Frequently Asked Questions
COVID-19 has had a substantial impact on the market due to the outbreak of the COVID-19 pandemic; the COVID-19 pandemic, however, brought about a number of challenges, including a shortage of skilled workers and project delays or cancellations due to a partial or total lockdown around the world.
North America accounted for the most heightened share in the global digital out-of-home market.
Increased programmatic advertising spending, with a greater emphasis on business intelligence and rising market competitiveness, can be credited with the expansion of the DOOH market.
The retail segment had a major share of the global market in 2022.
The billboard segment had a major share of the global market.