1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Market Snapshot: Global Search Advertising Market
2.2. Global Search Advertising Market, By Platform
2.3. Global Search Advertising Market, By Industry Vertical
2.4. Global Search Advertising Market, By Region
3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Search Advertising Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Market Drivers
3.2.3. Market Restraints
3.2.4. Market Opportunities
3.2.5. Major Industry Challenges
3.3. Attractive Investment Proposition,2021
3.3.1. Platform
3.3.2. Industry Vertical
4. Premium Insights
4.1. STAR (Situation, Task, Action, Results) Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat of New Entrants
4.2.2. Bargaining Power of Buyers/Consumers
4.2.3. Bargaining Power of Suppliers
4.2.4. Threat of Substitute Types
4.2.5. Intensity of Competitive Rivalry
4.3. Value Chain Analysis
4.4. Technology Analysis
4.5. Marketing Strategy Analysis
4.5.1. Direct Marketing
4.5.2. Indirect Marketing
4.5.3. Marketing Channel Development Trend
5. Market Positioning of Key Players, 2021
5.1. Company market share of key players, 2021
5.2. Competitive Benchmarking
5.3. Market Positioning of Key Vendors
5.4. Geographical Presence Analysis
5.5. Major Strategies Adopted by Key Players
5.5.1. Key Strategies Analysis
5.5.2. Mergers and Acquisitions
5.5.3. Partnerships
5.5.4. Product Launch
5.5.5. Geographical Expansion
5.5.6. Others
6. COVID 19 Impact Analysis
6.1. Global Search Advertising Market Pre Vs Post COVID 19, 2019 – 2028
6.2. Impact on Import & Export
6.3. Impact on Demand & Supply
7. Global Search Advertising Market
7.1. Global Search Advertising Market, by Platform, 2016-2028(US$ Bn)
7.1.1. Overview
7.1.2. Global Search Advertising Market, By Platform, 2021 vs 2028 (in%)
7.1.3. Global Search Advertising Market, By Desktop, 2016-2028 (US$ Bn)
7.1.4. Global Search Advertising Market, By Mobile, 2016-2028 (US$ Bn)
7.2. Global Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
7.2.1. Overview
7.2.2. Global Search Advertising Market, By Industry Vertical, 2021 vs 2028 (in%)
7.2.3. Global Search Advertising Market, By Automotive, 2016-2028 (US$ Bn)
7.2.4. Global Search Advertising Market, By Financial Services, 2016-2028 (US$ Bn)
7.2.5. Global Search Advertising Market, By Consumer Goods, 2016-2028 (US$ Bn)
7.2.6. Global Search Advertising Market, By Media & Entertainment, 2016-2028 (US$ Bn)
7.2.7. Global Search Advertising Market, By Retail, 2016-2028 (US$ Bn)
7.2.8. Global Search Advertising Market, By Telecom, 2016-2028 (US$ Bn)
7.2.9. Global Search Advertising Market, By Others, 2016-2028 (US$ Bn)
8. North AmericaSearch Advertising Market Analysis
8.1. North America Search Advertising Market, by Platform, 2016-2028(US$ Bn)
8.1.1. Overview
8.1.2. SRC Analysis
8.2. North America Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
8.2.1. Overview
8.2.2. SRC Analysis
8.3. North America Search Advertising Market, by Country, 2016-2028(US$ Bn)
8.3.1. U.S.
8.3.1.1. U.S. Search AdvertisingMarket Estimates and Forecast, 2016-2028 (US$ Bn)
8.3.1.2. U.S. Search Advertising, By Platform, 2016-2028 (US$ Bn)
8.3.1.3. U.S. Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
8.3.2. Canada
8.3.2.1. Canada Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
8.3.2.2. Canada Search Advertising, By Platform, 2016-2028 (US$ Bn)
8.3.2.3. Canada Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9. Europe Search Advertising Market Analysis
9.1. Europe Search Advertising Market, by Platform, 2016-2028(US$ Bn)
9.1.1. Overview
9.1.2. SRC Analysis
9.2. Europe Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
9.2.1. Overview
9.2.2. SRC Analysis
9.3. Europe Search Advertising Market, by Country, 2016-2028 (US$ Bn)
9.3.1. Germany
9.3.1.1. Germany Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.1.2. Germany Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.1.3. Germany Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.2. France
9.3.2.1. France Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.2.2. France Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.2.3. France Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.3. UK
9.3.3.1. UK Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.3.2. UK Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.3.3. UK Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.4. Italy
9.3.4.1. Italy Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.4.2. Italy Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.4.3. Italy Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.5. Spain
9.3.5.1. Spain Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.5.2. Spain Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.5.3. Spain Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
9.3.6. Rest of Europe
9.3.6.1. Rest of Europe Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
9.3.6.2. Rest of Europe Search Advertising, By Platform, 2016-2028 (US$ Bn)
9.3.6.3. Rest of Europe Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10. Asia Pacific Search Advertising Market Analysis
10.1. Asia Pacific Search Advertising Market, by Platform, 2016-2028(US$ Bn)
10.1.1. Overview
10.1.2. SRC Analysis
10.2. Asia Pacific Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
10.2.1. Overview
10.2.2. SRC Analysis
10.3. Asia Pacific Search Advertising Market, by Country, 2016-2028 (US$ Bn)
10.3.1. China
10.3.1.1. China Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.1.2. China Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.1.3. China Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.2. Japan
10.3.2.1. Japan Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.2.2. Japan Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.2.3. Japan Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.3. India
10.3.3.1. India Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.3.2. India Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.3.3. India Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.4. South Korea
10.3.4.1. South Korea Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.4.2. South Korea Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.4.3. South Korea Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.5. South-East Asia
10.3.5.1. South-East Asia Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.5.2. South-East Asia Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.5.3. South-East Asia Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
10.3.6. Rest of Asia Pacific
10.3.6.1. Rest of Asia Pacific Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
10.3.6.2. Rest of Asia Pacific Search Advertising, By Platform, 2016-2028 (US$ Bn)
10.3.6.3. Rest of Asia Pacific Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
11. Latin America Search Advertising Market Analysis
11.1. Latin America Search Advertising Market, by Platform, 2016-2028(US$ Bn)
11.1.1. Overview
11.1.2. SRC Analysis
11.2. Latin America Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
11.2.1. Overview
11.2.2. SRC Analysis
11.3. Latin America Search Advertising Market, by Country, 2016-2028 (US$ Bn)
11.3.1. Brazil
11.3.1.1. Brazil Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.1.2. Brazil Search Advertising, By Platform, 2016-2028 (US$ Bn)
11.3.1.3. Brazil Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
11.3.2. Mexico
11.3.2.1. Mexico Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.2.2. Mexico Search Advertising, By Platform, 2016-2028 (US$ Bn)
11.3.2.3. Mexico Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
11.3.3. Rest of Latin America
11.3.3.1. Rest of Latin America Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
11.3.3.2. Rest of Latin America Search Advertising, By Platform, 2016-2028 (US$ Bn)
11.3.3.3. Rest of Latin America Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
12. Middle East and Africa Search Advertising Market Analysis
12.1. Middle East and Africa Search Advertising Market, by Platform, 2016-2028(US$ Bn)
12.1.1. Overview
12.1.2. SRC Analysis
12.2. Middle East and Africa Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
12.2.1. Overview
12.2.2. SRC Analysis
12.3. Middle East and Africa Search Advertising Market, by Country, 2016-2028 (US$ Bn)
12.3.1. GCC Countries
12.3.1.1. GCC Countries ilSearch Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.1.2. GCC Countries Search Advertising, By Platform, 2016-2028 (US$ Bn)
12.3.1.3. GCC Countries Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
12.3.2. South Africa
12.3.2.1. South Africa Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.2.2. South Africa Search Advertising, By Platform, 2016-2028 (US$ Bn)
12.3.2.3. South Africa Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
12.3.3. Rest of Middle East and Africa
12.3.3.1. Rest of Middle East and Africa Search Advertising Market Estimates and Forecast, 2016-2028 (US$ Bn)
12.3.3.2. Rest of Middle East and Africa Search Advertising, By Platform, 2016-2028 (US$ Bn)
12.3.3.3. Rest of Middle East and Africa Search Advertising, By Industry Vertical, 2016-2028 (US$ Bn)
13. Company Profiles
13.1. Google
13.1.1. Company Overview
13.1.2. Products/Services Portfolio
13.1.3. Geographical Presence
13.1.4. Financial Summary
13.1.4.1. Market Revenue and Net Profit (2019-2021)
13.1.4.2. Business Segment Revenue Analysis
13.1.4.3. Geographical Revenue Analysis
13.2. Amazon
13.3. Microsoft
13.4. Yahoo
13.5. Verizon Media
13.6. Yelp
13.7. IAC
13.8. Baidu
13.9. Ask
13.10. Others
List of Figures
FIG. 1 Global Search Advertising Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Search Advertising Market Segmentation
FIG. 4 Global Search Advertising Market, by Platform, 2021 (US$ Bn)
FIG. 5 Global Search Advertising Market, by Industry Vertical, 2021(US$ Bn)
FIG. 6 Global Search Advertising Market, by Geography, 2021(US$ Bn)
FIG. 7 Attractive Investment Proposition, by Platform, 2021
FIG. 8 Attractive Investment Proposition, by Industry Vertical, 2021
FIG. 9 Attractive Investment Proposition, by Geography, 2021
FIG. 10 Global Market Share Analysis of Key Search Advertising Market Manufacturers, 2021
FIG. 11 Global Market Positioning of Key Search Advertising Market Manufacturers, 2021
FIG. 12 Global Search Advertising Market Value Contribution, By Platform, 2021 & 2028 (Value %)
FIG. 13 Global Search AdvertisingMarket, by Desktop, Value, 2016-2028(US$ Bn)
FIG. 14 Global Search AdvertisingMarket, by Mobile, Value, 2016-2028 (US$ Bn)
FIG. 15 Global Search Advertising Market Value Contribution, By Industry Vertical, 2021 & 2028 (Value %)
FIG. 16 Global Search AdvertisingMarket, by Automotive, Value, 2016-2028(US$ Bn)
FIG. 17 Global Search AdvertisingMarket, by Financial Services, Value, 2016-2028 (US$ Bn)
FIG. 18 Global Search Advertising Market, by Consumer Goods, Value, 2016-2028(US$ Bn)
FIG. 19 Global Search Advertising Market, by Media & Entertainment, Value, 2016-2028 (US$ Bn)
FIG. 20 Global Search Advertising Market, by Retail, Value, 2016-2028(US$ Bn)
FIG. 21 Global Search Advertising Market, by Telecom, Value, 2016-2028 (US$ Bn)
FIG. 22 Global Search Advertising Market, by Others, Value, 2016-2028(US$ Bn)
FIG. 23 U.S. Search Advertising Market, 2016-2028(US$ Bn)
FIG. 24 Canada Search Advertising Market, 2016-2028(US$ Bn)
FIG. 25 Germany Search Advertising Market, 2016-2028(US$ Bn)
FIG. 26 FranceSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 27 U.K. Search Advertising Market, 2016-2028(US$ Bn)
FIG. 28 ItalySearch Advertising Market, 2016-2028(US$ Bn)
FIG. 29 Spain Search Advertising Market, 2016-2028(US$ Bn)
FIG. 30 Rest of Europe Search Advertising Market, 2016-2028(US$ Bn)
FIG. 31 China Search Advertising Market, 2016-2028(US$ Bn)
FIG. 32 Japan Search Advertising Market, 2016-2028(US$ Bn)
FIG. 33 IndiaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 34 South KoreaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 35 Southeast AsiaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 36 Rest of Asia Pacific Search Advertising Market, 2016-2028(US$ Bn)
FIG. 37 Latin AmericaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 38 Brazil Search Advertising Market, 2016-2028(US$ Bn)
FIG. 39 Mexico Search Advertising Market, 2016-2028(US$ Bn)
FIG. 40 Rest of Latin AmericaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 41 Middle East & AfricaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 42 GCC CountriesSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 43 South AfricaSearch Advertising Market, 2016-2028(US$ Bn)
FIG. 44 Rest of Middle East and AfricaSearch Advertising Market, 2016-2028(US$ Bn)
List of Tables
TABLE 1 Market Snapshot: Global Search AdvertisingMarket
TABLE 2 Global Search Advertising Market, by Competitive Benchmarking, 2021
TABLE 3 Global Search Advertising Market, by Geographical Presence Analysis, 2021
TABLE 4 Global Search Advertising Market, by Key Strategies Analysis, 2021
TABLE 5 Global Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 6 Global Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 7 GlobalSearch Advertising Market, by Geography, 2016-2028(US$ Bn)
TABLE 8 North AmericaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 9 North AmericaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 10 North AmericaSearch Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 11 USSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 12 USSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 13 CanadaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 14 Canada Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 15 EuropeSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 16 Europe Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 17 Europe Search Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 18 GermanySearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 19 GermanySearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 20 FranceSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 21 France Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 22 UKSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 23 UKSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 24 ItalySearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 25 Italy Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 26 SpainSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 27 SpainSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 28 Rest of EuropeSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 29 Rest of Europe Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 30 Asia PacificSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 31 Asia Pacific Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 32 Asia Pacific Search Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 33 ChinaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 34 ChinaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 35 Japan Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 36 Japan Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 37 IndiaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 38 IndiaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 39 South Korea Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 40 South Korea Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 41 South East AsiaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 42 South East Asia Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 43 Rest of Asia PacificSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 44 Rest of Asia Pacific Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 45 Latin AmericaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 46 Latin America Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 47 Latin America Search Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 48 BrazilSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 49 BrazilSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 50 Mexico Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 51 Mexico Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 52 Rest of Latin AmericaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 53 Rest of Latin AmericaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 54 Middle East and AfricaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 55 Middle East and Africa Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 56 Middle East and Africa Search Advertising Market, by Country, 2016-2028(US$ Bn)
TABLE 57 GCC CountriesSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 58 GCC CountriesSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 59 South Africa Search Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 60 South Africa Search Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)
TABLE 61 Rest of Middle East and AfricaSearch Advertising Market, by Platform, 2016-2028(US$ Bn)
TABLE 62 Rest of Middle East and AfricaSearch Advertising Market, by Industry Vertical, 2016-2028(US$ Bn)