Report Scope
This report analyzes the global headphones and earphones market in terms of type, technology, sales channel, and geography. On the basis of type, the market is segmented into in-ear headphones and ear phones, on-ear headphones and earphones, and over-ear headphones and earphones. Similarly, on the basis of technology, the global market for headphones and earphones is classified into wired and wireless headphones and earphones. Additionally, based on sales channel, the market is segmented into OEM (mobile and media device manufacturers) and aftermarket. The geographical distribution of the global headphones and earphones market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Factors including evolving digital habits of consumers and exponential growth in demand for smartphones are expected to contribute towards a compounded annual growth rate (CAGR) of 6.2% during the forecast period 2016 – 2023. However, the availability of low quality domestic substitutes at a relatively lower cost pose a considerable challenge to the market growth, especially in emerging economies of Asia Pacific and RoW, where the market is still unorganized.
1.1 Report Description
Purpose of the Report
The purpose of this strategic research study titled “Global Headphones and Earphones Market - Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2023” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global headphones and earphones market.
Target Audience
USP and Key Offerings
The report titled “Global Headphones and Earphones Market- Growth, Share, Opportunities, and Competitive Analysis, 2016 – 2023” offers strategic insights into the global headphones and earphones market along with the market size and estimates for the duration 2014 to 2023. The said research study covers in-depth analysis of multiple market segments based on type, technology, sales channel, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the leading headphones and earphones manufacturers, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and key developments. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global headphones and earphones market, offering market size and estimates for the period from 2014 to 2023, keeping in mind the above mentioned factors.
On the basis of technology, the global headphones and earphones market is categorized into following segments:
The contribution of these variants to the global headphones and earphones market in 2015 is as shown below:
As of 2015, the global headphones and earphones market was dominated by wired headphones and earphones. The wired headphones and earphones segment accounted for around three-fourth of the global headphones and earphones market revenue in the same year. The trend shall prolong with the segment presumed to hold on to its leading position throughout the forecast period 2016 – 2023. Since smartphone manufacturers predominantly provide wired earphones as an accessory, the perpetually growing sales of smartphone is expected to have positive impact on the sales of wired earphones during the forecast. However, wireless headphones and earphones are expected to witness comparatively higher growth during the forecast period. Evolving digital habits of consumers resulting in an ongoing shift in consumer preferences toward wireless audio devices is expected to drive demand for wireless headphones and earphones during the forecast period 2016 - 2023.
On the basis of sales distribution channel, the global headphones and earphones market is categorized into following categories:
Their contribution to the global headphones and earphones market in 2015 and 2023 is as shown in the figure below.
In the base year of 2015, direct retail sales channel s was the largest revenue contributing segment in the global headphones and earphones market. The segment accounted for around two-third of the global headphones and earphones market revenue in 2015. The trend is expected to continue over the forecast period 2016 – 2023 with segment retaining major revenue share. Even though direct retail channel plays a key role in the sale of headphones and earphones, it is anticipated that the sale of headphones and earphones would probably improve through online channel. The anticipated growth in sale of headphones and earphones through online channel would be driven by the proliferation of e-commerce and periodic replacement demand.
On the basis of geography, the global headphones and earphones market is segmented into following regions and countries.
The contribution of these regions (North America, Europe, Asia Pacific, and RoW) to the global headphones and earphones market in 2015 is as shown in the figure below
As of 2015, the global headphones and earphones market was led by North America closely trailed by Europe in terms of revenue. The regions collectively accounted for around two-third of the global headphones and earphones market revenue in the same year. This dominance is primarily attributed to the large base of tech-savvy consumers and presence of leading industry players in these regions. Over the forecast period, both Europe and North America are presumed to witness steady growth on account of the continued penetration of smartphones and higher discretionary income of people. On the other hand, the market for headphones and earphones in Asia Pacific is expected to witness maximum growth during the forecast period. With the perpetually growing smartphone market in the region, the demand for accessories including earphones and headphones is also expected to grow swiftly.