Internet Protocol Television (IPTV) Market

Market Insights

Televisions are among the most prominent sources of home entertainment in households worldwide. Due to the high popularity and penetration of television services worldwide, new technologies and the content delivered over television channels have always been warmly welcomed by consumers. With the rising availability of broadband internet services, conventional television services such as satellite and cable are now being replaced by internet-based services.

Internet protocol television (IPTV) refers to a television system wherein service is provided through the internet based on an I.P. network. In contrast to the traditional satellite and cable television providers, IPTV includes data transmission (television service) based on a broadband internet connection. This highly enhances the overall television experience as compared to the conventional television service.

Many television service providers also offer IPTV services typically based on internet access and Voice over Internet Protocol (VoIP). This allows the users to access television services, browse the internet, and make telephonic calls using VoIP applications (such as Skype) using a single service. This makes IPTV highly useful and superior to traditional television systems. Consequently, the IPTV market is estimated to register high growth during the forecast period. Nevertheless, the unavailability of sophisticated internet infrastructure (especially in developing regions) poses a significant challenge for the market.

The report titled “Global Internet Protocol Television (IPTV) Market: Growth, Share, Opportunities, and Competitive Analysis, 2016–2023” offers strategic insights into the global IPTV market along with the market size and estimates for the duration of 2013–2023. The research covers an in-depth analysis of multiple market segments based on end-user types and a cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for 2015 and 2023. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities, and a section focusing on consumer behavior analysis.

To help strategic decision-makers, the report also includes competitive profiling of the leading IPTV service vendors, their SCOT (Strengths, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and key developments. Some of the major players profiled in the report are Cisco Systems Inc., China Telecom Corporation Ltd., Orange S.A., AT&T Inc., Deutsche Telekom AG, Verizon Communications, NTT Communication, Iliad S.A., ARRIS Group, Inc., Etisalat Group, and MatrixStream Technologies, Inc., among others.

Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive markets within the IPTV industry
• Market fuelers, market impediments, and their impact on market growth
• in-depth competitive environment analysis
• Trailing 3-year market size data (2013–2015)
• SRC (Segment, Region, Country) Analysis

Overall, the research study provides the following:

• A holistic view of the global IPTV market.
• Offering market size and estimates for the period from 2016 to 2023.
• Keeping in mind the factors mentioned above.

The global internet protocol television (IPTV) market is segmented, based on its end-users, into the following categories:

Commercial Enterprises

• Small and Medium Enterprises
• Large Enterprise
• Residential

The global IPTV market was led, based on end-users, by the commercial enterprise segment, as of 2015. The segment comprises enterprises across various industry verticals, such as hospitality, healthcare, media & entertainment, and others. In 2015, the segment contributed more than two-thirds of the total revenue generated worldwide. IPTV is used across commercial enterprises as a medium of communication for video sharing, live content sharing, and for other applications.

However, the commercial enterprise segment is estimated to lose a substantial share of the residential segment. Many people across the world are shifting toward IPTV. With the advancement in network infrastructure, the number of IPTV subscribers is estimated to rise exponentially during the forecast period. Subsequently, the residential segment will exhibit the highest growth in the IPTV market in the coming years.

Based on geography, the global internet protocol television (IPTV) market is segmented as per the following regions and countries:

• North America
  • US.
  • Canada
• Europe
  • Germany
  • France
  • UK.
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • South-east Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

Europe contributes to the largest share of the global IPTV market in terms of revenue and adoption. Western European countries and the U.S. possess the highest penetration of IPTV worldwide. Subsequently, the regions are estimated to continue witnessing strong growth throughout the forecast period. The two most significant factors responsible for market growth in the region are high technology acceptance and a well-developed network infrastructure. Additionally, the presence of various companies in the overall IPTV ecosystem is another major factor supporting market growth.

As of 2015, Asia Pacific contributed to the second-largest share, in terms of revenue and adoption, of the global IPTV market. The Asia Pacific IPTV market’s growth is largely driven by China, Japan, and South Korea. Asia Pacific comprises a huge consumer base in India and China. Due to increasing discretionary income coupled with improving internet infrastructure in the region, technology markets are booming at an exponential pace. Thus, the region is estimated to surpass Europe’s IPTV market by the end of the forecast period.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global IPTV Market
2.2 Global IPTV Market, By End-user
2.3 Global IPTV Market, By Geography

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global IPTV Market Revenue, 2013 – 2023, (US$ Bn)
3.2 Key Market Trends and Future Outlook
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.5 See-Saw Analysis
3.5.1 Impact Analysis of Drivers and Restraints
3.6 Consumer Behavior Analysis
3.7 Competitive Analysis
3.7.1 Market Positioning of Key Vendors
3.7.2 Major Strategies Adopted by the Leading Players

Chapter 4 Global IPTV Market Analysis, By End-user
4.1 Market Analysis
4.2 Commercial Enterprises
4.2.1 Small & Medium Enterprises
4.2.2 Large Enterprises
4.3 Residential

Chapter 5 North America IPTV Market Analysis
5.1 Overview
5.2 North America IPTV Market Analysis, By End-user, 2013 – 2023
5.2.1 Market Analysis
5.3 North America IPTV Market Analysis, By Region, 2013 – 2023
5.3.1 U.S.
5.3.1.1 U.S. IPTV Market Analysis, By End-user, 2013 – 2023
5.3.2 Rest of North America
5.3.2.1 Rest of North America IPTV Market Analysis, By End-user, 2013 – 2023

Chapter 6 Europe IPTV Market Analysis
6.1 Overview
6.2 Europe IPTV Market Analysis, By End-user, 2013 – 2023
6.2.1 Market Analysis
6.3 Europe IPTV Market Analysis, By Region, 2013 – 2023
6.3.1 U.K.
6.3.1.1 U.K. IPTV Market Analysis, By End-user, 2013 – 2023
6.3.2 Germany
6.3.2.1 Germany IPTV Market Analysis, By End-user, 2013 – 2023
6.3.3 CIS
6.3.3.1 CIS IPTV Market Analysis, By End-user, 2013 – 2023
6.3.4 Rest of Europe
6.3.4.1 Rest of Europe IPTV Market Analysis, By End-user, 2013 – 2023

Chapter 7 Asia Pacific IPTV Market Analysis
7.1 Overview
7.2 Asia Pacific IPTV Market Analysis, By End-user, 2013 – 2023
7.2.1 Market Analysis
7.3 Asia Pacific IPTV Market Analysis, By Region, 2013 – 2023
7.3.1 China
7.3.1.1 China IPTV Market Analysis, By End-user, 2013 – 2023
7.3.2 Japan
7.3.2.1 Japan IPTV Market Analysis, By End-user, 2013 – 2023
7.3.3 South Asia
7.3.3.1 South Asia IPTV Market Analysis, By End-user, 2013 – 2023
7.3.4 Australasia
7.3.4.1 Australasia IPTV Market Analysis, By End-user, 2013 – 2023
7.3.5 Rest of Asia Pacific
7.3.5.1 Rest of Asia Pacific IPTV Market Analysis, By End-user, 2013 – 2023

Chapter 8 Middle East & Africa (MEA) IPTV Market Analysis
8.1 Overview
8.2 MEA IPTV Market Analysis, By End-user, 2013 – 2023
8.2.1 Market Analysis
8.3 MEA IPTV Market Analysis, By Region, 2013 – 2023
8.3.1 GCC countries
8.3.1.1 GCC countries IPTV Market Analysis, By End-user, 2013 – 2023
8.3.2 North Africa
8.3.2.1 North Africa IPTV Market Analysis, By End-user, 2013 – 2023
8.3.3 South Africa
8.3.3.1 South Africa IPTV Market Analysis, By End-user, 2013 – 2023
8.3.4 Rest of MEA
8.3.4.1 Rest of MEA IPTV Market Analysis, By End-user, 2013 – 2023

Chapter 9 Latin America IPTV Market Analysis
9.1 Overview
9.2 Latin America IPTV Market Analysis, By End-user, 2013 – 2023
9.2.1 Market Analysis
9.3 Latin America IPTV Market Analysis, By Region, 2013 – 2023
9.3.1 Brazil
9.3.1.1 Brazil IPTV Market Analysis, By End-user, 2013 – 2023
9.3.2 Mexico
9.3.2.1 Mexico IPTV Market Analysis, By End-user, 2013 – 2023
9.3.3 Rest of Latin America
9.3.3.1 Rest of Latin America IPTV Market Analysis, By End-user, 2013 – 2023

Chapter 10 Company Profiles
10.1 Cisco Systems, Inc.
10.1.1 Cisco Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.2 China Telecom Corporation Ltd.
10.2.1 China Telecom Corporation Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.3 Orange SA
10.3.1 Orange SA: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.4 –AT&T, Inc.
10.4.1 AT&T, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.5 Deutsche Telekom AG
10.5.1 Deutsche Telekom AG: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.6 Verizon Communications
10.6.1 Verizon Communications: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.7 NTT Communication
10.7.1 NTT Communication: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.8 Iliad S.A.
10.8.1 Iliad S.A.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.9 ARRIS Group, Inc.
10.9.1 ARRIS Group, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.10 Etisalat Group
10.10.1 Etisalat Group: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.11 Amino Technologies PLC
10.11.1 Amino Technologies PLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.12 Broadcom Corporation
10.12.1 Broadcom Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.13 Bharti Airtel Ltd.
10.13.1 Bharti Airtel Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.14 CenturyLink, Inc.
10.14.1 CenturyLink, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
10.15 Huawei Technologies Co., Ltd.
10.15.1 Huawei Technologies Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)

List of Figures

FIG. 1 Global IPTV: Market Segmentation
FIG. 2 Global IPTV Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global IPTV Market, By End-user, 2015 (US$ Bn)
FIG. 5 Global IPTV Market, By Geography, 2015 (US$ Bn)
FIG. 6 Global IPTV Market Revenue, 2013 – 2023, (US$ Bn)
FIG. 7 See-Saw Analysis : Global IPTV Market
FIG. 8 Market Positioning of Key IPTV Vendors, 2015
FIG. 9 Global IPTV Market Revenue Contribution, By End-user, 2015 & 2023 (Value %)
FIG. 10 Global IPTV Market Revenue from Commercial Enterprises, 2013 – 2023 (US$ Bn)
FIG. 11 Global IPTV Market Revenue from Small & Medium Enterprises, 2013 – 2023 (US$ Bn)
FIG. 12 Global IPTV Market Revenue from Large Enterprises, 2013 – 2023 (US$ Bn)
FIG. 13 Global IPTV Market Revenue from Residential, 2013 – 2023 (US$ Bn)
FIG. 14 North America IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 15 U.S. IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 16 Rest of North America IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 17 Europe IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 18 U.K. IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 19 Germany IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 20 CIS IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 21 Rest of Europe IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 22 Asia Pacific IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 23 China IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 24 Japan IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 25 South Asia IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 26 Australasia IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 27 Rest of Asia Pacific IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 28 MEA IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 29 GCC countries IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 30 North Africa IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 31 South Africa IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 32 Rest of MEA IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 33 Latin America IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 34 Brazil IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 35 Mexico IPTV Market Analysis, 2013 – 2023, (US$ Bn)
FIG. 36 Rest of Latin America IPTV Market Analysis, 2013 – 2023, (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global IPTV Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 5 North America IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 6 U.S. IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 7 U.S. IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 8 Rest of North America IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 9 Rest of North America IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 10 Europe IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 11 Europe IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 12 U.K. IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 13 U.K. IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 14 Germany IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 15 Germany IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 16 CIS IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 17 CIS IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 18 Rest of Europe IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 19 Rest of Europe IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 20 Asia Pacific IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 21 Asia Pacific IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 22 China IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 23 China IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 24 Japan IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 25 Japan IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 26 South Asia IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 27 South Asia IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 28 Australasia IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 29 Australasia IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 30 Rest of Asia Pacific IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 31 Rest of Asia Pacific IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 32 MEA IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 33 MEA IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 34 GCC countries IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 35 GCC countries IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 36 North Africa IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 37 North Africa IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 38 South Africa IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 39 South Africa IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 40 Rest of MEA IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 41 Rest of MEA IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 42 Latin America IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 43 Latin America IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 44 Brazil IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 45 Brazil IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 46 Mexico IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 47 Mexico IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 48 Rest of Latin America IPTV Market Revenue, By End-user, 2013 – 2023 (US$ Bn)
TABLE 49 Rest of Latin America IPTV Market Revenue from Commercial Enterprises, By Size, 2013 – 2023 (US$ Bn)
TABLE 50 Cisco Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 51 China Telecom Corporation Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 52 Orange SA: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 53 AT&T, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 54 Deutsche Telekom AG: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 55 Verizon Communications: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 56 NTT Communication: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 57 Iliad S.A.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 58 ARRIS Group, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 59 Etisalat Group: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 60 Amino Technologies PLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 61 Broadcom Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 62 Bharti Airtel Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 63 CenturyLink, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
TABLE 64 Huawei Technologies Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)