Set-top Boxes (STBs) Market By Type (Cable TV STBs, Satellite TV STBs, IPTV STBs, Hybrid STBs), By Video Resolution (Standard Definition (SD), High Definition (HD)) - Growth, Share, Opportunities & Competitive Analysis, 2015 - 2022

Set-top boxes (STBs) are receiving devices that are used at the consumers’ (subscriber) end for receiving the broadcasted content. The set-top boxes market is broadly segmented into type, video resolution and geographical regions. The market for set-top boxes is majorly driven by the mandatory digital television transition worldwide. With nearing deadlines for switchover across various countries, the demand for set-top boxes is expected to remain strong in the coming years. Additionally, with advancement in the television industry along with the video content, the market growth is expected to remain strong throughout the forecast period. The set-top boxes market worldwide stood at US$ 13.54 Bn in 2014. The market is projected to expand at a CAGR of 5.9% during the forecast period 2015 to 2022.

Purpose of the Report

The purpose of this strategic research study titled “Global Set-top Boxes Market- Growth, Share, Opportunities and Competitive Analysis, 2015 – 2022” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global set-top boxes industry.

Target Audience

• Industry Investors
• Set-top Boxes Vendors
• Set-top Box Components Vendors
• Television Service Providers

USPs and Key Offerings

The research report titled “Global Set-top Boxes Market- Growth, Share, Opportunities and Competitive Analysis, 2015 – 2022” offers strategic insights into the global set-top boxes market along with the market size and estimates for the duration 2013 to 2022. The said research study covers in-depth analysis of multiple market segments based on STB types, video resolution and cross-sectional study across different geographies. The revenue estimates for satellite television STBs segment has been evaluated considering digital terrestrial television (DTT) and satellite-based television STBs. In order to help strategic decision makers, the report also includes competitive profiling of the leading set-top boxes vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments.

Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive markets within the industry
• Market fuelers, market impediments, and their impact on the market growth
• In-depth competitive environment analysis
• Value Chain Analysis
• Trailing 2-Year market size data (2013 – 2014)
• SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global set-top boxes market, offering market size and estimates for the period from 2015 to 2022, keeping in mind the above mentioned factors.

The global set-top boxes market is segmented, on the basis of geographical regions, as per following regions and countries.

• North America
  • U.S.
  • Rest of North America
• Europe
  • EU7
  • CIS
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australasia
  • Rest of Asia Pacific
• Rest of the World
  • Middle East and Africa
  • Latin America

In 2014, the global set-top boxes market was dominated by Asia Pacific with a market share of over one third of the total market revenue. The demand for set-top boxes is largely governed by India and China due to presence of huge consumer base. Additionally, due to mandatory switchover to digital television, these countries are expected to retain their dominant position in the region throughout the forecast period.

Another major factor fueling the demand for set-top boxes in the region is rising discretionary income of people coupled with availability of high-end television sets. As a result, Asia Pacific is expected to retain its dominant position in the market throughout the forecast period.

North America and Europe are quite mature markets for set-top boxes. This is majorly due to early accomplishment of digital television switchover in most of the countries in the regions. North America has HD service penetration of more than 60% making the market lucrative only for advanced set-top boxes such as UHD and 8K.

Set-top boxes (STB) are receiving devices installed at the consumers’ end for enabling television service reception. The basic function of STBs is to receive a digital signal, decode it and display on the television set. The digital signal may be referred to a television signal or internet streaming data. These signals are received using cable connection (from STB) or internet connection. The prime motive behind evolution of STBs is the large number of channels delivered by these receivers. STBs are capable of delivering more number of channels as compared to the built-in channel numbering system of televisions. STBs can receive signals covering data for numerous channels and filter out the channel as per users’ subscription.

The set-top boxes can be broadly categorized as follows:

• Cable television set-top boxes: These STBs are capable of converting channels aired from cable television service provider into analogue radio-frequency (RF) signals onto a single very high frequency (VHF) channel
• Satellite television set-top boxes: These STBs are used for delivering satellite based television service using a satellite dish and coaxial cable. The segment also comprises digital terrestrial television (DTT) STBs
• Internet protocol television (IPTV) set-top boxes: These STBs can be referred to as small computers that enable two-way communication over an Internet Protocol (IP) network and decoding internet streaming data
• Hybrid set-top boxes: These STBs, developed in 2000s, are designed for delivery of television broadcast, IPTV and broadband services

The evolution of set-top boxes hails back to early 1980s, when a cable converter was needed for receiving additional analogue cable TV channels and alter them into compatible content regular television screen. The cable converter came with a remote control to switch to a low-VHF frequency channel. With the advancement in the television broadcast services, the digital set-top boxes came up which were capable of decoding large number of digital signals. The digital set-top box was first commercially developed in mid 1990s. The term set-top box technically has no resemblance with the broadcast technology. The term has primarily evolved since these receivers were traditionally mounted on top of the cathode ray tube (CRT) television sets.

Over the period of time, the set-top boxes market has evolved remarkably. Earlier, the set-top boxes were simply used for cable and pay televisions. Additionally, set-top boxes for reception of standard definition (SD) television signals were the most prominent. Due to rising acceptance of high definition (HD) and ultra-high definition (UHD) television service, advanced set-top boxes supporting these resolutions are now available. Moreover, set-top boxes with recording facility too are gaining traction in the global market. Advancement in the internet infrastructure has led to adoption of various internet-based services such as video on-demand and IPTV. As a result, set-top box manufacturing companies are now providing hybrid set-top boxes in order to revolutionise the entertainment industry. Hybrid STBs are capable of receiving television signals as well as internet streaming data. Geographically, these set-top boxes are popular majorly in Europe. Regions such as North America and Asia Pacific are expected to register strong growth in the sector in the coming years.