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Global Search Advertising Market By Platform (Desktop ,Mobile) By Industry Vertical (Automotive, Financial Services, Consumer Goods, Media & Entertainment, Retail, Telecom, Others) Growth, Future Prospects & Competitive Analysis, 2016 – 2030

Summary
Table Of Content

About this report

The global search advertising market report explores the critical analysis of the search advertising industry using major parameters. The report consists of investment strategies, the need for investments in the search advertising industry, and the several benefits for investors. This report sets out significant changes in the global technical regulations for the Search advertising industry and how economic and non-economic barriers are helping the search advertising market growth. Moreover, the report analyses the regional, global, and country-level historic and forecasted market size. The report provides a comprehensive analysis of major investment propositions, demand and supply gap, STAR analysis, competitors positioning, Tornado analysis and SRC analysis. Major technological developments and other analyses include PESTEL analysis, porter’s five forces analysis, value chain analysis, etc.

Key Highlights of the report

How are the major segments performing in the search advertising market?

In 2021, the mobile segment was expected for the maximum revenue share of the global market due to the rising penetration rate of reasonable Smartphone.
In 2021, the retail segment was anticipated to hold the highest share of the global market. The rising spending on paid search by various industries for promoting their products and brand awareness is accelerating market growth.

Which is the key industry vertical in the search advertising market?

The consumer goods segment is anticipated to register the fastest CAGR in the global market from 2022 to 2028. The rising adoption of search advertising to build awareness about a particular product across the globe is propelling the growth of the market. In recent years, consumer goods companies are actively increasing advertising spending is a major driving force of the digital advertising industry.

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Which region dominated the search advertising market?

In 2021, The North American region was expected to have the highest share of the global search advertising market due to the increasing investments associated with digital ads and online advertisements, which are projected to fuel the growth of the global search advertising market studied in North America. Furthermore, North America is highly aware and mature in smartphones, and online activity creates several opportunities for advertisers. In addition, the US has a powerful foothold on online advertising vendors, contributing to the market’s growth. Some include Google Inc., Microsoft Corporation, Twitter Inc., and Amazon.com.

How is US Market Performing in the search advertising market?

In 2021, North America is expected to hold the maximum revenue share globally during the projection period. Big corporations in the U.S., such as Google LLC and Facebook, Inc., are predicted to boost market revenue. In the U.S., digital channel spending is predicted to surpass television expenditures shortly.

What is the competitive environment of the search advertising market?

The search advertising market is competitive due to the presence of many large players operating on a global scale. The search advertising market appears to be moderately concentrated, with major players adopting key strategies like mergers, acquisitions, and service innovation. Some key players in the market are Google LLC, Facebook Inc., and Twitter Inc. For instance, In 2020, Microsoft Advertising introduced multi-factor authentication in Microsoft Advertising online. The company is now extending the rollout of multi-factor authentication to all users who sign in through a third-party application that uses the Microsoft Advertising API.

Executive Summary

How does search advertising used in the retail industry?

Search advertising is expected to register significant growth in the retail industry. The increasing popularity of search advertising for retail product marketing due to the high conversion rate of the ads is supporting the industry demand.

Which are the key investments by the search advertising market players?

The market is characterized by various established market players in search advertising across the globe. Companies are focusing on launching new functions to meet consumers’ expectations by offering a trending digital advertisement format. For instance, in July 2020, Google launched new features to aid advertisers in making their products stand out in web search results and other platforms. The vendors are expanding their global reach with an innovative business model. Such initiatives are expected to boost product adoption. Some major players operating in the global search advertising market are

Some major players in the Search advertising market are Google, Amazon, Microsoft, Yahoo, Verizon Media, Yelp, IAC, Baidu, and Ask.

What are the major driving factors for the search advertising market?

Search engine advertising is gaining popularity in marketing due to the most advanced innovations, cost-effective strategies, and eco-friendly environment. This factor is anticipated to drive the adoption of search engine advertising. Technological developments and advancements in big data analytics, Machine learning (ML), and Artificial Intelligence (AI) have allowed the identification of potential customers and the delivery of customized advertising content, accelerating market growth over the forecast period. The increasing spending on programmatic digital advertising has been projected to drive the growth of the global market. Moreover, rapid urbanization and growing disposable income across developing economies are boosting growth.

What are the major risks for the search advertising market?

Privacy concerns for customers’ confidential data to hinder advertising technologies adoption. The growing cyber security attacks leak users’ information without their knowledge. For instance, in 2021, Juspay, which processes payments for Swiggy and Amazon, reported data from over 100 million credit and debit cardholders. The leak included the user’s name, e-mail, contact information, and credit and debit cards. Such privacy concerns regarding confidential data limit consumers’ preferences while hindering the global market over the forecast period.

How is the search advertising market performing in regions?

North America’s search advertising market expected for the largest revenue share in the search advertising market due to the increasingly mobile and internet penetration rate. Rapidly increasing investments associated with digital advertisements, especially in search advertising, are expected to drive the regional market’s growth. Moreover, the U.S. has a strong foothold in digital advertising companies like Google Inc., Microsoft Corporation, and Amazon. This is accelerating the regional market’s growth over the last few years.

Asia Pacific is the fastest-growing region and is expected to witness the highest CAGR from 2022to 2028. This can be accredited to the increased spending on search advertising in emerging countries like China, India, and Japan owing to the huge consumer base. Moreover, the increasing popularity and acceptance of online channels among the youth have been projected to fuel market growth. Furthermore, the massive penetration of smartphones and affordable data plans in Asian countries is further expected to accelerate growth.

What is the regulatory landscape for the search advertising market?

However, strict government regulations regarding data security and privacy, such as General Data Protection Regulation in Europe, continue to hinder the market growth. This significantly impacts the storage, collection, and usage of customer data for delivering modified advertising content as per the customer.

What is the market size of search advertising regarding value?

The global search advertising market is anticipated to grow at a significant CAGR of 8.40% in the upcoming years. The global Search advertising industry was estimated to be worth USD 165.8 billion in 2021 and was expected to worth USD 269.0 billion by 2028.

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What are the major players planning for the future of the Search advertising market?

Innovative product launches, mergers and acquisitions, joint ventures, and geographical expansions are major strategies key players adopt in search advertising. The major market continuously expands its operations with strategic acquisitions and partnerships with local & regional companies, joint ventures, collaborations, and licensing arrangements amongst small and medium enterprises. This helps them identify the targeted customers across existing and unattainable markets. For instance, in August 2021 – Smaato, Inc. company announced a partnership with HUMAN Security, Inc., a cybersecurity firm. Smaato’s integration with HUMAN and Smaato’s automated systems connect with human expertise to improve the platform’s safety and security for marketers and publishers. Also. in march 2021 – InMobi and Gojek Tech established a partnership to improve identity resolution, advertising, and customer analytics for Southeast Asia. Using InMobi’s mobile intelligence and Gojek Tech’s in-app engagement signals, brands can assess the impact of online advertising purchases across platforms. Gojek Tech is a Southeast Asia-focused mobile on-demand payment and service platform.

REPORT ATTRIBUTE	DETAILS
Search advertising Market by Volume	Yes
Search advertising Market by Value	Yes
Search advertising Market, Tornado Analysis	Yes
Search advertising Market, STAR Analysis	Yes
Search advertising Market, SRC Analysis	Yes
Search advertising Market Segment Analysis	By Platform (Desktop, and Mobile) By Industry Vertical (Automotive, Financial Services, Consumer Goods, Media & Entertainment, Retail, Telecom and Others)
Search advertising Market, Regional Analysis	North America (the US and Canada) Europe (Germany, UK, France, Italy, Spain, and the Rest of Europe) Asia Pacific (China, India, Japan, South Korea, Southeast Asia, and the Rest of Asia Pacific) Latin America (Brazil, Mexico, and the Rest of Latin America) The Middle East and Africa (GCC Countries, South Africa, and the Rest of the Middle East and Africa)
Search advertising Market Key Companies	Google; Amazon; Microsoft; Yahoo; Verizon Media; Yelp; IAC; Baidu; Ask
Search advertising Market Competitive Landscape	Market Share Analysis Competitive Benchmarking Key Players Market Positioning Geographical Presence Analysis Major Strategies Adopted

Segmentation of the Global Search advertising Market-

Global Search advertising Market – By Platform

Desktop
Mobile

Global Search advertising Market – By Industry Vertical

Automotive
Financial Services
Consumer Goods
Media & Entertainment
Retail
Telecom
Others

Global Search advertising Market – By Region

North America
- US
- Canada
Europe
- Germany
- France
- The U.K.
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- South-east Asia
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa
- GCC Countries
- South Africa
- Rest of the Middle East and Africa

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Search Advertising Market
2.2. Global Search Advertising Market, By Platform
2.3. Global Search Advertising Market, By Industry Vertical
2.4. Global Search Advertising Market, By Region

3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Search Advertising Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Market Drivers
3.2.3. Market Restraints
3.2.4. Market Opportunities
3.2.5. Major Industry Challenges
3.3. Attractive Investment Proposition,2021
3.3.1. Platform
3.3.2. Industry Vertical

4. Premium Insights
4.1. STAR (Situation, Task, Action, Results) Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat of New Entrants
4.2.2. Bargaining Power of Buyers/Consumers
4.2.3. Bargaining Power of Suppliers
4.2.4. Threat of Substitute Types
4.2.5. Intensity of Competitive Rivalry
4.3. Value Chain Analysis
4.4. Technology Analysis
4.5. Marketing Strategy Analysis
4.5.1. Direct Marketing
4.5.2. Indirect Marketing
4.5.3. Marketing Channel Development Trend

5. Market Positioning of Key Players, 2021
5.1. Company market share of key players, 2021
5.2. Competitive Benchmarking
5.3. Market Positioning of Key Vendors
5.4. Geographical Presence Analysis
5.5. Major Strategies Adopted by Key Players
5.5.1. Key Strategies Analysis
5.5.2. Mergers and Acquisitions
5.5.3. Partnerships
5.5.4. Product Launch
5.5.5. Geographical Expansion
5.5.6. Others

6. COVID 19 Impact Analysis
6.1. Global Search Advertising Market Pre Vs Post COVID 19, 2019 – 2028
6.2. Impact on Import & Export
6.3. Impact on Demand & Supply

7. Global Search Advertising Market
7.1. Global Search Advertising Market, by Platform, 2016-2028(US$ Bn)
7.1.1. Overview
7.1.2. Global Search Advertising Market, By Platform, 2021 vs 2028 (in%)
7.1.3. Global Search Advertising Market, By Desktop, 2016-2028 (US$ Bn)
7.1.4. Global Search Advertising Market, By Mobile, 2016-2028 (US$ Bn)
7.2. Global Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Global Search Advertising Market, By Industry Vertical, 2021 vs 2028 (in%)
7.2.3. Global Search Advertising Market, By Automotive, 2016-2028 (US$ Bn)
7.2.4. Global Search Advertising Market, By Financial Services, 2016-2028 (US$ Bn)
7.2.5. Global Search Advertising Market, By Consumer Goods, 2016-2028 (US$ Bn)
7.2.6. Global Search Advertising Market, By Media & Entertainment, 2016-2028 (US$ Bn)
7.2.7. Global Search Advertising Market, By Retail, 2016-2028 (US$ Bn)
7.2.8. Global Search Advertising Market, By Telecom, 2016-2028 (US$ Bn)
7.2.9. Global Search Advertising Market, By Others, 2016-2028 (US$ Bn)

8. North AmericaSearch Advertising Market Analysis
8.1. North America Search Advertising Market, by Platform, 2016-2028(US$ Bn)
8.1.1. Overview
8.1.2. SRC Analysis
8.2. North America Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. SRC Analysis
8.3. North America Search Advertising Market, by Country, 2016-2028(US$ Bn)
8.3.1. U.S.
8.3.1.1. U.S. Search AdvertisingMarket Estimates and Forecast, 2016-2028 (US$ Bn)
8.3.1.2. U.S. Search Advertising, By Platform, 2016-2028 (US$ Bn)
8.3.1.3. U.S. Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
8.3.2. Canada
8.3.2.1. Canada Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.3.2.2. Canada Search Advertising, By Platform, 2016-2028 (US$ Bn)
8.3.2.3. Canada Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)

9. Europe Search Advertising Market Analysis
9.1. Europe Search Advertising Market, by Platform, 2016-2028(US$ Bn)
9.1.1. Overview
9.1.2. SRC Analysis
9.2. Europe Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. SRC Analysis
9.3. Europe Search Advertising Market, by Country, 2016-2028 (US$ Bn)
9.3.1. Germany
9.3.1.1. Germany Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.1.2. Germany Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.1.3. Germany Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.2. France
9.3.2.1. France Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.2.2. France Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.2.3. France Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.3. UK
9.3.3.1. UK Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.3.2. UK Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.3.3. UK Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.4. Italy
9.3.4.1. Italy Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.4.2. Italy Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.4.3. Italy Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.5. Spain
9.3.5.1. Spain Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.5.2. Spain Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.5.3. Spain Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.6. Rest of Europe
9.3.6.1. Rest of Europe Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.6.2. Rest of Europe Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.6.3. Rest of Europe Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)

10. Asia Pacific Search Advertising Market Analysis
10.1. Asia Pacific Search Advertising Market, by Platform, 2016-2028(US$ Bn)
10.1.1. Overview
10.1.2. SRC Analysis
10.2. Asia Pacific Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. SRC Analysis
10.3. Asia Pacific Search Advertising Market, by Country, 2016-2028 (US$ Bn)
10.3.1. China
10.3.1.1. China Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.1.2. China Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.1.3. China Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.2. Japan
10.3.2.1. Japan Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.2.2. Japan Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.2.3. Japan Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.3. India
10.3.3.1. India Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.3.2. India Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.3.3. India Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.4. South Korea
10.3.4.1. South Korea Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.4.2. South Korea Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.4.3. South Korea Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.5. South-East Asia
10.3.5.1. South-East Asia Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.5.2. South-East Asia Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.5.3. South-East Asia Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.6. Rest of Asia Pacific
10.3.6.1. Rest of Asia Pacific Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.6.2. Rest of Asia Pacific Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.6.3. Rest of Asia Pacific Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)

11. Latin America Search Advertising Market Analysis
11.1. Latin America Search Advertising Market, by Platform, 2016-2028(US$ Bn)
11.1.1. Overview
11.1.2. SRC Analysis
11.2. Latin America Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. SRC Analysis
11.3. Latin America Search Advertising Market, by Country, 2016-2028 (US$ Bn)
11.3.1. Brazil
11.3.1.1. Brazil Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.1.2. Brazil Search Advertising, By Platform, 2016-2028 (US$ Bn)
11.3.1.3. Brazil Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
11.3.2. Mexico
11.3.2.1. Mexico Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.2.2. Mexico Search Advertising, By Platform, 2016-2028 (US$ Bn)
11.3.2.3. Mexico Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
11.3.3. Rest of Latin America
11.3.3.1. Rest of Latin America Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.3.2. Rest of Latin America Search Advertising, By Platform, 2016-2028 (US$ Bn)
11.3.3.3. Rest of Latin America Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)

12. Middle East and Africa Search Advertising Market Analysis
12.1. Middle East and Africa Search Advertising Market, by Platform, 2016-2028(US$ Bn)
12.1.1. Overview
12.1.2. SRC Analysis
12.2. Middle East and Africa Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
12.2.1. Overview
12.2.2. SRC Analysis
12.3. Middle East and Africa Search Advertising Market, by Country, 2016-2028 (US$ Bn)
12.3.1. GCC Countries
12.3.1.1. GCC Countries ilSearch Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.1.2. GCC Countries Search Advertising, By Platform, 2016-2028 (US$ Bn)
12.3.1.3. GCC Countries Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
12.3.2. South Africa
12.3.2.1. South Africa Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.2.2. South Africa Search Advertising, By Platform, 2016-2028 (US$ Bn)
12.3.2.3. South Africa Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
12.3.3. Rest of Middle East and Africa
12.3.3.1. Rest of Middle East and Africa Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.3.2. Rest of Middle East and Africa Search Advertising, By Platform, 2016-2028 (US$ Bn)
12.3.3.3. Rest of Middle East and Africa Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)

13. Company Profiles
13.1. Google
13.1.1. Company Overview
13.1.2. Products/Services Portfolio
13.1.3. Geographical Presence
13.1.4. Financial Summary
13.1.4.1. Market Revenue and Net Profit (2019-2021)
13.1.4.2. Business Segment Revenue Analysis
13.1.4.3. Geographical Revenue Analysis
13.2. Amazon
13.3. Microsoft
13.4. Yahoo
13.5. Verizon Media
13.6. Yelp
13.7. IAC
13.8. Baidu
13.9. Ask
13.10. Others

List of Figures
FIG. 1 Global Search Advertising Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Search Advertising Market Segmentation
FIG. 4 Global Search Advertising Market, by Platform, 2021 (US$ Bn)
FIG. 5 Global Search Advertising Market, by Industry Vertical, 2021(US$ Bn)
FIG. 6 Global Search Advertising Market, by Geography, 2021(US$ Bn)
FIG. 7 Attractive Investment Proposition, by Platform, 2021
FIG. 8 Attractive Investment Proposition, by Industry Vertical, 2021
FIG. 9 Attractive Investment Proposition, by Geography, 2021
FIG. 10 Global Market Share Analysis of Key Search Advertising Market Manufacturers, 2021
FIG. 11 Global Market Positioning of Key Search Advertising Market Manufacturers, 2021
FIG. 12 Global Search Advertising Market Value Contribution, By Platform, 2021 & 2028 (Value %)
FIG. 13 Global Search AdvertisingMarket, by Desktop, Value, 2016-2028(US$ Bn)
FIG. 14 Global Search AdvertisingMarket, by Mobile, Value, 2016-2028 (US$ Bn)
FIG. 15 Global Search Advertising Market Value Contribution, By Industry Vertical, 2021 & 2028 (Value %)
FIG. 16 Global Search AdvertisingMarket, by Automotive, Value, 2016-2028(US$ Bn)
FIG. 17 Global Search AdvertisingMarket, by Financial Services, Value, 2016-2028 (US$ Bn)
FIG. 18 Global Search Advertising Market, by Consumer Goods, Value, 2016-2028(US$ Bn)
FIG. 19 Global Search Advertising Market, by Media & Entertainment, Value, 2016-2028 (US$ Bn)
FIG. 20 Global Search Advertising Market, by Retail, Value, 2016-2028(US$ Bn)
FIG. 21 Global Search Advertising Market, by Telecom, Value, 2016-2028 (US$ Bn)
FIG. 22 Global Search Advertising Market, by Others, Value, 2016-2028(US$ Bn)
FIG. 23 U.S. Search Advertising Market, 2016-2028(US$ Bn)
FIG. 24 Canada Search Advertising Market, 2016-2028(US$ Bn)
FIG. 25 Germany Search Advertising Market, 2016-2028(US$ Bn)
FIG. 26 FranceSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 27 U.K. Search Advertising Market, 2016-2028(US$ Bn)
FIG. 28 ItalySearch Advertising Market, 2016-2028(US$ Bn)
FIG. 29 Spain Search Advertising Market, 2016-2028(US$ Bn)
FIG. 30 Rest of Europe Search Advertising Market, 2016-2028(US$ Bn)
FIG. 31 China Search Advertising Market, 2016-2028(US$ Bn)
FIG. 32 Japan Search Advertising Market, 2016-2028(US$ Bn)
FIG. 33 IndiaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 34 South KoreaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 35 Southeast AsiaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 36 Rest of Asia Pacific Search Advertising Market, 2016-2028(US$ Bn)
FIG. 37 Latin AmericaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 38 Brazil Search Advertising Market, 2016-2028(US$ Bn)
FIG. 39 Mexico Search Advertising Market, 2016-2028(US$ Bn)
FIG. 40 Rest of Latin AmericaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 41 Middle East & AfricaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 42 GCC CountriesSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 43 South AfricaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 44 Rest of Middle East and AfricaSearch Advertising Market, 2016-2028(US$ Bn)

List of Tables
TABLE 1 Market Snapshot: Global Search AdvertisingMarket
TABLE 2 Global Search Advertising Market, by Competitive Benchmarking, 2021
TABLE 3 Global Search Advertising Market, by Geographical Presence Analysis, 2021
TABLE 4 Global Search Advertising Market, by Key Strategies Analysis, 2021
TABLE 5 Global Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 6 Global Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 7 GlobalSearch Advertising Market, by Geography, 2016-2028(US$ Bn)
TABLE 8 North AmericaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 9 North AmericaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 10 North AmericaSearch Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 11 USSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 12 USSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 13 CanadaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 14 Canada Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 15 EuropeSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 16 Europe Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 17 Europe Search Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 18 GermanySearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 19 GermanySearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 20 FranceSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 21 France Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 22 UKSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 23 UKSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 24 ItalySearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 25 Italy Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 26 SpainSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 27 SpainSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 28 Rest of EuropeSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 29 Rest of Europe Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 30 Asia PacificSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 31 Asia Pacific Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 32 Asia Pacific Search Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 33 ChinaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 34 ChinaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 35 Japan Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 36 Japan Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 37 IndiaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 38 IndiaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 39 South Korea Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 40 South Korea Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 41 South East AsiaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 42 South East Asia Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 43 Rest of Asia PacificSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 44 Rest of Asia Pacific Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 45 Latin AmericaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 46 Latin America Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 47 Latin America Search Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 48 BrazilSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 49 BrazilSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 50 Mexico Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 51 Mexico Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 52 Rest of Latin AmericaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 53 Rest of Latin AmericaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 54 Middle East and AfricaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 55 Middle East and Africa Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 56 Middle East and Africa Search Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 57 GCC CountriesSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 58 GCC CountriesSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 59 South Africa Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 60 South Africa Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 61 Rest of Middle East and AfricaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 62 Rest of Middle East and AfricaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)

Frequently asked questions

How does COVID-19 impact the global search advertising market?

Affecting nearly all industries, the pandemic had an impact on the marketing industry and global advertising. The COVID-19 disease, which reportedly emerged from the Chinese city of Wuhan, rapidly spread worldwide in early 2020 and continues to impact nearly all aspects of life. With the spread of the virus, countries started to implement measures such as social distancing, working from home, or total lockdowns. This significantly changed how or when consumers are exposed to search advertising and reduced media spending.

Which is the leading region of the market for Search advertising?

North America’s search advertising market is the largest revenue share in the target market due to the increasingly mobile and internet penetration rate. Rapidly increasing investments associated with digital advertisements, especially in search advertising, are expected to drive the regional market’s growth.

What are the key drivers for the growth of the search advertising market?

The increasing internet penetration rate and the increasing number of smartphone users across the globe are projected to drive market growth.

Which is the major segment in the search advertising market by platform?

The mobile segment had a major global market share in 2021.

Which is the major segment in the search advertising market by industry vertical?

The retail segment had a major share in the global market.

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