Sensitive Toothpaste Market By Type (Highly Sensitive Toothpaste, Low Sensitive Toothpaste, Whitening Toothpaste), By Application (Commercial, Residential), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Others) - Growth, Future Prospects, and Competitive Analysis, 2019 - 2027

Key Market Insights

“Increasing awareness for oral health and hygiene drives the market growth”

The sensitive toothpaste market is expected to grow at a CAGR of 5.2% during the forecast period from 2019 to 2027, starting from US$ 836.52 Mn in 2018.

Rising demand for organic and natural products for oral care supports the growth of the market. In addition, surge in awareness for personal and dental hygiene increases the demand for sensitive toothpaste market globally. Moreover, as the demand for sensitive toothpaste is increasing among customers, manufacturers are developing new and improved toothpaste with a number of benefits such as fresh mint flavor, toothpaste with salt, additional whitening and deep clean. Thereby, increasing the demand for the market over the forecast period.

Increasing cases of oral health due to excessive consumption of alcohol and smoking along with changing lifestyle of people globally supports the growth of the market. In addition, rising oral health problems among population globally due to unhealthy eating habits drives the consumption of sensitive toothpaste over the forecast period.

Market Synopsis

Type Analysis                                                                                

“New product launches supports the growth of the market”

The whitening segment dominated the sensitive toothpaste market in the year 2018 and expected to continue its dominance during the forecast period. The whitening segment holds around 55% of the market share in 2018. Increasing trends for online shopping increases the sales of the segment. For instance, in January 2018, GlaxoSmithKline (GSK) launched Sensodyne Whitening. The company      launched its new toothpaste into e-commerce platform and taped the e-commerce segment. The reports by the company suggests that over 50,000 packs were sold in the launch phase only. Moreover, Sensodyne holds around 3.2% of market share growing by 30%. The aforesaid factors contributes to the growth of the segment.

Regional Analysis

“Asia Pacific is projected to grow at a considerable rate during the forecast period”

Asia Pacific records for over 59% of the global population that in turns expected to offer gigantic opportunities for the toothpaste in the region over the forecast period. Increasing population across the Asia Pacific region in addition with rising disposable income has ensued in increased demand for sensitive toothpaste. The population in India is increasing with tremendous rate that is expected to increase the demand for the product in the country. Moreover, Government funding for expansion of oral health segment in China is motivating the growth of the market. For instance, in 2016-2017, government of China introduced a number of policies to increase consciousness for oral hygiene and inaugurated various dental hospitals and clinics. The aforesaid reasons will result in increasing the demand for sensitive toothpastes among consumers.

List of Companies Covered:

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Procter & Gamble
  • Unilever
  • Crest
  • Squigle
  • Dabur
  • The Himalaya Drug Company
  • Alticor (Amway)

Key Industry Developments:

  • In August 2019, Crest launched a new sensitivity and gum toothpaste. The new toothpaste is launched to help treat sensitivity and related issues and maintain oral health. Crest launched new gum health-related toothpastes along with the latest innovation. Crest Gum and Sensitivity, targets the gum line to provide clinically healthier gums and fast relief.

Historical & Forecast Period

This study report represents analysis for each segment from 2017 to 2027 considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027.

Market Segmentation


Research Period  2017-2027
Base Year 2018
Forecast Period  2019-2027
Historical Year  2017
Unit  USD Billion

 Type (2017–2027; US$ Mn)
 • Highly Sensitive Toothpaste
 • Low Sensitive Toothpaste
 • Whitening Toothpastes

 Distribution Channel (2017–2027; US$ Mn)
 • Supermarkets & Hypermarkets
 • Convenience Stores
 • Online
 • Others (Pharmacies, etc.)

 Application (2017–2027; US$ Mn)
 • Commercial
 • Residential

 Geography (2017–2027; US$ Mn)
 • North America (U.S., Rest of North America)
 • Europe (U.K., Germany, France, Rest of Europe)
 • Asia Pacific (Japan, China, India, Rest of Asia Pacific)
 • Rest of the World (Latin America, Middle East & Africa)

The current report also comprehends qualitative and qualitative market valuation factors such as key market drivers, market trends, restraints and opportunities that give a better market understanding of the overall Sensitive Toothpaste market. Additionally, the global report also comprises graphical representation of competitive landscape based on their market initiatives and strategies, product portfolio and business strengths.

Key questions answered in this report

  • What are the current market trends and dynamics in the Sensitive Toothpaste market and valuable opportunities for emerging players?
  • What is driving Sensitive Toothpaste market?
  • What are the key challenges to market growth?
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which product segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Sensitive Toothpaste market?
  • What is the market trend and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Choose License Type
Trusted By
Related Report

Published Date:  Apr 2020
Category:  Consumer Goods
Report ID:   60261
Report Format:   PDF
Pages:   120
Rating:    4.1 (69)
Delivery Time: 24 Hours to 48 Hours   
Connect With Us
24/7 Research Support