Increasing Adoption across the Gaming Industry to Drive the 3D Audio Market Growth
3D audio market was valued at US$ 3.45 Bn in 2017 and expected to grow at a CAGR of 17.2% during the forecast period from 2018 to 2026. The rise of digital music has substantially changed the ways in which music is consumed today. The devices used to record and play these sounds too have undergone a transformation, with the audio technology in a continuous flux of changing listening experiences. 3D audio in this context has changed the landscape of a video by attaching the sound to a certain object. One of the most prominent factors aiding the 3D audio market growth is improvement in consumer acceptance of 3D audio. This factor is further helped by decline in product prices. Therefore, with rising disposable income across various countries such as China, India and Brazil among others, people are further expected to increase their spending on personal entertainment. Moreover, increasing adoption of 3D audio in the gaming industry is another major factor contributing to the 3D audio market growth. Recent trends have revealed that game developing companies are upgrading their sound engines from 2D audio to 3D audio. However, the absence of any universal and standard format or configuration has impacted the large scale proliferation of this technology negatively.
Market Synopsis
Increasing Demand for Portable Entertainment Devices Contributing to Personal End-use Segment Growth
The commercial end-use segment held the largest share in the overall 3D audio market in 2017 and expected to continue its dominance throughout the forecast period. 3D audio is used in the commercial space in movies, automobiles, VR and gaming among others and the segment expected to create lucrative opportunities for 3D audio in the years to come. However, owing to increasing 3D audio integration in home cinema and gaming, the personal end-use segment expected to witness the fastest growth during the forecast period from 2018 to 2026. Moreover, increasing demand for portable entertainment devices across households to remain another prominent factor complimenting the personal end-use segment growth.
Cinema Industry Evolution to Make India an Important Market for 3D Audio in Near Future
The global 3D audio market was dominated by Asia Pacific accounting for more than 30% of the overall market value in 2017. The 3D audio market in the region is driven rising proliferation of portable media devices coupled with cinema digitization. Analyzing the Asia Pacific market further at country level, China held the largest value share in 2017. However, owing to cinema industry evolution across India, the country expected to emerge as a lucrative market for 3D audio in the years to come and also register a significant growth.
Enormous Growth Potential of the Market to Attract Many Players in Coming Years
Considering the enormous growth potential the 3D audio market has in offering, many companies are investing in the 3D audio market to strengthen their foothold. For instance, Dirac, a company into digital sound solutions for home, theater, car and mobile devices, announced its entry into the gaming headset market. The company announced its 3D audio surround sound for a gaming headset slated to be introduced later in 2018. However, new entrants may find it a challenge to venture into the market without a unique value proposition considering players such as Dolby, DTS and Sennheiser among others already having a strong technology expertise and presence in the market.
Historical & Forecast Period
2016 – Historical Year
2017 – Base Year
2018-2026 – Forecast Period
This research report presents the analysis of each segment from 2016 to 2026 considering 2017 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments are calculated for the forecast period from 2018 to 2026.
Report Scope by Segments
The report elucidates the detailed outline of global 3D audio market by categorizing the market in terms of product type, end-use, sales channel and geography.
Product Type (2016–2026; US$ Bn)
- Speakers
- Headphones
- Microphone
End-use (2016–2026; US$ Bn)
Sales Channel (2016–2026; US$ Bn)
- Offline Channels
- Online Channels
Geography Segment (2016–2026; US$ Bn)
- North America
- Europe
- United Kingdom
- Germany
- France
- Rest of Europe
- Asia Pacific (APAC)
- China
- Japan
- India
- Rest of APAC
- Rest of the World (RoW)
- Middle East & Africa (MEA)
- Latin America
Key players profiled in the report include Auro Technologies Inc, 3D Sound Labs, dearVR, Comhear Inc., Dolby Labs, Core Sound LLC, DTS, Inc (Xperi Corporation), Hooke Audio, Sennheiser Electronic GmbH & Co., Dysonics, ISONO Sound, VisiSonics Corporation and Waves Audio Ltd.
Key questions answered in this report
- What was the global 3D audio market size in 2017 and forecast for 2026?
- What are the current market trends in the 3D audio market?
- What are the various valuable opportunities for the players?
- Which are the bestselling 3D audio products in the market?
- Which is the largest regional market for 3D audio?
- Which region expected to be the fastest growing and why?
- What are new products launched by the leading 3D audio players?
- What are the key strategies adopted by the leading players in market?
- What are the technological trends existing in the market?
