Sensitive Toothpaste Market

Key Market Insights

Increasing awareness for oral health and hygiene drives the market growth

The sensitive toothpaste market is expected to grow at a CAGR of 5.2% during the forecast period from 2019 to 2027, starting from US$ 836.52 Mn in 2018.

Rising demand for organic and natural products for oral care supports the growth of the market. In addition, surge in awareness for personal and dental hygiene increases the demand for sensitive toothpaste market globally. Moreover, as the demand for sensitive toothpaste is increasing among customers, manufacturers are developing new and improved toothpaste with a number of benefits such as fresh mint flavor, toothpaste with salt, additional whitening and deep clean. Thereby, increasing the demand for the market over the forecast period.

Increasing cases of oral health due to excessive consumption of alcohol and smoking along with changing lifestyle of people globally supports the growth of the market. In addition, rising oral health problems among population globally due to unhealthy eating habits drives the consumption of sensitive toothpaste over the forecast period.

Market Synopsis

Type Analysis                                                                                

New product launches supports the growth of the market

The whitening segment dominated the sensitive toothpaste market in the year 2018 and expected to continue its dominance during the forecast period. The whitening segment holds around 55% of the market share in 2018. Increasing trends for online shopping increases the sales of the segment. For instance, in January 2018, GlaxoSmithKline (GSK) launched Sensodyne Whitening. The company      launched its new toothpaste into e-commerce platform and taped the e-commerce segment. The reports by the company suggests that over 50,000 packs were sold in the launch phase only. Moreover, Sensodyne holds around 3.2% of market share growing by 30%. The aforesaid factors contributes to the growth of the segment.

Regional Analysis

Asia Pacific is projected to grow at a considerable rate during the forecast period

Asia Pacific records for over 59% of the global population that in turns expected to offer gigantic opportunities for the toothpaste in the region over the forecast period. Increasing population across the Asia Pacific region in addition with rising disposable income has ensued in increased demand for sensitive toothpaste. The population in India is increasing with tremendous rate that is expected to increase the demand for the product in the country. Moreover, Government funding for expansion of oral health segment in China is motivating the growth of the market. For instance, in 2016-2017, government of China introduced a number of policies to increase consciousness for oral hygiene and inaugurated various dental hospitals and clinics. The aforesaid reasons will result in increasing the demand for sensitive toothpastes among consumers.

List of Companies Covered:

• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• GlaxoSmithKline plc.
• Procter & Gamble
• Unilever
• Crest
• Squigle
• Dabur
• The Himalaya Drug Company
• Alticor (Amway)

Key Industry Developments:

• In August 2019, Crest launched a new sensitivity and gum toothpaste. The new toothpaste is launched to help treat sensitivity and related issues and maintain oral health. Crest launched new gum health-related toothpastes along with the latest innovation. Crest Gum and Sensitivity, targets the gum line to provide clinically healthier gums and fast relief.

Historical & Forecast Period

This study report represents analysis for each segment from 2017 to 2027 considering 2018 to be the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period from 2019 to 2027.

Market Segmentation

Key questions answered in this report

• What are the current market trends and dynamics in the Sensitive Toothpaste market and valuable opportunities for emerging players?
• What is driving Sensitive Toothpaste market?
• What are the key challenges to market growth?
• Which product segment holds a larger market share and why?
• Are low and middle-income economies investing in the Sensitive Toothpaste market?
• What is the market trend and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Sensitive Toothpaste (ST) Market
2.2. Global ST Market, by Type, 2018 (US$ Mn)
2.3. Global ST Market, by Application, 2018 (US$ Mn)
2.4. Global ST Market, by Distribution Channel, 2018 (US$ Mn)
2.5. Global ST Market, by Geography, 2018 (US$ Mn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global ST Market Value, 2017-2027, (US$ Mn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Sensitive Toothpaste (ST) Market, by Type, 2017-2027 (US$ Mn)
4.1. Overview
4.2. Highly Sensitive Toothpaste
4.3. Low Sensitive Toothpaste
4.4. Whitening Toothpaste

5. Global Sensitive Toothpaste (ST) Market, by Application, 2017-2027 (US$ Mn)
5.1. Overview
5.2. Commercial
5.3. Residential

6. Global Sensitive Toothpaste (ST) Market, by Distribution Channel, 2017-2027 (US$ Mn)
6.1. Overview
6.2. Supermarkets & Hypermarkets
6.3. Convenience Stores
6.4. Online
6.5. Others (Pharmacies, etc.)

7. North America Sensitive Toothpaste (ST) Market Analysis, 2017-2027 (US$ Mn)
7.1. Overview
7.1.1. North America ST Market Value and Growth, 2017-2027, (US$ Mn)
7.2. North America ST Market Value, By Type, 2017-2027 (US$ Mn)
7.2.1. Market Analysis
7.3. North America ST Market Value, By Application, 2017-2027 (US$ Mn)
7.3.1. Market Analysis
7.4. North America ST Market Value, By Distribution Channel, 2017-2027 (US$ Mn)
7.4.1. Market Analysis
7.5. North America ST Market Value, By Region/Country, 2017-2027 (US$ Mn)
7.5.1. Market Analysis
7.5.2. U.S.
7.5.3. Rest of North America

8. Europe Sensitive Toothpaste (ST) Market Analysis, 2017-2027 (US$ Mn)
8.1. Overview
8.1.1. Europe ST Market Value and Growth, 2017-2027, (US$ Mn)
8.2. Europe ST Market Value, By Type, 2017-2027 (US$ Mn
8.2.1. Market Analysis
8.3. Europe ST Market Value, By Application, 2017-2027 (US$ Mn
8.3.1. Market Analysis
8.4. Europe ST Market Value, By Distribution Channel, 2017-2027 (US$ Mn)
8.4.1. Market Analysis
8.5. Europe ST Market Value, By Region/Country, 2017-2027 (US$ Mn)
8.5.1. Market Analysis
8.5.2. U.K.
8.5.3. Germany
8.5.4. France
8.5.5. Rest of Europe

9. Asia Pacific Sensitive Toothpaste (ST) Market Analysis, 2017-2027 (US$ Mn)
9.1. Overview
9.1.1. Asia Pacific ST Market Value and Growth, 2017-2027, (US$ Mn)
9.2. Asia Pacific ST Market Value, By Type, 2017-2027 (US$ Mn)
9.2.1. Market Analysis
9.3. Asia Pacific ST Market Value, By Application, 2017-2027 (US$ Mn)
9.3.1. Market Analysis
9.4. Asia Pacific ST Market Value, By Distribution Channel, 2017-2027 (US$ Mn)
9.4.1. Market Analysis
9.5. Asia Pacific ST Market Value, By Region/Country, 2017-2027 (US$ Mn)
9.5.1. Market Analysis
9.5.2. Japan
9.5.3. China
9.5.4. India
9.5.5. Rest of Asia Pacific

10. Rest of the World Sensitive Toothpaste (ST) Market Analysis, 2017-2027 (US$ Mn)
10.1. Overview
10.1.1. Rest of the World ST Market Value and Growth, 2017-2027, (US$ Mn)
10.2. Rest of the World ST Market Value, By Type, 2017-2027 (US$ Mn)
10.2.1. Market Analysis
10.3. Rest of the World ST Market Value, By Application, 2017-2027 (US$ Mn)
10.3.1. Market Analysis
10.4. Rest of the World ST Market Value, By Distribution Channel, 2017-2027 (US$ Mn)
10.4.1. Market Analysis
10.5. Rest of the World ST Market Value, By Region, 2017-2027 (US$ Mn)
10.5.1. Market Analysis
10.5.2. Middle East & Africa
10.5.3. Latin America

11. Company Profiles
11.1. Church & Dwight Co., Inc.
11.2. Colgate-Palmolive Company
11.3. GlaxoSmithKline plc.
11.4. Procter & Gamble
11.5. Unilever
11.6. Crest
11.7. Squigle
11.8. Church & Dwight Co., Inc.
11.9. Dabur
11.10. The Himalaya Drug Company
11.11. Alticor (Amway)

List of Figures

FIG. 1 Global Sensitive Toothpaste (ST) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global ST Market Segmentation
FIG. 4 Global ST Market, by Type, 2018 (US$ Mn)
FIG. 5 Global ST Market, by Application, 2018 (US$ Mn)
FIG. 6 Global ST Market, by Distribution Channel, 2018 (US$ Mn)
FIG. 7 Global ST Market, by Geography, 2018 (US$ Mn)
FIG. 8 Attractive Investment Proposition, by Geography, 2018
FIG. 9 Global Market Positioning of Key ST Market Manufacturers, 2018
FIG. 10 Global ST Market Value Contribution, By Type, 2018 & 2027 (Value %)
FIG. 11 Global ST Market, by Highly Sensitive, Value, 2017–2027 (US$ Mn)
FIG. 12 Global ST Market, by Low Sensitive, 2017–2027 (US$ Mn)
FIG. 13 Global ST Market, by Whiteing, 2017–2027 (US$ Mn)
FIG. 14 Global ST Market Value Contribution, By Application, 2018 & 2027 (Value %)
FIG. 15 Global ST Market, by Commercial, 2017–2027 (US$ Mn)
FIG. 16 Global ST Market, by Residential, 2017–2027 (US$ Mn)
FIG. 17 Global ST Market Value Contribution, By Distribution Channel, 2018 & 2027 (Value %)
FIG. 18 Global ST Market, by Hypermarkets & Supermarkets, Value, 2017–2027 (US$ Mn)
FIG. 19 Global ST Market, by Convienence Stores, Value, 2017–2027 (US$ Mn)
FIG. 20 Global ST Market, by Online, Value, 2017–2027 (US$ Mn)
FIG. 21 Global ST Market, by Others, Value, 2017–2027 (US$ Mn)
FIG. 22 U.S. ST Market, 2017–2027 (US$ Mn)
FIG. 23 Rest of North America ST Market, 2017–2027 (US$ Mn)
FIG. 24 U.K. ST Market, 2017–2027 (US$ Mn)
FIG. 25 Germany ST Market, 2017–2027 (US$ Mn)
FIG. 26 France ST Market, 2017–2027 (US$ Mn)
FIG. 27 Rest of Europe ST Market, 2017–2027 (US$ Mn)
FIG. 28 Japan ST Market, 2017–2027 (US$ Mn)
FIG. 29 China ST Market, 2017–2027 (US$ Mn)
FIG. 30 India ST Market, 2017–2027 (US$ Mn)
FIG. 31 Rest of Asia Pacific ST Market, 2017–2027 (US$ Mn)
FIG. 32 Middle East & Africa ST Market, 2017–2027 (US$ Mn)
FIG. 33 Latin America ST Market, 2017–2027 (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Sensitive Toothpaste (ST) Market
TABLE 2 Global ST Market, by Type, 2017–2027 (US$ Mn)
TABLE 3 Global ST Market, by Application, 2017–2027 (US$ Mn)
TABLE 4 Global ST Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 5 Global ST Market, by Geography, 2017–2027 (US$ Mn)
TABLE 6 North America ST Market, by Type, 2017–2027 (US$ Mn)
TABLE 7 North America ST Market, by Application, 2017–2027 (US$ Mn)
TABLE 8 North America ST Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 9 North America ST Market, by Country, 2017–2027 (US$ Mn)
TABLE 10 Europe ST Market, by Type, 2017–2027 (US$ Mn)
TABLE 11 Europe ST Market, by Application, 2017–2027 (US$ Mn)
TABLE 12 Europe ST Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 13 Europe ST Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 14 Asia Pacific ST Market, by Type, 2017–2027 (US$ Mn)
TABLE 15 Asia Pacific ST Market, by Application, 2017–2027 (US$ Mn)
TABLE 16 Asia Pacific ST Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 17 Asia Pacific ST Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 18 RoW ST Market, by Type, 2017–2027 (US$ Mn)
TABLE 19 RoW ST Market, by Application, 2017–2027 (US$ Mn)
TABLE 20 RoW ST Market, by Distribution Channel, 2017–2027 (US$ Mn)
TABLE 21 RoW ST Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 22 Church & Dwight Co., Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 23 Colgate-Palmolive Company: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 24 GlaxoSmithKline Plc..: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 25 Procter & Gamble: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 26 Rapunzel Naturakost: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 27 Unilever: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 28 Crest.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 29 Squigle: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 30 Dabur: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 31 The Himalaya Drug Company: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments
TABLE 32 Alticor (Amway): Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Development