Digital Out-Of-Home Market By Type (Billboard, Transit, Street Furniture, Others), By Application (Indoor, Outdoor) By Industry Vertical (Telecom, Automotive, Personal Care & Household, Food & Beverages, Retail, Media & Entertainment, Others) - Growth, Future Prospects, And Competitive Landscape, 2019 -2027

Growing Digitization and Changing Dynamics of the Advertising Industry Is Driving the Digital Out-Of-Home Market

Globally, the digital out-of-home market is expected to grow with a CAGR of 14.0% during the forecast period from 2019 to 2027, starting from US$4.15 Bn in 2018. Changing dynamics of the advertising industry and increasing digitization are the key factors attributed to the growth in the digital out-of-home market. Globally, the ways of marketing and advertisement are changing based on recent technologies. The increasing need for real-time tracking and being in touch with advanced technologies is enabling the key players to be digitally sane and find ways that can help them reach a major chunk of the customer. This drives the adoption of the digital out-of-home medium worldwide.

In the past few years, the sales of advanced engagement devices and various other appliances have skyrocketed, which has opened new avenues for the marketing and advertising industry. Digital out-of-home enables to cater the consumer needs and interests by using live data feeds. In addition, the digital out-of-home market is positively affected by its cost-effectiveness and scope for continuous innovation. However, stringent regulations, volatility of advertising budget, and lack of actual and thorough consumption data are some factors restraining the market growth during the forecast period.

Market Synopsis

Outdoor Application Segment Dominated the Global Market

In 2018, the digital out-of-home market was led by outdoor applications that held a market share of more than 70% of the total revenue generated. The adoption of outdoor displays is high across the globe as it is easy to display large advertisements in busy areas to attract the attention of the people. Mainly in the transportation sector, outdoor digital displays have a prominent role to play. Furthermore, outdoor displays or billboards can help reach a large customer base, which as a result, can enhance the existing market size of the digital out-of-home market.

North America to Dominate the Market by Region

In the global digital out-of-home market, North America held the largest market share of more than 35% in 2018. Countries such as U.S. and Canada are technologically sound, and a large number of companies are opting for advanced marketing techniques that will enable them to enhance their customer base and ultimately increase sales revenue. However, increasing penetration of digitization and growing awareness of advanced advertising techniques in Asia-Pacific and the Middle East, and Africa are driving the growth of the digital out-of-home market in these regions.

Some of the prominent players operating in the digital out-of-home market include JCDecaux, Lama Advertising Company, Daktronics, OUTFRONT Media, Prismview LLC, NEC Display Solutions Ltd., Broadsign International LLC, Oohmedia! Ltd., Ayuda Media System, Mvix, Inc., and Deepsky Corporation Ltd.

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027, considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segment was calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The digital out-of-home market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global digital-out-of-home market based on type, end-user, and geography. Key segments covered in the report are as follows:


Segmentation Type Segment (2017–2027; US$ Bn)

  •  Billboard
  •  Transit
  •  Street Furniture
  •  Others

Application Segment (2017–2027; US$ Bn)

  •  Indoor
  •  Outdoor

End User (2017–2027; US$ Bn)

  •  Automotive
  •  Personal Care & Household
  •  Entertainment
  •  Retail
  •  Food & Beverages
  •  Telecom
  •  BFSI
  •  Others

Geography Segment (2017–2027; US$ Bn)

  •  North America (the U.S., Rest of North America)
  •  Europe (U.K., Germany, France, Rest of Europe)
  •  Asia Pacific (China, Japan, India, Rest of Asia Pacific)
  •  Rest of the World (the Middle East & Africa, Latin America)

Unique data points of this report

  • Statistics on digital out-of-home penetration and spending worldwide
  • Recent trends across different regions in terms of adoption of digital out-of-home for various end users.
  • Notable developments going on in the digital out-of-home market
  • Attractive investment proposition for segments as well as geography
  • Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

Frequently asked questions :

The market for Digital Out-Of-Home Market is expected to reach US$ XX Bn in 2027.

The Digital Out-Of-Home Market is expected to see significant CAGR growth over the coming years, at 14.0%.

The report is forecasted from 2018-2027.

The base year of this report is 2021.

Overview, Asia Pacific DOH Market Analysis, Asia Pacific DOH Market Analysis, By Industry Vertical, 2019 – 2027, Asia Pacific DOH Market Analysis, are some of the major players in the global market.

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Published Date:  Oct 2019
Category:  Technology & Media
Report ID:   59970
Report Format:   PDF
Pages:   120
Rating:    4.2 (58)
Delivery Time: 24 Hours to 48 Hours   
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