Internet Protocol Television (IPTV) Market By End User (End-user - Commercial and Residential) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023

Televisions are among the most prominent sources of home entertainment in households worldwide. Due to the high popularity and penetration of television services worldwide, new technologies and the content delivered over television channels have always been warmly welcomed by consumers. With the rising availability of broadband internet services, conventional television services such as satellite and cable are now being replaced by internet-based services.

Internet protocol television (IPTV) refers to a television system wherein service is provided through the internet based on an I.P. network. In contrast to the traditional satellite and cable television providers, IPTV includes data transmission (television service) based on a broadband internet connection. This highly enhances the overall television experience as compared to the conventional television service.

Many television service providers also offer IPTV services typically based on internet access and Voice over Internet Protocol (VoIP). This allows the users to access television services, browse the internet, and make telephonic calls using VoIP applications (such as Skype) using a single service. This makes IPTV highly useful and superior to traditional television systems. Consequently, the IPTV market is estimated to register high growth during the forecast period. Nevertheless, the unavailability of sophisticated internet infrastructure (especially in developing regions) poses a significant challenge for the market.

The report titled "Global Internet Protocol Television (IPTV) Market: Growth, Share, Opportunities, and Competitive Analysis, 2016–2023" offers strategic insights into the global IPTV market along with the market size and estimates for the duration of 2013–2023. The research covers an in-depth analysis of multiple market segments based on end-user types and a cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for 2015 and 2023. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities, and a section focusing on consumer behavior analysis.

To help strategic decision-makers, the report also includes competitive profiling of the leading IPTV service vendors, their SCOT (Strengths, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and key developments. Some of the major players profiled in the report are Cisco Systems Inc., China Telecom Corporation Ltd., Orange S.A., AT&T Inc., Deutsche Telekom AG, Verizon Communications, NTT Communication, Iliad S.A., ARRIS Group, Inc., Etisalat Group, and MatrixStream Technologies, Inc., among others.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the IPTV industry
  • Market fuelers, market impediments, and their impact on market growth
  • in-depth competitive environment analysis
  • Trailing 3-year market size data (2013–2015)
  • SRC (Segment, Region, Country) Analysis

Overall, the research study provides the following:

  • A holistic view of the global IPTV market.
  • Offering market size and estimates for the period from 2016 to 2023.
  • Keeping in mind the factors mentioned above.

The global internet protocol television (IPTV) market is segmented, based on its end-users, into the following categories:

Commercial Enterprises

  • Small and Medium Enterprises
  • Large Enterprise
  • Residential 

The global IPTV market was led, based on end-users, by the commercial enterprise segment, as of 2015. The segment comprises enterprises across various industry verticals, such as hospitality, healthcare, media & entertainment, and others. In 2015, the segment contributed more than two-thirds of the total revenue generated worldwide. IPTV is used across commercial enterprises as a medium of communication for video sharing, live content sharing, and for other applications.

However, the commercial enterprise segment is estimated to lose a substantial share of the residential segment. Many people across the world are shifting toward IPTV. With the advancement in network infrastructure, the number of IPTV subscribers is estimated to rise exponentially during the forecast period. Subsequently, the residential segment will exhibit the highest growth in the IPTV market in the coming years.

Based on geography, the global internet protocol television (IPTV) market is segmented as per the following regions and countries:

  • North America
  • U.S.
  • Canada
  • Europe
  • U.K.
  • Germany
  • CIS
  • Rest of Europe
  • Asia Pacific
  • Japan
  • China
  • South Asia
  • Australasia
  • Rest of Asia Pacific
  • Middle East and Africa (MEA)
  • GCC countries
  • North Africa
  • South Africa
  • rest of MEA
  • Latin America
  • Brazil
  • Mexico
  • rest of Latin America

Europe contributes to the largest share of the global IPTV market in terms of revenue and adoption. Western European countries and the U.S. possess the highest penetration of IPTV worldwide. Subsequently, the regions are estimated to continue witnessing strong growth throughout the forecast period. The two most significant factors responsible for market growth in the region are high technology acceptance and a well-developed network infrastructure. Additionally, the presence of various companies in the overall IPTV ecosystem is another major factor supporting market growth.

As of 2015, Asia Pacific contributed to the second-largest share, in terms of revenue and adoption, of the global IPTV market. The Asia Pacific IPTV market's growth is largely driven by China, Japan, and South Korea. Asia Pacific comprises a huge consumer base in India and China. Due to increasing discretionary income coupled with improving internet infrastructure in the region, technology markets are booming at an exponential pace. Thus, the region is estimated to surpass Europe's IPTV market by the end of the forecast period.

Frequently Asked Question:

The market for Internet Protocol Television Market is expected to reach USD$ XX Mn in 2023.

TheInternet Protocol Television Market is expected to see significant CAGR growth over the coming years, at XX%.

The report is forecasted from 2016 -2023.

The base year of this report is 2015.

Cisco Systems, Inc., China Telecom Corporation Ltd.,Orange SA, –AT&T, Inc., Deutsche Telekom AG. are some of the major players in the global market.

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Published Date:  Jul 2016
Category:  Technology & Media
Report ID:   58013
Report Format:   PDF
Pages:   120
Rating:    4.5 (65)
Delivery Time: 24 Hours to 48 Hours   
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