Rest of North America DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)

Chapter 8 Europe Digital Out-of-Home (DOH) Market Analysis, 2019 – 2027 (US$ Bn)
8.1 Overview
8.2 Europe DOH Market Analysis, By Type, 2019 – 2027
8.2.1 Market Analysis
8.3 Europe DOH Market Analysis, By Application, 2019 – 2027
8.3.1 Market Analysis
8.4 Europe DOH Market Analysis, By Industry Vertical, 2019 – 2027
8.4.1 Market Analysis
8.5 Europe DOH Market Analysis, By Region/Country, 2019 – 2027
8.5.1 U.K.
8.5.1.1 U.K. DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
8.5.1.2 U.K. DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
8.5.1.3 U.K. DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
8.5.2 Germany
8.5.2.1 Germany DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
8.5.2.2 Germany DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
8.5.2.3 Germany DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
8.5.3 France
8.5.3.1 France DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
8.5.3.2 France DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
8.5.3.3 France DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
8.5.4 Rest of Europe
8.5.4.1 Rest of Europe DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
8.5.4.2 Rest of Europe DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
8.5.4.3 Rest of Europe DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)

Chapter 9 Asia Pacific Digital Out-of-Home (DOH) Market Analysis, 2019 – 2027 (US$ Bn)
9.1 Overview
9.2 Asia Pacific DOH Market Analysis, By Type, 2019 – 2027
9.2.1 Market Analysis
9.3 Asia Pacific DOH Market Analysis, By Application, 2019 – 2027
9.3.1 Market Analysis
9.4 Asia Pacific DOH Market Analysis, By Industry Vertical, 2019 – 2027
9.4.1 Market Analysis
9.5 Asia Pacific DOH Market Analysis, By Region/Country, 2019 – 2027
9.5.1 China
9.5.1.1 China DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
9.5.1.2 China DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
9.5.1.3 China DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
9.5.2 Japan
9.5.2.1 Japan DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
9.5.2.2 Japan DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
9.5.2.3 Japan DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
9.5.3 India
9.5.3.1 India DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
9.5.3.2 India DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
9.5.3.3 India DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
9.5.4 Rest of Asia Pacific
9.5.4.1 Rest of Asia Pacific DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
9.5.4.2 Rest of Asia Pacific DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
9.5.4.3 Rest of Asia Pacific DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)

Chapter 10 Rest of the World (RoW) Digital Out-of-Home (DOH) Market Analysis, 2019 – 2027 (US$ Bn)
10.1 Overview
10.2 RoW DOH Market Analysis, By Type, 2019 – 2027
10.2.1 Market Analysis
10.3 RoW DOH Market Analysis, By Application, 2019 – 2027
10.3.1 Market Analysis
10.4 RoW DOH Market Analysis, By Industry Vertical, 2019 – 2027
10.4.1 Market Analysis
10.5 RoW DOH Market Analysis, By Region/Country, 2019 – 2027
10.5.1 Middle East & Africa (MEA)
10.5.1.1 MEA DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
10.5.1.2 MEA DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
10.5.1.3 MEA DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
10.5.2 Latin America
10.5.2.1 Latin America DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
10.5.2.2 Latin America DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
10.5.2.3 Latin America DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)

Chapter 11 Company Profiles
11.1 JCDecaux
11.2 Lama Advertising Company
11.3 Daktronics
11.4 OUTFRONT Media
11.5 Prismview LLC
11.6 Broadsign International LLC
11.7 Oohmedia! Ltd.
11.8 Ayuda Media System
11.9 Mvix, Inc.
11.10 Deepsky Corporation Ltd.

List of Figures

FIG. 1 Global Digital Out-of-Home (DOH): Market Segmentation
FIG. 2 Global DOH Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global DOH Market, By Type, 2018 (US$ Bn)
FIG. 5 Global DOH Market, By Application, 2018 (US$ Bn)
FIG. 6 Global DOH Market, By Industry Vertical, 2018 (US$ Bn)
FIG. 7 Global DOH Market, By Geography, 2018 (US$ Bn)
FIG. 8 Global DOH Market Value, 2019 – 2027, (US$ Bn)
FIG. 9 Attractive Investment Proposition, by Geography, 2018
FIG. 10 Market Positioning of Key DOH Vendors, 2018
FIG. 11 Global DOH Market Value Contribution, By Type, 2018 & 2027 (%)
FIG. 12 Global Billboard Market Value, 2019 – 2027, (US$ Bn)
FIG. 13 Global Transit Market Value, 2019 – 2027, (US$ Bn)
FIG. 14 Global Street Furniture Market Value, 2019 – 2027, (US$ Bn)
FIG. 15 Global Other Market Value, 2019 – 2027, (US$ Bn)
FIG. 16 Global DOH Market Value Contribution, By Application, 2018 & 2027 (%)
FIG. 17 Global Indoor DOH Market Value, 2019 – 2027, (US$ Bn)
FIG. 18 Global Outdoor Outdoor Market Value, 2019 – 2027, (US$ Bn)
FIG. 19 Global DOH Market Value Contribution, By Industry Vertical, 2018 & 2027 (%)
FIG. 20 Global DOH Market Value from BFSI, 2019 – 2027 (US$ Bn)
FIG. 21 Global DOH Market Value from Telecom, 2019 – 2027 (US$ Bn)
FIG. 22 Global DOH Market Value from Automotive, 2019 – 2027 (US$ Bn)
FIG. 23 Global DOH Market Value from Personal Care & Household, 2019 – 2027 (US$ Bn)
FIG. 24 Global DOH Market Value from Food & Beverages, 2019 – 2027 (US$ Bn)
FIG. 25 Global DOH Market Value from Retail, 2019 – 2027 (US$ Bn)
FIG. 26 Global DOH Market Value from Media & Entertainment, 2019 – 2027 (US$ Bn)
FIG. 27 Global DOH Market Value from Others, 2019 – 2027 (US$ Bn)
FIG. 28 North America DOH Market Value, 2019 – 2027, (US$ Bn)
FIG. 29 Europe DOH Market Value, 2019 – 2027, (US$ Bn)
FIG. 30 Asia Pacific DOH Market Value, 2019 – 2027, (US$ Bn)
FIG. 31 RoW DOH Market Value, 2019 – 2027, (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Digital Out-of-Home (DOH) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 5 North America DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 6 North America DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 7 North America DOH Market Value, By Region/Country, 2019 – 2027 (US$ Bn)
TABLE 8 U.S. DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 9 U.S. DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 10 U.S. DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 11 Rest of North America DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 12 Rest of North America DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 13 Rest of North America DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 14 Europe DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 15 Europe DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 16 Europe DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 17 Europe DOH Market Value, By Region/Country, 2019 – 2027 (US$ Bn)
TABLE 18 U.K. DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 19 U.K. DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 20 U.K. DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 21 Germany DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 22 Germany DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 23 Germany DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 24 France DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 25 France DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 26 France DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 27 Rest of Europe DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 28 Rest of Europe DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 29 Rest of Europe DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 30 Asia Pacific DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 31 Asia Pacific DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 32 Asia Pacific DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 33 Asia Pacific DOH Market Value, By Region/Country, 2019 – 2027 (US$ Bn)
TABLE 34 China DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 35 China DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 36 China DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 37 Japan DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 38 Japan DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 39 Japan DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 40 India DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 41 India DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 42 India DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 43 Rest of Asia Pacific DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 44 Rest of Asia Pacific DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 45 Rest of Asia Pacific DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 46 RoW DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 47 RoW DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 48 RoW DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 49 RoW DOH Market Value, By Region/Country, 2019 – 2027 (US$ Bn)
TABLE 50 MEA DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 51 MEA DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 52 MEA DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 53 Latin America DOH Market Value, By Type, 2019 – 2027 (US$ Bn)
TABLE 54 Latin America DOH Market Value, By Application, 2019 – 2027 (US$ Bn)
TABLE 55 Latin America DOH Market Value, By Industry Vertical, 2019 – 2027 (US$ Bn)
TABLE 56 JCDecaux : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 57 Lama Advertising Company: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 58 Daktronics : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 59 OUTFRONT Media : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 60 Prismview LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 61 Broadsign International LLC : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 62 Oohmedia! Ltd. : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 63 Ayuda Media System : Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 64 Mvix, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 65 Deepsky Corporation Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)