Frequently asked questions
Affecting nearly all industries, the pandemic had an impact on the marketing industry and global advertising. The COVID-19 disease, which reportedly emerged from the Chinese city of Wuhan, rapidly spread worldwide in early 2020 and continues to impact nearly all aspects of life. With the spread of the virus, countries started to implement measures such as social distancing, working from home, or total lockdowns. This significantly changed how or when consumers are exposed to search advertising and reduced media spending.
North America’s search advertising market is the largest revenue share in the target market due to the increasingly mobile and internet penetration rate. Rapidly increasing investments associated with digital advertisements, especially in search advertising, are expected to drive the regional market’s growth.
The increasing internet penetration rate and the increasing number of smartphone users across the globe are projected to drive market growth.
The mobile segment had a major global market share in 2021.
The retail segment had a major share in the global market.