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Pay TV Market By Type (Cable Television, Satellite TV, Internet Protocol Television (IPTV)) - Growth, Future Prospects And Competitive Analysis, 2017 - 2025

Pay television (TV) refers to a television broadcasting service based on consumer subscriptions. The pay TV service may be received through cable TV, satellite TV, or using an internet protocol TV (IPTV). The most prominent factor fueling the pay-TV market is the consistently rising number of households worldwide, along with people's growing discretionary income. With the continually growing technological advancement in the television sector, people now opt for high-quality devices. This is another prominent factor supporting the pay-TV industry's growth. Additionally, a substantial rise in the number of television channels has encouraged consumers to opt for pay-TV services. As of 2016, the number of receivable channels across the world has increased by more than 40% as compared to 2008.

Another prominent factor bolstering market growth is the ongoing digital television transition across different regions. In emerging economies across the Asia Pacific, Latin America, and the Middle East and Africa (MEA), the digital switchover is yet to be fully accomplished. As a part of digitization, the majority of consumers prefer installing satellite TV because of its immense benefits. Similarly, rising internet penetration worldwide has opened new avenues for the pay-TV industry. In regions such as North America, Europe, and parts of Asia Pacific, the penetration of IPTV has witnessed profound growth over the course of time. This would further spur the pay-TV market's growth. Nevertheless, the growing penetration of internet services has also led to an increase in related services such as over-the-top (OTT) content. This poses a significant threat to the overall pay-TV industry.

The report titled "Global Pay TV Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025" offers strategic insights into the global pay TV market along with the market size and estimates (in terms of revenue and number of subscribers) for the duration of 2015–2025. The said research study covers an in-depth analysis of market segments based on the type and a cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for the years 2016 and 2025. The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities. In addition, the report includes a section providing insights into the key trends followed in the market.

The report also includes competitive profiling of the leading pay-TV vendors, their business strategy analysis, market positioning, and key developments to assist strategic decision-makers. Some of the major players profiled in the report are AT&T, Inc. (DirecTV), Comcast Corporation, DISH Network Corporation, British Sky Broadcasting Group Plc., Oriental Cable Network, Dish TV India Ltd., Shenzhen Topway Video Communication Co., Ltd., Wasu Digital TV Media Group Co., Ltd., Fetch TV Pty Ltd., Tata Sky Ltd., Foxtel Group, Rostelecom PJSC, Videocon d2h Ltd., MediaCom Communications Corporation, Airtel Digital TV Ltd., and several others Apart from the company profiles; the report includes a section covering the competitive landscape, wherein the market positioning of the companies is discussed. The section also provides an overview of the key business strategies employed by the leading market participants.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the pay-TV industry
  • Comparative analysis for different segments for the years 2016 and 2025
  • Market fuelers, market impediments, and their impact on market growth
  • In-depth competitive environment analysis, including the positioning of market players and their business strategy analysis
  • Trailing 2-year market size data (2015–2016)
  • SRC (Segment, Region, Country) Analysis

Overall, the research study provides a holistic view of the global pay TV market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

On the basis of type, the global pay TV market is segmented into the following categories:

  • Cable Television
  • Satellite Television
  • Internet Protocol Television (IPTV)

As of 2016, the global pay TV market is led by the satellite television segment. In 2016, the segment contributed more than 40% of the overall revenue generated by the pay-TV market. The satellite television segment comprises satellite-dish-based television services. Due to rapidly growing television digitization across different geographies, the segment is expected to continue retaining its dominant position in the market throughout the forecast period. Countries with large consumer bases, such as India and China, are driving demand.

The IPTV segment is expected to register the highest growth in the coming years. The penetration of internet-based services has risen substantially in the past few years. This has led to the emergence of various internet-based services such as video-on-demand, IPTV, and others. With the growing enhancement of internet infrastructure, several consumers worldwide are now shifting towards internet-based services. As a result, the IPTV segment is set to demonstrate the highest growth in the following years. The IPTV segment's growth is primarily governed by the North American and Western Europe regions.

On the basis of geographical regions, the global pay TV market is segmented into the following regions and countries:

North America

  • U.S.
  • Canada

Europe

  • U.K.
  • Germany
  • France
  • Rest of Europe

Asia Pacific

  • Japan
  • China
  • India
  • Rest of Asia Pacific

Rest of the World

  • Middle East and Africa
  • Latin America

As of 2016, the global pay TV market is led by Asia Pacific, which contributes to a market share of more than one-third of the total market revenue. India and China, which have large consumer bases, dominate the pay-TV industry. The two countries are currently in the process of switching to digital television. To meet the deadlines, pay TV (predominantly satellite TV) has seen tremendous growth across countries in recent years. The trend is estimated to continue for the next few years, leading to high demand for pay-TV services.

Another prominent factor fueling the pay-TV market in the region is the rising discretionary income of people, coupled with the availability of high-quality television services and high-end television sets. Resultantly, Asia Pacific is projected to retain its leading position in the market throughout the forecast period. North America and Europe are mature markets for pay-TV services. This is due to the early completion of digital television switchover in the majority of countries across the regions. 

Frequently Asked Questions:

The market for Pay TV Market is expected to reach USD XX Million By 2025.

The Pay TV Market is expected to see significant CAGR growth over the coming years, at XX%.

The report is forecasted from 2017-2025.

The base year of this report is 2016.

DISH Network Corporation, British Sky Broadcasting Group Plc., Oriental Cable Network, Dish TV India Ltd., Shenzhen Topway Video Communication Co., Ltd., Wasu Digital TV Media Group Co., Ltd., Fetch TV Pty Ltd., Tata Sky Ltd., Foxtel Group, Rostelecom PJSC, Videocon d2h Ltd are some of the major players in the global market.

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Trusted By
Godaddy
Published Date:  Sep 2017
Category:  Technology & Media
Report ID:   58708
Report Format:   PDF
Pages:   120
Rating:    4.7 (60)
Delivery Time: 24 Hours to 48 Hours   
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