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United States Bariatric Surgery Devices Market By Product (Minimally Invasive Surgical Devices, Non-Invasive Surgical Devices); By Procedure (Noninvasive Bariatric Surgery, Sleeve Gastrectomy, Gastric Bypass, Rivision Bariatric Surgery, Mini-gastric Bypass); By Region – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

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Published: | Report ID: 36381 | Report Format : PDF
Historical Period  2019-2022
Base Year  2023
Forecast Period  2024-2032
United States Bariatric Surgery Devices Market Size 2023  USD 773.07 Million
United States Bariatric Surgery Devices Market, CAGR  5.90%
United States Bariatric Surgery Devices Market Size 2032  USD 1312.13 Million

Market Overview

The United States bariatric surgery devices market is experiencing a notable growth trajectory, evident from its value of $773.07 million USD in 2023, projected to surge to $1312.13 million USD by 2032, at a compound annual growth rate (CAGR) of 5.90%. Several factors primarily fuel this growth, including the rising prevalence of obesity and related comorbidities, increased awareness about the benefits of bariatric surgeries, technological advancements in surgical devices, and a growing focus on minimally invasive procedures.

One of the key drivers contributing to this market’s expansion is the escalating prevalence of obesity across the United States population. Obesity, associated with numerous health complications like diabetes, cardiovascular diseases, and joint disorders, has led to a heightened emphasis on bariatric surgeries as an effective treatment option. Furthermore, advancements in bariatric surgery devices, such as laparoscopic instruments, adjustable gastric bands, and stapling devices, have significantly enhanced surgical outcomes, reducing post-operative complications and recovery times.

Furthermore, the changing healthcare landscape and favorable reimbursement policies for bariatric procedures are driving market growth. As healthcare providers increasingly recognize the long-term benefits and cost-effectiveness of bariatric surgeries in managing obesity-related conditions, there is a growing acceptance and adoption of bariatric surgery devices. Ongoing research and development efforts aim to create innovative devices that enhance surgical precision, patient safety, and overall procedural efficacy, further bolstering this trend. Overall, the United States bariatric surgery devices market is poised for continued expansion, driven by a confluence of demographic trends, technological innovations, and healthcare policy developments.

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Market Drivers

Rising Obesity Rates:

The primary market driver for the United States bariatric surgery device market is the escalating prevalence of obesity across the country. For instance, the US obesity prevalence was 41.9% from 2017 to March 2020. With a significant portion of the population facing obesity-related health concerns such as diabetes, cardiovascular diseases, and hypertension, there is a growing demand for effective weight management solutions. Bariatric surgery has emerged as a crucial intervention for individuals struggling with severe obesity, thus propelling the demand for specialized devices and equipment used in these procedures.

Technological Advancements:

Continuous advancements in bariatric surgery devices have played a pivotal role in driving market growth. Innovations such as minimally invasive surgical techniques, robotic-assisted surgeries, and improved implantable devices have enhanced surgical outcomes, reduced recovery times, and minimized post-operative complications. These technological innovations not only benefit patients by improving the overall surgical experience but also attract healthcare providers looking to offer state-of-the-art solutions, thereby fueling market expansion.

Supportive Regulatory Environment:

The regulatory landscape in the United States, characterized by stringent but supportive guidelines for medical devices, has also significantly contributed to the growth of the bariatric surgery device market. For instance, the FDA issued two draft guidances for medical devices with indications associated with weight loss on September 15, 2023. These guidances, when finalized, are intended to provide recommendations for non-clinical testing to support premarket submissions for these devices and discussion on how the FDA considers the benefit-risk analysis to support such indications. Of the nine approved weight-loss devices, five were approved in 2015–2016, and one was approved in 2019. This shows the FDA’s commitment to fostering innovation in the field of bariatric surgery devices.

Increasing Healthcare Expenditure:

The steady rise in healthcare expenditure in the United States, particularly in the domain of obesity-related treatments and surgeries, serves as another market driver for bariatric surgery devices. As healthcare facilities allocate greater resources to address the obesity epidemic and its associated comorbidities, there is a corresponding increase in the adoption of advanced bariatric surgical techniques and devices. This trend is further bolstered by insurance coverage for bariatric procedures in many cases, making these treatments more accessible to a broader patient population and contributing to market growth.

Market Trends

Growing Demand for Minimally Invasive Procedures

The United States bariatric surgery device market is witnessing a significant surge in demand for minimally invasive procedures. For instance, in 2023, approximately 70% of bariatric surgeries performed were minimally invasive. Patients are increasingly opting for these procedures due to their advantages, such as shorter recovery times (typically around 2 weeks), reduced post-operative complications (with complication rates dropping by 30%), and minimal scarring. This trend is driven by advancements in medical technology, which have made minimally invasive bariatric surgeries safer and more effective. Surgeons and healthcare providers also favor these techniques because they allow for greater precision and control during surgery, leading to better patient outcomes.

Adoption of Innovative Surgical Technology

Another prominent trend in the U.S. bariatric surgery device market is the adoption of innovative surgical technologies. Robotic-assisted surgery, in particular, is gaining traction as it offers enhanced dexterity, 3D visualization, and improved ergonomics for surgeons. For instance, robotic-assisted technology will perform around 50% of bariatric surgeries in 2023. These technologies enable surgeons to perform complex bariatric procedures with greater accuracy and efficiency. Additionally, the integration of artificial intelligence (AI) and data analytics in bariatric surgery devices is revolutionizing patient care by providing real-time insights and personalized treatment plans. The increasing emphasis on precision medicine and the desire to optimize surgical outcomes while minimizing patient risks drive this trend. For example, the use of AI to predict patient outcomes has achieved an accuracy rate of up to 85%.

Market challenge analysis

Regulatory Hurdles and Compliance Requirements:

The bariatric surgery device market in the United States faces significant challenges due to stringent regulatory requirements and compliance standards. The Food and Drug Administration (FDA) imposes rigorous testing, documentation, and approval processes for these devices, leading to extended timeframes and substantial financial investments for manufacturers. Meeting these regulatory hurdles often requires extensive clinical trials, which can delay product launches and increase costs. Moreover, any changes in regulatory guidelines or policies can further impact market entry strategies and product development plans, creating uncertainty and risk for companies operating in this space. Adhering to evolving regulatory frameworks while maintaining innovation and competitiveness remains a critical challenge for stakeholders in the bariatric surgery device market.

Cost pressures and reimbursement issues:

Another key challenge in the United States bariatric surgery device market revolves around cost pressures and reimbursement issues. While demand for bariatric surgery devices continues to grow due to increasing obesity rates and the rising preference for minimally invasive procedures, cost constraints and reimbursement limitations pose significant barriers to market expansion. Healthcare providers face challenges in obtaining adequate reimbursement for bariatric surgeries and associated devices, impacting their willingness to adopt new technologies and devices. Additionally, patients’ out-of-pocket expenses and insurance coverage limitations can influence their decisions regarding bariatric surgery options and device selections. Manufacturers must navigate these complex reimbursement landscapes, demonstrate cost-effectiveness, and collaborate with payers to ensure broader market access and acceptance of their bariatric surgery devices.

Market segmentation analysis

By Product

Firstly, in terms of product segmentation, bariatric surgery devices can be categorized into several key types. These include gastric bands, gastric balloons, gastric electric stimulators, and gastric emptying systems. Each of these products serves specific purposes and targets different patient populations. For instance, the design of gastric bands allows for adjustable stomach restriction, while gastric balloons serve as temporary devices for weight loss in obese patients. Gastric electric stimulators and gastric emptying systems offer alternative approaches to bariatric surgery, catering to patients with specific medical conditions or preferences.

By Procedure

Secondly, analyzing market segmentation by procedure sheds light on the diverse applications of bariatric surgery devices. Common procedures include gastric bypass, sleeve gastrectomy, adjustable gastric banding, and biliopancreatic diversion with a duodenal switch. Each procedure has its indications, benefits, and patient profiles. Gastric bypass, for example, is effective for significant weight loss and metabolic improvements in morbidly obese individuals, whereas sleeve gastrectomy is less invasive and is gaining popularity due to its efficacy and safety profile.


By Product

  • Minimally Invasive Surgical Devices
  • Non-Invasive Surgical Devices

By Procedure

  • Noninvasive bariatric surgery
  • Sleeve Gastrectomy
  • Gastric Bypass
  • Rivision Beriatric Surgery
  • Mini-gastric Bypass

Regional Analysis

The regional analysis of the United States bariatric surgery device market reveals a dynamic landscape with significant market share distribution across key regions. The southern region holds the largest market share at approximately 35%, driven by factors such as the high prevalence of obesity, the increasing adoption of minimally invasive procedures, and a robust healthcare infrastructure. This region’s dominance is further supported by the presence of leading bariatric surgery device manufacturers strategically located in key states like Texas and Florida, contributing to enhanced accessibility and streamlined distribution channels.

In contrast, the Northeast region commands a notable market share of around 25%, attributed to factors such as a growing geriatric population, rising awareness about the long-term benefits of bariatric surgeries, and favorable reimbursement policies. This region also benefits from collaborations between healthcare providers and technology companies, fostering innovation and driving the demand for advanced bariatric surgery devices. Despite variations in market share across regions, the overall United States bariatric surgery devices market is characterized by steady growth, technological advancements, and a competitive landscape that encourages product innovation and strategic partnerships.

Key Player Analysis

  1. Medtronic
  2. Johnson & Johnson (Ethicon)
  3. Intuitive Surgical
  4. Olympus Corporation
  5. Apollo Endosurgery
  6. Boston Scientific Corporation
  7. Aspire Bariatrics
  8. Allurion Technologies
  9. ReShape Lifesciences
  10. Integra LifeSciences

Competitive Analysis

A competitive analysis of bariatric surgery devices in the United States reveals a dynamic landscape with several key players vying for market share. Companies such as Medtronic, Johnson & Johnson, and Intuitive Surgical dominate the market with their innovative surgical tools and technologies aimed at improving patient outcomes and surgical efficiency. Medtronic’s focus on minimally invasive procedures and advanced robotics, Johnson & Johnson’s comprehensive range of bariatric devices, and Intuitive Surgical’s robotic-assisted surgical systems pose significant competition within the industry. Additionally, emerging players like Apollo Endosurgery and ReShape Lifesciences are gaining traction with their unique approaches to bariatric surgery devices, creating a competitive environment characterized by continuous innovation and technological advancements.

Recent Developments

  • In February 2024, Providence East Hospitals unveiled its newest weight-loss center in the medical building located at 3270 Joe Battle Suite 180 in far east El Paso.
  • In February 2024, major pharmaceutical companies, including Cipla, SunPharma, Dr. Reddy’s, and Lupin, notable generic drugmakers, projected that the weight-loss market is poised to reach a yearly revenue of $100 billion. They all indicated their plans to commence development on their own versions of Novo Nordisk’s Wegovy.

Market Concentration and Characteristics

The United States bariatric surgery device market exhibits notable characteristics and market concentration. Key players in this sector, such as Medtronic, Johnson & Johnson, and Intuitive Surgical, dominate the market with their innovative products and extensive distribution networks. These companies focus on developing advanced surgical tools, including staplers, gastric bands, and surgical robots, to cater to the growing demand for minimally invasive bariatric procedures. The market also features a strong regulatory environment, with FDA oversight ensuring product safety and efficacy. Additionally, technological advancements, such as robotic-assisted surgery and implantable devices, continue to shape the landscape of bariatric surgery devices in the United States, driving further growth and competition among industry leaders.

Report Coverage

The research report offers an in-depth analysis based on product and procedure. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

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Future Outlook

  1. The future of bariatric surgery devices in the United States is poised for significant growth, driven by ongoing technological advancements. These innovations aim to enhance the safety, efficacy, and precision of bariatric procedures.
  2. Expect a continued shift towards minimally invasive techniques, such as laparoscopic and robotic-assisted surgeries. These methods reduce patient recovery time, minimize post-operative complications, and improve overall patient outcomes.
  3. Advancements in imaging technologies and data analytics will enable the development of personalized and tailored solutions for patients undergoing bariatric surgery. This personalized approach ensures better patient satisfaction and long-term success.
  4. The integration of bariatric surgery devices with healthcare systems and electronic health records will streamline patient management, improve communication among healthcare providers, and facilitate better post-operative care and follow-up.
  5. Continuous improvements in device safety standards and protocols will be a key focus, ensuring that bariatric surgery remains a safe and viable option for eligible patients. This includes rigorous testing, monitoring, and reporting of device-related adverse events.
  6. As research and clinical trials progress, we anticipate an expansion of indications for bariatric surgery devices. This may include broader eligibility criteria for patients with obesity-related comorbidities, such as type 2 diabetes and hypertension.
  7. There will be a growing emphasis on a patient-centric approach, with devices designed to enhance patient comfort, promote adherence to post-operative guidelines, and support long-term lifestyle changes for sustainable weight management.
  8. Collaborations between industry stakeholders, healthcare providers, and research institutions will drive innovation in bariatric surgery devices. This collaborative effort will lead to the development of next-generation devices with improved outcomes and reduced healthcare costs.
  9. The regulatory landscape governing bariatric surgery devices will continue to evolve, with an emphasis on ensuring patient safety, device efficacy, and post-market surveillance. Manufacturers will need to adhere to stringent regulatory requirements to bring new devices to market.
  10. Global Market Expansion: The United States will remain a key player in the global bariatric surgery devices market, with opportunities for market expansion both domestically and internationally. Emerging economies and increasing awareness of obesity-related health issues will drive demand for advanced bariatric solutions worldwide.

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Frequently Asked Questions:

What is the current size of the United States bariatric surgery device market?

The United States bariatric surgery devices market is experiencing a notable growth trajectory, evident from its value of $773.07 million USD in 2023.

What factors are driving the growth of the United States bariatric surgery device market?

Several key factors are propelling the growth of the United States bariatric surgery device market. Firstly, the rising prevalence of obesity and related metabolic disorders among the population has created a substantial demand for bariatric surgeries and devices. Additionally, advancements in medical technology, such as minimally invasive surgical techniques and innovative bariatric devices, have made these procedures more accessible and effective, further boosting market growth. Moreover, increasing awareness about the benefits of bariatric surgery in managing obesity-related health issues has contributed to the market’s expansion.

What are the key segments within the United States bariatric surgery device market?

The United States bariatric surgery device market can be segmented into several key categories. These include surgical devices like gastric bands, gastric balloons, stapling devices, and gastric bypass equipment. Additionally, non-surgical devices such as intragastric balloons and gastric electrical stimulation devices form another segment. Each of these segments addresses specific needs within the bariatric surgery landscape, providing healthcare professionals and patients with a range of options for managing obesity and related conditions.

What are some challenges faced by the United States bariatric surgery device market?

Despite its growth, the United States bariatric surgery device market also faces certain challenges. One significant challenge is the high cost associated with bariatric surgeries and devices, which can limit access for some patients. Insurance coverage and reimbursement policies also play a role in determining the affordability and availability of these procedures. Additionally, there are ongoing regulatory and safety considerations related to bariatric devices, requiring manufacturers to meet stringent standards and navigate complex approval processes.

Who are the major players in the United States bariatric surgery device market? Which segment is leading the market?

The United States bariatric surgery device market is populated by several major players and companies specializing in manufacturing bariatric devices. Some of the prominent players include Medtronic, Johnson & Johnson, Apollo Endosurgery, Ethicon (a subsidiary of Johnson & Johnson), and ReShape Lifesciences. These companies offer a wide range of products across different segments of the market, including gastric bands, intragastric balloons, and surgical staplers. Currently, the gastric band segment holds a significant portion of the market share, although trends may shift with evolving technologies and patient preferences.

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