The B2B Food Marketplace Platform market size was valued at USD 8,585.46 million in 2018, grew to USD 18,459.21 million in 2024, and is anticipated to reach USD 72,127.11 million by 2032, at a CAGR of 17.32% during the forecast period.
The B2B food marketplace platform market features a mix of global and regional players driving digital transformation in food procurement. Key participants include eFoodChoice.com, Jumbotail Technologies Pvt. Ltd., FoodMaven, Mindcurv GmbH, Agorara, and Telio Vietnam Co., Ltd, each leveraging technology to streamline sourcing, enhance transparency, and optimize supply chains. These companies focus on expanding product portfolios, forming strategic alliances, and targeting underserved markets. North America leads the global market with a 37.4% share in 2024, driven by high digital adoption and robust infrastructure. Asia Pacific, holding 31.3%, follows closely, supported by rapid e-commerce growth and government-led digitization initiatives.
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The B2B food marketplace platform market was valued at USD 8,585.46 million in 2018, reached USD 18,459.21 million in 2024, and is projected to hit USD 72,127.11 million by 2032, growing at a CAGR of 17.32%.
Strong digitalization across supply chains, demand for direct procurement, and the rise of the HoReCa sector are key drivers accelerating market adoption globally.
A major trend includes the integration of AI and analytics to enhance procurement efficiency, forecast demand, and personalize buyer experiences, especially among large enterprises and grocery product segments.
The market is competitive with players such as eFoodChoice.com, Jumbotail Technologies, and FoodMaven focusing on strategic expansions, digital features, and regional market penetration to gain a larger share.
North America holds the highest regional share at 37.4%, followed by Asia Pacific at 31.3%, while grocery dominates the offering segment with over 40% of the market share.
Market Segmentation Analysis:
By Offering
The grocery segment held the dominant share in the B2B food marketplace platform market in 2024, accounting for over 40% of the market. This dominance is driven by the consistent demand for staple and packaged goods across large-scale buyers such as retailers and foodservice providers. The convenience of bulk purchasing and wide product variety available on digital platforms has fueled this segment’s growth. While the chilled & dairy and beverages segments are also expanding, especially with rising demand for cold-chain logistics and specialty drinks, grocery continues to lead due to its essential nature and higher transaction frequency.
For instance, Jumbotail Technologies Pvt. Ltd. processes over 25,000 grocery orders per day through its platform and services more than 50,000 Kirana stores across India, illustrating the high-volume demand and operational scale of grocery within B2B platforms.
By Enterprise Size
Large enterprises emerged as the leading segment in terms of market share, contributing nearly 65% of the total revenue in 2024. Their dominance is attributed to their greater purchasing power, established supply chain networks, and preference for digital procurement to improve operational efficiency. These enterprises benefit from platform integration, data analytics, and inventory management solutions, making B2B marketplaces a strategic tool. However, the SMEs segment is growing rapidly due to increasing platform accessibility, competitive pricing, and improved onboarding support, helping smaller players streamline procurement processes and expand supplier reach.
For instance, FoodMaven partners with over 200 institutional buyers and restaurants in the U.S., offering real-time procurement and reducing food waste by redistributing more than 2 million pounds of food through its enterprise-grade platform.
By End User
Distributors and wholesalers led the market by end-user share in 2024, capturing around 35% of the segment. Their central role in connecting producers with retailers and foodservice operators underpins this dominance. B2B platforms offer them real-time inventory updates, pricing transparency, and broader product catalogs, driving adoption. Food manufacturers and processors follow closely, relying on these platforms for sourcing raw materials efficiently. Foodservice providers and retailers are also witnessing increased engagement, particularly due to evolving consumption patterns and demand for timely, diversified product access. The “others” category includes institutional buyers who are gradually shifting toward digital procurement.
Key Growth Drivers
Digital Transformation in Food Supply Chains
The increasing adoption of digital platforms in the food supply chain is a major driver for the B2B food marketplace platform market. Businesses are shifting from traditional procurement methods to online marketplaces to streamline operations, reduce costs, and improve transparency. These platforms offer real-time inventory tracking, pricing optimization, and automated logistics, enhancing operational efficiency. With cloud computing, mobile access, and integration capabilities, digital transformation is enabling scalable and flexible solutions that appeal to enterprises of all sizes, fueling sustained growth in this sector.
For instance, Telio Vietnam Co., Ltd digitized procurement for more than 30,000 retailers by implementing cloud-based supply chain and payment tools, drastically reducing manual order processing times from 45 minutes to under 5 minutes per transaction.
Rising Demand for Bulk and Direct Procurement
The growing need for bulk and direct procurement among food manufacturers, retailers, and foodservice operators is accelerating the use of B2B food marketplace platforms. These platforms provide a centralized and efficient medium for bulk purchasing, reducing intermediary costs and improving delivery timelines. Buyers benefit from better pricing, reliable sourcing, and enhanced product variety. This shift also supports improved supplier relationships and customized order management, making direct procurement an increasingly attractive model in the competitive food distribution landscape.
For instance, eFoodChoice.com enables foodservice buyers in Europe to source directly from over 2,500 verified suppliers, with bulk orders averaging 1,200 kg per transaction, cutting procurement costs by up to 15% compared to traditional methods.
Expansion of the HoReCa and Retail Sectors
The rapid expansion of the HoReCa (Hotel, Restaurant, Café) and modern retail sectors has significantly contributed to the rising demand for B2B food marketplace platforms. These end users require frequent, reliable, and diversified food supply channels to meet dynamic customer demands. Marketplace platforms offer tailored solutions, including scheduled deliveries, product filtering, and supplier ratings, supporting business continuity and operational agility. This growth trend is particularly strong in emerging economies where foodservice infrastructure is scaling rapidly.
Key Trends & Opportunities
Integration of AI and Data Analytics
B2B food marketplace platforms are increasingly integrating artificial intelligence and advanced data analytics to enhance user experience and operational efficiency. AI enables predictive ordering, demand forecasting, and dynamic pricing, while analytics support performance tracking and supplier evaluation. These innovations help buyers make informed procurement decisions and allow sellers to optimize inventory and customer engagement. The trend is creating new value-added services that enhance competitiveness and customer loyalty across the ecosystem.
For instance, Jumbotail uses AI-driven demand forecasting to manage over 2,000 SKUs and has achieved a 90% forecast accuracy, which has helped reduce inventory holding costs by 30% and improved fulfillment rates to 98%.
Increased Focus on Sustainability and Traceability
Sustainability and traceability have emerged as critical trends in the B2B food marketplace platform market. Buyers are demanding greater transparency regarding product origin, ethical sourcing, and carbon footprints. In response, platforms are incorporating traceability tools and sustainability certifications to appeal to environmentally conscious businesses. This shift is opening new opportunities for value differentiation and brand positioning while complying with evolving regulatory frameworks and ESG expectations in global markets.
For instance, FoodMaven has diverted over 4.5 million pounds of excess food from landfills and tracks every product’s source through its digital traceability system, helping customers monitor waste reduction and sustainability metrics.
Key Challenges
Logistical and Cold Chain Limitations
Efficient logistics and cold chain infrastructure remain key challenges for the B2B food marketplace platform market, especially in perishable categories like dairy and chilled foods. Inadequate last-mile connectivity, limited temperature-controlled transportation, and fragmented supply networks impact delivery reliability and product quality. These logistical barriers hinder platform scalability and limit participation from certain regions, necessitating investments in advanced infrastructure and fulfillment capabilities.
Data Security and Platform Reliability Risks
As B2B food marketplaces digitize core procurement processes, concerns around cybersecurity, data breaches, and platform downtime have intensified. Enterprises managing large volumes of transactions and sensitive information require robust digital safeguards. Weak security measures can lead to trust erosion and operational disruptions. Ensuring compliance with international data protection regulations and adopting resilient platform architectures is essential to mitigate these risks and maintain user confidence.
Limited Digital Adoption Among Traditional Suppliers
Despite platform growth, digital adoption remains limited among small and traditional food suppliers who lack the infrastructure or technical expertise to participate. Many continue to rely on manual processes and resist transitioning to digital systems. This slows down marketplace expansion, reduces product diversity, and creates supply inconsistencies. To address this challenge, platforms must invest in supplier training, onboarding assistance, and localized support.
Regional Analysis
North America
North America held the largest share in the B2B food marketplace platform market in 2024, accounting for approximately 37.4% of the global revenue, growing from USD 3,249.17 million in 2018 to USD 6,902.17 million in 2024. The region is projected to reach USD 27,055.96 million by 2032, expanding at a CAGR of 17.4%. This growth is driven by the strong presence of digital infrastructure, widespread e-commerce adoption, and a well-established food distribution network. High demand from food manufacturers, wholesalers, and the HoReCa sector continues to support market expansion across the U.S. and Canada.
Europe
Europe accounted for 22.6% of the global B2B food marketplace platform market in 2024, with its size increasing from USD 2,037.72 million in 2018 to USD 4,192.41 million in 2024. It is expected to reach USD 15,227.31 million by 2032, registering a CAGR of 16.2%. The region benefits from high regulatory compliance, strong cross-border trade, and digital transformation across the food supply chain. Countries such as Germany, France, and the UK are at the forefront of adopting online B2B platforms, leveraging them for efficient procurement and transparent supplier collaboration.
Asia Pacific
Asia Pacific represented 31.3% of the global market in 2024, rising from USD 2,544.26 million in 2018 to USD 5,768.13 million. The market is projected to reach USD 24,531.87 million by 2032, growing at the highest CAGR of 18.6%. This rapid expansion is fueled by increasing digital adoption among SMEs, rising demand for streamlined procurement in densely populated economies, and growing investments in food logistics. China, India, and Southeast Asian countries are major contributors, benefiting from government support for digitization and the proliferation of online food distribution networks.
Latin America
Latin America contributed 4.6% to the global B2B food marketplace platform market in 2024, with the market growing from USD 398.79 million in 2018 to USD 846.59 million. It is projected to reach USD 2,921.35 million by 2032, registering a CAGR of 15.5%. Regional growth is supported by increasing internet penetration, modernization of food retail and foodservice sectors, and the rising popularity of digital procurement. Brazil and Mexico are key markets, where businesses are shifting to online platforms to access broader supplier networks and enhance cost efficiency in food sourcing.
Middle East
The Middle East held a 2.3% share of the global market in 2024, with its value increasing from USD 217.60 million in 2018 to USD 423.43 million. The market is expected to reach USD 1,365.98 million by 2032, growing at a CAGR of 14.5%. The growth is attributed to the rising demand for food imports, growing tourism, and the expansion of the HoReCa industry in countries like the UAE and Saudi Arabia. B2B marketplace platforms are gaining traction as regional distributors seek efficient sourcing mechanisms and improved supply chain visibility.
Africa
Africa accounted for 1.8% of the global B2B food marketplace platform market in 2024, increasing from USD 137.93 million in 2018 to USD 326.47 million. The region is projected to reach USD 1,024.64 million by 2032, expanding at a CAGR of 14.1%. Market growth is supported by urbanization, digital inclusion efforts, and the development of localized food value chains. Though digital infrastructure remains a constraint, countries like South Africa, Kenya, and Nigeria are showing progress in adopting digital procurement platforms, particularly among urban retailers and foodservice providers seeking reliable supply networks.
Market Segmentations:
By Offering
Chilled & Dairy
Grocery
Beverages
By Enterprise Size
Large Enterprises
SMEs
By End User
Food Manufacturers and Processors
Distributors and Wholesalers
Foodservice Providers
Retailers
Others
By Geography:
North America
Europe
Asia Pacific
Latin America
Middle East
Africa
Competitive Landscape
The competitive landscape of the B2B food marketplace platform market is characterized by the presence of both established players and emerging digital-first companies striving to expand their market footprint. Companies such as eFoodChoice.com, Jumbotail Technologies Pvt. Ltd., and FoodMaven have positioned themselves by offering scalable, tech-enabled procurement solutions tailored to the needs of food manufacturers, distributors, and foodservice providers. These platforms leverage advanced technologies including AI, data analytics, and supply chain automation to enhance user experience, streamline transactions, and ensure supply reliability. Players are actively focusing on geographic expansion, strategic partnerships, and portfolio diversification to strengthen their competitive edge. Furthermore, niche platforms like Telio Vietnam Co., Ltd and Ukrainian Food Platform are gaining traction in regional markets by addressing localized supply challenges and catering to specific buyer needs. Competitive intensity continues to rise as new entrants adopt innovative business models, and existing players prioritize customer acquisition, service differentiation, and long-term platform sustainability.
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In June 2025, Jumbotail Technologies Pvt. Ltd. secured $120 million in a funding round led by SC Ventures, the investment arm of Standard Chartered. The funding will be used to expand operations, upgrade technology, and enhance services for Indian mom-and-pop grocers and retailers. The company also completed the acquisition of Solv India, a B2B commerce and financial services platform.
In late 2024, Telio, a B2B e-commerce platform, ceased operations despite achieving monthly revenues between $2.5 and $3 million. The company was unable to secure new funding or find a buyer, leading to the shutdown. As a result, approximately 400 employees were laid off, including a team based in India.
In August 2023, Telio reportedly raised US $15 million in a “down round” from Granite Oak (London-based).
Market Concentration & Characteristics
The B2B Food Marketplace Platform Market exhibits a moderate to high level of market concentration, with a mix of established global players and agile regional platforms shaping competitive dynamics. It is characterized by rapid digital transformation, evolving buyer preferences, and the growing demand for transparent, cost-effective procurement processes. The market favors companies with strong technological infrastructure, scalable logistics capabilities, and comprehensive product portfolios. Large enterprises dominate platform usage due to their ability to integrate advanced features such as real-time tracking, automated reordering, and supplier analytics. However, SMEs are increasingly adopting these platforms, driven by improved accessibility and competitive pricing models. The market also reflects strong regional differentiation, with North America and Asia Pacific accounting for the majority of the global revenue share due to advanced digital ecosystems and high food consumption. It continues to evolve with the integration of AI, blockchain, and data analytics, which are reshaping procurement strategies and enabling smarter decision-making across the value chain.
Report Coverage
The research report offers an in-depth analysis based on Offering,Enterprise Size, End User and Geography. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.
Future Outlook
The B2B food marketplace platform market will experience sustained growth driven by the digital transformation of food procurement.
Adoption among small and medium enterprises will increase due to improved platform accessibility and cost efficiency.
Integration of AI and predictive analytics will enhance inventory management and supplier selection processes.
Cloud-based solutions will dominate due to their scalability, real-time access, and ease of deployment.
Demand for transparent and traceable supply chains will rise, pushing platforms to offer end-to-end visibility.
Regional platforms will expand rapidly in emerging markets, addressing local supply challenges and food demand.
Strategic collaborations between tech providers and food suppliers will drive innovation in service delivery.
The grocery segment will continue to lead platform transactions due to consistent demand and broad product availability.
Platforms will focus on personalized user experiences to improve buyer retention and engagement.
Regulatory compliance and data security will remain top priorities for ensuring platform reliability and trust.
11.1. B2B Food Marketplace Platform Overview by Region Segment
11.1.1. Global B2B Food Marketplace Platform Revenue Share By Region
11.1.2. Regions
11.1.3. Global B2B Food Marketplace Platform Revenue By Region
11.1.4. Offering
11.1.5. Global B2B Food Marketplace Platform Revenue By Offering
11.1.6. Enterprise Size
11.1.7. Global B2B Food Marketplace Platform Revenue By Enterprise Size
11.1.8. End User
11.1.9. Global B2B Food Marketplace Platform Revenue By End User
CHAPTER NO. 12: NORTH AMERICA B2B FOOD MARKETPLACE PLATFORM MARKET – COUNTRY ANALYSIS
12.1. North America B2B Food Marketplace Platform Overview by Country Segment
12.1.1. North America B2B Food Marketplace Platform Revenue Share By Region
12.2. North America
12.2.1. North America B2B Food Marketplace Platform Revenue By Country
12.2.2. Offering
12.2.3. North America B2B Food Marketplace Platform Revenue By Offering
12.2.4. Enterprise Size
12.2.5. North America B2B Food Marketplace Platform Revenue By Enterprise Size
12.2.6. End User
12.2.7. North America B2B Food Marketplace Platform Revenue By End User
2.3. U.S.
12.4. Canada
12.5. Mexico
CHAPTER NO. 13: EUROPE B2B FOOD MARKETPLACE PLATFORM MARKET – COUNTRY ANALYSIS
13.1. Europe B2B Food Marketplace Platform Overview by Country Segment
13.1.1. Europe B2B Food Marketplace Platform Revenue Share By Region
13.2. Europe
13.2.1. Europe B2B Food Marketplace Platform Revenue By Country
13.2.2. Offering
13.2.3. Europe B2B Food Marketplace Platform Revenue By Offering
13.2.4. Enterprise Size
13.2.5. Europe B2B Food Marketplace Platform Revenue By Enterprise Size
13.2.6. End User
13.2.7. Europe B2B Food Marketplace Platform Revenue By End User
13.3. UK
13.4. France
13.5. Germany
13.6. Italy
13.7. Spain
13.8. Russia
13.9. Rest of Europe
CHAPTER NO. 14: ASIA PACIFIC B2B FOOD MARKETPLACE PLATFORM MARKET – COUNTRY ANALYSIS
14.1. Asia Pacific B2B Food Marketplace Platform Overview by Country Segment
14.1.1. Asia Pacific B2B Food Marketplace Platform Revenue Share By Region
14.2. Asia Pacific
14.2.1. Asia Pacific B2B Food Marketplace Platform Revenue By Country
14.2.2. Offering
14.2.3. Asia Pacific B2B Food Marketplace Platform Revenue By Offering
14.2.4. Enterprise Size
14.2.5. Asia Pacific B2B Food Marketplace Platform Revenue By Enterprise Size
14.2.5. End User
14.2.7. Asia Pacific B2B Food Marketplace Platform Revenue By End User
14.3. China
14.4. Japan
14.5. South Korea
14.6. India
14.7. Australia
14.8. Southeast Asia
14.9. Rest of Asia Pacific
CHAPTER NO. 15: LATIN AMERICA B2B FOOD MARKETPLACE PLATFORM MARKET – COUNTRY ANALYSIS
15.1. Latin America B2B Food Marketplace Platform Overview by Country Segment
15.1.1. Latin America B2B Food Marketplace Platform Revenue Share By Region
15.2. Latin America
15.2.1. Latin America B2B Food Marketplace Platform Revenue By Country
15.2.2. Offering
15.2.3. Latin America B2B Food Marketplace Platform Revenue By Offering
15.2.4. Enterprise Size
15.2.5. Latin America B2B Food Marketplace Platform Revenue By Enterprise Size
15.2.6. End User
15.2.7. Latin America B2B Food Marketplace Platform Revenue By End User
15.3. Brazil
15.4. Argentina
15.5. Rest of Latin America
CHAPTER NO. 16: MIDDLE EAST B2B FOOD MARKETPLACE PLATFORM MARKET – COUNTRY ANALYSIS
16.1. Middle East B2B Food Marketplace Platform Overview by Country Segment
16.1.1. Middle East B2B Food Marketplace Platform Revenue Share By Region
16.2. Middle East
16.2.1. Middle East B2B Food Marketplace Platform Revenue By Country
16.2.2. Offering
16.2.3. Middle East B2B Food Marketplace Platform Revenue By Offering
16.2.4. Enterprise Size
16.2.5. Middle East B2B Food Marketplace Platform Revenue By Enterprise Size
16.2.6. End User
16.2.7. Middle East B2B Food Marketplace Platform Revenue By End User
16.3. GCC Countries
16.4. Israel
16.5. Turkey
16.6. Rest of Middle East
CHAPTER NO. 17: AFRICA B2B FOOD MARKETPLACE PLATFORM MARKET – COUNTRY ANALYSIS
17.1. Africa B2B Food Marketplace Platform Overview by Country Segment
17.1.1. Africa B2B Food Marketplace Platform Revenue Share By Region
17.2. Africa
17.2.1. Africa B2B Food Marketplace Platform Revenue By Country
17.2.2. Offering
17.2.3. Africa B2B Food Marketplace Platform Revenue By Offering
17.2.4. Enterprise Size
17.2.5. Africa B2B Food Marketplace Platform Revenue By Enterprise Size
17.2.6. End User
17.2.7. Africa B2B Food Marketplace Platform Revenue By End User
17.3. South Africa
17.4. Egypt
17.5. Rest of Africa
CHAPTER NO. 18: COMPANY PROFILES
18.1. eFoodChoice.com
18.1.1. Company Overview
18.1.2. Product Portfolio
18.1.3. Financial Overview
18.1.4. Recent Developments
18.1.5. Growth Strategy
18.1.6. SWOT Analysis
18.2. Mindcurv GmbH
18.3. GUSTO MARKETPLACE
18.4. Jumbotail Technologies Pvt. Ltd.
18.5. Agorara
18.6. Ukrainian Food Platform
18.7. FoodMaven
18.8. Telio Vietnam Co., Ltd
18.9. FoodB2BMarketplace.com
18.10. FOOD FOR SALE
18.11. FoodsTrade
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Frequently asked questions
What is the current size of the B2B Food Marketplace Platform Market?
The market was valued at USD 18,459.21 million in 2024 and is projected to reach USD 72,127.11 million by 2032.
What factors are driving the growth of the B2B Food Marketplace Platform Market?
Key drivers include digitalization of supply chains, rising demand for direct procurement, and expansion of the HoReCa sector.
What are the key segments within the B2B Food Marketplace Platform Market?
The market is segmented by offering (grocery, chilled & dairy, beverages), enterprise size (large enterprises, SMEs), and end user (distributors, foodservice providers, retailers, etc.).
What are some challenges faced by the B2B Food Marketplace Platform Market?
Major challenges include logistical limitations, cybersecurity risks, and low digital adoption among traditional suppliers.
Who are the major players in the B2B Food Marketplace Platform Market?
Key players include eFoodChoice.com, Jumbotail Technologies Pvt. Ltd., FoodMaven, Mindcurv GmbH, and Telio Vietnam Co., Ltd.
About Author
Ganesh Chandwade
Senior Industry Consultant
Ganesh is a senior industry consultant specializing in heavy industries and advanced materials.
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